ARTS-QUARTER-3-MODULE-1

10 ARTS
Quarter 3 Module 1
Media-Based Arts in the Philippines

LEARNER’S MATERIAL

ARTS—Grade 10 Module
PIVOT IV-A Learner’s Material 1
Quarter 3 – Module 1
_________________________________________
First Edition, 2020
Published by: Department of Education Region IV-A CALABARZON
Regional Director: Wilfredo E. Cabral
CLMD Chief: Job S. Zape, Jr.

ARTS

Quarter 3 Module 1

Development Team of the Module
Authors: Edwin G. Montes
Editor: Bob C. Belocura, Jr.
Reviewers:
Illustrator: Helen Marie Carreon
Layout Artist: Helen Marie Carreon
Management Team: CID Chief: Glenda DS. Catadman

EPS, MAPEH: Marciano V. Valles
EPS, LRMS: Ivan Honorpette A. Mijares
Name of School Heads/Focal Persons/Team Leaders

Department of Education Region 4A CALABARZON
Office Address: Gate 2 Karangalan Village, Cainta Rizal
Landline: 02-868-257-73, Local 420/421
Email Address: [email protected]

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Guide in Using PIVOT Learners Material Module

For the Parents/Guardian

This module is created while taking into consideration the learners
needing further assistance from us in terms of studying and learning what
they need to know when they are inside the classroom. Although the module
serves its purpose it still needs the guidance and concrete instructions from
the facilitators. As you give the instructions to the learner, give emphasis on
the importance of the lessons to be learned and to follow instructions well in
doing the activities and tasks required.

Also remind the learners to use separate sheets in answering the
pre-test, self-check exercises, and post-test.

For the Learner

This module is created to impart to you the lessons you have to learn in
modern arts. For this quarter the activities are made for clearer understanding
of the lessons in media-based arts and design. The module has to be followed
in sequence including its activities.

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I What I need to know?

This module was designed and constructed for you. It was created to help
you understand and appreciate media-based arts. This module will help you an-
alyse art elements in the media based arts and design in the Philippines. The les-
sons are arranged to follow the standard sequence of the course.

The module is divided into five lessons, namely:
Lesson 1 – Photography
Lesson 2 – Film
Lesson 3 – Animation
Lesson 4 – Print Media
Lesson 5 – Innovation in Product and Industrial Design
After going through this module, you are expected to:
1. identify art elements in the various media-based arts in the Philippines
2. identify the forms of the various media-based arts in the Philippines
3. explain the characteristics of media-based arts and design

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I What is new?

Activity 1: Photography

Painting and photography is almost of the same objective, it is to capture the
idea or scene. To understand photography better compare it with traditional
painting. The seven basic elements of photography – line, shape, form, texture,
pattern, color and space which all refer to the way you set up your photo.

How do you compare traditional painting from photography?

Elements Painting Photography
Color
Line
Texture
Pattern
Space
Form
Shape

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D What I know?

Choose the letter as your correct answer. Write it on a separate sheet of
paper.

1. The method of recording image of an object through the action of light,
or related radiation on a light-sensitive material.
A. Filming
B. Photography
C. Calligraphy
D. Cinematography

2. The manner of focusing on the subject and clicking the shutter.
A. Photography in developing
B. Photography as a process
C. Photography in manipulation
D. Photography as art

3. The art of selecting the precise sections of film.
A. Editing
B. Production Design
C. Cinematography
D. Acting

4. The art of film camera that captured the director’s vision of each scene
through placement and movement, lighting, and other special effects.
A. Editing
B. Production Design
C. Cinematography
D. Acting

5. The art of film camera or the work behind the scenes.
A. Cinematography
B. Production Design
C. Editing
D. Acting

6. A field of print media that highlight the artistic gifts of Filipinos and
was popularized in 1920’s through Liwayway Magazine.
A. Newspapers
B. Brochures
C. Flyers
D. Comics

7. A non-profit organization aims to create an identity for the Filipinos.
A. Technical Education and Skills Development Authority (TESDA)
B. Pacific Asia Tourism Association (PATA)
C. Animation Council of the Philippines Inc. (ACPI)
D. Philippine Animators Cooperation Inc. (PACI)

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D What I know?

8. A non-fiction genre, were made using real life footage as well as file
materials; in many cases to present an issue.
A. Biographical film
B. Animated feature film
C. Silent film
D. Documentary film

9. It is also known as technology driven art form.
A. Filmmaking
B. Photography
C. Animation
D. Print media

10. The use of repetition to create an interesting pictures.
A. color
B. texture
C. pattern
D. space

11. Three dimensional representation of objects, usually through lighting
and shadow.

A. form
B. texture
C. space
D. pattern
12. One major field that still relies heavily on print media.
A. Illustration
B. Book Design
C. Advertising
D. Comics
13. A process of developing from a raw material to a conventional design.
A. Designing
B. Innovation
C. Filmmaking
D. Invention
14. A peepshow cabinet with an eyehole where the first movies developed.
A. Celluloid strip
B. camera
C. film
D. Kinetoscope
15. Photography as a “modern” art form because it uses
A. to record the image of an artist
B. to shutter a significant moment for photos
C. to explore and recognize pictures
D. technology to be created in making an art form

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D What is in?

LESSON 1: PHOTOGRAPHY

In the discussions of the previous quarter, you learned that computer
manipulation has widen its horizons in the field of art. It has introduced you to
technology-based arts which is limitless especially to today’s generation where
gadgets like computer, laptops, cell phones, tablets and other devices are
accessible. In this quarter, modern approaches in photography, film, print,
digital media, product and industrial design will be explored as part of
modern-based arts and design.

To start this module, you need to recall the elements of arts. These are
line, shape, form, texture, pattern, space and color. Line can vertical, horizontal,
curved or jagged. Shape can be two-dimensional representation of objects like
silhouette. Form is a three-dimensional representation of an object, usually
through the use of lighting and shadows. Texture is the use of lighting to bring
out details of an object, making it easy to see whether a surface is smooth or
soft. Pattern is the use of repetition to create an interesting picture. Color is the
use of warm or cool colors to set mood and space that is either negative or
positive space and it can be used to make a statement. Often seen when using
the rule of thirds.

Notes to the Teacher

Consider the time needed to complete all the activities in this mod-
ule lessons 1-5 for Quarter III for the submission of the outputs
and module activities.

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D What is it?

Photography is a method of recording the image of an object through the
action of light. Focusing a camera at a subject and clicking the shutter is
photography as process. The word, derived from the Greek photos (“light”)
and graphein (“to draw”), was first used in the 1830’s. Photography is an art form
that came in the late 1800’s with “series photography” and the invention of
celluloid strip film. Photography as art is discerning a significant moment or a
unique expression, framing it in the camera viewfinder with an eye for
composition, and then clicking the shutter.

E What is more?

Activity 1 Click!!!

1. Select and print 3 photos with artistic expression you have taken in similar
sizes.
2. Cut and paste it in oslo paper.
3. Label your photos with a creative title.
4. Write in 3-5 sentences why you have chosen each picture and justify its
artistic expression.
Consider these questions…
1. Why is photography considered a modern art form?
2. How does photography affect modern art?
3. Why is a photographer also considered as an artist?
4. Is photography a form of communication? Why or why not?
5. What makes a good photographer?

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D What is new?

Activity 1:

1. Write the roles or functions of each part of film making.

Characteristics Roles or Functions
Director
Acting
Cinematography
Film Editing
Film Production/Set Design

2. Which is the most important element of film making? Why?
3. Enumerate the different genres in film. Ex. Horror

D What is in?

LESSON 2: FILM

Another art form risen on the last part of the 20th century pave way to the
introduction of the celluloid strip common called as cinema. Along with
photography cinema or film has been greatly influenced by technology.
Filmmaking is considered a technology driven art.

From the media-based arts and design discussed in Lesson 1, the
elements of photography was given. For this lesson you will learn the art of film
making and the collaborative art of filmmaking.

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D What is it?

Film is an art form that came in the late 1800s with “series photography”
and the invention of celluloid strip film. Its early name is “motion pictures”. The
development of still photography came in the late 1800s with series photography
and the invention of the celluloid strip film. The moving images led to the rise of
Kinetoscope, a peepshow cabinet with an eyehole where the first movies were
developed.
Characteristics

Director conceptualizes the scenes and directs the acting, supervises the
cinematography and finally the editing and sound dubbing.

Acting the art of acting for film where actors had to learn to express
themselves without the exaggerated facial expressions and gestures used
on stage and learn to deliver their lines naturally and believably.

Cinematography is the art of film camera work or the work behind the
scenes.

Film Editing is the art of selecting the precise sections of film. Visual,
emotional and sound effects

Film Production/Set design are recreated in physical terms such as location,
scenery, sets, lighting, costume and props.

Different genres arise along with the success of filmmaking are action, fantasy,
thriller, science fiction, horror, musical, western, comedy, documentary, epic,
adventure, drama, and historical.

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E What is more?

Activity 1: Film Genre

Complete the table on film genres with its term or description on the
second column. Select your answers from the box below on the third column
write a title of the film that corresponds to the film genres.

Film Genre Other term / Movie Title
Description
1. Historical
2. Western
3. Science Fiction
4. Thriller
5. Documentary
6. Art Films

a. Futuristic d. Cowboy Movies
b. Biographical e. Real-life footage
c. Suspense f. Independent films

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D What is new?

Activity 1:

1. Find the meaning of the word “animate” or “animation”?
2. What does 2D? 3D mean?
3. List down 10 animated films you know both local and international.

4. What characteristic of animation do you enjoy most? Why?

D What is in?

LESSON 3: ANIMATION

After the success of the movie industry a whole new career opportunity in
technology has emerged for creative Filipinos through the field of animation.
Filipinos have been involved in the creation of animated feature films such as
Shrek, Cars, Finding Nemo, Brave and others. Filipino animators also render
graphics in different platforms for the gaming industry like Nintendo, Sega ,
PlayStation and the likes.

In the previous lessons, the media-based art forms like
photography and films were discussed. Its contribution with the use of
technology as a form of art have been widely adapted and flourished. As it evolve
new techniques arise, giving new opportunities and chances for the art industry
to be recognized.

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D What is it?

Animation is the art of making inanimate objects appear to move.
Animation is an artistic impulse that long predates the movies. The promotion
of the country’s animation is supported by the different organizations and asso-
ciation.

Animation Council of the Philippines Inc.(ACPI)
>Is a nonprofit organization
>Aims to create an identity for the Philippines
>In 2013, it offers 2D and 3D Animation Scholarships

ANIMAHENASYON
>The showpiece of the ACPI (Outstanding Emerging Artist in
Animation Award)
>An annual festival and competition works of Filipino
animators.
>Was awarded with Lifetime Achievement Award

Philippine Animation Studio Inc. (PASI)
>was established in 1991
>has collaborated on numerous animation projects and series
with foreign partners.
>tapped by children’s entertainment company
>won Best Animation Category in the 2012 Pixel Awards.

E What is more?

Activity 1: Let’s Ponder

1. Why is animation considered an art form?
2. Do you think that animation can be a tool for promoting awareness in the

society? Why or why not?
3. Is animation a possible career for you in the future?

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D What is new?

Activity 1: Pick Me

1. Look for advertisements on magazines, newspapers, fliers, brochures
and the like.

2. Cut-out and paste 5 artistic advertisements that you think is most
influential.

3. Explain the reasons in terms of the elements used.

D What is in?

LESSON 4: PRINT MEDIA

Part of the media-based art and design is the large-scale traditional
publications such as newspapers, magazines, journals, books, posters, fliers and
the like. All of these materials display Filipino artistry.

Although digital media is now part of everyone’s life like in the previous
discussion in other lessons, we cannot get away with the conventional form of
media which is the print media. In this lesson, you will learn that the value of
printed materials is as much valuable that of the materials viewed on the web.

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D What is it?

Print Media

Included here are large scale publications such as newspapers, magazines,
journals, books of all kinds, as well as smaller scale posters, brochures, flyers,
menus, and the like.

Advertising is one major field that still relies heavily on print media like
newspapers, magazines, posters, brochures, and flyers

Comic Book is also referred as komiks and is a field of print media that
highlights the artistic gifts of Filipinos. Its popularity began in 1920’s
through the Liwayway magazine.

Digital media are any media that are encoded in
machine-readable formats. It is a counterpart form techniques of
manipulation for comics. Nowadays, readers find access on electronic
books that so called “ebooks” like wattpad through the use of gadgets.

E What is more?

Activity 1: Let’s Ponder

1. What is print media?
2. What are the forms of print media?
3. With the existing technology today, do you consider print media

important? Why or why not?

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D What is new?

Activity 1: Designer’s Choice

1. Think of a product that integrate local raw materials in your
community.

2. List down local raw materials that can be used in fashion art design.

_________________ _________________ __________________
_________________ _________________ __________________
_________________ _________________ __________________
_________________ _________________ __________________

D What is in?

LESSON 5: INNOVATION IN PRODUCT
AND INDUSTRIAL DESIGN

Art is a continuous process and development where ingenuity and
creativity is vital. Creating new ideas in every product is expected, it is a form of
art. The rawness of the product and the distinct artistry design becomes a
stardom both locally and internationally.

The previous lesson discussed are the many forms of media-based
art from photography, to film, animation, and print media. Now, another
breakthrough in art will be discussed which encompasses product and industrial
design as applied to furniture, lighting, interior accessories and even in fashion.

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D What is it?

Innovation in Product and Industrial Design

Innovation plays a key role in the development of sustainable methods of
both production and living because in both cases it may be necessary to
create alternatives to conventional ways of doing things that were developed
before environmental consideration was central to most people’s framework for
making decisions.

Industrial design the design of mass-produced consumer products.
Industrial designers, often trained as architects or other visual
arts professionals, are usually part of a larger creative team. Their primary
responsibility is to help produce manufactured items that not only work well
but please the eye and, therefore, have a competitive advantage over similar
products.
The work of an industrial designer often relates to or includes graphic design,
such as advertising and packaging, corporate imagery and branding,
and interior design (also called interior architecture or environmental design),
the arrangement of man-made spaces.

E What is more?

Activity 1:

1. Do you consider fashion design as an art? Why or why not?
2. Do you agree that industrial design is a profitable business?

Why or why not

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E What I can do?

Comics Strip

1. Think of a concept for your type of Comics.
2. Prepare the following materials: oslo paper, pencil, permanent markers

and coloring materials
3. Create a “story board” for the comic strip having 6 frames in a portrait

style.
4. Write the text or dialogue that will appear in each frame.
5. Each frame shall be approximately 4” x 3” in size.

E What Else I can do?

Activity: Scrambled letters

Write the term that is being described by unscrambling the letters after each
statement.

Unscramble the letters to reveal the term being described in each statement.

1. Method in which pictures are manipulated to appear as moving images.

INITAAMON _______________

2. These are set of pictures in motion. LMFI ---- ______________

3. Recording visible images through light action. HPRATYPHOOG
______________

4. A medium used to express ideas through images, usually combined with text.

OIMCSC ________________

5. A style that is popular at a particular time. ASINFHO
______________

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A What I have learned?

Media-Based Arts and Design in the Philippines
1. Truly a modern form of art by incorporating special techniques and effects
through the development in technology.
2. Filmmaking is also known as technology-driven art form
3. Digital media arts such as animation, advertising, comics, illustration, and
book design are now progressed to computer-generated processes that al-
low artists to modify, store, and share the finished works on a desktop, lap-
top, or handheld device.
4. Most of what we see now in product and industrial design is technology driv-
en, they are enhanced and modified making it world class but with Philip-
pine contemporary style.

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A What I can do? do?

Choose the letter as your correct answer. Write it on a separate sheet of
paper.
1. Which is NOT an element of arts?

A. color
B. texture
C. proportion
D. form
2. The use of lighting is to bring out details of an object, making it easy to see
whether a surface is smooth or soft.
A. form
B. color
C. space
D. texture
3. Discerning a significant moment or a unique expression, framing it in the
camera viewfinder with an eye for composition, and then clicking the shutter is
A. Film
B. Photography
C. Innovation in product
D. Print Media
4. The art of selecting the precise sections of film. Visual, emotional and sound
effects is
A. Film editing
B. Set design
C. Production
D. Acting
5. Conceptualizes the scenes and directs the acting, supervises the
cinematography and finally the editing and sound dubbing.
A. Set designer
B. Actors
C. Producer
D. Director

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A What I can do? do?

6. An annual festival and competition works of Filipino animators

A. festival

B. Animation Contest

C. ACPI

D. Animahenasyon

7. Established in 1991 and collaborated on numerous animation projects and
series with foreign partners.

A. ACPI

B. TESDA

C. Animators Foundation

D. PASI

8. Any media that are encoded in machine-readable formats and it is a counter-
part form techniques of manipulation for comics.

A. Social media

B. Advertising

C. Digital media

D. Magazines

9. Another field of print media that highlights the artistic gifts of Filipinos. Its
popularity began in 1920’s through the Liwayway magazine.

A. Newspapers

B. Komiks

C. Flyers

D. Posters

10. Their primary responsibility is to help produce manufactured items that not
only work well but please the eye and, therefore, have a competitive advantage
over similar products.

A. Set designers

B. Fashion designers

C. Industrial designers

D. Film designers

11. A nonprofit organization that aims to create an identity for the Philippine

Animation industry 21
A. ACPI

B. TESDA

C. PASI

A What I can do? do?

11. A nonprofit organization that aims to create an identity for the Philippine
Animation industry

A. ACPI
B. TESDA
C. PASI
D. DOST
12 A process a developing from a raw material to a conventional design
A. Innovation
B. Invention
C. Filmmaking
D. Designing
13. Three-dimensional representation of objects, usually through lighting and
shadows
A. Space
B. Pattern
C. Texture
D. Form
14. It was born out of the technological advances that took place in the late
1800’s, transforming still photography into moving pictures
A. Fashion
B. Photography
C. Film
D. Designs
15 The materials and processes have also been influenced by technology. This
can be seen in the blending of local fibers with other natural and synthetic ones,
new weaving processes and dyeing techniques
A. Filmmaking
B. Fashion design
C. Animation
D. Print media

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WHAT I CAN DO? DO? WHAT IS MORE AnswerWHAT I KNOW
1. C 1. B 1. B
2. D 2. D 23 2. B
3. B 3. A 3. A
4. A 4. C 4. C
5. D 5. E 5. A
6. D 6. F 6. D
7. D 7. C
8. C 8. D
9. B 9. A
10. C 10. C
11. A 11. A
12. A 12. C
13. D 13. B
14. C 14. D
15. B 15. D

Reference

1. www.britannica.com/art/animation
2. www.ciit.edu.ph/successful-filipino-animators/
3. www.techwalla.com/articles/7-basic-elements-of-photography
4. www.britannica.com/topic/innovation-creativity
5. www.britannica.com/topic/industrial-design

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Para sa mga katanungan o puna, sumulat o tumawag sa:
Department of Education Region 4A CALABARZON
Office Address: Gate 2 Karangalan Village, Cainta Rizal
Landline: 02-8682-5773 local 420/421
Email Address: [email protected]

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