ARTS-QUARTER-3-MODULE-2

10 ARTS
Quarter 3 Module 2
Media-Based Arts and Design
in the Philippines

LEARNER’S MATERIAL

ARTS—Grade 10 Module
PIVOT IV-A Learner’s Material 2
Quarter 1 – Module 1
_________________________________________
First Edition, 2020
Published by: Department of Education Region IV-A CALABARZON
Regional Director: Wilfredo E. Cabral
CLMD Chief: Job S. Zape, Jr.

ARTS

Quarter 3 Module 2

Development Team of the Module
Authors: Edwin G. Montes
Editor: Bob C. Belocura, Jr.
Reviewers:
Illustrator: Helen Marie F. Carreon
Layout Artist: Helen Marie F. Carreon
Management Team: CID Chief: Glenda DS. Catadman

EPS, MAPEH: Marciano V. Valles
EPS, LRMS: Ivan Honorpette A. Mijares
Name of School Heads/Focal Persons/Team Leaders

Department of Education Region 4A CALABARZON
Office Address: Gate 2 Karangalan Village, Cainta Rizal
Landline: 02-868-257-73, Local 420/421
Email Address: [email protected]

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Guide in Using PIVOT Learners Material Module

For the Parents/Guardian

This module is created while taking into consideration the learners
needing further assistance from us in terms of studying and learning what
they need to know when they are inside the classroom. Although the module
serves its purpose it still needs the guidance and concrete instructions from
the facilitators.
Also remind the learners to use separate sheets in answering the pre-test, self-
check exercises, and post-test.

For the Learner

This module is created to impart to you the lessons you have to learn in
modern arts. For this quarter the activities are made for clearer understanding
of the lessons in media-based arts and design. The module has to be followed
in sequence including its activities.

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I What I need to know?

This module was designed and constructed for you. It was created to help
you understand and appreciate media-based arts. This module will help you an-
alyse media based arts and design artists in the Philippines that contributed
much in the development of arts not only in the country but international as
well. Using their techniques and processes to communicate, ideas, experiences
and stories. The lessons are arranged to follow the standard sequence of the
course.

The module is divided into five lessons, namely:
Lesson 1 – Photography
Lesson 2 – Film
Lesson 3 – Animation
Lesson 4 – Print Media
Lesson 5 – Innovation in Product and Industrial Design

After going through this module, you are expected to:
1. identify representative artists in the Philippines;
2. identify artists as well as its distinct characteristics of media-based arts
and design;
3. distinguish works of arts of media-based artists based on its
characteristics;
4. appreciate their works as an expression of being a true Filipino as
exceptional;
5. talent and on par with global standards.

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I What is new?

Activity 1: Photography

Classify the following as to media-based arts forms and characteristics.
Write P for photography, A for animation, PM for print media, F for film, and D
for industrial or fashion design.

_____ 1. Drawing of light by clicking of the shutter
_____ 2. 2 Dimensional and 3 Dimensional works of inanimate objects
_____ 3. Creation of Pugad Baboy
_____ 4. Using of textiles
_____ 5. Silent, Disaster, Science Fiction, Documentary and others
_____ 6. Use of local weaving techniques
_____ 7. Use for advertising
_____ 8. Animahenasyon of ACPI
_____ 9. Behind the scenes, camera placement and movement
_____ 10. Immediacy and detail

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D What I know?

Choose the letter as your correct answer. Write it on a separate sheet of
paper.

1. The first place winning image in the 2011 National Geographic Photo
Contest is
A. Snake Island, Palawan
B. Gulf of Davao
C. Into the Green Zone
D. Boracay

2. An award winning travel photographer who has won two Pacific
Asia Tourism Association (PATA) awards.
A. John Chua
B. Manny Librodo
C. George Tapan
D. Mike De Leon

3. Awarded as National Artist for Film in 1997.
A. Marilou Diaz Abaya
B. Maryo J. Delos Reyes
C. Brillante Mendoza
D. Lino Brocka

4. The Filipino Filmmaker that won the Best Director award at the highly
prestigious Cannes Film Festival in France in 2009.
A. Peque Gallaga
B. Lino Brocka
C. Maryo J. Delos Reyes
D. Brillante Mendoza

5. He won the Outstanding Achievement in Character Animation Award in
the International Animated Society’s 26th Annual Annie Awards.
A. Ruben Aquino
B. Nelson Bohol
C. Paolo Fabregas
D. Pol Medina Jr.

6. A heart-warming Filipino drama film that won local and international
awards including 2003 FAMAS Awards.
A. Himala
B. Magnifico
C. Muro-ami
D. Tanging Yaman

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D What I know?

7. Recognized as the first fully animated Filipino film, created by an
all-Filipino group of animators using the traditional (hand-drawn)
animation process.
A. Urduja
B. Dayo
C. RPG Metanoia
D. Ang Panday

8. The country’s first all-digital full length animated film.
A. Monsters
B. Space Heroes
C. Dayo: Sa Mundo ng Elementalia
D. RPG Metanoia

9. He was recognized as the “Father of Filipino Comics”
A. Lino Brocka
B. Maryo J. Delos Reyes
C. Tony Velasquez
D. Brillante Mendoza

10. The multi-awarded designer and Creative Director of Hive, a design
and manufacturing facility for designers of interiors and accessories
and lighting.
A. Monique Lhullier
B. Kenneth Cobonpue
C. Rajo Laurel
D. Dita Sandico-Ong

11. A Filipina designer known for her fashionable knitwear lines and has
been dubbed “The Queen of Knitwear” in the country.

A. Lulu Tan Gan
B. Dita Sandico-Ong
C. Monique Lhullier
D. Josie Natori
12. A Filipino comic book illustrator and writer and is regarded as one
of the “pillars of the Philippine Komiks Industry”.
A. Paolo Fabregas
B. Pol Medina Jr.
C. Francisco V. Coching
D. Tony Velasquez

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D What I know?

13. A fashion designer who is popularly recognized for being a judge on
the TV series Project Runway Philippines and a major name in the
local and international fashion scene
A. Kenneth Cobonpue
B. Rajo Laurel
C. Josie Natori
D. Tony Velasquez

14. He is best known as an advertising and commercial photographer
who has applied his photo artistry to showcasing the beauty of the
Philippines.
A. George Tapan
B. Manny Librodo
C. John K. Chua
D. Mike De Leon

15. A Filipino industrial designer known for his unique designs
integrating natural materials through innovative handmade
production processes.

A. Kenneth Cobonpue
B. Rajo Laurel
C. Josie Natori
D. Monique Lhuillier

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D What is in?

LESSON 1: PHOTOGRAPHY

In the previous module, you have learned the elements of various Media-
Based Arts in the Philippines. It has introduced you to technology-based arts
which is limitless especially to the generation of today were gadgets like comput-
er, laptops, mobile phones, tablets and other devices are accessible. In this quar-
ter, modern approaches in photography, film, print and digital media, product
and industrial design will be explored as part of modern-based arts and design.
Introducing remarkable Filipino artists that opened opportunities for young Fili-
pino talents to expose their creativity and earn a living as well while they enjoy
what they do.

To start with module 2 you need to recall the elements of arts in media-
based arts and design in the Philippines where line, space, texture, form, color
shape, and value is evident. For lesson 1 you will be introduced to the Filipino
artists who made a name and difference in their work of art making it globally
known. You will also be acquainted with some of their famous works.

In the Philippines, photography practice taking photographs between
1840s to the 1890s. The pioneers of photography in the Philip-
pines were Western photographers, mostly from Europe.

Notes to the Teacher

Consider the time needed to complete all the activities in this mod-
ule lessons 1-5 for Quarter III for the submission of the outputs
and module activities.

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D What is it?

Photography is a method of recording the image of an object through the
action of light. The photographers unlike the traditional style position the lens
and filters to create the effect. For today’s photographers the process evolved to
exposing the film into dark room or may prefer a photo editing software.

Filipino Photographers

Is an award-winning travel photographer who has
won two Pacific Asia Tourism Association (PATA)
Gold Awards, an ASEAN Tourism Association award,
and first place in the 2011 National Geographic
Photo Contest. His highly acclaimed work has been
published in five travel photography books.

GEORGE TAPAN

Best known as an advertising and commercial
photographer with over 40 years of experience in this
field and numerous local and international awards for
his work. At the same time, he has applied his photo
artistry to showcasing the beauty of the Philippines.

JOHN K. CHUA

Manny was a full-time teacher at an international school
in Bangkok where he discovered his passion for
photography, and where the rest of the online world
discovered his unique “purely ambient light” approach to
glamour, fashion, and travel portraiture.

MANNY LIBRODO

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D What is it?

One of the most sought-after fashion photographers in
the Philippines, getting his big break in 2002 by
shooting his first FHM cover. His story from then on is
well known.

XANDER ANGELES

Is a Filipina street photographer and documentary
photographer. She is known for her black-and-white
photographs of Hong Kong and documentary projects
about migration and the intersections of labor and
human rights.

XYZA CRUZ

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E What is more?

Activity 1: Thoughts About!!!

In one statement or less, write your personal thoughts on the pictures taken by
known Filipino photographers.

GEORGE TAPAN

A. B.

JOHN K. CHUA

C. D.

ANNY LIBRODO

E. F.

ANNY LIBRODO

G. H.

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E What I can do?

Activity 1: Picture! Picture

1. Choose and paste on an oslo paper a picture of you or your family members
that implies a message.
2. Think and write of a title for this.
3. Write a short essay on the message of the picture and the reason for choosing.

E What else I can do?

Create a story on the works of Xyza Cruz. Write your own title on the
photo and give a story behind the pictures.

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A What I have learned?

Complete the sentences by supplying words or phrases to complete
thoughts on how photographers work.
1. I have learned that …….
2. I realized that ………
3. Among the photographers I want to be like ……….
4. If I will be given a chance to be a photographer I would be …….

A What I can do? do?

Match Column A with Column B. Write the letter of the correct answer. Match
the names of photographers on column A with their descriptions on column B.

AB

1. John K. Chua a. travel photographer

2. George Tapan b. advertising

3. Manny Librodo c. glamour and fashion

4. Xander Angeles d. documentary photographer

5. Xyza Cruz e. fashion photographer

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I What is new?

Activity 1: I’m the Boss!

If you will be a film director for one day.
1. What will be the title of your film?
2. What is its genre?
3. List down the cast of characters and their roles to be played.
4. Who are the actors to play the role?

D What is in?

Different genre arise along with the success of filmmaking, they are: action,
fantasy, thriller, science fiction, horror, musical, western, comedy, documentary,
epic, adventure, drama, and historical

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D What is it?

Film is also known as “motion pictures”. In the Philippines, the American
influence was evident in the Pre-World War II and Liberation Years of 1970’s.

Filipino Film Makers

LINO BROCKA >Film director

>One of the most influential Filipino filmmaker.

>Openly gay: LGBT themes into his films

>National Artist for Film in 1997

>Some of his works are “Tinimbang Ka Ngunit Kulang”
and “Maynila sa mga Kuko ng Liwanag:

>Miguel Pamintuan de Leon

>Some of his works are Bayaning 3rd World and Sister
Stella

>Director, cinematographer, scriptwriter and film
producer.

MIKE DE LEON

>Director, actor and screenwriter

>Melodramas particularly with feminist and moral
issues.

>National Artist 2001

>His famous work is Himala

ISHMAEL BERNAL

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D What is it?

Filipino Film Makers

>Is a Filipino actress, director and college professor.
>Guillen began her first major work as a director with
"Kasal" in 1979 with Hilda Koronel and Christopher de
Leon.
>Some of his works are Tanging Yaman and Sa’Yo
Lamang
LAURICE GUILLEN

>A multi-awarded film director.
>Founder and President of the Marilou Díaz-Abaya Film
Institute and Arts Center, a film school based in
Antipolo City, Philippines.
>Some of his works are Jose Rizal and Muro-Ami.

MARILOU DIAZ ABAYA

>Film and television director from the Philippines
>He began his career in the 1970’s
>His famous work is Magnifico

MARYO J. DELOS REYES

>Filipino independent film director.
>He was born and raised in San Fernando, Pampanga.
>His famous work is Kinatay

BRILLANTE MENDOZA

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D What is it?

Filipino Film Makers

>Maurice Ruiz de Luzuriaga Gallaga, otherwise known
as Peque Gallaga
>a multi-awarded Filipino film-maker. His most signifi-
cant achievement in film was "Oro, Plata, Mata"
>Died May 7, 2020

PEQUE GALLAGA

E What is more?

Activity 1: Lights…Camera…Action….

Complete the table by supplying the film directed by filmmakers and write its
genre.

FILMMAKERS FILM CREATED GENRE
1. Lino Brocka
2. Marilou Diaz Abaya
3. Laurice Guillen
4. Mike De Leon
5. Mario J. Delos Reyes

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E What I can do?

Activity 1: Movie Critic!

1. Select and watch from the works of the above filmmakers.
2. Write an analysis on how the film was presented (the characters, setting of

the story) and the message it conveys.
3. If you are given a chance to change one scene in the film what would it be,

why?
4. How would you like it to be presented?
5. What is the moral lesson of the film you have analyzed?

E What Else I can do?

Activity: Movie Critic Part 2!

1. Select and watch from the works of the above filmmakers.
2. Write an analysis on how the film was presented (the characters, setting of the

story) and the message it conveys.
3. If you are given a chance to change one scene in the film what would it be,
why?
4. How would you like it to be presented?
5. What is its moral lesson?

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A What I have learned?

Complete the sentences by supplying words or phrases to complete
thoughts on how filmmakers work.
1. I have learned that …….
2. I realized that ………
3. Among the filmmakers I want to be like ……….
4. Because……..

A What I can do? do?

Write the name of the director of award winning Filipino movies.

1. Bayaning 3rd World a. Mike De Leon
2. Kinatay b. Lino Brocka
3. Jose Rizal c. Marilou Diaz Abaya
4. Magnifico d. Ishmael Bernal
5. Tanging Yaman e. Brillante Mendoza
6. Tinimbang Ka Ngunit Kulang f. Maryo J. Delos Reyes
7. Himala g. Laurice Guillen
8. Sa ‘Yo Lamang h. Peque Gallaga
9. Muro-Ami
10. Oro Plata Mata

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I What is new?

1. Do you consider animation as a form of art? Why or why not?
2. What do you think are the qualities of an animator?
3. What role does animation play in the filmmaking industry?
4. Name one Filipino animator involve in the creation of some of the best animat-
ed films. Among these are Toy Story, Cars, Finding Nemo and others.

D What is in?

LESSON 3: ANIMATION

Animation is the art of making inanimate objects appear to move. The Philippine
animation industry traces its origins back to the 1980’s. Being one of the earlier
players in the industry, with the local Philippine animation industry scene being
around for already twenty years, the Philippines is considered one of the stronger
Asian players in the realm of animation globally.

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D What is It?

Filipino Animators

Pixar’s Nelson “Rey” Bohol was part of Inside Out, Mon-
sters University, Brave, WALL-E, Ratatouille, Cars, and
Finding Nemo. He graduated Architecture at Manuel L.
Quezon University and has joined Pixar in August 2000.

NELSON BOHOL

While working for Disney, Ruben Aquino became part of
the films Winnie the Pooh, The Princess and the Frog,
and Lilo and Stitch. He won the Outstanding
Achievement in Character Animation award in the
International Animated Society’s 26th Annual Annie
Awards, too.

RUBEN AQUINO

E What is More?

Activity:

Enumerate the works of Filipino animators involve in the animation industry.
1. Nelson Bohol
2. Ruben Aquino

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E What I can do?

Activity:

Create a poster for an animated film you want to materialize. Write your title and
draw your own character.

E What else I can do?

Make a reaction paper on an animated film you will watch.

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A What I have learned?

Activity:

Complete the sentences by supplying words or phrases to complete thoughts on
animation.
1. I have learned that …….
2. I realized that ………

E What I can do? do?

Write a short essay on how animation should be created. (theme of the story,
character illustration, storyline)

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I What is new?

Activity:

1. Do you consider Filipino comic illustrators of today a profitable profession?
2. What do you think are the qualities of a good comic illustrator?
3. What trends in style do you see in today’s local comics?
4. What are the subject themes commonly used in local comics today?

D What is in?

LESSON 4: PRINT MEDIA

Included here are large scale publications such as newspapers, magazines,
journals, books of all kinds, as well as smaller scale posters, brochures, flyers,
menus, and the like for its purpose. The popularity of comics in the Philippines
arise in the 1920’s when Liwayway magazine featured comic strips. Local comics
were influenced by Americans with local superhero characters such as Darna
and Captain Barbell were used.

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D What is it?

Filipino Comic Illustrators

“Father of Filipino Comics” - was a Filipino illustrator
regarded as the Father of Tagalog comics and as the
pioneer and founding father of the Philippine comics
industry. He was the creator of Kenkoy, an “iconic
Philippine comic strip character”.
TONY VELASQUEZ

A Filipino comic books illustrator and writer and is
regarded as one of the “Pillars of the Philippine Komiks
Industry”. In 2014, he was posthumously conferred as a
National Artist for Visual Arts, the highest honor for
artists in the Philippines.

FRANCISCO V. COCHING (1954)

A Filipino cartoonist best known for creating Pugad
Baboy, a black-and-white comic strip first published in
the Philippine Daily Inquirer on May 18, 1988.

POL MEDINA JR.

Creating original concepts and experimenting with excit-
ing new styles.

POL MEDINA JR.

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E What is more?

Activity:

Complete the table by supplying the works created by animators and write its
style.

COMICS ILLUSTRATOR WORKS CREATED STYLE
1. Tony Velasquez
2. Francisco V. Coching
3. Pol Medina Jr.
4. Paolo Fabregas

E What I can do?

ACTIVITY

Draw your favourite character of a Filipino or foreign comic story.

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E What else I can do?

Activity:

Read one comic book and make a reaction paper. Cite the characters and the
theme of the story.

A What I have learned?

Complete the sentences by supplying words or phrases to complete thoughts on
comics.
1. I have learned that …….
2. I realized that ………

A What I can do? do?

Identify the following comic illustrators being described.
__________ 1. A Filipino cartoonist best known for creating Pugad Baboy
__________ 2. Creating original concepts and experimenting with exciting new

styles.
__________ 3. A National Artist for Visual Arts in 2014.
__________ 4. “Father of Filipino Comics”
__________ 5. Was the creator of Kenkoy.

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I What is new?

Activity:

Answer the questions.
1. In the modern technology today, how important is technology in terms of
industrial and fashion design?
2. What do you think are the qualities of being a fashion designer?

D What is in?

LESSON 5: INNOVATION IN PRODUCT
AND INDUSTRIAL DESIGN

Innovation plays a key role in the development of sustainable methods
of both production and living. Industrial designers, often trained as architects or
other visual arts professionals, are usually part of a larger creative team. Their
primary responsibility is to help produce manufactured items that not only work
well but please the eye and, therefore, have a competitive advantage over similar
products.

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D What is it?

Filipino Industrial and Fashion Designers

A Filipino industrial designer known for his unique
designs integrating natural materials through innovative
handmade production processes. Creative Director of
Hive a design and manufacturing facility for designers of
interior accessories and lighting.
KENNETH COBONPUE

A Filipino-French fashion designer and creative director
known for her bridal, ready-to-wear and lifestyle brand.

MONIQUE LUILLHIER

A fashion designer in Manila, Philippines. Winner of a
number of national and international awards over the
course of his career, Laurel is best known as a television
personality as a judge on Project Runway Philippines.

RAJO LAUREL

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D What is it?

Filipino Industrial and Fashion Designers

A pioneer in the local eco-fashion movement, designer
Fernandina “Dita” Sandico Ong sustainably produced
her signature fabric from the exotic plant musa textilis.
She christened it “banaca,” because abaca belongs to
the banana family called Musaceae.
DITA SANDICO-ONG

Known as “The Queen of Knitwear” in the country. She
continues her design evolution with her extended
hand–woven line, “Indigenous Couture” merging the
old-world sophistication of Philippine artisan craft with
contemporary design.
LULU TAN GAN

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E What is more?

ACTIVITY

Write the artists on Column A and give your description on their works on Column
C.

ARTISTS ARTWORKS DESCRIPTION/STYLE

Kenneth Cobonpue

Rajo Laurel

Lulu Tan Gan
Dita Sandico-Ong

Monique Luillhier

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E What I can do?

ACTIVITY

If you are going to innovate one product locally, what will be your design and
what are the materials you are going to use. Draw the product design.

E What else I can do?

ACTIVITY

With the following raw materials listed below, think of creative ways to use these
materials to produce new artistic products. Write the whole process of creating
it.
1. plastic bottles
2. tin cans
3. plastic wrappers

PRODUCT NAME

Materials Needed:
Procedure:

1.
2.
3.

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A What I have learned?

ACTIVITY: Knowing the Filipino Artists

Complete the diagram of Media-Based Arts and Design by supplying the terms
needed.

Media-Based Arts and De-

Film Product &

John K. Ruben Paul Me-
Chua Aquino dina Jr.

A What I can do? Do?

Choose correct word/words being described in the statement.
1. Monique Luillhier is known for her (bridal gowns, traditional costumes)
2. A creative director of Hive design is (Rajo Laurel, Kenneth Cobonpue)
3. A Project Runway Philippines judge (Rajo Laurel, Kenneth Cobonpue)
4. Known for her banana origin works (Lulu Tan Gan, Dita Sandico-Ong)
5. The “Queen of Knitwear” in the Philippines (Lulu Tan Gan, Dita Sandico-Ong)
6. An indigenous cotoure (Lulu Tan Gan, Dita Sandico-Ong)
7. An industrial designer (Kenneth Cobonpue, Lulu Tan Gan)

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WHAT I CAN DO? DO? AnswerWHAT IS MORE?WHAT IS NEW?
(Answer may vary)
Photography 34 1.P
2.A
1.B 3.PM
2.A 4.D
3.C 5. F
4.E 6. D
5. D 7. PM
8. A
Film 9. F
10. P
1. A
2. E WHAT I KNOW
3. C
4. F 1.C
5. G 2.C
3.D
6. B 4.D
7. D 5.A
8. G 6. B
9. C 7. A
10. H 8. C
9. C
Print Media 10. B
1.Pol Medina Jr. 11.A
2.Paolo Fabregas 12. C
3.Francisco V. Coching 13. B
4.Tony Velasquez 14. C
5.Tony Velasquez 15. A

Innovation in Product and
Industrial Design
1.Bridal design
2.Kenneth Cobonpue
3.Rajo Laurel
4.Dita Sandico Ong
5.Lulu Tan Gan

6. Lulu Tan Gan
7.Kenneth Cobonpue

Reference

>wikipedia
>rappler
>Pressreader-Philippine Daily Inquirer:2018-01-14
>jeffannephotography-wordPress.com
>google.com
>xanderAngeles-Alchetron, The Free Social Encyclopedia
>Magnum Foundation

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Para sa mga katanungan o puna, sumulat o tumawag sa:
Department of Education Region 4A CALABARZON
Office Address: Gate 2 Karangalan Village, Cainta Rizal
Landline: 02-8682-5773 local 420/421
Email Address: [email protected]

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