ezfy-IF v3 EN

PROJETO |EZFY SET | 2019

Having a chronic
illness is hard
and complex.

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We need
solutions to
make our lives
easier.

An easier life
means a
simplified
access to health
services.

Health, made Easy.

PROJETO |EZFY SET | 2019

Value Innovation and Management of
Proposition technology multiple
stakeholders
Aggregation of VISION AGILITY
multiple health Adaptation to
EZFY expectations of
entities multiple
Anticipation of KNOWLEDGE stakeholders and
market needs and market
Creativity in
expectations solution delivery for
industry and
Leadership partners
and Versatility and
multidisciplinary work
mentoring

Acquisition and Certification of
dissemination of health entities
knowledge

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Brand
Positioning
Statement

We facilitate and simplify life for people
living with a chronic illness, making use
of knowledge and technology to
optimize and aggregate all contact
points in the health journey.

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Mission

To think, create, and implement products
and services that make the journey of
people living with chronic illness easier.

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Vision

To use innovation and technology to
permanently transform the way people
living with a chronic illness relate with
their health journey.

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Values

WE ARE DEMOCRATIC WE ARE RESPONSIBLE WE ARE AMBITIOUS

Because we centralize and Because we work in an ethical Because we want to
and make contact points revolutionise a fragmented
and transparent way. and traditional market.
which are central to specific

diseases more accessible,

brining capillarity to the health

network.

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PROJETO |EZFY SET | 2019

PROJETO |EZFY SET | 2019

PROJETO |EZFY SET | 2019

PROJETO |EZFY SET | 2019

CommunityPROJETO|EZFY Pharmacies as “Ezfy Points”SET|2019

THE MARKET

• Pharmaceutical companies are increasingly focusing on patient support programs - to
improve access to, usage of and adherence to drug treatments. Ultimately, to improve
people’s health-related quality of life, making sure there is value added to the healthcare
system.

• Growth has been driven by:

• greater patient involvement in health decisions,
• increasing emphasis on health outcomes as part of access and reimbursement negotiations,
• the rise of drug patent expiries and
• the growth of specialty drugs that require additional patient support.

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TODAY

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THE SOLUTION

• The right program will:
• shorten the time to get patients on medication,
• drive adherence and positive health (clinical and quality of life) outcomes,
• differentiate a brand by delivering an improved consumer experience.

• Different diseases need support at different stages of the disease progression — some
earlier, some later, and some throughout the entire journey.

• For respiratory diseases such as asthma, and cardiovascular conditions such as
hypertension, access to treatments is usually not a challenge.

• Instead, adherence is a key focus.

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THE OPPORTUNITY

• Real-World Effectiveness
and Safety will be driving
regulatory decisions.

• Risk-Sharing Agreements
are being increasingly
established.

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THE NEXT GENERATION OF PSPs

• Strategies for supporting a healthier lifestyle and monitoring and improving adherence to
medication are beneficial support offerings that can improve patient outcomes.

• Next generation of PSPs will be personalized, continuous, data-driven and grounded in
behavioural science. They’ll be predictive, adaptive to patient thoughts and behaviours
and integrated into care pathways.

• For pharma, they represent a revolution in insights based on real-world data, providing
the critical evidence base of improved outcomes payers will increasingly demand and
expect.

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THE NEXT GENERATION OF PSPs

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THE IMPLEMENTATION

• Engaging and recruiting trained healthcare professionals who are a perfect match for
these programs, such as pharmacists, nurses, physiotherapists, dieticians and
psychologists.

• Helping to draw up the necessary protocols and providing medical writing support (e.g.
questionnaires, reports and educational leaflets).

• Being accountable for the regulatory and legal framework on the various project
components.

• Developing and implementing innovative solutions, such as smart applications, websites,
connected tools, blogs and call centres.

• Managing the day-to-day by appointing a dedicated project manager and providing the
appropriate tools.

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PROJETO |EZFY SET | 2019