Marketing Proposal

Marketing Proposal



Selling a home in today’s market can be challenging - Oriana Shea
And Company understands that. While the market can be unpredictable,
hundreds of homes are sold each week in your area. What’s the
difference between selling your home or failing to do so? The details.
Whether it’s our proven sales approach, effective marketing campaigns,
or utilizing our existing network, at Oriana Shea And Company no detail is
overlooked.
With a proven track record, the right skill set and years of experience,
Oriana Shea And Company has all the tools to sell your home. If you’re
serious about selling your home, we’re serious about getting the job
done.
We will always strive to deserve the faith and trust that has been placed
with us. With integrity and exceptional service, our goal is to become
your real estate resource for life, wherever life takes you. . .

[email protected] | Direct (562) 477-3388 | www.SoCalHomesAndLiving.com

Principal

ORIANA SHEA

As one of Southern California’s Top Producing team
leaders with a sales volume of over $60,000,000 in the
last 3 years, Oriana prides herself on personal service
and attention to her clients every detail. Her unwavering
belief, which holds true to this day, is that the client
always comes first.

With over fifteen years of real estate experience including
residential, luxury residential, probate and trust sales as
well as multi-unit income properties. This vast understanding
allows Oriana to confidently handle complex transactions
making her your home and investment property authority.

Specializing in communities from Long Beach, Seal
Beach, Lakewood, Huntington Beach to Newport Beach
and beyond, Oriana’s knowledge of these areas,
understanding of her clients’ needs, and proven
marketing strategies have catapulted her to be among
Keller Williams Realty’s top selling agents.

In today’s volatile real estate economy, now more than
ever. . .

“Who You Hire In Any Market Absolutely Matters”

Our Sales Approach

The sales approach at Oriana Shea And Company - we do
what it takes to sell your home in a timely manner. While our
marketing plan is comprehensive, communication is the vital
component to our success. As a sales team, we are committed
to involving you in every step of the process. Whether it is
establishing a sales price, holding open houses, accepting
offers, or closing escrow, we will communicate with you on a
regular basis. As the results on the following pages will indicate,
our sales approach simply works.

Marketing Proposal

ORIANA SHEA AND COMPANY VS. OTHER AGENTS

- Team Approach - Solo Agent
- Weekly Listing Activity and Feedback Report - No Communication Structure
- Professional Photography - Agents Phone or Pocket Camera
- Professional Home Staging Consult - No Staging Guidance
- Virtual Tours - No Virtual Tours
- Video Commercials Posted to Multiple - No Video Commercials

Social Media Sites - Flyers Printed on Their Copier
- No Property Website
- Distinctive Brochures Professionally Printed - No Direct Mail Campaign
- Specialized Property Website - Limited Social Media Advertising
- Customized Direct Mail Campaign - No Electronic Ad Campaign
- Aggressive Social Media Campaign
- Electronic Ad Campaigns Sent to Thousands - No Global Marketing Campaign

of Local Agents and Potential Buyers - No Blog Post
- A Few May Be, But Most Are Not
- Extensive Global Marketing to Foreign Buyers - Inconsistent Open House Schedule
In Over 120 Countries and Your Listing is
Translated In Over 19 Different Languages

- Blog Post Advertising Your Listing
- Premier Agent On Zillow With Reviews
- Heavily Marketed Premier Open House and

Weekly Open Houses

“Of the perhaps hundreds of Realtors® I have known over the past twenty
years across North America and around the world, you rank with the best
and represent the kind of professional that is needed in the field. I offer
testament to your professional excellence. Oriana, it is thus with great
pleasure and unreserved enthusiasm that I will be recommending you
as “the most outstanding real estate agent” to any and all of my colleagues
and/or friends.”

- Anthony Normore

We Attract Savvy Buyers
Through The Following Media

International Marketing For Your Home
Reaching 100+ Million People

Your listings, promoted to the world


Your listings, promoted to the world
We promote your property
to foreign buyers that

pay full price all cash

for homes just like yours!

Oriana Shea and Company

markets all of their listings

globally to over 120

countries. Your listing

will be translated into 19

different languages and

promoted to over 600,000

agents worldwide.

Our Recent Sales

City Address Sale Price

Aliso Viejo 8 Hawaii Dr. $605,000
Aliso Viejo 12 Veneto Ln. $386,000
Corona Del Mar 27 Canyon Crest $1,060,000
Costa Mesa 3197 College Ave. $405,000
Coto De Caza 7 Loam $1,770,000
Cypress 4279 Dina Ct. $469,000
Downey 9137 Brookshire Ave. $560,000
Huntington Beach 5186 Acorn St. $872,000
Huntington Beach 3311 Admiralty $2,295,000
Huntington Beach 5201 Foxglove Dr. $746,000
Huntington Beach 16241 Howland Ln. $679,000
Huntington Beach 16591 Maywood Ln. $925,000
Huntington Beach 5672 Windcroft Dr. $1,175,000
Laguna Hills 25186 Pike Rd. $790,000
Laguna Niguel 35 Grenada St. #149 $306,000
Lakewood 5969 Blackthorne Ave. $450,000
Lakewood 2722 Dollar St. $480,000
Lakewood 4918 Minturn Ave. $400,000
La Verne 7120 Vista De Oro $1,050,000
Long Beach 5651 E. 4th Street $954,000
Long Beach 7146 Carita St. $565,000
Long Beach 5343 Conant St. $524,000
Long Beach 5343 Conant St. $545,000
Long Beach 4153 Faculty $660,000
Long Beach 6081 Fairbrook St. $609,000
Long Beach 3321 Josie Ave. $550,000
Long Beach 3581 Julian Ave. $540,000
Long Beach 3727 Karen Ave. $495,000
Long Beach 3728 Karen Ave. $588,000
Long Beach 3220 Knoxville Ave. $440,000
Long Beach 3220 Knoxville Ave. (Flip) $620,000
Long Beach 3903 Lees Ave. $475,000
Long Beach 3966 Lees Ave. $462,000
Long Beach 4267 Lime Ave. $750,000
Long Beach 3819 Livingston Dr. #15 $570,000
Long Beach 6826 E. Los Arcos St. $510,000
Long Beach 8207 Marina Pacifica $488,000
Long Beach 3251 Monogram Ave. $520,000
Long Beach 3457 Monogram Ave. $515,000
Long Beach 2613 Ostrom Ave. $528,500
Long Beach 3442 Palo Verde Ave. $416,760
Long Beach 7042 Peabody St. $705,000
Long Beach 2874 San Francisco Ave. $426,000
Long Beach 7846 Tarma St. $510,000
Long Beach 7846 Tarma St. (Flip) $775,000
Long Beach 4740 Whitewood Ave. $660,000
Los Alamitos 12100 Montecito Rd. #105 $410,000
Los Alamitos 12100 Montecito Rd. #178 $383,000
Los Angeles 8036 El Manor $1,000,000
Orange 800 E. Collins Ave. $310,400
Palos Verdes Peninsula 27351 Rainbow Ridge Rd. $1,150,000
Rancho Palos Verdes 27433 Larchbluff $1,150,000
Santa Ana 4201 W. 5th St. $200,000
Seal Beach 3701 Fuchsia St. $780,000
Yorba Linda 4321 Eureka Ave. $890,000

Our Sales Results
In Today’s Market

DAYS ON THE MARKET

Oriana Shea and Company: 24 Market Average: 95

Oriana Shea and Company Market Average

DAYS WE SELL
80 HOMES
4 TIMES
60 FASTER!

40
20

0

2011 2012 2013 2014

SALES PRICE AS A PERCENTAGE OF LIST PRICE

We Sell an Average of 99% of the List Price (Market Average 97%)

Oriana Shea and Company Market Average

100% WE AVERAGE
80% 2% MORE
60% TO YOU!
40%
20%
0

2011 2012 2013 2014

Distinctive Brochures

Specialized Property Websites Post Cards
Video Commercials
Stunning Contemporary ORIANA PRESORTED
Home! SHEA AND COMPANY STANDARD
Specializing in Luxury and Fine Home Sales U.S. POSTAGE
For More Information, Please Call or E-mail Today
(562) 961-1476 • [email protected] PAID
CORONA, CA
www.705Driftwood.com PERMIT NO. 65

JUST LISTED & SOLD IN 5 DAYS! 705 Driftwood Avenue
4 Bedrooms • 3 Baths • Approx. 2,321 SqFt The Hill in Seal Beach
HIGHLY UPGRADED CARSON PARK POOL HOME!
YOU’RE INVITED

OPEN HOUSE

Saturday, May 15th From 1pm To 4pm

Bring this Postcard to Enter Our Contest to
Win a FREE Interior Design Consultation
with Local Designer - Living Concept’s Studio
($200 Value!) or A Nordstrom Gift Card!

ORIANA SHEA AND COMPANY PRSRT STD
ECRWSS

U.S. POSTAGE
PAID

EDDM RETAIL

7042 PEABODY ST. | LIST PRICE $725,000

Knowing All Your Options Is The First Step *****************ECRWSS****
Toward Making An Educated Decision
Local
CALL ORIANA TODAY (562) 477-3388 Postal Customer

CalBRE #01217538 Scan this code on KELLER WILLIAMS
your phone to view
more photos of this home. ® REALTY

We Don’t Sell Properties
By Accident...

We have tailored the marketing of your home to assure you that no
stone goes uncovered in the search for the right buyer for your property.

Growing Impact of the Internet
for Today’s Buyers

INTERNET INTERNET
11% 36%

2003 NOW

Where Do Buyers Come From?

YARD SIGN OPEN HOUSE
12% 7%

REAL ESTATE N E W S PA P E R
AGENT 2%
37%
FRIEND,
NEIGHBOR
OR RELATIVE

6%

INTERNET
36%

Setting The Stage
To Sell Your Home

Myth: Empty homes are easier to sell than occupied homes.

Truth: A potential buyer will never get that far if they aren’t excited enough
about the home because it wasn’t presented properly. This concept is
simple. Model homes provide different themed concepts to prospective
buyers and allow them to “mentally move in.” The buyer can then more
easily determine if the room sizes work for their lifestyle and existing furnishings. I
will help you do this with your home.

In addition to the real estate services that my team and I provide, we also
offer additional interior staging consultations that are complimentary to our
clients. I will not only help you stage your home for the selling process, but
when you are ready to move into your new home I can assist you with any
remodeling you may want to have done.

I will take the time to walk through each room with you and help you “stage
your home” to create the mood and environment that will result in you selling
your home faster and at a higher price.

Put Our Staging Expertise To Work For You And Maximize Your Price!

BEFORE AFTER

BEFORE AFTER

Complimentary Staging Consultation

BEFORE AFTER

BEFORE AFTER

BEFORE AFTER

Myth: Property condition is not that important to buyers.

Truth: WRONG! A property in superior condition will sell faster and for a higher price than
a home in average condition. Buyers purchase properties that are most appealing, and
a home in great condition with a reasonable asking price always tops the list. Sellers that
invest in necessary repairs and keep their home clean and fresh always reap the rewards.

The Results. . .
Statistics show that properly staged homes sell 73% faster and for higher prices than
comparable furnished or vacant homes.

Our Success Speaks For Itself. . .

5651 E. 4th Street, Long Beach, CA
List Price: $879,000 Sales Price: $954,000
Days on Market: 8

Market Average At Time Of Sale: $902,800
Average Days On Market At Time Of Sale: 22

“Oriana and her team (who are all extremely top-notch) were
exceptionally patient, professional and detail oriented, and made every effort to keep me informed
every step of the way.” – Trish S.

8036 El Manor, Los Angeles, CA
List Price $875,000 Sales Price: $1,000,000
Days on Market: 3

Market Average At Time Of Sale: $869,100
Average Days On Market At Time Of Sale: 41

“Oriana tirelessly worked with us to prepare our Dad’s home for
sale.  She made some affordable recommendations then had the home staged and transformed
within a couple of weeks.  The end result was nothing short of amazing!  Well above list price in less
than five days.  We highly recommend Oriana!  “ - The Conneally Family

3728 Karen Ave, Long Beach, CA
List Price $579,000 Sales Price $588,000
Days on Market: 8

Market Average At Time Of Sale: $582,667
Average Days On Market At Time Of Sale: 41

“Oriana and her team were amazing. They sold our home in less
than a week and for more than we asked for all while helping us navigate a concurrent closing for our
new home on the East coast!!” – Joel K.

3220 Knoxville Ave, Long Beach, CA
List Price: $619,000 Sales Price: $620,000
Days on Market: 11

Market Average At Time Of Sale: $560,200
Average Days On Market At Time Of Sale: 35

Oriana is responsive and on top of every detail throughout the
entire process. Oriana and her team delivered top notch service. She began marketing the home even
before it hit the MLS and delivered on selling it for more than what we were asking and quickly! Oriana did
everything she said she was going to do to market the property and more. Truly outstanding!” - Robert K.

27531 Rainbow Ridge Rd, Rancho Palos Verdes, CA
List Price: $1,199,000 Sales Price: $1,150,000
Days on Market: 19

Market Average At Time Of Sale: $1,047,000
Average Days On Market At Time Of Sale: 35

“Oriana is professional, knowledgeable, humorous, punctual and
doesn’t make a promise that she can’t keep. She was with me
every step of the way.” - Dina D.

What Others Are Saying About
Oriana Shea and Company...

“Oriana Shea is a top-notch professional who knows her business! She marketed
our home in such an amazing way that it sold in four days!! It was such a blessing.
She and her team dealt with everything that needed to be handled and they did
it timely and very professionally. She was always in contact with us, and answered
every question and concern we had. Oriana is diligent, hard-working, thorough,
assertive, aggressive, but smart and fair. She is a very compassionate and kind
person on top of being a great professional. I would highly recommend Oriana
Shea and her team.”

The Monteros Family

“We had a wonderful experience working with Oriana on the sale of our home

and the purchase of our new home. Oriana was an expert in her field and

helped us prepare our home in the midst of having a baby! She understood

our need for fewer Open Houses/appointments with a newborn, and was

always warm and understanding. She delicately balanced the timing of a rent

back situation and sold our home in a timely manner over the holiday period;

which we know was not an easy thing to do! Her determination while navigating a

tricky deal was apparent and she demonstrated a strong desire to wrap things

up for us as quickly as possible. We feel lucky to have had such a consummate

Barry and Jennifer Dameshek professional on our side.”

“Oriana has an entire team that supports her with professionalism and high The Munn Family
efficiency. Oriana herself responds quickly to emails, text messages and
phone calls...with the answers and solutions you want. Our house had
one open-house followed the very next day with six offers! We ended up
accepting one a few days later, above the list price. Oriana brought in a
gifted photographer and produced both gorgeous, glossy fliers and a
slide-presentation/video website link specifically for our home. Her dedication
to her job, her high-standard work ethic and her refusal to disappoint her clients
are all reasons to call her first. We couldn’t be happier with the results.”

“I needed to sell my home quickly and Oriana sold it in 3 days! Before selecting
a real estate agent, I searched the internet for the best realtor in Orange
County. I came across Oriana’s website, viewed her videos, talked briefly with
her on the phone and that was it! We met to go over my plan for my home,
and she took it from there. I was so impressed by her professionalism, attention to
detail, and the way she handled everything from start to finish. It was my first
home sale, and I have to say that it was the smoothest, most stress-free sale
that I ever could have hoped for.

Both Oriana and her team were so attentive and responded to my phone
calls, emails, and texts quickly (I bombarded them!) and reassured me every
step of the way. They resolved any issues that came up quickly and efficiently
and fought for my needs when required. Like I said, I sold my home in 3 days...I would call that a successful sale. I
highly recommend Oriana and her team, they’re truly amazing!”

To See More of Our Reviews, Visit Us On Zillow and Yelp!

In Closing . . .

We hope you found the Oriana Shea and Company
Marketing Proposal informative. Now the next step
is to simply contact our office to schedule a private
appointment and put Oriana and her team to work for you.

...BECAUSE WHO YOU HIRE ABSOLUTELY MATTERS!

Oriana Shea

(562) 477-3388
[email protected]
www.SoCalHomesAndLiving.com
CalBRE# 01217538