The words you are searching are inside this book. To get more targeted content, please make full-text search by clicking here.
Discover the best professional documents and content resources in AnyFlip Document Base.
Search
Published by aricrun, 2018-01-11 13:31:32

Principles of design

Principles of design

PRINCIPLES OF DESIGN Aric Speight
5th period

BALANCE

Balance in design is the distribution of elements of the design. Balance is a visual
interpretation of gravity in the design. Large, dense elements appear to be heavier
while smaller elements appear to be lighter.

PROXIMITY

Proximity creates relationship between elements. It provides a focal point. Proximity
doesn’t mean that elements have to be placed together, it means they should be
visually connected in someway.

ALIGNMENT

Allows us to create order and organization. Aligning elements allows them to create a
visual connection with each other.

REPETITION

Repetition strengthens a design by tying together individual elements. It helps to
create association and consistency. Repetition can create rhythm (a feeling of
organized movement).

CONTRAST

Contrast is the juxtaposition of opposing elements (opposite colors on the color wheel,
or value light / dark, or direction – horizontal / vertical). Contrast allows us to
emphasize or highlight key elements in your design.

SPACE

Space in art refers to the distance or area between, around, above, below, or within
elements. Both positive and negative space are important factors to be considered in
every design. For example this slide

For example this slide


Click to View FlipBook Version