Voice _Specal Edition 2019_VOL XVII_ISSUE III_R&D

SHAMEERPET

• Coromandel – R&D Shameerpet employees
participated in the 'Sports Day' organised by
IKP Knowledge Park at their premises

• All the R&D staff enthusiastically participated
in many sports events

• Mr. M Prasad, Manager – Analytical, Dr.
Srinivas Reddy, Manager - Synthesis & Mr.
Poorna Chandra Marri, Assistant Manager
- Synthesis received the trophy for Quiz
Competition by Mr. E D Prasad, COO & CFO,
IKP

• Dr. Yadagiri, Vice Chairman, Essentia Life
Sciences, handed out the 'Winners' trophies
to Ms. P Mary Anusha, Executive – Analytical
for 'ShotPutThrow'andMs.Rojalin Mohapatra,
Executive - Support for 'Musical Chair' event
respectively

CRC 47TH ANNIVERSARY VIZAG

VIZAG CELEBRATES WITH RICH FERVOUR

Coromandel – Vizag plant crossed a meritorious children of the plant employees
significant milestone as it celebrated were felicitated by Mr. M Kumaresan, VP &
the 47th anniversary of CRC where Head – Manufacturing.
many dignitaries and Coromandel officials
graced the memorable occasion and made it The anniversary celebrations ended
a successful event. with a grand gala dinner where around
400 employees along with their families
As part of the celebrations, various cultural participated and revelled in the cultural night’s
programmes, games and entertainment event enthusiastically.
events were organised. During the event, 10

Rewarding the winners : Mr. Ch Narsinga Rao, President, CFEU In tune with the celebrations: Coromandel employees
(right) felicitating Meritorious Student with 'Scientific Calculator' showcasing their talent at the cultural event

COROMANDEL VIZAG MELA VIZAG

WINNING APPRECIATION. DRAWING ATTENTION

At Coromandel – Vizag plant, it’s become ‘Coromandel Mela’ has gained a tremendous
a matter of prestige to host the most momentum this year as it witnessed a gathering
anticipated event of the year ‘Coromandel of approximately 2600 people.
Mela’ on 26th January every year. The mela not
only witnesses the putting up of diverse stalls During the Mela, various cultural events and
but a gathering of a large number of people to competitions viz. Mimes, Dance, Healthy Baby,
catch a glimpse of the various exciting offers. Best Couple, Rangoli etc. were organised.
Additionally, during the event, Coromandel
This year too, on 26th January 2019, employees has showcased its products and many external
along with their families were invited. The event vendors also set up their stalls at the mela.
was also attended by local community.

COLOURFUL CELEBRATIONS AT THE MELA

VOICETHE 45 | 46

EFFECTING CHANGE IN HUMAN RESOURCE

CAPABILITY BUILDING TAKES PRIORITY

Unwavering focus: : Mr. Sushil Tayal, Certified Trainer – SHRM, Delving deep into HR: : Participants stand engrossed in the learning
equipping the participants with a complex set of competencies to during the workshop
strengthen the HR team
Gearing up for excellence: : Mr. B Prasannatha Rao, Executive VP &
With unprecedented challenges in Head – HR (first row standing: fifth from right) striking a pose with
different spheres of life - political, the HR team at the ‘HRBP’ training workshop
social and business, many businesses
are refocusing, realigning, and responding to facilitated the workshop and delivered insights
evolving challenges in order to cope with the on wide range of topics viz. Understanding
diverse market demands. Consequently, there is a Business, Workforce planning, Talent Acquisition,
greater need to focus on capabilities and tactical Performance Management, Compensation
objectives in the delivery of Human Resource benefits and Talent Management.
strategies and processes. This in turn is spurring Around 24 HR professionals attended the
the need for HR business partners to hold workshop and drew insights through the
enhanced competencies in terms of technology interactive and informative sessions. The
and human resources to better comprehend participants expressed their thanks to the
business challenges and opportunities. management for organising the training initiative
to equip them to build on human resource-
Keeping this spirit in mind, Coromandel driven competencies.
International organised ‘HR Capability Building Subsequently, on completion of the workshop,
Workshop’ for its Human Resource team on Mr. B Prasannatha Rao and Senior officials
14th, 15th & 16th March 2019 at Hotel Marriott, handed out “Certificate of Participation” to each
Hyderabad. participant.

The workshop was inaugurated by Mr. B
Prasannatha Rao, Executive VP & Head – HR
in the presence of other Senior HR officials.
During the inauguration, Mr. Prasannatha Rao
laid emphasis on the significance of acquiring a
complex set of competencies, which are a part
of the HR Business Partnering (HRBP) module.

Mr Sushil Tayal, Certified Trainer, Society
for Human Resource Management (SHRM),

SCIENTISTS DELIVER SEMINARS
FARMERS ELATED AT THE NEW-FOUND KNOWLEDGE

Productivity is highly crucial to agri- ZKOUNRENROEOTLAIL
business. This could only be achieved
through sustainable agricultural practices. – Agriculture (Retd. Horticulture Scientist) who
For higher productivity, it’s essential that delivered deep insights on farming and shared
farming community residing in rural areas the best practices on how to grow 'Mangoes'
must be kept abreast with new technologies with a good yield.
and developments to improve efficiency and
productivity. Subsequently, Mr. G Krishna Ram, Deputy
Manager – Marketing, explained to the farmers
Keeping this aspect in mind, Coromandel – Retail about the various Coromandel products that
Kurnool division organised a 'Crop' seminar with could assist in growing 'Mangoes' profitably.
the top crop scientist for the farmers. The seminar
was undertaken by Mr. D Lakshmi Reddy, MSc The seminar was well-appreciated by the farmers
and they urged the management to conduct
similar programmes in the future.

Pic 01 Pic 02

Expanding farmers knowledge : (Pic: 01) Mr. D Lakshmi Reddy, MSc – Agriculture (Retired. Horticulture Scientist) and
(Pic: 02) Mr. G Krishna Ram, Deputy Manager – Marketing taking a seminar with the farmers

EID PARRY FIELD STAFF TRAINING ZONVEIZARGETAIL

CROSS - FUNCTIONAL TRAINING FOR GREATER PRODUCTIVITY

Training is an essential component for Parry, a group company of Murugappa Group. The
the growth of the employee in any objective of the training was to equip EID Parry
organisation. Cross - functional learnings team to enhance its knowledge of sugarcane

between group companies not only equips an farming which could initially create synergy and

employee to enhance expertise in his domain then in turn boost the sales at 'Mana Gromor

but also propels performance to the next orbit. Centres'. The training was led by Mr. Chandra

Taking this as a cue, Coromandel – Vizag Mohan, Zonal Trainer wherein he emphasised on
Zone, Retail conducted a motivational training Speciality Nutrients application for sugarcane
programme for the Farm Advising Team of EID crop.

VOICETHE 47 | 48

SAFETY RANKS FIRST MUMBAI

DEFENSIVE DRIVING TRAINING

A drive to enhance road safety: Mr. Umesh Prajapati, Manager – HR, Central Division (eight from left) striking a pose with the participants

It's vital for every driver to know the basics Division, facilitated the training programme.
of road safety measures and adopt lifesaving During the session he delivered insights to
practical techniques and tools. Sensing this reduce the rate of accidents and fatalities by

dire need for enhancing personal safety on sharing the scientific ways of driving and driving

roads for employees, Coromandel - Mumbai habits etc.

office organised a ‘Defensive Driving’ training The response was overwhelming and all the
programme on 15th December 2018 at Hotel participants thanked the management for the
Vihang’s Inn. training session as it was an eye-opener for

Mr. Umesh Prajapati, Manager – HR, Central many.

Upping the ante on cross functional training: (Above pics: L- R) Mr. Srinivasa Reddy, Senior Zonal Manager - Retail, Vizag distributing 'Motivational
Gifts' to EID Parry field staff for 'Highest Budget Achievement'
(Below pic) Mr. Srinivasa Reddy, Senior Zonal Manager - Retail, Vizag (seated second row: sixth from left) striking a pose with EID Parry field staff
and Vizag Retail Team

FOND MEMORIES KAKINADA

A FELICITATION BY KAKINADA UNION MEMBERS

A well-deserved recognition : (front row) Mr. R V Subrahmanyam, On 4th January 2019, Coromandel
Senior Associate VP – HR (third from right) receiving the 'Self Portrait' - Kakinada plant Union members
organised a felicitation ceremony for
from Mr. V V Suryanarayana Raju, President - Employees Union Mr. R V Subrahmanyam, Senior Associate VP –
HR, to commemorate his decade long efforts
(fourth from left) along with Senior Officials in maintaining peaceful industrial relations with
regard to plant operations.

During the felicitation, a hand drawn photograph
of Mr. R V Subrahmanyam was presented to
him by Mr. V V Suryanarayana Raju, President
- Employee Union as a token of appreciation.
Subsequently, Mr. R V Subrahmanyam, speaking
at the ceremony, expressed his thanks to
Kakinada Employee Union and HR Team for the
kind gesture.

Sharing some light moments: Mr. R V Subrahmanyam, Senior The programme also witnessed the participation
Associate VP – HR (seventh from left) sharing fond memories of his of the Union Members of Coromandel - Vizag
plant and making the event all the more
association with Employees Union memorable.

AN AUSPICIOUS START THIYAGAVALLI

SPECIAL POOJA ON THE NEW YEAR

To usher in growth and prosperity in
business throughout the year, Coromandel
– Thiyagavalli Bio-products division
began the New Year on an auspicious note
with a 'Special Pooja' on 2nd January 2019 at
Thiruchopuranathar temple near Bio-products
Division, Thiyagavalli.

Employees took an active participation in the
religious and traditional activities and performed
Abhishekam, Swamy Alangaram along with
Deeparadhana and also sanctified Prasadam
Viniyogam.

VOICETHE 49 | 50

VIZAG NAVY MARATHON VIZAG

RUN...TO STAY FIT

Coromandel – Vizag plant
employees along with
their children took part
in 5 km ‘Vizag Navy Marathon’,

which was conducted by Eastern

Naval Command. This is one of

the most prestigious events held

in India on Vizag Beach Road

where both aspiring and seasoned

runners came together from all

over the world with enthusiasm to Breaking new grounds: Mr. M Kumaresan, VP & Head – Manufacturing striking pose
participate. with Coromandel - Vizag employees who participated in the 'Vizag Navy Marathon'

The marathon categories included;

Full marathon (42.2 km), Half marathon (21.1 km), 10 km, 5 km and 3 km respectively. Kudos to the

team!

SAFETY GOES A FEW NOTCHES UP THIYAGAVALLI

SAFETY AWARENESS TRAINING FOR EMPLOYEES

Coromandel International is committed
to promote and maintain safety at work
place. To stay in line with this viewpoint,
Coromandel – Thiyagavalli Bio-products plant
conducted ‘Safety Awareness’ programme to
lay emphasis on the importance of safety in all
aspects of life.

The plant organised 'Mock Drills' on rapid action
response, emergency evacuation, first-aid
methods and fire safety measures to evaluate
emergency preparedness. Demonstrations on
the usage of fire extinguishers were also part of
the training.

The employees actively participated and
witnessed the live demos on how to take
necessary safety measures in various scenarios.

ENHANCING SOFT SKILL-SETS

THIYAGAVALLI CONDUCTS A TRAINING WORKSHOP

THIYAGAVALLI

A token of appreciation: Dr. Raj Kumar, Manager, Murugappa Delving deeper: Dr. Raj Kumar, Manager, Murugappa
Development Centre, Murugappa Group (left) being felicitated Development Centre, Murugappa Group sharing insights during
by Dr. S Balaji, Senior Associate VP & Head - R&D (center) and workshop
Mr. T Palanivel, Senior GM - Works & Unit Head (right)
The training session was spearheaded by
Training is one among the fundamentals Dr. Raj Kumar, Manager, Murugappa
of enhancing business performances and Development Centre, Murugappa Group at Hotel
professional competency. To enhance Annamalai, Pondicherry on 9th January 2019.
the soft skill-sets of employees, Coromandel – The key components of the workshop included:
Thiyagavalli Bio-products plant has organised Key aspects of interpersonal skills and E-mail
‘Interpersonal skills & e-mail Etiquette’ workshop etiquette for addressing email recipient.
for employees to make them understand the
importance of having requisite skills to enhance The response for the training was overwhelming.
performance and align themselves for smoother
operations in the respective functional areas.

NEW YEAR FESTIVITIES RING HIGH ZONVEIZARGETAIL

COROMANDEL CELEBRATES WITH STAKEHOLDERS

Building lasting relationships with its officials of Agriculture Department viz. AO’s,
partners and alliances is the cornerstone ADA’s, HNI farmers along with other key
of any business. Coromandel – Retail stakeholders to their respective MGCs on 1st

SBU understands the significance since the key January 2019 to celebrate the New Year.

stakeholders act as major influence in smooth The initiative was well-appreciated by all
functioning of operations at the ground level. stakeholders.

To take this spirit forward, Coromandel – Kudos to the team !
Retail SBU across Vizag Zone went on a major

engagement exercise and invited Government

VOICETHE 51 | 52

KRISHI KAUSHAL PROGRAMME ZONVEIZARGETAIL

UPPING THE ANTE ON FARMERS’ PRODUCTIVITY

Coromandel International is committed productivity.
to the prosperity of India's agricultural
community. It is dedicated to the well- On 15th December 2018, Mr. Chandra Mohan,
being of not only the individual farmers but also Zonal Trainer, as a part of social service,
their families and the overall community. conducted an awareness session at 'Mana
Gromor Centre', Pithapuram, East Godavari
With this spirit, Coromandel – Retail SBU district.
conducted several social service activities to
enhance the lives of the agricultural community. The objective of 'Krishi Kaushal' programmes
In order to forge ties with farmers and understand is to make farming more profitable for the
their needs, ‘Krishi Kaushal’ programme was individual farmer by increasing his net income
initiated with a focus on providing value-added significantly for upgraded lifestyle in the rural
services to the farmer and to enhance the India .

GLIMPSES OF THE SESSION

A heartwarming gesture : Coromandel - Retail SBU team members handing out bouquets to wish a 'Happy New Year' to Government
officials, HNI farmers at 'Mana Gromor Centres' across locations

MANA GROMOR AUTO WALA SCHEME

A CREATIVE WAY TO BOOST REVENUE

ZONVEIZARGETAIL

Innovation takes the front seat : Coromandel - Retail SBU team members striking a pose with the auto drivers and farmers during the
launch of 'Auto Wala Scheme'
Coromandel – Retail SBU is always looking
for innovative marketing strategies to villages, an awareness session was conducted
drive business through its 'Mana Gromor for auto drivers. Auto drivers were incentivised
to bring farmers to store for fertiliser purchase

Centres'. To take this spirit forward, they rolled and in return was given one lucky draw coupon,

out a winning idea to boost fertiliser sales giving them an opportunity to earn handsome

by engaging 'Auto Drivers' as the medium to rewards.

increase farmers' footfalls to the stores. The promotional activity caught on well, giving

The ‘Auto Wala Scheme’ was launched through good dividends to MGCs as it is driving the

its Yeleswaram MGC, Rajahmundry, before the fertiliser sales in the region.

onset of fertiliser season. Identifying the Auto Kudos to the team for their creative thinking!
as the main source of transport for farmers in

SAFETY RANKS HIGH Safety ranks at the top of the agenda for
Coromandel International. To retain this
HOSPET CELEBRATES ZERO INJURY spirit and to take the momentum forward,
MONTH Coromandel – Hospet plant promoted ‘Zero
Injury Month’ in December 2018 at its plant
premises.

To celebrate the achievement of recording 'Zero
Injury' during the entire month of December,
Mr. Mukesh Mittal, Unit Head, cut the cake in the
presence of Senior Officials and employees on
25th December 2018.

VOICETHE 53 | 54

A NEW FEATHER IN THE CROWN DEIVAISSTION

COROMANDEL INAUGURATES NEW DIVISION OFFICE

On 14th December 2018, Coromandel – The newly inaugurated Divisional Office is
East Division New Office (Kolkata) was strategically located in the upcoming Smart
inaugurated. Mr. P Kalidas, Executive City of Kolkata, Newtown amidst IT, ITES & non
VP - Marketing (Fertiliser & Organic), was the IT business hub. The entire office spread has
Chief Guest for the occasion. He inaugurated been designed in line with Coromandel’s brand
the office in the presence of Mr. Anirban Dutta, guidelines.
Associate VP & Divisional Nutrition Head (East
Division), Mr. Debasish Sarkar, Regional Business SNAPSHOTS OF THE INAUGURATION
Head - CPC East, Mr. Bishnu Mishra, Deputy GM
- Marketing (Fertiliser & Corporate Marketing)
and the entire team of East Division.

The inaugural session started off with
pooja, ceremonial ribbon and cake cutting.
Subsequently, Mr. P Kalidas along with the
Senior Management undertook an office
tour and appreciated the employees for their
commendable support and hard work.

HOSPET
Celebrating safety: Mr. Mukesh Mittal, Unit Head (sixth from left)
celebrating the goal of achieving 'Zero Injury Month' along with
Coromandel - Hospet plant employees

BURRA KATHA– A TRADITIONAL

STORY-TELLING PLATFORM

COROMANDEL REACHES OUT TO FARMERS ZONVEIZARGETAIL

Coromandel has always been at the prayers, solo drama, dance, songs, poems and
forefront of innovation, delighting jokes and is a major cultural activity in villages,
the customers by reaching out to which is used to create awareness and share
them in a unique communication style to knowledge regarding significant tasks.
promote its products. To create awareness
among the farming community and 'Mana Gromor Centres' utilised this culture-
increase farmer footfalls to 'Mana Gromor based activity as one of the tools to share the
Centres', Coromandel – Retail SBU launched product knowledge and the various services
‘Burra Katha’ across the Vizag Zone. rendered at 'Mana Gromor Centres' to the
farmers'.

Burra Katha is a traditional, oral storytelling The awareness created in the farmer
technique performed in villages of Andhra community caught the attention of the farmers'
Pradesh and Telangana since the ancient times. and enhanced their footfalls at 'Mana Gromor
It is a narrative entertainment that consists of Centres'.

Breaking the mold : Farmers engrossed at the 'Burra Katha' CREATE SAFE SURROUNDINGS
session organised by Coromandel - Retail SBU
ENSURE A PLASTIC-FREE ENVIRONMENT
Reaching the target audience : 'Burra Katha' story tellers
regaling the farmers with interesting tales The production of plastic has outpaced
almost every other material. The use of
VOICETHE 55 | 56 plastics is ever increasing in India and it
possess a serious threat to marine life and the
environment. Coromandel - Thiyagavalli Bio-
products division in its bid to support the World
Environment theme of ‘Beat Plastic Pollution’
and to bring greater awareness on the perils of
plastic pollution - nominated 15 employees from
its plant to attend the ‘Awareness Programme
on Plastic Free Environment’ conducted on
13th December 2018 at plant premises.

Mr. T S Srinivasan, Director, Poka Yoke Quality
Management Services, Pondicherry, led the

NA YANTHRAM – NA PRADESAM KAKINADA

CONTEST ON MY MACHINE & MY AREA CATEGORIES

Keeping safety aspects as the prime the major enemies of 5S. The external jury from
focus, manufacturing organisations Parry Sugars conducted the assessment and
always concentrate on keeping the plant selected the top two winners in 'My Machine &
equipment and tools well-maintained to reduce My Area' categories.
the risk of accidents or damage to human life.
With this spirit in mind, Coromandel – Kakinada Subsequently, Mr. M Gnanasundaram, Associate
plant launched a contest ‘Na Yanthram – VP – Manufacturing felicitated the winning
Na Pradesam’ for the employees to take teams in the presence of the employees’ family
ownership of their machines and work areas. members.

The objective of the contest was to enhance
the upkeep of the plant machinery and tools to
eliminate Leakages, Spillage and Dust which are

THIYAGAVALLI Winning times : Mr. M Gnanasundaram, Associate VP –
Manufacturing (center) felicitating the winners of 'My Machine'
session and delivered deeper insights on category, Mr. Vignesh K, Deputy Manager - Operations (left) and
the abuse of plastic pollution and the steps Mr. Nagumantri V S Vijay Kumar, Junior Operator - DAP (right)
to prevent the same. The response from the
participants was overwhelming.

Say 'No' to plastic: Mr. TS Srinivasan, Director (Poka Yoke A moment of appreciation : Mr. M Gnanasundaram, Associate VP –
Quality Management Services), Pondicherry (extreme left) Manufacturing (extreme right) felicitating the winners of 'My Area'
striking a pose with the participants category, Mr. Vanapalli Prasanth Kumar, Assistant Manager -
Offsites (fourth from left) and Mr. P Sri Krishna, Deputy Manager
- Mechanical (extreme left)

KAKINADA REACHES NEW MILESTONE

DISPATCHES FIRST LOT OF “ZINCATED 10:26:26”

KAKINADA

Over the years, Coromandel has developed Zn 10:26:26 was dispatched to Tirupati Balaji.
a wealthy portfolio of agricultural Subsequently, addressing the employees, he
products while assisting the farmers explained that with this new grade, the plant
in reaping a bountiful harvest. Coromandel – is now capable of producing 10 different
Kakinada plant had manufactured a new Unique grades from a single location, which itself is an
Grade, Zincated 10:26:26, which is the first of its extraordinary achievement.
sorts in the Country.
He extended his thanks and congratulated the
To add to the momentum, Mr. M Gnanasundaram, efforts of the entire team for achieving this
Associated VP – Manufacturing, performed the milestone.
pooja of the vehicle in which the 'First Lot' of

A big leap: Mr. M Gnanasundaram, Associated VP – Manufacturing, performing the pooja of the vehicle to dispatch 'First Lot' of
Zincated 10:26:26 in the presence of other Senior Officials

OCCUPATIONAL HEALTH & SAFETY
THIYAGAVALLI UPS THE ANTE ON SAFETY
Occupational Health and Safety is pivotal
for the company's efforts to prevent Thiyagavalli Bio-product division nominated two
injuries and hazards at the work of its employees to attend a training programme
on ‘Occupational Health & Safety’ facilitated

environment. by the experts from Madras Management

Occupational Health and Safety demands Association (MMA).

adoption of a structured approach for the The training programme gave new insights to

hazards, the evaluation and the control of risks in employees on the latest trends in Occupational

the organisation. To get a better understanding Health and Safety aspects.

of the latest trends in OHS domain, Coromandel –

VOICETHE 57 | 58

OPEN HOUSE MEETING ANKLESHWAR

GAINING INSIGHTS FOR BUSINESS GROWTH

SNAPSHOTS OF THE SESSION

Uninterrupted and smooth flow of overall performance.
communication with the employees is
crucial to the success of any business. Taking this spirit forward, Mr. K V Patel, Senior
Regular communication interactions provide GM conducted ‘Open House Meeting’ with the
an opportunity for employees and managers employees at Coromandel – Ankleshwar plant.
to collectively discuss matters related to the During the meet, various issues like support
ongoing business operations and improve the for business operations and other significant
matters were discussed.

THIYAGAVALLI

A note of achievement: : Mr. R VijayaKumar (left) handing out A moment of delight: Mr. R VijayaKumar (left) handing out the
the 'Certificate of Appreciation' to Mr. C Kumar, Supervisor - 'Certificate of Appreciation' to Mr. S Mohana Sundaram, Senior
Process (right) Officer - Safety (right)

HAPPY AT WORK, HAPPY TO WORK

ENERGY HOUR

Mr. M M Murugappan Colleagues across Muruggapa, welcome to the Energy Hour 2018! When
Chairman we started our fiscal year 2018-19, I set four objectives for the Group and
to myself and the leadership team as well. And these were to enhance the
Murugappa Group quality of customer engagement, to ensure quantum of profit, to have a safe
working environment. And most of all have happy, satisfied employees. And
when I was thinking through what I should be talking to each one of you, my
very valued colleagues, I thought about a story which has left an indelible
impact on my life. And this is the story of a stonecutter. And the story of
the stonecutter goes like this; there were two stonecutters who were cutting
stone and there was a passerby. One stonecutter was cutting stone, little by
little, with a frown, without much energy and he was cutting this stone and
putting the cut stones in a small pile. And there .......... (Transcript)

Message: 14th December 2018

Click here to view 'Chairman's'
Energy Hour complete message

Mr. Sameer Goel Good Afternoon! I am happy to be addressing on this special event, which is
Managing Director symbolic of the strength and diversity of the Murugappa Group. This year’s
Coromandel International theme ‘Happy at Work, Happy to Work’ conveys the significance which is
often an ignored aspect. Like our Chairman mentioned, all of us have a choice,
VOICETHE 59 | 60 when it comes to how we do what we do. We can choose to understand our
purpose and the values we bring to the organisation. And therefore do all
that we do joyfully or we can choose to complain or do our job halfheartedly
suffering stress in the process. In today’s competitive world, all of us are so
caught up in chasing targets and goals. While that is important, what is more
important is achieving these targets and goals collectively. We must function
together as a team and pursue our goals with a happy frame of mind. This will
ensure not only higher productivity but also a positive workplace, supportive
colleagues .......... (Transcript)

Message: 14th December 2018

Click here to view 'Managing Director's'
Energy Hour complete message

CORPORATE KAKINADA

MUMBAI
ANKLESHWAR

HOSPET
JAMMU

JAMMU

KOLKATA

NIMRANI

NORTH DIVISION

VOICETHE 61 | 62

VIJAYAWADA SHAMEERPET
VIZAG
RANIPET

Healthy Diet Tips For Summer
Downsize your meal

CANPOTEX DELEGATES' VISIT RETAIL

FOCUS ON MGC OPERATIONAL EXCELLENCE

GLIMPSES OF THE VISIT

On 16th January 2019, a special team the farmers as well as about DBT operations to
of delegates from Canpotex Ltd, the the visiting delegates.
offshore sales agency for the North
America’s three biggest Potash producers Subsequently,delegates were taken to Integrated
and the business partners of Coromandel Nutrient Management (INM) farm plots, where
International, paid a visit to Shameerpet 'Mana Cabbage and Brinjal crops were enthusiastically
Gromor Centre' to get on-ground experience cultivated in the farmlands by farmers viz.
of the operational excellence of Coromandel – Mr. Sanjeeva Reddy of Majidpur village and
Retail SBU’s various activities. Mr. Dasarath of Narayanpur village respectively.
The crops were a 'Royal wonder' variety produced
The delegates were warmly received by Mr. A with the assistance of MGCs services. Delegates
Sai Vishal, RSM. Subsequently, Mr. R Karthikeyan, were delighted to see the marked difference
Senior GM - Brand Promotion – Retail, took them between Potash used vs Potash unused farm
on a tour of the MGC and briefed them about plots and the difference in the productive yield .
Retail products and services and the Coromandel
– Retail SBU’s outreach activities with special During their official visit, Canpotex team also
emphasis on Integrated Nutrient Management participated in 'Farmer Meeting Programme' at
(INM) and Potash promotion. Following which, Narayanpur village organised by Coromandel –
Mr. G Kishore, Manager - Soil Research & Analysis Retail SBU and Trade teams.
explained about ROI Gromor Nutrient Manager,
Mobile soil test kit, Mobile application and the The visit was highly fruitful and Canpotex team
range of technical advisory offered at stores to thanked the Retail SBU teams for the wide
exposure and warm hospitality extended.

VOICETHE 63 | 64

PRE-RETIREMENT COUNSELLING VIZAG

EQUIPPING EMPLOYEES WITH THEIR TRANSITION
Coromandel believes employees are
valuable assets of an organisation and Centre, Vizag.
stand as the key to success in today's
competitive world. Employees who spent A total of 22 employees, who were retiring,
major part of their careers at Coromandel attended the programme.
donned a critical role in the growth of the
company. Dr. Nagendra Kumar, a well-known trainer,
talked about the mental and psychological
To commemorate the service rendered by changes, while Dr. Hemant Kumar, Chief
Medical Officer, focused on the medical
these committed individuals and deliver issues. Subsequently, Mr. Phani Teja,
insights on various aspects of planning
one’s retirement as well as to ensure smooth Relationship Manager, HDFC Bank, addressed
transition to the next phase of their lives, a the gathering about managing wealth after
‘Pre-Retirement Counselling Session’ was retirement.
hosted for employees and their spouses on 9th
January 2019 at Learning and Development It was a fruitful and interactive session
where participants witnessed videos and
participated actively.

SNAPSHOTS OF THE SESSION

WORLD SOIL DAY VZIOJANYEARWEATDAAIL

EDUCATING FARMERS FOR BETTER YIELD

World Soil Day is held annually on 5th Subsequently, Coromandel – Vijayawada
December as a means to focus on organised awareness session for the farmers on
the importance of healthy soil and the importance of soil health and how to nurture
sustainable management of soil resources. the soil health by using organic fertilisers at a
stall, which was setup at the venue.
To take the momentum forward, Coromandel
– Vijayawada celebrated 'World Soil Day' by Later, speaking at the event, Mr. Prathipati Pulla
conducting ‘Farmers Meet’ to educate the Rao addressed the farmers on the importance of
Farmers regarding the soil health at Edlapadu, soil health. In the same breath, Dr. Khaleel Ahmed
Narsaraopet AMRO area, Guntur District. The and Mr. Adinarayana Reddy, educated farmers
event was graced by Mr. Prathipati Pulla Rao - about the right techniques of maintaining the
Civil Supplies Minister of Andhra Pradesh along soil health and explained the use and importance
with Dr. Khaleel Ahmed, Retd. Scientist LAM, of right fertilisers.
Mr. Adinarayana Reddy, Zonal Manager, Mr.
Krishna Prasad, Zonal HR, Narasaraopet AMRO The event saw a good turnout of farmers,
team and Edlapadu MGC team. government officials and the Senior Management
of Coromandel.

A tribute to mother earth : Mr. Prathipati Pulla Honouring Scientist: (front row) Mr. Prathipati Pulla Rao, Civil Supplies Minister of
Rao - Civil Supplies Minister of Andhra Pradesh Andhra Pradesh (second from right) felicitating Dr. Khaleel Ahmed, Retd. Scientist
addressing the farmers and giving insights (third from right) in the presence of Mr. Adinarayana Reddy, Zonal Manager,
Vijayawada (second from left) along with Edlapadu MGC team members

Healthy Diet Tips For Summer
Eat more cooling foods

VOICETHE 65 | 66

INAUGURATION OF SULPHURIC ACID TANKS

UPPING THE ANTE ON STORAGE CAPABILITIES

On 29th November 2018, Coromandel – VIZAG
Vizag plant got its two new 'Sulphuric
Acid storage tanks' with a capacity of
12,500 MT each. These were unloaded at Wharf.
With the installation of the storage tanks of
Sulphuric acid an important component of
fertiliser manufacturing is given a fillip to further
boost production capabilities.

Mr. Sameer Goel, Managing Director, inaugurated Progressing forward: Mr. Sameer Goel, Managing Director,
the new 'Sulphuric Acid storage tanks' in (extreme right) performing pooja in the presence of Mr. S
the presence of Mr. S Sankarasubramanian, Sankarasubramanian, President - Fertilisers (second from right),
President - Fertilisers, Mr. M Kumaresan, VP & Mr. M Kumaresan, VP & Head – Manufacturing (third from right
Head – Manufacturing along with other Senior and Mr. R K Joshi, Senior GM-Projects (fourth from right) along
Officials of Coromandel - Vizag plant. Kudos to with other Senior Officials
the team!

SNAPSHOTS OF THE ACTIVITIES

PRECISION IN EVERY DIMENSION

TRAINING ON BUSINESS EXCELLENCE

Research indicates that organisations VIZAG
with a business excellence approach
obtain significant benefits. Coromandel people and processes. And most importantly,
– Vizag plant, to increase its work efficiency, is achieving superior business results. Around 50
consistently taking giant steps to impart higher employees attended the training programme,
standards of training to the employees. making it a huge success.”
There was an overwhelming feedback about the
To take this spirit of learning forward, a full-day training as participants gained new insights .
training programme on the theme ‘Business
Excellence’ was organised at Coromandel - Excellence fast-forward: Mr. V Rajaprasath, Head - Business
Vizag plant on 26th December 2018. Excellence & HR (Ranipet) sharing insights on 'Business
Excellence'
Mr. V Rajaprasath, Head - Business Excellence &
HR (Ranipet) spearheaded the session. During
the session, he laid emphasis on different
aspects to drive business excellence at work
place. He shared, “Business excellence is all
about achieving excellence in everything that an
organisation does, including leadership, strategy,
customer focus, information management,

UNIT COMMUNICATION MEETING VIZAG

EMPOWERING EMPLOYEE INTERACTION

Top-notch employee communication is Senior GM – HR conducted ‘Unit Communication
critical for the success of any business. Meet’ with employees at Coromandel – Vizag
Smooth flow of communication provides plant. During the meeting, various issues like

an opportunity for employees and managers support for business operations and other

to collectively discuss matters related to the pressing matters were discussed.

ongoing business operations. Mr. S Sankarasubramanian, apprised the

Taking this spirit forward, on 31st October employees about the current business scenario

2018, Mr. S Sankarasubramanian, President – and future plans of Coromandel International.

Fertilisers, Mr. Amir Alvi, Executive VP & Head – The employees were delighted at the productive
Manufacturing (Fertilisers), Mr. M Kumaresan, VP interaction they had with the Senior Management
& Head – Manufacturing and Mr. K Rangakumar, and thanked them profusely.

VOICETHE 67 | 68

TRAINING ON TQM PROCESSES VIZAG

EMPOWERING EMPLOYEES WITH NEW SKILLS

In the current rapid globalisation and ever- Towards the conclusion, a review session with
increasing competitive business environment, each SGA team and Six Sigma team was also
improvement at every level of an organisation conducted in order to track the progress
is mandatory, while problem-solving capabilities and ascertain the path for easier and swifter
are crucial for steady growth of the company. execution of the projects.
With this objective in mind, Coromandel –
Vizag plant has organised a three-day training The participants were grateful as they gained
programme from 4th to 6th January 2019, to new insights on the application of 7QC tools as
empower employees to solve problems and well as the appropriate utilisation of these tools
carry out projects in a systematic and fact-based on projects they are currently working on.
approach.
GLIMPSES OF THE TRAINING
The training programme was facilitated by
Mr. B Palaniappan, Consultant - TQM. Around
65 employees took active participation in this
training. During the session, the trainer took
them through SGA Process - Problem Solving &
7QC Tools, Six Sigma Process, etc. with a focus
to reduce the defects by a statistical data-based
approach through continuous improvements.

Raising the bar: (L-R) Mr. S Sankarasubramanian, President - Fertilisers, Mr. Amir Alvi, Interaction in action: Employees engrossed
Executive VP & Head - Manufacturing (Fertilisers) and Mr. M Kumaresan, VP & Head – in discussion
Manufacturing interacting with the employees

VISION 'ZERO ACCIDENT'

THIYAGAVALLI LAYS EMPHASIS ON SAFETY

Coromandel International strongly believes THIYAGAVALLI
that all accidents are preventable and
therefore promote ‘Zero Accident Vision’, Taking the reins of safety : Coromandel – Thiyagavalli Bio-
which is critical to prevent workplace accidents. products division employees taking part in the training
To take this spirit forward, Coromandel – programme conducted by 'National Safety Council'
Thiyagavalli Bio-products division nominated
five of its employees to attend a training
programme on ‘Vision Zero Accidents in Process
Industries’, which was conducted by National
Safety Council & Director of Industrial Safety &
Health on 22nd December 2018 at Hotel Ramyas,
Tiruchirappalli.

The employees who attended the programme
found immense value in these sessions and
shared their interest in attending such trainings.

GAINING NEW GROUND ZKOUNRENROEOTLAIL

KURNOOL OPENS A NEW 'MANA GROMOR CENTRE'

Coromandel – Kurnool Zone in its quest products and services that could be availed of
for market leadership is constantly through the MGCs. He also gave details with
expanding its reach and launching regards to new initiatives like ROI, Webinars, Soil
innovative products to assist the farmers in tests etc, enhancing the farmers' knowledge on
earning higher productivity. crops and the techniques needed to generate a
good yield.
As part of its business expansion, on 2nd
November 2018, Mr. Govind Naik, District Subsequently, speaking on the occasion, Mr.
Agriculture Officer (DAO), Mr. Shakria Naik, Govind Naik and Mr. Shakria Naik, congratulated
Additional Director of Agriculture along with the team for the initiative and urged the farmers
Mr. M Naveen Kumar, Senior Zonal Manager, to use these centres to avail best quality and
inaugurated new ‘Mana Gromor Centre’, genuine products.
Venkatapuram, Kurnool District.
The inauguration witnessed a good turnout
During the event, Mr. M Naveen Kumar addressed of farmers, government officials and Senior
the gathering and explained about the various Management of Coromandel.

VOICETHE 69 | 70

WORLD NEEM ORGANISATION

EXPLORING MULTIPLE BENEFITS OF NEEM

BIODPIEVSISTIIOCNIDE

Exploring ideas : Mr. L K Baburaj, VP & Business Head - Bio Products (extreme left) products and Dr. S Balaji, Senior Associate VP
& Head - R&D, Bio Products (second from left) interacting with Dr. Rajendra Prasad, Vice Chancellor of University of Agricultural
Sciences, Bangaluru (fourth from left), Mr. Surya Prakash, Chief General Manager –NABARD (third from left) and others

Coromandel – Bio Pesticide division division set up a stall which was graced by
took part in the two-day seminar on many dignitaries viz. Dr Rajendra Prasad,
the theme ‘Neem as an Eco-Friendly Vice Chancellor of University of Agricultural

Solution for Sustainable Development’ by Sciences, Bangaluru, Mr. Surya Prakash, Chief

‘World Neem Organisation’ at Bangaluru during General Manager – NABARD and others.

December 2018. The seminar also featured presentations by

The purpose of this seminar is to deliberate on scientists, research scholars and industrialists to

the Nature’s gift to mankind. Neem tree, the underline the importance of the role of Neem in

only tree that offers multiple benefits in our sustainable development in agriculture, animal

daily lives, is a gift from the Nature. health, environment, and aquaculture.

At the seminar, Coromandel – Bio Pesticide

GLIMPSES OF THE OPENING OF MGC

DIRECTOR'S VISIT

GAINING INSIGHTS FROM MGCS AND FARMERS

GLIMPSES OF THE VISIT

Mr. Sumit Bose, Director, Coromandel Services to the farmers namely Soil Testing, ROI
International & Chairman – Audit Software, Mobile App and Display of crop wise
Committee, visited 'Mana Gromor symptom-based recommendations, etc. DBT
Centre', Shameerpet on 25th October 2018. system and working of e-POS machine was also
Dr. R D Singh, Executive VP - New Business demonstrated by the store team. Subsequently,
Development, Mr. Raj Kannan, Associate VP – he interacted with the farmers and appreciated
Finance, Mr. Karthikeyan, Senior GM – Branding the store staff for their frequent visits to farmers'
along with Mr. Madhusudhan Reddy, Senior GM fields.
– Hyderabad Zone Operations and Hyderabad
AMRO area team accompanied him. Consequently, Mr. Sumit Bose along with
Dr. R D Singh visited Masjidpur Village where
During his visit, Mr. Sumit Bose was briefed they participated in a 'Crop Seminar' on
on Store operations covering Sales process, paddy & vegetables which was organised by
Product Range, Godown Management, Store Mr. Bhushankar, Crop Advisor for farmers.
Control Aspects, Mana Gromor Agro Advisory Speaking at the seminar, Mr. Sumit Bose recalled

VOICETHE 71 | 72

RETAIL

and shared that long time back he had worked in interaction, Dr. R D Singh advised MGC team to
Rangareddy district as part of his tenure as the provide further advanced fertigation schedules
Joint Secretary in Government. He appreciated to Mr. Sathyanarayana Raju to enhance crop
the farmers for their sincere participation in ‘Crop yield in his farm.
Seminar’ and for adopting advanced agricultural The visit was highly fruitful as the management
practices for a better yield. was able to draw great insights from the field
team and the farmers.
Following which, Dr. R D Singh and other Retail
executives took Mr. Sumit Bose to a nearby farmer If knowledge is power,
field in Kolthuru village, where he drew insights then curiosity is the muscle
on agricultural practices and took feedback
on MGC services. In the same breath, he also - Danelle Latorte
visited the farm of Mr. Sathyanarayana Raju, a
farmer, who took up cultivation of Pomegranate
and Vegetable crops in 15 acres. During the

EQUIPPED TO OUTPERFORM

VIZAG INAUGURATES BAGGING MACHINE

VIZAG

Seeking the blessings: Mr. S

Sankarasubramanian, President

– Fertilisers (extreme right)

performing pooja in the presence

of Mr. M Kumaresan, VP & Head –

Manufacturing (second from right)

along with other Senior Officials

Packaging is a critical aspect of business A PEEK AT THE ACTIVITIES
and one of the most significant factors
in product sell. Coromandel – Vizag
plant, in its bid to improve the efficiency in
its bagging section, installed a new semi-
automatic bagging machine along with
connecting conveyors which constituted as a
huge help in increasing the stacking capacity
by 500 tonnes on a single platform.

To set the ball rolling for an enhanced
performance, on 1st October 2018, Mr. S
Sankarasubramanian, President – Fertilisers,
inaugurated the 'Bagging Machine' in the
presence of Mr. M Kumaresan, VP & Head –
Manufacturing and other Senior Officials.

VOICETHE 73 | 74

PEER LEARNING TAKES PRECEDENCE KAKINADA

BANGALURU RETAIL VISITS KAKINADA PLANT

GLIMPSES OF THE ACTION

The significance of cross-learning or The team comprised Mr. D Murali Krishna,
peer learning is beneficial to equip the Head - Operations, Retail, Karnataka and other
employees with knowledge. senior officials visited Coromandel – Kakinada
plant. As a part of the visit, the team was taken
To take these kinds of learnings a notch higher, on the state-of-the-art facility tour along with
a team from Coromandel – Retail, Karnataka a tour of the 'Bird’s Paradise' - a sustainable
visited Coromandel – Kakinada plant as a part initiative.
of 'Peer Learning' for better understanding of
the products manufactured at Coromandel - The visit was very fruitful as it provided the
Kakinada plant. team with deep insights into the plant's
operations and processes.

A sense of togetherness : Coromandel - Retail, Karnataka team members striking a pose together during their visit to 'Coromandel
- Kakinada plant'

EMPOWERING WOMEN FARMERS

RETAIL SBU ORGANISES 'FARMERS MEET'

ZKOUNRENROEOTLAIL

Crowning glory : Mrs. Nara Brahmani, MD, Heritage Foods Limited (third from left) felicitating Women Farmer along
with Mr. Rama Krishna, Zonal HR (second from right), Mr. G Krishna Ram, Deputy Manager – Marketing (third from right)
and other Senior Officials

Women farmers play Around 2000 farmers attended the meet and
a pivotal role in the drew insights and knowledge about the various
economic and agriculture agri-techniques to increase productivity of farm

development in India. They are the lands and to receive a better yield.

veritable back-bone of subsistence During the meet, Coromandel International &

agriculture across rural India. Heritage Foods felicitated exceptional women

Keeping this in mind, Coromandel farmers for their outstanding contribution in the
– Retail SBU in association with farming sector.

the Heritage Foods Limited jointly The overall feedback from the women farmers

conducted 'Farmers Meet' to was overwhelming and they deeply thanked

encourage empowerment of women Coromandel - Retail SBU for its hospitality,

farmers on 31st January 2019 at Alluru efforts and encouragement.

village under Koilakuntla MGC.

The event was graced by Mrs. Nara Caught in rapt attention : Farmers engrossed in the session
Brahmani, MD, Heritage Foods
Limited along with Mr. Rama Krishna
Zonal HR, Mr. G Krishna Ram, Deputy
Manager – Marketing Co-ordinator
(Retail) and other Senior Officials of
Coromandel International.

VOICETHE 75 | 76

TRAINING ON BOILER OPERATION & MAINTENANCE

ENHANCING THE SKILL-SETS OF PARTICIPANTS

VIZAG

It takes a combination of operating experience Boilers along with other faculties from other
and education to qualify as Boiler Inspector. organisations. During the session, varied
It’s critical for the organisations to have insights were given to participants regarding
knowledgeable boiler operators to maintain the inspection requirements for repairs and
boilers and associated equipment, which forms alterations to boilers and pressure vessels.
a critical aspect for smooth operations of a The session was hugely helpful in upping the
manufacturing plant. knowledge ante of the participants.

In line with this spirit, on 28th November Auspicious start : Mr. B Surya Prakash Rao, Deputy Chief
2018, Coromandel – Vizag plant conducted Inspector - Boilers (extreme left) striking a pose with Mr. J
the ‘Refresher Training on Boiler Operation & Prabhakar, Trainer - Aurobindo Pharma (second from left),
Maintenance’ for its employees and the boiler Mr. Yugandhar, Trainer - Sharada Alloys (third from left), Mr. K
inspectors from its neighbouring industries at Rama Sarma, Training Consultant - Coromandel International
its premises. Around 70 people attended the (second from right) and Mr. P Srinivasu, Manager - Inspection
training session. The programme started with a (extreme right)
'Safety' training conducted by Mr. Sreenivasagan,
Retainer - EHS.

Subsequently, the training session on ‘Boiler
Inspector Refresher Training’ was led by Mr. B
Surya Prakash Rao, Deputy Chief Inspector -

Engrossed in the session : Participants in rapt attention during the training session

Healthy Diet Tips For Summer
Choose fresh juices over cold drinks

PSMS 5 ADDITIONAL ELEMENTS
RAISING THE BAR ON SAFETY PROCESSES
VIZAG

Quality & Safety is given top-most priority GLIMPSES OF THE ACTION
at Coromandel International. To further
enhance the safety systems, Coromandel
– Vizag plant launched 'PSMS 5S Additional
Elements'. The programme was rolled out by
Mr. Amir Alvi, Executive VP & Head –
Manufacturing (Fertilisers), Mr. K Pradeep
Kumar, VP - HR (Fertilisers, Organic & Speciality
Nutrients), Mr. M Kumaresan, VP & Head-
Manufacturing , Mr. N S Subrahmanyam, Deputy
GM-EHS, Mr. K Rajasekhar, Assistant GM - EHS,
Mr. S M Basha, CEFU - General Secretary along
with other senior officials during October 2018.

The objective of this audit was to take the
process safety to the next level. Towards this end,
Coromandel -Vizag plant rolled out a Process
Safety Culture Enabler for PSMS 5 additional
elements viz. Management Commitment &
Involvement, Institutionalisation of Risk Based
Approach, Process Safety Competency, Process
Safety Knowledge Management and Process
Safety Leading and Lagging Indicators.

To further strengthen this move, several initiatives
were also launched such as Process Safety
Competency Sessions, One-Point Lessons (OPL)
Sessions, Senior Management visits to the sites
along with night round visits, senses visits, etc.
In the same breath, several training programmes
were conducted by the respective section heads
and experts in specific modules.

In conclusion, from 19th to 22nd December
2018 Mr. B Karthikeyan, Consultant, Process
Safety from Prism Consultancy, Chennai
conducted the audit along with team
of 11 internal auditors. Towards the end
Mr. M Kumaresan, and Mr. K Rangakumar,
felicitated Mr. B Karthikeyan and 11-member
team of internal auditors for their effort.

VOICETHE 77 | 78

SUDHARSANA HOMAM

AUSPICIOUS BEGINNING

ENNORE

Spiritual journey : Mr. K Muruganandam, VP - Acid Division
(fourth from right) led the homam in the presence of Mr. S
Sankarasubramanian, President – Fertilisers (second from right)
and other Senior Officials

In order to invoke the blessings of the divine
gods and to have an auspicious start to a new
project, Coromandel – Ennore plant organised
‘Sudarshana homam’ a yagna on 18th February
2019 at its plant premises.
This pooja is performed to accomplish
tasks successfully and also for prosperity.
Mr. K Muruganandam, VP - Acid Division,
led the homam in the presence of Mr. S
Sankarasubramanian, President – Fertilisers,
Mr. Amir Alvi, Executive VP & Head -
Manufacturing (Fertilisers), Mr. P Kalidas,
Executive VP – Marketing (Fertiliser & Organic)
and Dr. Amit Rastogi, Executive VP – Technology
along with other Senior Officials.
The pooja was conducted successfully amidst
the chanting of mantras by the Pundits following
which 'Mahaprasad' was distributed to the
employees.

Honouring the gods : Priest offering prayers to the gods for
prosperity and happiness

MAHA PARAKRAM WINNERS MEET

FELICITATING WINNERS. APPLAUDING PERFORMANCE

Coromandel – Retail SBUs rewards and RETAIL
recognition platform ‘Maha Parakram’
is fast gaining popularity and the AMRO – Mulugu and Mr. Nagaraju, RSM – Parkal
contestants are raising the bar of performance winners also shared their success stories.
to the highest level. The ‘Maha Parakram’ awards This was followed by felicitation of the winners
have been instituted to reward those deserving by Mr. G Sridhar, Senior Associate VP & Head –
candidates who achieved outstanding results in Operations, Retail, Mr. D Murali Krishna, Deputy
their sphere of work. GM – Operations, Retail, Mr. R Karthikeyan,
Senior GM – Brand Promotion, Retail,
To take this spirit forward, on 28th November Mr. Rajkannan, Associate VP - Business Finance,
2018, Coromandel – Retail SBU has organised H 1 Mr. Vishal Dabra, Deputy GM – HR Retail, Mr.
‘Maha Parakram’ awards at Hotel Minerva Grand, Suryanarayana, Assistant GM & Category Head
Secunderabad. The event was graced by Mr. – Fertiliser, Mr. Srinivasa Rao, GM - SND and
Sameer Goel, Managing Director, Coromandel Ms. Oormila Ram, Manager - Business Analytics.
International as the Chief Guest. The function In conclusion, Mr. G Sridhar delivered the vote
began with a prayer song. This was followed by of thanks.
Mr. R Karthikeyan, Senior GM – Brand Promotion,
Retail, delivering the welcome address. Striking the right chord : Mr. R Karthikeyan, Senior GM – Brand
Promotion, Retail addressing the audience
Subsequently, Dr. R D Singh, Executive VP -New Seen in the pic: (L-R) Mr. Srinivasa Rao, GM - SND, Mr. D Murali
Business Development, appreciated the winners Krishna, Deputy GM – Operations, Retail, Mr. G Sridhar, Senior
for their stellar performance during the H1 and Associate VP & Head – Operations, Retail, Dr. R D Singh, Executive
applauded their efforts for going that extra mile VP - New Business Development, Mr. S Rajkannan, Associate VP -
and displaying a winning attitude. Business Finance, Ms. Oormila Ram, Manager - Business Analytics,
Mr. Suryanarayana, Assistant GM & Category Head – Fertiliser and
Speaking on the occasion, Mr. Sameer Goel, Mr. Vishal Dabra, Deputy GM – HR Retail
lauded the Coromandel - Retail Team for
its wonderful performance. He appreciated Appreciating winners : Mr. Sameer Goel, Managing Director (second
the team for successfully promoting various from right) handing out 'Maha Parakram' 'Trophy' and 'Certificate' to
fertilisers and selling significant volume in H 1. Mr. Venkata Ramana, AMRO, Nararsaraopet (second from left) in the
presence of Dr. R D Singh, Executive VP -New Business Development
During the felicitation programme, Mr. Sameer (extreme right) and Mr. G Sridhar, Senior Associate VP & Head –
Goel and Dr. R D Singh handed out ‘Certificates Operations, Retail (extreme left)
& Gifts’ to the H1 winners. The awards were given
for winning RSMs category wise (A, B, C and D
class stores) followed by zone-wise and the Best
AMRO.

Mr. Haribabu, Zonal Manager - Bangaluru,
bagged the 'Best Zone' award and shared his
success story. Subsequently, Mr. Manikanta,

VOICETHE 79 | 80

Recognising the achievers : Mr. Sameer Goel, Managing Director Rewarding the innovators: Mr. Sameer Goel, Managing Director
(third from right) handing out 'Maha Parakram' 'Trophy' and (second from left) handing out 'Maha Parakram' 'Trophy' and
'Certificate' to Mr. Suresh, AMRO - Medak (fourth from left) in the 'Certificate' to Mr. Manikanta, AMRO - Mulugu (third from left) in the
presence of Senior Officials presence of Senior Officials

Crowning the performers : Mr. Sameer Goel, Managing Director (fifth A pat on the back : Mr. S Rajkannan, Associate VP - Business Finance
from left) handing out 'Maha Parakram' 'Trophy' and 'Certificate' to (fourth from right) and Mr. Vishal Dabra, Deputy GM – HR Retail (second
Mr. Hari Babu, Senior Zonal Manager - Bangaluru (fourth from left) in from right) handing out 'Maha Parakram' 'Trophy' and 'Certificate' to Mr.
the presence of Senior Officials Nagaraju, RSM - Parkal (third from right) in the presence of Senior Officials

A noteworthy achievement : Ms. Oormila Ram, Manager - Business Trophy time : Mr. R Karthikeyan, Senior GM – Brand Promotion, Retail
Analytics (extreme right) handing out 'Maha Parakram' 'Trophy' and (fourth from left) handing out 'Maha Parakram' 'Trophy' and 'Certificate'
'Certificate' to Mr. Rajashekar, RSM - Kohir (second from right) in the to Mr. G Veerendra, RSM - Halaharvi (third from left) in the presence of
presence of Senior Officials Senior Officials

Winners strike a pose : Mr. Sameer Goel, Managing Director (seated: fifth from left) and Dr. R D Singh, Executive VP - New Business Development
(seated: fifth from right) striking a pose with 'Maha Parakram' winners along with the Retail Leadership Team

CHALLENGES IN THE BUSINESS WORLD

GUEST LECTURE TO ENLIGHTEN THE STUDENTS

On 15th December 2018, MVGR VIZAG

college of Engineering, Chintalavalsa, aspects of operations, maintenance and plant
modifications, which must be controlled to
Vizianagaram organised a session on ensure safe operations. The session hugely
benefitted around 60 students and the response
‘Safety and Operating Philosophy of Fertiliser was greatly encouraging.

Plant’ to broaden the horizons of engineering

students and to lend them a flavour of real

business challenges.

To value-add to this topic, Mr. S Ravi Kiran, was Warm greeting : Mr. S Ravi Kiran (standing: center) sharing
invited as a guest lecturer from Coromandel – insights with the participants
Vizag plant where he addressed the faculty
and students of chemical engineering and
enlightened them with his knowledge. During the
session, he shared insights on various aspects of
safety standards and different challenges faced
in the fertiliser manufacturing plants.

The session was quite interesting as the
students gained an understanding of the key

MARKETING TEAMS VISIT VIZAG VIZAG

UNDERSTANDING THE KNOW-HOW OF THE PROCESS
On 16th November 2018, Marketing teams
from Coromandel – Raichur & Bellary products stand unique in the market when
visited Coromandel – Vizag plant to compared to other complex fertilisers in the
market.

witness various state-of-the-art production

processes and to gain insights on the operational

management.

During their visit, Mr. M Kumaresan, VP & Head
– Manufacturing, apprised teams about the
product manufacturing process as well as other
facilities in the plant.

The entire process was markedly elucidated A bond of knowledge : (standing: front row) Mr. M Kumaresan,
to make them understand how Coromandel VP & Head – Manufacturing (eight from right) striking a pose
with the visiting team of Coromandel – Raichur & Bellary

VOICETHE 81 | 82

FOCUS GROUP DISCUSSION VIZAG

ENHANCING BONDING. STRENGTHENING PERFORMANCE

Knowledge sharing and open GLIMPSES OF THE DISCUSSION
communication is crucial to any business
success. Regular interactions provide
opportunity for employees and managers
to collectively discuss matters related to the
ongoing business operations.

Taking this spirit forward, on 29th November
2018, Mr. K Pradeep Kumar, VP - HR (Fertilisers,
Organic & Speciality Nutrients) conducted
‘Focus Group Discussions’ with Coromandel
– Vizag plant HR team at Coromandel – Vizag
plant. During the meet, Employee Engagement
action planning for HR Managers in Fertilisers &
Organic was outlined.

The session was fun-filled with lots of interactive
activities along with competitions viz. Quiz,
Cricket etc. The winners for these competitions
were suitably rewarded.

The meet was facilitated by Mr. K Rangakumar,
Senior GM – HR. Towards the end, he expressed
thanks to all the HR employees for their active
and interactive participation.

Healthy Diet Tips For Summer
Binge on lighter snacks

MOCK DRILL FOR EMPLOYEES

EQUIPPING FOR EMERGENCY PREPAREDNESS

A PEEK AT THE ACTION VIZAG

Coromandel International is committed to necessary safety measures in various scenarios.
promote and maintain safety at the work
place. To stay in line with this philosophy, During the drill, Mr. Lakshmi Narayana - AGM
Coromandel – Vizag plant regularly holds on- Commercial, Mr. Sreenivasagan, Manager -
site 'Fire Mock Drills' to check the emergency Safety, Mr. Vijaya Saradhi, Assistant Manager
preparedness of its employees. - Safety, Mr. Amarendranadh, Senior Manager -
Commercial, Bothra Staff Mr. Reber Khan, and
In line with this spirit, on 19th November 2018, the other related staff displayed on-site combating
plant conducted a mock drill at 'Bothra Sulphur' as well as fire controlling measures.
godown stating that 'Sulphur Fire' is observed.
To mitigate fire, a fire engine immediately The mock drill was successful in sharing the
reached the spot and employees and security insights with the participants on how to act
personnel actively reacted to the situation. They during unforeseen emergencies.
also witnessed the live demos on how to take

Healthy Diet Tips For Summer
Hygiene is the key to a healthy body

VOICETHE 83 | 84

CELEBRATING UNION FOUNDATION DAY VIZAG

MAKING A DIFFERENCE IN THE SOCIETY

To commemorate the Union Formation Narsinga Rao, President - CFEU and Mr. Shaik
Day, which started on 21st October Madeena Basha, General Secretary - CFEU along
1969, Coromandel – Vizag plant Non- with other officials graced the occasion.
Management employees (CFEU) celebrated
Trade Union Social Responsibility (TUSR) Day During the celebrations, a number of social
on 21st October 2018. Mr. S Ravi Kiran and activities were taken up. Mr. K Rangakumar along
Mr. K Rangakumar, Senior GM – HR were the with other Senior Management, distributed
Chief Guests for the prestigious event. Mr. Ch tricycles, wheel chairs to the physically
challenged people in and around Vizag District.

GLIMPSES OF THE FOUNDATION DAY

QUALITY MONTH CELEBRATIONS

RAISING THE BAR OF QUALITY HIGHER

World Quality Day is celebrated uphold trust in order to sustain and improve
every year around the world to performance every day of the year.
increase worldwide awareness of
the important contribution that quality makes To raise awareness on 'Quality' amongst
towards both organisational and national growth employees, Coromandel across all its locations
and prosperity. It gives opportunity to celebrate celebrated ‘Quality Month’ from 10th November
quality achievements and recognise those that to 9th December 2018, wherein numerous
initiatives were organised to promote 'Quality'.

GLIMPSES OF THE QUALITY MONTH

KAKINADA

• On 16th Dec 2018, Mr. M Gnanasundaram,
Associate VP – Manufacturing, inaugurated
the 'Quality Month' celebration by hoisting
the flag. Following which, quality pledge was
taken by the employees

• Subsequently, Mr. Gnanasundaram addressed
employees and gave TEI Improvement Pep
Talk to various departments for five days

• A host of events were organised viz. Idea Mela,
Kaizen Mela, Six Sigma Awareness Session
and SQC Training, along with competitions
like Quiz, Slogan, Skit etc. to motivate the
employees

• Numerous OPLs, Ideas, Kaizens were
contributed by Coromandel – Kakinada plant
employees during the Quality month

• Winners of various competitions were
rewarded suitably

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VIZAG were conducted and subsequently the
winners of TQM contribution were awarded
• Mr. M Kumaresan, VP & Head – Manufacturing,
hoisted the flag and addressed employees
on Quality

• Quality & 5S Pledge was undertaken by
employees

• Gemba walks (a Japanese term meaning ‘the
actual place’) was organised by the Senior
Management to conduct 5S internal audit
and 5S external audit during the ‘Quality
Month’ along with special focus on 5S, SGA
& Six Sigma training by internal champions

• Competitions on Kaizen, OPL, Sparks, etc.

HOSPET

• Mr. Mukesh Mittal, Unit Head, hoisted the
flag. This was followed by employees taking
the Quality pledge and Quality speech by
Mr. Doddanagouda, Officer - Quality Control

• During the month-long celebrations,
'Process Quality Awareness Programme' was
conducted for shop floor workers along with
competitions like, Quality Quiz and others

• Subsequently, prizes were handed out to the
winners

ENNORE

• Mr. K Muruganandam, VP - Acid Division,
hoisted the flag. Following which, a Quality
pledge was taken by the employees.

• During the Quality month celebrations, four
GETs attended Six Sigma Guest lecture
organised by M/s. Indian Institute of Plant
Engineers

• Various quality month training events along
with competitions were organised and the
winners were rewarded

RANIPET

• Coromandel - Ranipet SSP division celebrated
'Quality Month' from 8th November to 5th
December 2018

• During the quality month celebration, A 'Good
to Great' Initiative was launched along with
numerous “Simply the Best” improvement
ideas

• A debate session on the topic ‘Which
one helps predominately to enhance our
business? Production, Quality or Safety’
was conducted for the employees where
employees enthusiastically participated and
shared their perspectives

• Various other activities viz. Best Team
Contest, Best Brain Storming Session, Root
Cause analysis for SGA teams etc., were
conducted

• In conclusion, on 5th December 2018
valedictory function was organised where
Mrs. Krishnaveni, Additional Director of
Agriculture was the Chief Guest

• Mr. Jaiganesh, Senior Manager & Unit Head
- SSP, Mr. Sasi Kumar, Unit Head - CPC and
Mr. Rajaprasath, Head - Business Excellence
& HR (Ranipet) also graced the occasion and
appreciated the efforts of the team

Healthy Diet Tips For Summer
Drink lemon juice, coconut water and thin butter milk, to
replenish the fluids that are lost in sweat

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SPOT RECOGNITION THIYAGAVALLI

ACHIEVERS HONOURED FOR STAR PERFORMANCE

Recognition and rewards always spur performance of winners, a gala event was
individuals and organisations to the next organised on 23rd February 2019 at plant
orbit of performance. Better performance premises. Dr. S Balaji, Senior Associate VP &
yields better results. Taking this spirit forward, Head - R&D and other Senior Management
Coromandel - Thiyagavalli Bio-products division Officials recognised and felicitated the winners
launched 'Spot Recognition Awards' to recognise with mementos.
high performing individuals for their respective
projects. The entire mood was cheerful and energetic as
the winners received honour and recognition for
In order to recognise and celebrate the laudable their incredible performance.

WINNERS OF 'SPOT RECOGNITION' AWARDS

Mr. P Anandakannan, Senior Officer - Finance (center) Dr. C Suresh Kumar, Manager - Analytical Chemistry
(third from left)

Mr. Manimaran, Officer - Analytical Chemistry (third from left) Mr. C Prabakaran, Senior Officer - Entomology (extreme left)

Mr. P Karthick, Senior Officer - Entomology (second from left), Mr. R Ajethkumar,
Assistant Manager - Argonomy (Third from left) and Ms. K Divya, Trainee - Entomology (third from right)

BEHAVIOUR BASED SAFETY SESSION

EMPHASIS ON SAFETY STANDARDS AT WORK PLACE

KAKINADA

Warm gesture : Mr. Lakshmana Rao, Freelancer (right), being Going the safety way : Mr. Lakshmana Rao, Freelancer giving
felicitated with plant sapling by Mr. P Padmanabhan, GM - HR deep insights on Behaviour Based Safety
(left) along with Mr. P V Rao, Assistant GM - EHS (center)
Following which, 60 supervisors who participated
Coromandel International believes in in the session took the 'Safety Oath' to ensure
building safety partnership between safe work environment at the workplace.
the management and the employees. The objective of the programme is to transform
The concept behind this is to continually focus the contract supervisors into behavioral safety
attention on safety behaviour and enhance stewards while improving the work place.
safety aspects within the company. The participants were delighted and gave a
positive feedback about the programme.
To inculcate the behavioural safety amongst the
contract workmen through contract supervisors Standing on the word : Mr. Lakshmana Rao, Freelancer
working across the plants in various departments, (extreme left) along with Mr. P V Rao, Assistant GM
selective persons, who are frequently in - EHS (extreme right) administering 'Safety Oath'
consultation with the Operations/ Maintenance with the participants
and support functions like HR, were screened to
be the participants in this programme.

Subsequently, on 15th March 2019, 'Behaviour
Based Safety' session was organised for
employees. Mr. Laksmana Rao, Freelancer,
facilitated the training session and imparted
various aspects of Behaviour Safety culture
which encompass attitudes, beliefs, perceptions,
and values of all employees of an organisation in
relation to safety.

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NEW BUILDING INAUGURATION ENNORE

A STRATEGIC MOVE

On 18th February 2019, Coromandel Lighting up the faces with joy : Mr. S Sankarasubramanian,
- Ennore plant inaugurated its new President - Fertilisers (extreme right) lighting the lamp for the
officers building at its plant premises. inauguration of the New Building

The event began with the lighting of the lamp by Seen in the pic: (front row) Mr. Amir Alvi, Executive VP &
Mr. S Sankarasubramanian, President - Fertilisers, Head - Manufacturing (Fertilisers) (extreme left) Mr. P Kalidas,
along with Mr. Amir Alvi, Executive VP & Head Executive VP - Marketing (Fertiliser & Organic) (second from
- Manufacturing (Fertilisers), Mr. P Kalidas, right), Dr. Amit Rastogi, Executive VP-Technology (third from
Executive VP - Marketing (Fertiliser & Organic), left), Mr. K Muruganandam, VP - Acid Division (third from right)
Dr. Amit Rastogi, Executive VP - Technology,
Mr. K Muruganandam, VP - Acid Division and
other Senior Officials

The new building will house Production Team,
Mechanical Maintenance Team, Instrumentation
Team, Electrical Team, Projects and Civil Team

‘NO SMOKING’ KAKINADA

CELEBRATING WORLD ORAL HEALTH DAY

On 19th March 2019, Coromandel – A total of 220 workmen gathered at contract
Kakinada plant celebrated ‘No Smoking workmen canteen for the awareness session and
Day’ and ‘World Oral Health Day' to actively participated in the programme.
raise awareness on the side-effects of smoking
and the significance of oral hygiene within the Leading the way : Dr. Buchibabu, Pulmonologist, giving insights
plant premises. on the ill effects of smoking and importance of oral hygiene to
contract workmen
Dr. Buchibabu, a well renowned 'Pulmonologist'
and critical care consultant with over 30 years of
experience in the USA, who is currently working
as the Medical Superintendent in Sai Sudha
Hospital, Kakinada, was invited as the guest
lecturer to the session. He explained in detail the
morbid effects of smoking and the importance
of oral hygiene as well as the upkeep of personal
health of the individual.

BUILDING TOP WORK CULTURE

OUTBOUND TRAINING PROGRAMME

RANIPET

GLIMPSES OF THE ACTION

Nurturing and training is an important
aspect of the employees' growth in
the organisations. Off-site trainings
provide enhanced learning experience which
impacts the performance of the company.
With this thinking, Coromandel – Ranipet plant
organised a ‘Outbound Training’ programme for
its employees on 12th & 13th December 2018 at
Breakthrough, Camp Revive, Hosur.

The training placed emphasis on employees’
skills on leadership, communication, planning,
change management, teamwork, and motivation
for effective and efficient performance. It was
experiential learning for all participants as they
enjoyed the session with lot of individual and
team activities.

Around 30 employees participated in the
programme and reflected on the learnings of
individuals and functional teams.

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DIGITISATION OF FINANCE

MOVING WITH THE CHANGES

SNAPSHOTS OF THE LAUNCH

As part of the major initiatives in the reconciliation, SAP integration, quick access to
journey of 'Finance Digitisation', customised MIS, dash boards and historical data
Lakhsmi Pooja was organised to initiate resulting in enhanced forex management.
‘Treasury Automation Management System’ at
Coromandel – Corporate office during October Mr. Sameer Goel, Managing Director,
2018. Ms. Jayashree Satagopan, Executive VP & CFO,
Dr. R D Singh, Executive VP - New Business
The objective of the initiative was to handle huge Development and other Senior Officials graced
volumes of forex and trade transactions across the occasion.
various SBUs. Eventually, finance digitisation
will help in data storage, auto compilation, Kudos to the team !

ADVANCE MS EXCEL TRAINING

EQUIPPING EMPLOYEES TO PERFORM BETTER

In today’s ever-changing marketplace, the RAPNRDIOIPVDEIUST/ICOBTINSO
importance of job training has never been
greater. Imparting training and enhancing new MS Excel Training’ programme to further improve
skills has become indispensable to keep the computer skills and increase productivity of
organisation competitive. Keeping this in mind, the employees during November 2018 and
Coromandel International organised ‘Advanced February 2019 for Coromandel – Ranipet plant &
Coromandel – Bio Products Division.

GLIMPSES OF THE TRAINING PROGRAMME

RANIPET skill and confidence amongst employees to
generate efficient reports
• On 23rd & 24th November 2018, Coromandel
– Ranipet plant organised 'Advanced Level
MS Excel Training' for employees to improve
their knowledge in Excel

• Mr. Rajaprasath, Head - Business Excellence
& HR (Ranipet), set the tone for training.
Around 22 employees from both SSP & CPC
Units participated in these sessions

• Mr. Munawar, an expert trainer from Up-
skill Technologies, spearheaded the training
programme and assisted employees in
understanding the advance level of MS Excel

• The insightful training strengthened the

BIO-PRODUCTS DIVISION, DARE HOUSE the training session and trained the
participants on basic to advance Excel and
• On 26th & 27th February 2019, Coromandel – its applications along with various formula
Bio-products division conducted ‘Advanced for data preparation, analysis interpretation
MS Excel' for its employees at Circular Hall, and MIS
Dare House, Chennai
• Employees immensely benefitted from the
• Dr. Rajkumar, Manager - MDC, facilitated training programme

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