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Kafe Booah:Unique Malaysian Fruit Concept Cafe 53
MOCKUP WALL MURAL 54 Kafe Booah:Unique Malaysian Fruit Concept Cafe
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MASCOT 58 Kafe Booah:Unique Malaysian Fruit Concept Cafe
MENU BOARD Kafe Booah:Unique Malaysian Fruit Concept Cafe 59
MOCKUP MENU BOARD 60 Kafe Booah:Unique Malaysian Fruit Concept Cafe
MOCKUP LOGO Kafe Booah:Unique Malaysian Fruit Concept Cafe 61
MOCKUP T-SHIRT & CAP 62 Kafe Booah:Unique Malaysian Fruit Concept Cafe
MOCKUP APRON Kafe Booah:Unique Malaysian Fruit Concept Cafe 63
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MOCKUP PAPERBAG Kafe Booah:Unique Malaysian Fruit Concept Cafe 65
MOCKUP SET TAKEAWAY 66 Kafe Booah:Unique Malaysian Fruit Concept Cafe
MOCKUP HOT CUP Kafe Booah:Unique Malaysian Fruit Concept Cafe 67
MOCKUP MUG 68 Kafe Booah:Unique Malaysian Fruit Concept Cafe
MOCKUP BUTTONBADGE Kafe Booah:Unique Malaysian Fruit Concept Cafe 69
MOCKUP TOTEBAG 70 Kafe Booah:Unique Malaysian Fruit Concept Cafe
REFERENCE ARTIST Kafe Booah:Unique Malaysian Fruit Concept Cafe 71
ILLUSTRATION TREND 2023 SOLUTION AND IDEATION • Colourful Minimalism Style • 2D Illustration Style • Typhography Style • Cartoon Style • Textured, Shape & Brush Style • Complex Composition Style • Retro Style • Theme: fruit character • Technique: Digital Illustration Traditional drawing • Outcome: Enviromental design (Concept cafe) Merchandise 72 Kafe Booah:Unique Malaysian Fruit Concept Cafe
MEDIA PLANNING OUTCOME Concept Cafe Merchandise PLATFORM Booth At shopping mall and school/university Promote the concept cafe at social media (Facebook , instagram, tiktok) MESSAGE & DELIVERIES To spread awareness through concept cafe and illustration for merchandise MEDIUM Digital illustration CHANNEL Traditional marketing through mass media and print . Digital advertising Kafe Booah:Unique Malaysian Fruit Concept Cafe 73
CREATIVE DESIGN STRATEGY CONCEPT CAFE TITLE : “Kafe Booah” ILLUSTRATION TYPE: • Fruit character style and food. MEDIUM : • Digital TECHNIQUE : • Digital drawing ELEMENT OF DESIGN : • Texture, Line, Color, Form and Value 74 Kafe Booah:Unique Malaysian Fruit Concept Cafe
DESIGN TREND Kafe Booah:Unique Malaysian Fruit Concept Cafe 75
CONCEPT REFERENCES (ENVIROMENTAL DESIGN) 76 Kafe Booah:Unique Malaysian Fruit Concept Cafe
AIM & RECOMMENDATION 7 Type of Illustration Pattern Style Thyphography Style Cartoon Style Complex Composition Style 2D Style Colourful Minimalist Style Retro Style Kafe Booah:Unique Malaysian Fruit Concept Cafe 77
Textured, Shape and Brush Style Typhography Style THUMBNAILS 78 Kafe Booah:Unique Malaysian Fruit Concept Cafe
THUMBNAILS 2D Illustration Style Retro Style Kafe Booah:Unique Malaysian Fruit Concept Cafe 79
Complex Composition Style Colourful Minimalism Style THUMBNAILS 80 Kafe Booah:Unique Malaysian Fruit Concept Cafe
THUMBNAILS Cartoon Style Kafe Booah:Unique Malaysian Fruit Concept Cafe 81
COMPREHENSIVE 82 Kafe Booah:Unique Malaysian Fruit Concept Cafe
FINAL IDEATION Kafe Booah:Unique Malaysian Fruit Concept Cafe 83
SOFTWARE : PROCREATE STYLE : TEXTURED,SHAPE & BRUSH 84 Kafe Booah:Unique Malaysian Fruit Concept Cafe
SOFTWARE : PROCREATE STYLE : COLOURFUL MINIMALISM STYLE Kafe Booah:Unique Malaysian Fruit Concept Cafe 85
SOFTWARE : PROCREATE STYLE : 2D ILLUSTRATION 86 Kafe Booah:Unique Malaysian Fruit Concept Cafe
SOFTWARE : PROCREATE STYLE : TYPHOGRAPHY ILLUSTRATION Kafe Booah:Unique Malaysian Fruit Concept Cafe 87
SOFTWARE : PROCREATE STYLE : CARTOON ILLUSTRATION 88 Kafe Booah:Unique Malaysian Fruit Concept Cafe
REFERENCES • http://psasir.upm.edu.my/id/eprint/18264/ • https://www.researchgate.net/publication/227350208_A_review_on_ underutilized_tropical_fruits_in_Malaysia • https://ap.fftc.org.tw/article/1381 • https://www.thestar.com.my/news/nation/2023/05/13/tropical-fruitscheaper-now • https://www.cabdirect.org/cabdirect/abstract/20113030686 Kafe Booah:Unique Malaysian Fruit Concept Cafe 89