June Board Meeting Documents

PASADENA ECONOMIC DEVELOPMENT CORPORATION
1149 Ellsworth Drive
Pasadena, TX 77506

PASADENA ECONOMIC DEVELOPMENT CORPORATION
NOTICE

TAKE NOTICE that the Board of Directors (“the Board”) of the Pasadena Economic
Development Corporation will hold a Pre-Board meeting at 3:00 p.m. and a Board meeting
immediately following the Pre-Board Meeting, in the Pre-Council Conference Room, 1149
Ellsworth Drive, Pasadena, Texas, on Thursday, June 27, 2019. At such meeting, the Board will
consider the following matters:

BOARD MEETING AGENDA

1. Call to order.

2. Invocation.

3. Pledges of Allegiance.

4. Consideration of approval of minutes from the meeting held on May 23, 2019.

5. Public Comments.

6. Public Hearing

a. Consideration to approve and adopt the Proposed FY 20 Operating Budget.

7. Project Status Update from Robin Green, Director of Public Works.

8. Report by Executive Director.

9. Board Actions – Resolutions.

a. Approve and adopt the Proposed FY 20 Operating Budget.

10. Comments by Board Members.

11. Executive Session.

a. Convene in executive session pursuant to Section 551.087, Texas Government
Code to deliberate regarding economic development negotiations for Business
Attraction/Retention Projects.

PEDC Meeting Agenda: 6/27/2019 1 of 2

b. Convene in executive session pursuant to Section 551.087, Texas Government
Code to deliberate regarding economic development negotiations for Business
Attraction/Retention Projects – Project #1901.

c. Convene in executive session pursuant to Section 551.072, Texas Government
Code to deliberate the purchase, exchange, lease or value of real property –
Project #1902.

d. Convene in executive session pursuant to Section 551.072, Texas Government
Code to deliberate the purchase, exchange, lease or value of real property –
Project #1904.

e. Convene in executive session pursuant to Section 551.087, Texas Government
Code to deliberate regarding economic development negotiations for Business
Attraction/Retention Projects – Project #1905

12. Reconvene Into Regular Session.
The Board will reconvene into Regular Session, pursuant to the provisions of
Chapter 551 of the Texas Government Code, to take any action necessary
regarding:

a. Deliberation regarding economic development negotiations for Business
Attraction/Retention Projects. – Project #1901.

b. Deliberation regarding real property – Project #1902.

c. Deliberation regarding real property – Project #1904.

d. Deliberation regarding economic development negotiations for Business
Attraction/Retention Projects. – Project #1905.

13. Adjournment.

PEDC Meeting Agenda: 6/27/2019 2 of 2

PASADENA ECONOMIC DEVELOPMENT CORPORATION

Pre-Board Meeting

Conducted in the Pre-Council Conference Room at City Hall

May 23, 2019, 3:00 p.m.

Minutes

Members present: Members Absent:
Steve Cote, President
Rick Lord, Vice President
Emilio Carmona, Secretary
Marilyn Wilkins, Treasurer
Steve Phelps
Ernesto Paredes
Salvador Serrano, Jr.

Others Present:
Jeff Moore, Brown & Hofmeister, LLP (via conference call)
Carlos Guzmán, Pasadena EDC Executive Director
Rick Guerrero, Pasadena EDC Manager
Suzette McDowell, Pasadena EDC Marketing Manager
Robin Green, Public Works Director
Sheena Salvino, EDC Redevelopment Manager
Karina Tomlinson, PEDC Assistant Secretary

Call to Order
The Pre-Board meeting for the May 23, 2019 Pasadena Second Century Corporation d/b/a
Pasadena Economic Development Corporation was called to order at 3:01 p.m. by President,
Steve Cote.

(9) Board Action – Resolutions

a) Consideration to authorize Staff to take all appropriate action on a Business Enhancement
Program application filed by Sadie E. “Nogie” Bass, at location Bass & Meineke, No. 1, LLC
202 Pasadena Blvd. for the design and fabrication of new signage in the amount of
$19,990.00.
 Steve Cote stated that he would be abstaining from vote on this item.
 Marilyn asked if she should abstain since they had done work on her car.
 Carlos briefly presented details for the first applicant stating that per the Strategic
Plan this is a business located on one of the six major thoroughfares. The application
is for new signage on their façade. Sheena added some comments about the

PEDC Meeting Minutes: 5/23/2019 1 of 7

location and how it draws more business in using more aesthetically pleasing
signage while leveraging the investment that they have made currently.

b) Consideration to discuss the proposed FY 2020 Budget and for the Board to call a public
hearing on June 27, 2019 to allow public comment regarding the FY 2020 Budget.
 Carlos stated this is just a call for a public hearing.

Pre-Board Meeting Adjourned at 3:05 pm.

PEDC Meeting Minutes: 5/23/2019 2 of 7

PASADENA ECONOMIC DEVELOPMENT CORPORATION
Board Meeting

Conducted in the Pre-Council Conference Room at City Hall
May 23, 2019, 3:05 p.m.
Minutes

Agenda Item One: Call to order, roll call.
The Board meeting on May 23, 2019 for Pasadena Economic Development Corporation was
called to order at 3:05 pm by President, Steve Cote.

Agenda Item Two: Invocation.
Invocation given by Salvador Serrano.

Agenda Item Three: Pledge of Allegiance.
Pledges led by Ernesto Paredes.

Agenda Item Four: Approval of Minutes
Chairman, Steve Cote called for a motion to approve the minutes from the meeting held on
April 25, 2019. Ernesto Paredes moved to approve the minutes with a correction to page 8,
seconded by Rick Lord, MOTION CARRIED UNANIMOUS.

Agenda Item Five: Public Comments
No public comments were given by those in attendance.

Agenda Item Six: Presentations

a. FY2020 Budget – Carlos Guzman, PEDC Executive Director discussed some of the numbers
that were reviewed in the previous meeting. If everything goes to plan we will adopt it at
the June meeting and then subsequently to Council sometime in July. He pointed out that
our sales tax is going up and joked that he’d like to use Jomie and her team for his
retirement because last year we made $165k this year we’re forecasting almost $1M.
Jomie added that per the City policy we are only allowed to invest in a tax pool or class.
Last year we budgeted possibly selling some debt, but that was set aside. If the Crystal
Lagoon moves forward and there is an opportunity to sell debt it would go back to the
Board for approval with very specific goals of what we are trying to accomplish and then
it would go to City Council and they would have to approve any debt. Steve Cote stated
we were also setting aside for a TIRZ and if it were to go into play, on top of that it would
be advantageous if we wanted to sell debt against that as well. The investors coming in
on North and South sides are going to need a TIRZ so we think that’s going to come back.
There’s about a 45% decrease from what was budgeted last year. He went into more
detail regarding the Professional Services line item highlighting Salaries, expenses
reimbursed to the City and committed incentives. For the proposed expenses this year,
we are requesting $1.25M for incentives, down from $2M last year. We’re not going to

PEDC Meeting Minutes: 5/23/2019 3 of 7

spend all the money, we just need to be prepared in case there is a project that comes in
and there is interest from the Board. Other than what is committed, salaries and
expenses reimbursed to the City; everything else will be brought to the Board for
approval. Items such as consulting contracts, façade improvements, implementation for
strategic plan, community branding and the like. Marilyn asked what dates the fiscal
year is to which the response was October 1st through September 30th. Steve Cote added
that we have to finalize everything in June, vote on it and then Council will vote in July or
August. Carlos added that for us it is July, but then it goes rolled into the City budget,
which is voted on after that for the Fall. He continued going through the other line items
of the Operating Budget. He highlighted line 7124 for Committed Incentives approved by
this Board and previous Board – Restaurant Depot and Emerson. Steve Cote commented
that the TX McDonald’s Invitational tournament makes Pasadena a destination. Impact
Pasadena is a great program that is cultivating future leadership. Steve Phelps asked
what Bank Charges is in reference to which Jomie stated that it’s for processing fees.
Carlos then proceeded to go over the CIP project funding. We have been working very
closely with the Public Works department to align funds to reflect what the Strategic Plan
wanted us to work on. We eliminated or reduced funds for certain projects. The first was
reducing the Convention Center Hotel by $3M and reallocating those funds to the North
Pasadena Redevelopment. The convention center rodeo arena is complete and excess
funding will be returned to fund balance. We’re going to zero out the balance of the land
acquisition, as there are no immediate acquisitions at this time. The Fairway Plaza
Extension is on hold at the moment so we are reducing it by 2.9M and will reassess at a
later time. The remaining are being re-prioritized and the funding is being reallocated.
He then went over the projects that are receiving the re-allocated funds such as North
Pasadena Redevelopment, Utility Development Project, Gateway Signs and Pasadena
Blvd. (Harris to 225) The new projects in the proposed FY 20 are Corridor Development
and Traffic Mobility Project. The Corridor Development refers to major thoroughfares,
open to the North and South areas of Pasadena. Traffic Mobility is a project Robin has an
ongoing process to help with signals and other things to help with mobility around the
city. So just to re-cap this is the first opportunity for the EDC budget to fully reflect the
EDC Strategic Plan. The operating budget is pretty much the same; changes are limited
to professional services. There is a strong focus on Historic Pasadena from CIP with $15M
exclusively for Historic Pasadena/North Pasadena.

Agenda Item Seven: Project Status Update from Robin Green, Director of Public Works
Updates: Gateway Signs – This project is complete after 7 years. Steve Cote added that hopefully
with the Community Branding project we can get some wayfinding. Robin stated that if it’s not
too soon he would like to ask Knudson for a quote to do the next phase for the design and
location, but also the wayfinding signs and show it to the board at the next meeting. Ernesto
Paredes stated we have a historical society and we could work with them and brought up the
work being done at the cemetery. Carlos added that there is a recommendation of branding
some of the historic sites and there is discussion of some things like that being done. Joe V’s is
complete and we should get some money back. High-rise Building - the asbestos abatement is
complete and the demolition will be scheduled soon. For the Pasadena Blvd. project – Meeting
with Harris county this afternoon. There are 4 tracts left to acquire. Richey Street is ahead of
schedule and 85% complete. Shaw Street – contracts have been executed and pre-construction

PEDC Meeting Minutes: 5/23/2019 4 of 7

is pending to be scheduled. Traffic Mobility Improvements – Next phase will have 6 locations for
signal poles. The last thing is that Nestle Waters is doing so well that they are expanding their
production and will probably have to build a small lift station to take additional flow. This will be
funded by Johnson Development, Nestle and EDC.

Agenda Item Eight: Report by Carlos Guzman, Executive Director
Steve Cote asked if Javier Morales could give an update on the work being done at the Post Office
property. Carlos stated that we are trying to find the right time to have him come to a Board
Meeting to provide an update.
Carlos provided some project updates; the first was the demolition of the high-rise building.
Next, the livable centers study we will try to have the Planning Director provide a brief
presentation on what it is and what it isn’t. They are going to leverage our Strategic Plan to tie
together the existing plans the City has by using the Livable Centers Study. This will pinpoint how
we will budget in 2021. Announcements – Update to the board members that we are up to
$360,000 in bills being reimbursed to previous and current board members in connection to the
indictment. Suzette then provided a brief marketing update. The Annual Report is complete and
will begin to be mailed out to key community members and will be available online on the EDC
website. In regards to the Community Branding project, Phase I is complete and brought it to
the Taskforce for input. We are now in Phase II with logo design and tag line creation. We just
got our first round, so they are going back to the drawing board to tweak what was presented
and creating some additional designs for the taskforce to have more discussion on. We hope to
have that selected within the next few weeks. The project is expected to complete in July. Macro
Plaza Mall – a brief video was shown of the Cinco de Mayo event and there are talks of another
music festival in September for Mexican Independence Day. Some upcoming events – we have
a table for the Houston Global Economy hosted by GHP and our friends at Economic Alliance also
have the Legislative Wrap Up luncheon so if Board Members are interested please let us know.
Finally, we adopted our annual calendar and had talked about a tentative August meeting, but if
we adopt our budget in June, we’d like to propose taking off the July meeting instead and would
like your input.

Agenda Item Nine: Board Action – Resolutions.
a. PEDC RESOLUTION 19-019 – Consideration to authorize Staff to take all appropriate
action on a Business Enhancement Program application filed by Sadie E. “Nogie”
Bass, at location Bass & Meineke, No. 1, LLC 202 Pasadena Blvd. for the design and
fabrication of new signage in the amount of $19,990.00.

Ernesto Paredes made a motion to authorize Staff to take all appropriate action on
the Business Enhancement Program application filed by Sadie E. “Nogie” Bass ,
Emilio Carmona seconded that PEDC Resolution 19-019 be passed, approved and
adopted. MOTION CARRIED AS FOLLOWS: “Ayes” – Ernesto Paredes, Emilio
Carmona, Rick Lord, Salvador Serrano, Jr., Marilyn Wilkins, Steve Phelps. “Abstain” –
Steve Cote.

b. PEDC RESOLUTION 19-020 – Consideration to discuss the proposed FY 2020 Budget
and for the Board to call a public hearing on June 27, 2019 to allow public comment
regarding the FY 2020 Budget.

PEDC Meeting Minutes: 5/23/2019 5 of 7

Rick Lord made a motion to call a public hearing on June 27, 2019 to allow public
comment regarding the FY 2020 Budget, seconded by Ernesto Paredes that PEDC
Resolution 19-020 be passed, approved and adopted. MOTION CARRIED
UNANIMOUS.

Agenda Item Ten: Comments by Board Members.
Rick Lord – No comments.
Salvador Serrano, Jr. – No comments.
Marilyn Wilkins – No comments, just looking forward to a nice Memorial Day weekend and
hopes that we all properly memorialize all of those in our lives who have gone before.
Emilio Carmona – Hopes everyone remembers Memorial Day and what it stands for. He’s glad
the Festival mentioned “dieciseis” because that’s what he’s used to, the 16th which is the real
Mexican Independence Day. Dieciseis de Septiembre “El Grito” they call it when Miguel Hidalgo
declared independence. He also saw it said Festival Houston and would like to see Pasadena on
there.
Ernesto Paredes – Hopes to encourage other businesses when they see improvements on
Pasadena Blvd. Steve Cote asked if we are promoting the program to which Suzette stated that
it is being promoted on all platforms as well as through some of our ED partners.
Steve Phelps – Passed.
Steve Cote – Passed and added that he hopes everyone has a safe weekend and a relaxing time
with family.

Agenda Item Eleven: Executive Session
**NOTE** 3:48 PM – At this time, President Steve Cote announced that the Board would
be “going behind closed doors” for an Executive Session.

a. Convene in executive session pursuant to Section 551.087, Texas Government Code to
deliberate regarding economic development negotiations for Business
Attraction/Retention Projects.
** Steve Cote & Marilyn Wilkins left the room and did not participate in discussion.

b. Convene in executive session pursuant to Section 551.072, Texas Government Code to
deliberate the purchase, exchange, lease or value of real property – Project #1901.

c. Convene in executive session pursuant to Section 551.072, Texas Government Code to
deliberate the purchase, exchange, lease or value of real property – Project #1902.

Agenda Item Fourteen: Reconvene into Regular Session
**NOTE** 4:15 PM – At this time, President Steve Cote reconvened the Board Meeting.

The Board will reconvene into Regular Session, pursuant to the provisions of Chapter 551 of the
Texas Government Code, to take any action necessary regarding:

a. Deliberation regarding economic development negotiations for Business
Attraction/Retention Projects.

PEDC Meeting Minutes: 5/23/2019 6 of 7

 No action.
b. Deliberation regarding economic development negotiations for Business

Attraction/Retention Projects – Project #1901.
 No action.

c. Deliberation regarding real property – Project #1902
 No action.

Agenda Item Fifteen: Adjournment.
President, Steve Cote called for a motion to adjourn the May 23, 2019 meeting at 4:16 pm.
Ernesto Paredes moved, seconded by Rick Lord. MOTION CARRIED UNANIMOUS.

PEDC Meeting Minutes: 5/23/2019 7 of 7

NOTICE OF PUBLIC HEARING
NOTICE IS HEREBY GIVEN that the Pasadena Economic Development Corporation (“the Corporation”) will
meet at its regular meeting place in the City of Pasadena Pre-Council Conference Room at Pasadena City Hall, 1149
Ellsworth Drive, Pasadena, Texas immediately following its Pre-Board Meeting at 3:00 p.m. on Thursday, June 27,
2019, which is the time and place the Corporation will hold its Board Meeting and a Public Hearing on certain projects
being considered by the Corporation pursuant to the Development Corporation Act (“the Act”) to promote or develop
new or expanded business enterprises and other projects permitted or authorized by the Act, including as follow:

1. Consideration to approve the Proposed FY 20 Operating Budget. A copy of the proposed budget can be found
on the City’s website at www.pasadenatx.gov/agendacenter and the EDC website at
www.pasadenaedc.com/media-center.

WITNESS MY HAND AND THE OFFICIAL SEAL OF THE CORPORATION, this the 12th day of June 2019.

NAME: Steve Cote
TITLE: Chairman, PEDC
PASADENA ECONOMIC DEVELOPMENT CORPORATION

Pasadena EDC Activity Report

Date Activity Purpose

Staff attended Mayor Turner's annual State of the City event. Staff was
05/20/19 Staff attended State of the City - Houston able to catch up with a number of regional stakeholders.

Staff attended Citizens for Space Staff traveled with BAHEP to Washington D.C. and the Citizens for Space
5/20-5/23/19 Exploration with BAHEP Exploration; the teams of professionals and students visited over 300
Legislators to encourge them to support funding for Space Exploration.

5/29/2019 Staff met with GHP Staff met with Jenny Tieu to discuss active projects.
6/3/2019 Staff met with BAHEP
Staff met with the BAHEP to discuss ongoing projects and ways to
6/4-6/7/19 Staff attened I.CON West continue to collaborate.
Staff traveled to Long Beach, CA to attend the NAIOP Conference; had
the opportunity to tour local Commercial Development and
Redevelopment areas. Made contact with an out-of-state Developer
looking to invest in Texas.

Staff attended Government Affairs Staff attended meeting to receive update on 86th legislative session.
6/4/2019 Committee meeting

Staff met with DCI to discuss Community Staff discussed process of implementation for community branding with
6/5/2019 Branding DCI and prepared next steps for Brand Taskforce.

Staff held Pasadena Brand Taskforce Staff reviewed the results for community branding survey with steering
6/7/2019 Meeting committee and determined next steps for implementation.

6/9-6/12/19 Staff attended Select USA Staff attended Select USA which is hosted in Washington, DC every year
to attract FDI. Staff teamed up with Team Texas and Texas EDC and
Staff attended TEDC Basic Economic talked to companies interested in coming to Texas.
6/10-6/14/19 Development Course
Staff traveled to Rockwall, Texas and completed the Basic Economic
Staff attended M/V Sam Houston Dinner Development Course through the Texas A&M Engineering Extension
6/11/2019 Tour hosted by Pasadena Chamber Service.

6/12/2019 Staff attended Chevron Phillips Event Staff attended the dinner cruise with fellow Board Members and
Chamber staff. Great opportunity to talk to local Commercial Real
Staff attended Houston's Global Economy Estate Brokers and Developers.
6/13/2019 hosted by GHP
Staff attended the Chevron event and met various Cheveron Refinery
Staff members. Staff is in the process of setting up a meeting with the
Corporate Affairs Manager.

Staff sponsored and attended GHP's annual Global Economy outlook.
Staff heard from industry leaders about the trends in the global
economy.

Staff attended Workforce Task Force Staff attended Economic Alliance Houston Port Region event on
6/20/2019 Meeting workforce development.

Staff met with Clark Condon for Pasadena Staff met with Clark Condon to discuss updates to Pasadena Blvd

6/20/2019 Blvd. Walk Through Beautification.

TO: Board of Directors

FROM: Carlos Guzman
DATE: June 21, 2019
SUBJECT: Budget FY 2020

SUMMARY: In our May meeting, the Board reviewed a preliminary draft of the FY 2020 budget.
This budget is the first opportunity to fully implement the ED Strategic Plan. Staff is proposing a
re-alignment of resources to focus on Historic Pasadena, especially along major commercial
corridors (as identified in the Strategic Plan). The following is a condensed list of major changes
to FY 2020, which were discussed during the May meeting.

Project Additional Funding Balance Notes
North Pasadena $3M $4M
Redevelopment $2M $3.9M Fund eligible projects
Utility Development in North Pasadena
Project $4M $7.5M
Additional funds
Pasadena Blvd. $2M $2M needed for targeted
(Phase 1) infrastructure

Corridor Additional funds
Redevelopment needed to complete
(New Item) the project

Citywide
development of
commercial corridors
identified in the ED
Strategic Plan

Staff recommends approval of the proposed FY 2020 budget.

CURRENT ACTION: Adopt FY 2020 Operating Budget.
BUDGET FUNDING: N/A
ATTACHMENTS: 1 – Draft of FY 2020 Budget

Pasadena Economic Development Corporation (PEDC)
Fiscal Year 2020 Proposed Budget

4151 Sales Tax FY 2020
4491 Interest Proposed Budget
4493 Interest - checking
11,000,000
Total Revenue 974,000
200

11,974,200

7101 Rentals 1,500
7102 Cellular Communication 5,000
7103 Bldg & Equipment Maintenance 37,900
7104 Business Promotion/Sponsorship 130,000
7105 Printing and Advertising 100,000
7107 Professional Services 3,333,596
7108 Business Travel 50,000
7109 Membership and Dues 111,110
7111 Training and related travel 35,000
7113 Telephone 45,000
7115 Utilities
7117 Repairs -
7121 Bank Charges -
7124 Committed Incentives 200
7150 PEDC Board Member 1,403,000
17,500
Total Contractual Services 5,269,806

7201 Postage 5,000
7203 Office Supplies 3,000
7206 Computer Software 41,300
7207 Minor Tools and Equipment 12,000
7209 Periodicals/Subscriptions
7210 Computer Hardware 500
7211 Food/Food Supplies 4,000
7217 Clothing 3,000
3,000
Total Materials and Supplies 71,800

7301 Mailroom Charges 100
7305 Building Maintenance Charges 20,000
7307 EDP Charges 8,000
7317 Janitorial Charges 9,800
7318 Landscape Charges 4,850
42,750
Total Maintenance Charges
-
7901 Land Acquisition Costs -
7903 Building -

Total Capital Outlay 15,000
-
8809 Auditor Fees -
8811 Debt Principal Expense
8813 Debt Interest Expense 15,000

Total Other Uses 5,399,356

Total Operating Exp/Debt Service 6,574,844
Expense

Revenue over (under) expenditures

CIP No. CIP Description Appropriated Funds Additional Funds
Available
EDCM008
North Pasadena Redevelopment 1,000,000.00 3,000,000.00
EDCM018 2,000,000.00
EDCM020 Utility Development Project 1,909,138.97
EDCM027 300,000.00
EDCM028 CLARA Farming Project 75,000.00
EDCM038 Convention Center Hotel 3,094,650.00
EDCS054 Convention Ctr Rodeo Arena
888,622.85
EDCS074 Land Acquisition 1,472,009.25
Fairway Plaza Extension 4,051,770.75

Gateway Signs 174,168.86

EDCS077 Pasadena Blvd. - Harris to 225 3,565,195.00 4,000,000.00

EDCW039 Fairmont Water Line Phase II 8,344.22
EDCWW022 Lift Stations 139,408.29
EDCWW059 358,650.00
Bay Area Lift Station

Proposed New CIP for FY 20

EDC**** Corridor Development 2,000,000.00 Development of
EDC**** Traffic Mobility Project 1,000,000.00 significant corridors

as identified in
strategic plan

Mobility
improvement

3,000,000.00

Proposed Changes to Existing CIP for FY 20

Reduction of

Funds/Deletion of Balance Explanation/Justification

Project

4,000,000.00 Strategic Plan - implementation redevelopment of N Pasadena

(75,000.00) 3,909,138.97 Additional funds needed for infrastructure improvements
(3,000,000.00) necessary to promote or develop new or expanded business
-
(888,622.85) 94,650.00 enterprises.
(1,472,009.25) Project closed
(2,950,000.00) -
- Reallocated to N Pasadena until further analysis is done
(8,344.22) Rodeo Arena Project is complete and excess funding can be
(139,408.29)
(358,650.00) returned to fund balance.
No immediate acquisitions at this time

1,101,770.75 Project is currently at a standstill due to the acquisition needed.

Gateway Sign at Beltway and Fairmont has been complete. Board

474,168.86 will select new locations so similar monumentation can be built

around the City.

Additional funds are needed as 100% of the costs for acquisition,

7,565,195.00 concrete poles for lighting, sidewalks and utilities are paid by the
City. The project also calls for relocation of the storm sewer which

was not anticipated.

(0.00) Project is complete and excess funds can be returned to Fund
Balance.

- Project are on hold as efforts have been re-prioritized based on
Strategic Plan.

- Project are on hold as efforts have been re-prioritized based on
Strategic Plan.