j u n e / 2 0 1 8
T H E U K T O L U N A C O M M U N I T Y E D I T I O N
M A G A Z I N E
THE FIFA WORLD CUP HOTTEST MOVIE OF THE
2018 MONTH GENERAL UPDATES
3 - Introduction
IN 4-7 - Fifa World Cup Information
THIS 8/9 - World Cup Game Information
ISSUE 10-14 - 'Hottest Film of the Month'
15 - Toluna Millionaire
16 - GDPR
17 - New Inbox
18 - New Logo
19 - New video link sharing
20 - What do you want to see in the
21 - Competition Time
22 - Final Page
T O L U N A M A G A Z I N E | 2
READY TO CHEER?
T O L U N A M A G A Z I N E C O V E R A G E O F T H E W O R L D C U P
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H E L L O
I N F L U E N C E R S
Creative: Marina Zlochin
E D I T O R ' S N O T E
Hello Influencers! I’m really glad to introduce to you our June issue of the Toluna Magazine.
This issue has you covered with an extensive feature on the World Cup host country. Even more, we will be filling you in on a lot
of changes. Lastly, there will also be a competition and a way to have your say in the next magazine.
This is also my first edition of the magazine as the Community Manager for Ireland and South Africa. I am already the
Community Manager for the UK and I am looking forward to these new opportunities!
I really hope you’ll enjoy it! So kick back, relax, and read the June issue of the Toluna magazine!
I’ll see you on the flipside!
T O L U N A M A G A Z I N E | 3
THE GAME THAT
BRINGS US TOGETHER
A SHORT HISTORY
The FIFA World Cup was first held in 1930, when FIFA president Jules Rimet
decided to stage an international football tournament. The inaugural edition,
held in 1930, was contested as a final tournament of only thirteen teams
invited by the organization. Since then, the World Cup has experienced
successive expansions and format remodeling to its current 32-team final
tournament preceded by a two-year qualifying process, involving over 200
teams from around the world.
The last World Cup was held in Brazil, marking the second time that Brazil
hosted the competition. The cup was won by Germany, who beat Argentina 1–0
in the final. The Netherlands defeated Brazil 3–0 in the bronze medal game.
2014 was the first time that three consecutive tournaments saw the winning
side come from the same continent (Europe: 2006 Italy, 2010 Spain, 2014
source: fifa website
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T O L U N A
M A G A Z I N E
F E A T U R E
E X P L O R E | T H E 2 0 1 8 W O R L D C U P
World Cup tidbits
The World Cup is put on by FIFA every 4 years. Over the span of a month, 32 national teams compete in 64 matches to win
the claim and title of the best football team in the world.
The Cup is one of the greatest sporting events in existence. Its status and global presence creates a competition wrought
with endless stress and excitement for both the players and fans. For the month of the iconic event, headlines are
dominated by World Cup stories and countless related records and statistics.
Almost 3.2 billion people worldwide, roughly 46% of the To put things into perspective, let’s compare viewership of
world’s population, watched more than one minute of the the 2014 Super Bowl to the final match of the 2010 World
2010 World Cup. According to FIFA, this makes the Cup. The Seahawk’s win over the Broncos was seen by 111.5
tournament “the world’s most widely viewed sporting million people while Spain’s 2010 victory had over 909
event.” million viewers.
While it’s amazing that 46% of the world united to watch a I realize that as the Super Bowl is a predominantly US
single event, it’s arguably more incredible that 2 billion event and the World Cup is a worldwide tournament, this is
people, or about 29% of the world, sat down to watch more somewhat comparing apples to oranges. Even still, the fact
than 30 minutes of the Cup. that almost a billion people watched a single football match
is mind blowing.
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One of the most interesting World Cup facts is how much
money FIFA pays the tournament’s participants. In addition
to bragging rights, the winner of the World Cup takes home
a staggering $35 million dollars.
In a small attempt to offset their disappointment, FIFA
awards the runner-up $25 million. I assume each and every Contrary to how it may seem, and opposite to other global
team who placed second would trade the money for the events like the Olympics, the World Cup stadiums are usually
spread widely across the host country.
As an example, the twelve stadiums of the 2014 World Cup
The top placing teams of most tournaments receive some are spread as far as 1,997 miles apart. That almost 2,000
sort of compensation. What’s incredible about the World Cup mile journey, from Porto Alegre to Fortaleza, takes the
teams roughly five and a half hours.
is that every team who participates takes home a multi-
million dollar check. In fact, just competing in group play Brazil and Italy have a combined 9 World Cup titles. One of
secures your team $8 million dollars. these two teams has won 47% of the 19 tournaments held.
Brazil has won the most titles with 5 wins, ranging from
FIFA’s generous disbursements make a little more sense
1958 to 2002. The Brazilians have appeared in every World
when you consider how much they rake in. For the 2014 Cup since its inception back in 1930.
World Cup, they’re projected to make around $4 billion
Italy has taken home 4 titles making them the second most
dollars. Not bad for a month long tournament.
winning country. Their victories range from 1934 to 2006.
Months after Germany hosted the World Cup in 2006 their Germany comes in third with 3 wins, followed by Argentina
country’s birthrate increased more than 10 percent. and Uruguay with 2 wins apiece.
A 10 percent increase may not seem like much, but birth rate Those five teams combine to a total of 15 wins. That means
is something that’s extremely stable. Since 2006, the that of the 195 countries that the United States government
European Union birthrate has only changed .07%. What’s recognizes as independent nations, 5 have won roughly 79%
more, Germany’s birth is one of the lowest in the EU. of the World Cup tournaments held.
FIFA is short for the Fédération Internationale de Football Association (International Federation of Association Football in English).
FIFA was founded in 1904 and is governed by Swiss law. Accordingly, the association is headquartered in Zurich.
With 209 member countries, FIFA is often called the “United Nations of Football.”The World Cup is the cosmic event that helps the
majority of Americans realize that soccer exists as a professional sport. The tournament is put on by FIFA every 4 years. Over the
span of a month, 32 national teams compete in 64 matches to win the claim and title of the best football team in the world.
The Cup is one of the greatest sporting events in existence. Its status and global presence creates a competition wrought with
endless stress and excitement for both the players and fans. For the month of the iconic event, headlines are dominated by World
Cup stories and countless related records and statistics.
T O L U N A M A G A Z I N E | 7
If you like your odds and think you can
accurately guesstimate who will win and who
will come last, we've got you covered with
our latest game.
Even better, we've got a second game
where you can practice your goal striking
skills- give it a shot (pun intended) and earn
points- even better, get the cup!
T O L U N A M A G A Z I N E | 8
TAKE THE CUP!
T O L U N A M A G A Z I N E | 9
The Hottest Film of the
Month - Ocean's 8
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Photo credit - http://tolu.na/l/Eq2m6RKe3
The all-female sequel stars Sandra Bullock, Cate
Blanchett, Sarah Paulson, Rihanna, Helena Bonham
Carter, Awkwafina, Mindy Kaling, Anne Hathaway and her
expensive diamond necklace.
8 Things that we anticipate..
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1 This reboot of a reboot is one reboot we can
get on board with
It's not unfair to say Hollywood loves taking an idea and milking
it until the audience has overdosed on calcium. The original
Ocean's Eleven was released in 1960 and starred Frank Sinatra,
Dean Martin and Sammy Davis Jr. It was then remade in 2001
with George Clooney, Brad Pitt and Matt Damon, a version
which prompted two further sequels. So, to sum up, Ocean's 8
is a sequel to a trilogy which itself was made up of a remake
and two sequels.
God knows how complicated this is all going to get if they
make any more.
2 Sandra Bullock's past has come back to haunt her
Sandra Bullock, as Debbie Ocean, takes on the central role as the ringleader of the
dramatic heist we're all about to witness. In a nod to the opening scene of 2001's
Ocean's Eleven, the trailer starts with Bullock in prison, apologising for her previous
crimes and hopeful that she's about to be granted parole. The trailer doesn't make clear
what she was serving time for, but there's a good chance it's connected to a speeding
incident in 1994 where she caused chaos on the streets of LA while driving a city bus.
3 The heist crew is essentially made up of the
same characters as before
Except this time they have new names and longer hair. There's
Cate Blanchett, who takes on the role of Bullock's sidekick -
she's the Brad Pitt to Sandra Bullock's George Clooney. There's
Awkwafina, who plays a gifted street pick-pocket; Mindy Kaling,
who plays a jewellery expert (wonder whether that will come in
handy); Rihanna, who plays a computer hacker; and Sarah
Paulson as a suburban mother who's left her life of crime behind
and needs some real persuading to come back. Helena Bonham
Carter plays a stylist who sports some truly magnificent
headgear, and Anne Hathaway also turns up as Daphne Kluger, a
woman who enjoys wearing necklaces worth $150m - thus giving
our team their target.
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4 Danny Ocean himself is unlikely to
make a cameo appearance
Because he's dead. Or at least, if he isn't, they've done an
extremely good job of throwing everybody off the scent by
having Sandra visit her estranged brother's tombstone in the
trailer. His year of death is listed as 2018, so maybe the cause
was death by dangerous time travelling. Bear in mind that
Clooney is producing this project, so don't rule out seeing Danny
appear as part of a flashback or something.
5 James Corden is in it, because of course he is
Isn't it nice he's finally getting some exposure.
6 The trailer doesn't give much away about Rihanna's acting ability
It's not always a good sign when a cast member has the word "with" before their name
in a trailer. This can often be clever way of lowering the audience's expectations about
a star's level of involvement with the film. Rihanna's image has had an overhaul - she's
seen as a grungy computer whizz but her brief appearance in the trailer doesn't give
much else away, and her dialogue is kept to a minimum.
7 But she's certainly bringing peak levels of
sass to the movie
"What's your name?" asks Sandra.
"Nine-ball," replies the S&M hitmaker.
"What's your real name?" Sandra persists.
This could either be a cheeky and audacious reply or an
indication that her character is going to be so-named because
she has all the answers. We're kinda hoping for both.
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8 They've held back some of the surprises
Kim Kardashian, Kendall Jenner, Zayn Malik, Serena Williams,
and Anna Wintour are all rumoured to make cameo
appearances in Ocean's 8, but the trailer gives nothing away
about their roles.
(However, given that the whole thing is supposed to be set at
the Met Ball, it wouldn't be difficult to squeeze in a couple of
celebrities in the background.)
They also haven't even hinted at a romantic storyline of any
form - which is a massive achievement for a film with an all-
female principal cast - but there could well be sub-storyline
of some kind involving a love interest, because, you know,
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BE A TOLUNA
THE NEW DAILY LOTTERY
TEST! - 2
BE NICE - 3
QUICK AND EASY
SCHOOL - 4
We will be giving one lucky Influencer 1,000,000
PUZZLE - 5
Toluna points every single day!
Simply continue to answer our surveys to collect sweepstake entries.*
The more entries you have, the more chances to win (if you would like to top up, you can also
purchase extra sweepstake entries from our rewards centre)
There is no limit to the number of sweepstakes entries you can collect.
This new method will allow us to reward our most active and loyal influencers on a daily
The winners will be announced every work day
Weekend winners will be announced on Monday along with the winner of that day
Winners must have answered at least 1 survey in the 30 days preceding the draw
Winners must be active in the community and have created content in the last 30 days
(including but not limited to topics, polls or comments) – this allows more transparency as the
winners will be users that are known in the community
Users must have a profile picture
*Sweepstake entries are only valid during the month of the draw. This means that the tickets
you win in June can only allow you to win in June. Entries expire at the end of each month so
to qualify for the following month, you must have earned at least 1 ticket during said month.
Winners will be drawn randomly from all existing Toluna communities.
Please note that this replaces the weekly lottery. For more information, please visit our
T O L U N A M A G A Z I N E | 1 5
For more information on GDPR, please visit
General Data our information page.
It is a regulation in EU law on data protection and
privacy for all individuals within the European Union
and/or citizens/residents of the EU which came into
force on 25 May 2018. The purpose of the framework
is to strengthen data protection rights for individuals,
giving citizens more control over their personal data
and to simplify the regulatory environment for
international businesses by unifying the regulation
across the EU and the EFTA countries. This should
make it easier for individuals in the EU to understand
how their data is being used and how and when to raise
complaints if they believe their data is not being
treated lawfully or fairly.
For the many years we have been in business, we have
always had clear terms with our panellists on how we
process their Personal Data and to whom in what
circumstances we may disclose their Personal Data. In
order to address how GDPR affects our business, we GDPR
have undertaken a global program to review and
address key areas on where we may need to change
our policies, processes and procedures and have
outlined the following;
Training staff to work with data
What we expect of our suppliers
Data retention policies
Data protection officer
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New Video Link Sharing
Here at Toluna, we always like to improve your experience. This is
why we have created a new inbox to make everything so much
easier. it now looks like this
This way, a youtube link can just be pasted into the text
box and therefore it is a much easier way than before.
We hope that you prefer this change and that it will
improve your experience as part of the Toluna
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Here at Toluna, we always like to improve your experience. This
is why we have created a new inbox to make everything so
much easier. it now looks like this
Here is where you first
create a ticket. This is
where you first address
From here, you can see all of the "tickets" that you have
sent. This means that instead of keeping on creating new
tickets, you can carry on with the same tickets as before.
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You may have noticed that we now have a new
logo, It looks like this. We hope that you like it
as much as we do!
We feel as though it showcases how much you,
the influencers, do for us here at Toluna and
that your opinions matter to us, therefore the
community (made up of our Toluna
influencers) is so important!
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WHAT DO YOU
WANT TO SEE?
Every month, there is a new edition of the
Toluna magazine but we want YOU to have
your say on what the next edition will include.
SEND US YOUR
If you would like to see certain things in the
next magazine, please create topics with
T O L U N A M A G A Z I N E | 2 0
Next month, we will have a section of the
magazine called 'Best Photos of the Month'.
If you create topics with '#bestphotosjuly',
your photos may have the opportunity to be
featured in the July magazine.
The best photos will receive 1000 points.
If your photo is featured in the magazine, then
you will receive 3000 points.
Better yet, if your photo is good enough to
make the front cover then you will receive
T O L U N A M A G A Z I N E | 2 1
Thank you for reading!
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