MAY ISSUE | 2018
MAY INTERVIEW SECRET
HIGHLIGHTS WITH OUR CEO CONTEST
2 EDITOR'S NOTE
3 MAY HIGHLIGHTS
5 OUR CEO, YOUR QUESTIONS
8 SECRET CONTEST
Can you believe it's May already? There's a lot to look forward to this month, not just on
Toluna but in the wider world. We're excited about the Royal Wedding, and in honour of
this, you can participate in our special contest as well as wedding-themed fun and games.
Our May issue also brings you our much anticipated interview with our CEO. Find out his
answers to the questions posed by Toluna Influencers from around the world.
If you're in the mood for earning some extra points, don't miss anything from this issue of
The Toluna Team
ROYAL SURVEY CONTEST
The wedding of Prince Harry and Meghan Markle is due to take place at Windsor Castle
on 19th May. In celebration of this, we're giving 100,000 points to one lucky winner!
Take surveys as you normally would until the 25th of May
Make sure you do your best to complete as many surveys as you can
At the end of the contest period, the Influencer with the highest percentage of
surveys completed will get a whopping 100,000 points!
In conjunction with the Royal Survey
Contest, you could win extra points by
completing our Royal Tasks. The first task
was to Like our Facebook page and leave
your username on this post.
FUN & GAMES
Your second Royal Task is to play our latest
game: The Royal Wedding is not the only
wedding this month. Our mascot Luna is also
taking the big leap, but she's running late.
Only you can help her make it to church in
How to play:
Press the spacebar on your keyboard or left click your mouse to prevent Luna from
falling. If playing on a mobile device, tap the screen.
Make sure she doesn't touch the ground or any of the obstacles.
You can play up to 3 times a day.
Toluna's CEO, Frédéric-Charles Petit NOT JUST ME.
answered some questions from our global IT IS THE
community about life and business. Here MILLIONS OF
are the highlights from the interview.
What does the name TOLUNA stand for?
There are many explanations. Choose yours AND THE
One is that we aim for the moon... shoot for the moon, so THOUSANDS
to say. Another explanation is that we are on a discovery OF GLOBAL
mission, helping consumers and people makes better
decision. TOLUNA STAFF
What inspired you to create these global communities? WHO ARE
I believe in the power of consumers and their ability to BURNING THE
give their opinion, express themselves, interact with the
brand they like. Consumers are leading product MIDNIGHT
innovation and our main goal for creating Toluna was to OIL."
empower the consumers.
"I GUESS TOLUNA WILL
ALWAYS BE WITH ME EVEN
WHEN I AM OLD AND
What does 1 working day at Toluna look like for a CEO?
It is never the same. First, I love talking to people especially
our members of staff. You learn so much by just talking to
people working at different levels and roles.
Have you ever thought of applying for the TV show
I trust people so I do not need to be undercover. But I like
understanding how people work and what they see that
could be improved.
What are the accomplishments that shaped your career?
I believe in step by step accomplishments. You cannot climb
Everest before you have climbed the mountain next to it.
When we got the site live, that was a big accomplishment.
Today my feeling of accomplishment comes from seeing the
millions of people who actively participate and Influence
Who was your role model when you were a child?
My father. He was a hard worker, life-loving person,
creative and always had a positive outlook on life even
If there was ONE regret you have in terms of the Toluna
website, what would that be?
I believe we always need to do more for our community. I
always try to think about what we can do to increase our
content quality and of course our reward offer.
Do you have an account on the site?
Of course, I have had one since 2000… I won’t tell you
my username though
Where do you see Toluna in the future?
I believe Toluna can be the place where you ask the world
their opinion. It can be your personal little helper in day to
day life. To help you choose the right pair of jeans or even
question your own ideas and knowledge by asking people
like you what they think.
GENERAL DATA PROTECTION REGULATION (GDPR)
The General Data Protection
Regulation (GDPR) is a regulation in
EU law on data protection and privacy
for all individuals within the European
Union. This has important implications
for Toluna, and we are working to
ensure that we are completely GDPR
compliant when the law comes into
effect on 25th May. Although you do
not reside in the EU, our compliance to
GDPR means that your data and
privacy are also protected.
CHANGES TO OUR HELPDESK
We are in the process of overhauling our helpdesk
system, to make it easier for you to contact our
Support Team and track your enquiries. You will see
the new system in place by the end of May, and we
hope that you'll take full advantage of it. Most of the
time, we cannot address issues regarding surveys via
the community pages on the website, so please click
on the Contact link to get in touch with us. In addition,
all spam and inappropriate content posted on the site
should be reported via the Contact link.
SHHH...IT'S A SECRET CONTEST!
This issue's secret contest has two parts.
PART 1: We are working on a new community activity for the coming months, which
is all about books and reading. If you post a book review on au.toluna.com before 31st
May, we'll reward you with 1000 points. To qualify, here's what you should do:
Post a TOPIC on Toluna with a review of your favourite book, one that you're
currently reading, or the last book you finished. Tell us what you enjoyed or
disliked about the book. It could even be about an audio book!
Include the phrase "My book review" in the Topic's title (for example "My book
review: A Wrinkle in Time")
Make sure you include an image to illustrate your Topic
NOTE: When posting your Topic, don't use the Toluna category tag. Select the
"Other" tag instead.
PART 2: If you're not an avid reader, click on the photo below to access our secret
link (or copy and paste https://au.toluna.com/opinions/4041062/ into your
browser). Guess which country our community manager recently visited and 100
bonus points will be yours if you guess correctly!