OCTOBER | 2018
NEW ZEALAND COMMUNITY EDITION
TOLUNA OCTOBER TOLUNA DUX
GOES PINK! HIGHLIGHTS RECAP
2 EDITOR'S NOTE
3 TOLUNA GOES PINK!
5 OCTOBER HIGHLIGHTS
7 RECAP: TOLUNA DUX
11 EXTRA CREDIT
12 FROM THE COMMUNITY
EDITOR'S NOTE October | 2018
October is global Breast Cancer Awareness month, so you may have noticed that parts of the
Toluna site have been changed to pink. It's unfortunate that cancer affects so many lives, and it
certainly has had a profound impact on mine. That's why we are dedicating this month to
encouraging positive lifestyle choices that can improve your health and well-being. Follow us
on Toluna for our posts and tips, and feel free to share your experiences with the community!
Also in this issue, find out the answers and winners from our Toluna Dux contest, and learn
what our team and the community have been up to.
Keep Influencing Your World!
The Toluna Team
BREAST CANCER AWARENESS:
FACTS & FIGURES
1 in 8 women are
at risk of developing
Chances are, you already know someone who has
been diagnosed or suffered from this disease.
BUT IT DOESN'T JUST AFFECT WOMEN
For men, the lifetime
risk of being diagnosed
with breast cancer is
about 1 in 1000.
Simply put, cancer occurs when cells in the body grow out
of control. All of us have breast tissue, regardless of gender.
Globally, nearly 1.7
million new breast
cancer cases are
diagnosed every year.
HOW TO LOWER THE RISK?
These figures are worrying, but thankfully there are a few steps we can take to lower the risk:
Limit your alcohol intake
Maintain a healthy weight
Eat lots of fresh fruit and vegetables
WHAT'S TOLUNA DOING THIS MONTH?
Apart from turning the community pink, our team has been involved in offline activities and
fundraising to show solidarity and bring even more awareness to this cause.
Our team in Paris just took part in the
Odyssea charity run. Despite the rain,
it was good fun!
Our staff also dressed in pink for a day!
This month, our challenge to you is to
take up one new healthy habit. Maybe
you want to drink more water each day or
take the stairs rather than the lift or
escalator. Whatever it is, tell us about it
NEW CONTEST & GAME
During Breast Cancer Awareness Month, we are taking the opportunity to encourage more
healthy lifestyle choices. To do this, we have a new game and contest from now through to
First, play the Toluna Food Slicer game at nz.toluna.com/games
This game is designed to keep you thinking about they types of food you eat. We all crave a
burger or sugary snack every now and then, but in the interest of having a healthy October, try
to cut them from your diet!
You can play once a day, so see if you can beat your personal best and land at the top of the
Next, participate in surveys like you normally do. The more you complete, the better chance
you have of winning the big bonus!
PLAY TO WIN
Reach the top of the game's leaderboard and complete surveys between 12 Oct - 9 Nov to win!
LEADERBOARD SURVEYS BONUS
POSITION COMPLETED POINTS
1st to 5th 5 or more 10,000
6th to 15th 3 or more 5,000
16th to 30th 2 or more 3,000
31st to 50th 1 or more 1,000
HOW TO PLAY
Click and drag your mouse across the junk food items to slice through them. If you're on a
mobile or tablet, tap and drag. You need to be quick, as the items don't appear for long and are
constantly in motion! Make sure you don’t slice any of the healthy fruit and veg items, or you
will lose a life and could even cause the game to end.
Cut/slice these unhealthy foods Do NOT cut the healthy fruit and veg
TOLUNA DUX WINNERS
We have just wrapped up the Toluna Dux contest, which ran for the past month. If you're new to
Toluna, this contest was a fun way for everyone to earn 10,000 bonus points. We posted four
short, yet challenging quizzes - each based on a high-school subject. All you had to do was
correctly answer every question across all subjects.
Congratulations to the following winners from our Australian and New Zealand communities!
Aliski24 rbarltrop joavwo
EBirchfield tracworr197005 leeaton60
El1207 Urban.Renei11 Liesey
We admit that the questions in the quizzes were challenging. We thought it would be boring to
have questions that could be easily Googled. To satisfy your curiosity, here are the answers
along with brief explanations. Which of these pieces of trivia do you find most interesting?
1) Which historical figure do the clues "a parking lot in Leicester", "Shakespeare" and "a King
and a Duke" point to?
Answer: Richard III. Shakespeare wrote a play about Richard III, whose remains were discovered in
2013 under a car park in Leicester, UK. Apart from being a king and a duke, he is also believed to have
imprisoned and killed his nephews - King Edward V and Richard Duke of York.
2) In terms of World War II, which country is the
odd one out?
Answer: Soviet Union. The Soviet Union was a
member of the Allied forces, while Japan, Germany
and Italy were not.
3) Who did the man pictured in the quiz
Answer: Martin Luther King Jr. James Earl Ray
assassinated Martin Luther King Jr. on 4th April
4) Which of the royal figures is not like the others?
Answer: Henry VIII. Charles I, Louis XVI, Mary Queen of Scots and Marie Antoinette were all
executed. Although Henry VIII notoriously ordered numerous executions during his reign, he died of
5) Which was the only city at which the famous long range gun from World War I was aimed?
Answer: Paris. The photo shown in the quiz was of the aptly named Paris Gun.
1) In which layer of the atmosphere does the
depicted effect occur?
Answer: Thermosphere. The photo shown here
and in the quiz is of an aurora, which occurs
primarily in the thermosphere.
2) Which element is the odd one out?
Answer: Zr. While Pt (Platinum), Ag (Silver), Ru
(Ruthenium), Au (Gold) and Pd (Palladium) are part
of the precious metals group, Zr (Zirconium) is not.
3) What thing in our Solar System do the clues "Zeus", "Strong magnetic field", "Anticyclone"
and "Hydrogen and helium" have in common?
Answer: Jupiter. Zeus is the Greek god equivalent to the Roman god, Jupiter. The planet Jupiter is
known to have strong magnetic field and is comprised primarily of hydrogen and helium. The iconic
Great Red Spot that we see on Jupiter is in fact an anticyclone storm.
4) What did the man pictured in the quiz discover?
Answer: The three laws of motion. Isaac Newton, arguably the most influential scientists of all time,
discovered the three laws of motion among other important things like gravity and calculus.
5) Which animal's feet are unlike the others?
Answer: Zebra. Although they are all hoofed animals (a.k.a ungulates), zebras belong to the family of
odd-toed ungulates, while boars, giraffes, bison and antelopes are even-toed ungulates.
6) Which of the items is largest in size?
Answer: Cell. From order of smallest to largest: electron, atom, virus, bacteria, cell.
1) Which William Golding novel is about
schoolboys stranded on an island?
Answer: Lord of the Flies. With two different
movie adaptations, this famous novel explores the
conflict between human impulse towards
savagery and the rules of civilisation.
2) Which Shakespeare play is set in a different
country to the others?
Answer: A Midsummer Night's Dream. The
Winter's Tale, Othello, Much Ado About Nothing
and The Taming of the Shrew are all set in Italy,
whereas A Midsummer Night's Dream is set in
3) Which character does not appear in Pride and Prejudice?
Answer: Edward Rochester. Charlotte Lucas, Kitty Bennett, Fitzwilliam Darcy, William Collins
and Caroline Bingley are all characters in the Pride and Prejudice, but Edward Rochester is in
another classic novel - Jane Eyre.
4) In a classic 19th Century novel, what is the real name of the character that uses the aliases
"Sinbad the Sailor", "Abbé Busoni", "Lord Wilmore" and "Number 34"?
Answer: Edmond Dantes / Edmond Dantés / Count of Monte Cristo. The novel in question is
The Count of Monte Cristo, and the title character, Edmond Dantes, uses a number of aliases on his
quest for revenge.
5) Which Bronte sibling wrote Wuthering Heights?
Answer: Emily Bronte. Although she also wrote poems, Wuthering Heights was the only novel that
Emily Bronte wrote.
6) What was the famous quote from Macbeth represented by the emojis?
Answer: "Is this a dagger which I see before me". This is the start of the famous soliloquy where
Macbeth hallucinates a floating dagger before he kills King Duncan.
1) Which European country is depicted in the
Answer: Spain. With an area of 505,955 square
kilometres, Spain covers about 85% of the Iberian
Peninsula, which it shares with Portugal.
2) Which of the listed countries has the largest
Answer: Mexico. Currently the 10th most
populated country in the world with over 131.2
3) Which famous landmark is associated with the clues "Composed of granite", "Near Keystone",
"Alfred Hitchcock's North by Northwest", "Washington, Jefferson, Roosevelt and Lincoln"?
Answer: Mount Rushmore. With its 18 metre high sculptures of George Washington, Thomas
Jefferson, Theodore Roosevelt and Abraham Lincoln, Mount Rushmore is featured in Alfred Hitchcock's
classic film, and is South Dakota's top tourist attraction.
4) Which ocean is shrinking?
Answer: Pacific Ocean. Due to shifting tectonic plates in the Earth's crust, the Pacific Ocean is said to
be shrinking, while the Atlantic Ocean gets bigger every year.
5) In which desert will you find the famous "eye" depicted in the quiz?
Answer: Sahara Desert. The Richat structure, also known as the Eye of the Sahara is a formation
spanning 40 kilometres and contains rocks that are at least 100 million years old.
We appreciate the positive feedback you've provided about the Toluna Dux contest. If you
missed out on the 10,000 points, don't worry! As an extra credit follow up to the Toluna Dux
contest, the graphics below represent a specific city in Europe - do you know which city?
Answer at the following link before 12th November. If you get it correct, you'll receive 1000
bonus points! If the link doesn't open automatically, copy this URL into your browser:
Stay tuned for new opportunities to win points and prizes on Toluna!
FROM THE COMMUNITY
SWEET OR SAVOURY?
Being healthy doesn't mean you can't have a snack every now and then. When reaching for a
snack, our members are pretty evenly split between sweet and savoury. However, before this
poll was posted, we thought there would be a stronger preference for sweets. Does this mean
many people are actively cutting sugar from their diets?
On the topic of good food, have you noticed how
avocados have become super popular in the past few
years? Well, 53% of Toluna members can't get enough
of them - and our team agrees!
What's your favourite way to eat avocado? Share it
with the community!
ARE YOU CONCERNED WHEN IT COMES TO
GENETICALLY MODIFIED FOODS?
We recently asked: Should all products that are genetically modified be required to have clear
labels stating they are GMOs? Not surprisingly, 84% of members have said yes. If you have
different opinions about this, share it with us!