TOLUNA
j u n e / 2 0 1 8
T H E S O U T H A F R I C A T O L U N A C O M M U N I T Y E D I T I O N
M A G A Z I N E
THE FIFA WORLD CUP
2018
HOTTEST MOVIE OF THE
MONTH
GENERAL UPDATES
3 - Introduction
IN 4-7 - Fifa World Cup Information
THIS 8/9 - World Cup Game Information
ISSUE 10-14 - 'Hottest Film of the Month'
15 - Toluna Millionaire
16 - GDPR
17 - UPDATES: New Inbox, New Logo,
New video link sharing
18 - Have your say
19 - Competition Time
20 - Final Page
T O L U N A M A G A Z I N E | 2
H E L L O
I N F L U E N C E R S
Creative: Marina Zlochin
E D I T O R ' S N O T E
HHello Influencers! I am really glad to introduce our June issue of the Toluna Magazine.
These issue has you covered with an extensive feature of the World Cup, plus some information on the hottest film of the month.
Even more, we will be filling you in on a lot of changes, including the new Millionaire daily lottery, GDPR, our new logo and the new
Contact Us page. To top it all off, there is a competition and a way for you to have a say in next month's magazine!
June is looking like it will be a very exciting month, I’m looking forward to what is yet to come and hope that you are too!
Now kick back, relax and read the June issue of the Toluna magazine.
Abbie
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GO
OOO
AL
OO!
READY TO CHEER?
.
T O L U N A M A G A Z I N E C O V E R A G E O F T H E W O R L D C U P
T O L U N A M A G A Z I N E | 4
FOOTBALL -
THE GAME THAT
BRINGS US TOGETHER
A SHORT HISTORY
The FIFA World Cup was first held in 1930, when FIFA president Jules Rimet
decided to stage an international football tournament. The inaugural edition,
held in 1930, was contested as a final tournament of only thirteen teams invited
by the organization. Since then, the World Cup has experienced successive
expansions and format remodeling to its current 32-team final tournament,
preceded by a two-year qualifying process, involving over 200 teams from
around the world.
The last World Cup was held in Brazil, marking the second time that Brazil
hosted the competition. The cup was won by Germany, who beat Argentina 1–0
in the final. 2014 was the first time that three consecutive tournaments saw
the winning side come from the same continent (Europe: 2006 Italy, 2010
Spain, 2014 Germany).
source: fifa website
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T O L U N A
M A G A Z I N E
F E A T U R E
E X P L O R E | T H E 2 0 1 8 W O R L D C U P
World Cup tidbits
The World Cup is organised by FIFA every 4 years. Over the span of a month, 32 national teams compete in 64
matches to win the claim and title of the best football team in the world. It is one of the greatest sporting
events in existence. Its status and global presence creates a competition wrought with endless stress and
excitement for both the players and fans. For the month of the iconic event, headlines are dominated by World
Cup stories and countless related records and statistics.
Almost 3.2 billion people worldwide, roughly 46% of To put things into perspective, let's compare
the world’s population, watched more than one minute viewership of the 2014 Super Bowl to the final match
of the 2010 World Cup. According to FIFA, this makes of the 2010 World Cup. The Seahawks' win over the
the tournament “the world's most widely viewed Broncos was seen by 111.5 million people. Meanwhile,
sporting event.” Spain's 2010 victory had over 909 million viewers.
While it is amazing that 46% of the world united to I realise that as the Super Bowl is a predominantly US
watch a single event, it is arguably more incredible event and the World Cup is a worldwide tournament,
that 2 billion people, or about 29% of the world, sat this is somewhat comparing apples to oranges. Even
down to watch more than 30 minutes of the Cup. still, the fact that almost a billion people watched a
single football match is mind blowing.
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HOW FOOTBALL
SHAPED THE
MODERN WORLD
One of the most interesting World Cup facts is how Contrary to how it may seem, and opposite to other
much money FIFA pays the tournament's participants. global events like the Olympics, the World Cup stadiums
are usually widely spread across the host country.
In addition to bragging rights, the winner of the World
Cup takes home a staggering $35 million USD. As an example, the twelve stadiums of the 2018 World
Cup are spread as far as 1800 miles apart; from the
coast of the Baltic sea to the base of the Ural
In a small attempt to offset their disappointment, FIFA
mountains.
awards the runner-up $25 million USD.
As for the past winners...
The top placing teams of most tournaments receive
Brazil and Italy have a combined 9 World Cup titles. One
some sort of compensation. What’'s incredible about of these two teams has won 47% of the 19
the World Cup is that every team who participates tournaments held.
takes home a multi-million dollar cheque. In fact, just
Brazil has won the most titles with 5 wins, ranging from
competing in group play secures your team $8 million
1958 to 2002. The Brazilians have appeared in every
USD. World Cup since its inception back in 1930.
Italy has taken home 4 titles making them the second
FIFA's generous disbursements make a little more
most winning country. Their victories range from 1934
sense when you consider how much they rake in. For to 2006.
the 2018 World Cup, they're projected to make around
Germany comes in third with 3 wins, followed by
$6 billion dollars. Not bad for a month long
Argentina and Uruguay with 2 wins apiece.
tournament.
The top five teams have, between them, have a total of
fifteen wins.
FIFA is short for the Fédération Internationale de Football Association (International Federation of Association Football in
English). FIFA was founded in 1904 and is governed by Swiss law. Accordingly, the association has it's Headquarters in
Zurich.
With 209 member countries, FIFA is often called the “United Nations of Football." The tournament is put on by FIFA every
4 years. Over the course of a month, 32 national teams compete in 64 matches to win the claim and title of the best
football team in the world.
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GET READY
TO
WIN!
If you like your odds and think you can
accurately guesstimate who will win and who
will come last, we've got you covered with
our latest game.
Even better, we've got a second game
where you can practice your goal striking
skills- give it a shot (pun intended) and earn
points- you even have the chance to win the
cup!
T O L U N A M A G A Z I N E | 8
PRACTICE
MAKES
PERFECT
PLAY OUR
GAME AND
TAKE THE CUP!
T O L U N A M A G A Z I N E | 9
The Hottest Film of the
Month - Ocean's 8
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Photo credit - http://tolu.na/l/Eq2m6RKe3
Ocean's 8
The all-female sequel stars Sandra Bullock, Cate
Blanchett, Sarah Paulson, Rihanna, Helena Bonham
Carter, Awkwafina, Mindy Kaling, Anne Hathaway and her
expensive diamond necklace.
8 Things that we anticipate..
Article source Credit: https://www.bbc.com/news/entertainment-arts-42412867
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1 This reboot of a reboot is one reboot we can
get on board with
It's not unfair to say Hollywood loves taking an idea and milking
it until the audience has overdosed on calcium. The original
Ocean's Eleven was released in 1960 and starred Frank Sinatra,
Dean Martin and Sammy Davis Jr. It was then remade in 2001
with George Clooney, Brad Pitt and Matt Damon, a version
which prompted two further sequels. So, to sum up, Ocean's 8
is a sequel to a trilogy which itself was made up of a remake
and two sequels.
God knows how complicated this is all going to get if they
make any more.
2 Sandra Bullock's past has come back to haunt her
Sandra Bullock, as Debbie Ocean, takes on the central role as the ringleader of the
dramatic heist we're all about to witness. In a nod to the opening scene of 2001's
Ocean's Eleven, the trailer starts with Bullock in prison, apologising for her previous
crimes and hopeful that she's about to be granted parole. The trailer doesn't make clear
what she was serving time for, but there's a good chance it's connected to a speeding
incident in 1994 where she caused chaos on the streets of LA while driving a city bus.
3 The heist crew is essentially made up of the
same characters as before
Except this time they have new names and longer hair. There's
Cate Blanchett, who takes on the role of Bullock's sidekick -
she's the Brad Pitt to Sandra Bullock's George Clooney. There's
Awkwafina, who plays a gifted street pick-pocket; Mindy Kaling,
who plays a jewellery expert (wonder whether that will come in
handy); Rihanna, who plays a computer hacker; and Sarah
Paulson as a suburban mother who's left her life of crime behind
and needs some real persuading to come back. Helena Bonham
Carter plays a stylist who sports some truly magnificent
headgear, and Anne Hathaway also turns up as Daphne Kluger, a
woman who enjoys wearing necklaces worth $150m - thus giving
our team their target.
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4 Danny Ocean himself is unlikely to
make a cameo appearance
Because he's dead. Or at least, if he isn't, they've done an
extremely good job of throwing everybody off the scent by
having Sandra visit her estranged brother's tombstone in the
trailer. His year of death is listed as 2018, so maybe the cause
was death by dangerous time travelling. Bear in mind that
Clooney is producing this project, so don't rule out seeing Danny
appear as part of a flashback or something.
5 James Corden is in it, because of course he is
Isn't it nice he's finally getting some exposure.
6 The trailer doesn't give much away about Rihanna's acting ability
It's not always a good sign when a cast member has the word "with" before their name
in a trailer. This can often be clever way of lowering the audience's expectations about
a star's level of involvement with the film. Rihanna's image has had an overhaul - she's
seen as a grungy computer whizz but her brief appearance in the trailer doesn't give
much else away, and her dialogue is kept to a minimum.
7 But she's certainly bringing peak levels of
sass to the movie
"What's your name?" asks Sandra.
"Nine-ball," replies the S&M hitmaker.
"What's your real name?" Sandra persists.
"Eight-ball."
This could either be a cheeky and audacious reply or an
indication that her character is going to be so-named because
she has all the answers. We're kinda hoping for both.
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8 They've held back some of the surprises
Kim Kardashian, Kendall Jenner, Zayn Malik, Serena Williams,
and Anna Wintour are all rumoured to make cameo
appearances in Ocean's 8, but the trailer gives nothing away
about their roles.
(However, given that the whole thing is supposed to be set at
the Met Ball, it wouldn't be difficult to squeeze in a couple of
celebrities in the background.)
They also haven't even hinted at a romantic storyline of any
form - which is a massive achievement for a film with an all-
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female principal cast - but there could well be sub-storyline
of some kind involving a love interest, because, you know,
Hollywood.
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BE A TOLUNA
MILLIONAIRE!
THE NEW DAILY LOTTERY
ACE THAT
TEST! - 2
WHY IT'S
IMPORTANT TO
BE NICE - 3
We are very pleased to announce our new daily lottery....
QUICK AND EASY
SNACKS FOR The Toluna Millionaire!!
SCHOOL - 4
We will be giving one lucky Influencer 1,000,000
SOLVE THIS
Toluna points every single day! (Yes, you read that right - 1,000,000 points!!)
PUZZLE - 5
"How do you take part?", you ask.. it's so easy!
Simply continue to answer our surveys to collect sweepstake entries.
The more entries you have, the more chances to win (if you would like to top up, you can also
purchase extra sweepstake entries from our rewards centre).
There is no limit to the number of sweepstakes entries you can collect.
This new method will allow us to reward our most active and loyal influencers on a daily
basis.
The winners will be announced every work day, weekend winners will be announced on
Monday along with the winner of that day.
Winners must have answered at least 1 survey in the 30 days preceding the draw.
Winners must be active in the community and have created content in the last 30 days
(including but not limited to topics, polls or comments) – this allows more transparency as the
winners will be users that are known in the community.
Users must have a profile picture.
Winners will be drawn randomly from all existing Toluna communities.
Please note that this replaces the weekly lottery. For more information, please visit our
Rewards Centre.
Also, to check the daily winners, please check here.
T O L U N A M A G A Z I N E | 1 5
For more information on GDPR, please visit
General Data our information page.
Protection Regulation
It is a regulation in EU law on data protection and
privacy for all individuals within the European Union
and/or citizens/residents of the EU which came into
force on 25 May 2018. The purpose of the framework
is to strengthen data protection rights for individuals,
giving citizens more control over their personal data
and to simplify the regulatory environment for
international businesses by unifying the regulation
across the EU and the EFTA countries. This should
make it easier for individuals in the EU to understand
how their data is being used and how and when to raise
complaints if they believe their data is not being
treated lawfully or fairly.
ENSURING OUR
COMPLIANCE WITH
GDPR
For the many years we have been in business, we have
always had clear terms with our panellists on how we
process their Personal Data and to whom in what
circumstances we may disclose their Personal Data. In
order to address how GDPR affects our business, we GDPR
have undertaken a global program to review and
address key areas on where we may need to change
our policies, processes and procedures and have
outlined the following;
Data Security
Data Hosting
Training staff to work with data
What we expect of our suppliers
Data transfers
Data retention policies
Data protection officer
T O L U N A M A G A Z I N E | 1 6
Updates
NEW CONTACT FORM
As you might have already noticed, we have
updated our contact us form. This will make it
much easier for you to find your tickets!
The process for contacting us remains the same
as before.
As a new helpdesk system has come with this
face-lift, kindly do not reopen your tickets from
before 1st June. These will not be included in the
new system, please open a new ticket if you still
need assistance relating to an older issue.
NEW LOGO
We have just unveiled a new logo that puts you,
the Influencer, in the spotlight: the “Toluna
Influencers” logo!
You can find it on the top left on Toluna.com and
on our most recent communications.
Let us what your thoughts are about it!
NEW VIDEO LINK SHARING
Good news - we have improved the video link
sharing! Now, it is so much easier as you can just
post a Youtube link straight into the text box - we
hope that you are all loving this new change!
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Have your say...
WHAT DO YOU WANT
TO SEE?
Every month, there is a new edition of the Toluna
magazine but we want YOU to have your say on
what the next edition will include.
SEND US YOUR IDEAS!
If you would like to
see certain things
in the next
magazine, please
create topics with
'#tolunamag'
T O L U N A M A G A Z I N E | 1 8
Competition
Time!
H A V E Y O U R S A Y !
Next month, we will have a new section
of the magazine called 'Best Photos of
the Month'.
Until the end of June, create topics
which include your photos with
'#bestphotosjuly'. When you do this,
your photos may have the opportunity
to be featured in the July magazine.
The best photos will receive 1000
points.
If your photo is featured in the
magazine, then you will receive 3000
points.
Better yet, if your photo is good enough
to make the front cover then you will
receive 5000 points! Good Luck!
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Thank you for reading!