The words you are searching are inside this book. To get more targeted content, please make full-text search by clicking here.
Discover the best professional documents and content resources in AnyFlip Document Base.
Search
Published by Toluna, 2019-07-16 12:39:24

Adictiz Catalog

Toluna Games













REACTIVATE, ENGAGE, ENTERTAIN








PRESS







GAMIFY


WE ALL






PLAY In a totally digitalized world, In the upcoming pages,



we needed to find innovative you will see the broad
ways to engage with Toluna range of games the

Influencers. Thus, Toluna Toluna Lifecycle Team
games were born in 4 key has successfully

pilot countries (US, UK, AU, launched in the last 18
“Most enjoyable activities are
not natural; they demand an FR) back in late 2017. months
effort that initially one is
reluctant to make. But once the We are now in mid 2019 and Lifecycle Digital
interaction starts to provide games are running in 40+ Marketing Team
feedback to the person's skills, it countries and represent one
usually begins to be intrinsically
rewarding.” of the pillars of Toluna's value
propositions. Boasting millions
― Mihaly Csikszentmihalyi, of plays and hundreds of

Flow: The Psychology of thousands unique players,
Optimal Experience
games turned out to be a
very successful reactivation
channel as well as an efficient

engagement tool.


CONTENTS






Toluna School Days l 4 Valentine's Special Games l 10




March Madness Basketball l 5 Toluna Academy Awards l 11






Toluna Advent Calendar l 6 Women's World Cup 2019 l 12





The Toluna Wheel l 7 Eurovision Song Contest l 13




Spring Word Search l
Tour de Toluna l 8
St. Patrick's Hidden Objects l 14



Valentine's Face Filters l 9 World Cup Russia 2018 l 15






Christmas Filters US l 16






Take Meg to Church l 17



Summer in the Sun

Penalty on the Beach l 18


My Country does it better

Where is Luna? l 19



Creack the Easter Egg l 20



Memory Game


Halloween 2018 l 21


Slicer

Road Trip l 22


Arcade






































Toluna School Days




Launched in September 2018 in 13 countries. The game had 50,138 registered users in 20 days.

The game was based around the concept of "school-days". This was done by using references
to 80s and 90s pop culture. A combination of "brain training" games and classic arcade games
would evoke the school feeling.
The objective of the game was to reactivate members that had not started a survey in one
month, and keep active members returning to the site during the month of September 2018.


Seasonal
ARCADE - SPORTS






































March Madness Basketball



Game launched in March 2018 in the US as a locally relevant campaign. The game had 7,063
games started during the month of March.

This game mechanic is fully mobile and PC adaptable. It requires skill to play so it's better suited
for a younger demographic.
The game can be set up as a competition game, where players will rank on a leader board, or as
a win/lose game where players will need to score a certain amount in a limited time.


Seasonal






































Toluna Advent Calendar




21 days with different games and community activities, all based on the Adictiz platform

Using the concept of the "Advent Calendar", members would find a new and different game
every day for 21 days. 46,449 members played the game during the month of December 2018,
and would return 2.4 times on average. The game had 27.1% of returning visitors, compared to
20% average of previous games.
A new element was the "community missions" where members would have to do some action on
the Toluna.com site after playing to be able to win a prize.


Instant Win







































The Toluna Wheel




The Toluna wheel is the most popular game on the games page.

Members can spin the Toluna Wheel once a day for a chance to win a prize in points.
The objective of the game is to keep members returning to Toluna to receive their daily reward
at the Toluna Wheel. In the last page of the game, players are encouraged to go to the Survey
Center to complete more surveys and earn extra points.


Arcade - Competition






































Tour de Toluna




Based on the "Tour de France", members would compete against each other to win 500 points
every day.

The game was launched on July 2018 and it ran the same days as the "Tour de France". It was a
competition based game where members could achieve a high score by avoiding obstacles on
the track. Just as the real competition, each day there would be a stage winner.
The game was popular in Europe and South America, where 90% of the players came from.


Seasonal
CONTENT - CREATION





































Valentine's Face Filters




More than 6 000 pictures were uploaded to the Toluna Valentine's Face Filter game.



The game allowed members to upload pictures through their smartphones or PCs, and add
stickers and filters to their images. All the stickers and Filters were Toluna branded. This game
was part of a global Lifecycle Marketing initiative called Toluna Love and it was featured during
the second half of February 2019.


Seasonal
TOKEN - UNLOCKED





































Valentine's Special Games





During the month of February, members that purchased tickets to the daily Toluna Lottery,
would receive a unique code that would allow them to play a set of 3 games with unique prizes.


The code was delivered via email. More than 5 000 Toluna members used their codes to play the
exclusive games. The most popular game was Lover's Lane, where players had to drive a car
through a race track in the fastest time possible.


Seasonal
PREDICTION - VOTES





































Toluna Academy Awards




Flash game where members could make their predictions for the 2019 Oscars, 4 days before the
event.

The objective of the game was to reactivate members that had not been active for more than
one month and to generate content for the site. The predictions were used to write content
regarding who were the favorite actors, actresses and movies for the Toluna Influencers
community. The game had 7,075 registered users in 4 days.


Seasonal
PREDICTION - VOTES






































Women's World Cup 2019



The game was launched in June 2019 and it featured a mechanic that allowed members to do
predictions for the WWC 2019 matches. The top 100 members that had the most accurate
predictions earned 1,000 points each.
The objective of the game was to reactivate members and to make members return constantly
during the month of June.
The game had 35,154 registered users in 13 countries during the month of the competition.
627,000 predictions were made and 59% of the members predicted correctly that the US would
win the World Cup.


Seasonal
PREDICTION - VOTES








































Eurovision Song Contest



Based on the Eurovision Song Contest (Similar to X-Factor), members could make their
predictions on the winners of the competition.


The game was launched in May 2019 and it was only live during the weekend of the finals. The
game was well-received as it was locally relevant content. Only in France, the game had 1,700
players.


Seasonal
Spring Word Search



This game mechanic allows members to play a crossword puzzle on Toluna. It has been also embedded in Toluna's
newsletters and it can be both a competition game or a win/lose game.







































St. Patrick's Hidden Objects



In this game mechanic, players need to spot hidden elements on the screen before the time runs out. The game
allows to have several levels that vary in difficulty.


Seasonal
PREDICTION - VOTES






































World Cup Russia 2018



The game was launched in June 2018 at the same time as the FIFA World Cup.
It featured a complex reward system where members would earn points according to how
many matches they predicted correctly.
The game had 36,125 players that would return on average 3 times during the month of the
competition.
Launched in 16 countries, this game remains as one of the most successful mechanics released.


Seasonal






































Christmas Filters - US




During the month of December 2018 - Members were able to upload their pictures and add
exclusive christmas graphics.


The game format allows members to easily upload media files (Image or video) from their
computers or directly from their smartphones.


Arcade - theme








































Take Meg to Church







This game is an example of a quick game that can be made to react to relevant news and
events. These type of game mechanics are easily adaptable and a full game can be created in
as little as 3 days. The objective of the game was to capitalize on the increased conversation
about the royal wedding on the Toluna.com sites.


Seasonal
Summer in the Sun



This is another version of the hidden objects mechanic that is very versatile. Again, a level based games that allows players to pass 3 levels,
with increased difficulty, in order to unlock a reward at the end.








































Penalty on the Beach



The penalty game can be both a competition mechanic or a win/lose one. The game is easily adaptable and it is
one of the most difficult ones to play.


Seasonal
My Country Does it Better



This Trivia game, featured a "Night Show" vibe, and was made to test members on the knowledge of their own countries. The answers of the
game can later be used to feed content to the Toluna.com sites.








































Where is Luna?



Shuffler game starring Toluna's mascot Luna and where members could earn 500 points.


Instant Win





































Crack the Egg - Easter





Launched in April of 2019, the game provided instant rewards to members that played.

Members could only play once per day and would have to return every day to be able to win
again.
The objective of the game was to use a famous international holiday to reactivate members that
had not started a survey in one month.


Seasonal
Memory Game


The memory game is based on a fun mechanic where players need to match pairs of images. The game does not
require skill and for this reason it is good for an older demographic.








































Halloween 2018



This game is based on a Slot Machine mechanic with instant rewards for the players. This
mechanic is one of the most popular ones as it requires no skill and gives instant rewards.


Seasonal
Slicer



This game is specially adapted for mobile devices, where it takes advantage of the touch screens.









































Road Trip




On this game mechanic, players need to skip obstacles and try to get as far as possible before
the time runs out. It requires some skill, so it's better adapted to a younger demographic.


GAME ON


Click to View FlipBook Version