Our Year in Review
H I G H L I G H T S , U P D A T E S , P R O M O S , W I N N E R S , H O L I D A Y W I S H E S
J a n u a r y 2 0 1 8
Meeting the teams
The Website Community Team
Animates and moderates the Toluna community
They are the fun team, always ready to hear your new ideas
for improving the community so don't hesitate to share.
Contact here: https://sg.toluna.com/people/Toluna Singapore
The Social Media Team
Posts trending and fun content on our FB pages
Swing by our Facebook page to continue influencing your
world by participating in trending debates and fun
Contact here: https://www.facebook.com/TolunaSingapore
The Helpdesk Team
The superheroes who don't wear capes
Always ready to answer your questions about surveys and
rewards. Answers on average in 72h or less.
Contact here: https://sg.toluna.com/contactus
The Incentives Team
Processes and ships all rewards
Works hand in hand with the above teams to make sure that
all rewards are delivered in the best time possible.
Launches and processes lotteries, test products and all
rewards available on the website.
I N T H I S
Dearest Influencer I S S U E
The year 2017 has been quite the 03 M e e t i n g t h e t e a m s
roller coaster. We would like to take 04 2 0 1 7 H i g h l i g h t s & U p d a t e s
the time to thank you and all our 06 T o l u n a S w e e p s t a k e s
wonderful Influencers who have 08 P r i z e D r a w s
trusted us throughout the years.
T e s t P r o d u c t s
As we are about to embark on this
G i v i n g b a c k - d o n a t i o n s
new year with its share of surprises
and new challenges, we thought it 12 P r o m o t i o n s & c o n t e s t s
would be nice to take a trip down 14 I n f l u e n c e r t e s t i m o n i a l s
memory lane. 16 F A Q S - A C o m m u n i t y G u i d e
18 T o l u n a T r a v e l s
Join us as we travel through the main
H a p p y N e w Y e a r W i s h e s
events of the year 2017 and share
news on upcoming events for 2018.
NEW FRIEND REFERRAL FEATURE
We have recently optimised our Referral program to include a shareable link; making
it a lot easier to invite friends to Toluna.com. Now, you can simply copy/paste the
referral link and share it on the platform of your choice.
Once your friend has successfully joined, you will receive 500 bonus points for each
referral (points limited to 10 new friends per month)
WE SAID GOODBYE TO OUR GIFTIES
After 5 years and 7546 winners, we have decided to
put an end to our Gifties program that seemed to be
losing in momentum. Don"t worry, we are working hard
to replace it with something that you will be sure to
LAUNCH OF TOLUNA EVENTS
Toluna launched a whole new and fun way to share your
opinion and earn points. These exclusive forums are only
open for a short period to small groups with specific
interests. To be selected to participate, simply answer our
short surveys in the Survey Centre. If your profile
corresponds, you will receive an exclusive invite to the
forum you qualified for.
END OF MOBILE CONTENT BONUS
Since the launch of our latest mobile app in 2015, we have
credited bonus points for the 1st content created via the
app. This bonus was no longer needed, as we are already
awarding points for all quality content created on Toluna,
regardless of device.
Please note that you will still be receiving an extra
500 points for every survey you complete via our mobile
app so don't forget to download it.
Toluna sweepstakes -
Did you know that our monthly cash sweepstakes now takes
Before, every month 20 winners could win one of the following cash prizes up for
grabs: 1x2000€, 1x1000€, 1x500€, 2x150€, 3x100€, 12x75€
While this allowed users to earn bigger cash amounts, it also restricted the number
of winners to a few extremely lucky influencers
Since October 1st, every week 25 lucky
members can each win S$150!
We made the change with our members
EACH WEEK in mind, because we want to make sure
that as many of our loyal members get a
chance to win!
LIST OF OUR 25 LATEST WINNERS
ةجوجاح iggysmum talk2haneefatd roy95 pellinkya
kegle kdpfinnz korecin13 torrez88 msapple
fabi_froelich bw795717 itsmiaprofessional carolinevv satukinine
Azubi14 Flo1976 alexanderleo cokkie1 esmeralda1572
petragiwrgos junglecity Habou52 vflfuf1971 Zuuzzo
Monthly to Weekly
Remember: the more active you are, the higher your chances of winning.
Don't delay, come to the website every day to participate in our surveys and
engage in the community
I am so happy to be a winner of the Weekly Lottery. When I saw the
points in my account, I could not believe in my eyes. "It must be a
mistake`, I thought, but I understood later that I was just lucky. I
used my points for iPhone X on the quarterly lottery in hopes that I
will have a chance for that too. Good luck to everyone.
OMG Thank you Toluna!!! I've just won £98 on your weekly
lottery & it couldn't have come at a better time! I love this
This time it was my turn! Winner of the weekly 100 euros! I found
out yesterday directly in my mail ... oh yes (...) Great Toluna! I
immediately used 500 points to purchase another ticket ... you
never know! hahahahaha.Thanks Toluna!
I am Super Happy, I won the Weekly Lottery. Thank you Toluna, I
already had my Christmas and birthday present in advance. I
already received the 100 Euros yesterday by Paypal, Like anything
can happen... Do not despair, your turn will come too ...
Toluna Prize Draws
Toluna organizes 3 prize draws every year for a chance to win the latest
gadgets or cool items that our members would love to have!
Here are the prizes offered in 2017:
We had 3 iPhone X up for grabs just in time for Christmas!
Winners: bukleli09, jadefire6, SwedishWildling
2 winners were selected at random and 1 winner bukleli09 was
the influencer who redeemed the most sweepstakes entries.
Samsung LED TV
We offered 3 X 55-inch curved Samsung
LED TVs, in hopes of bringing the cinema
to the comfort of your home!
Winners: bukleli09, 2terramar & Gold-tec
2 winners were selected at random and as
usual the last winner bukleli09 was the
influencer who redeemed the most
To start the year in style we offered
7 Bose QuietComfort headphones.
Winners: dmt.k, kristen_7988,
marionhulzebosch, jhunstonesteel &
Lmam who gives us a review below
Won these Bose QuietComfort 35 Headphones from Toluna and
wow!! They are awesome. They block out any noise around you
and give a smooth, clear, high-quality sound. I love how they are
wireless and I can Bluetooth to my phone to play music as I work
without bothering anyone else, and easily receive calls through
them and get up and move around without worrying about wires
everywhere. I have also used them to play audiobooks for my
7-year-old son (especially on the odd occasion when I have to take him to my meetings
and don't want him to hear any of the conversation). They look good, are comfortable,
very easy to set up and use and they stay charged for ages. I absolutely love these
headphones, we are very grateful to have won them as not something we ever would
have thought to go out and get, but now finding extremely useful and fun, thank you
Stay tuned, our next prize draw starts on Jan 22nd
5 lucky influencers will have a chance to win a:
DYSON V8 ABSOLUTE vacuum cleaner
In 2017, Toluna gave 22000 PRODUCTS
away a whopping
What are Toluna Test Products?
These are simply free products that we send to our Influencers
who are willing test samples from our partners and share their
To participate, you simply need to apply to the products you
wish to test wait to be selected.
Of course, you get to keep the
product once you have sent in your
We have tons of new and cool
products to test in 2018, head on
PRODUCTS over to the page to
see what is now available or
Special thanks to all the cool Influencers who send us these cute photos.
Together we collected and donated a total of $7890 to the International Red
Cross, to help those affected by natural disasters.
Seeing the engagement of our communities is
heartwarming. You are the reason why Toluna
continuously strives to do better and more!
Do you donate to local charities?
The generosity and kindness of our members inspired us to start
a collection in our Paris office so that we too could donate.
We'd like to thank you all for always being so loving and caring.
Member of the month
When you create good quality content, the Toluna Team will reward you with
a rank-up bonus and you’ll receive between 100 to 1000 points. Members
who create most the quality content each month will be our "Members of the
Month" and can earn more bonus points.
YOU Highest Redemption Rewards
CAN Redeem your points for a Grab or RedMart e-
voucher and you’ll receive it within 7 days!
WIN What's more is that the member who redeems
the highest number of Grab or RedMart
vouchers each month will win more rewards!
Each week 3 members will each win 1000 points!
To win this game, watch our fun video on Facebook or
Toluna.com and answer the question. It's that easy!
Be more active in Toluna Community and you could be
Be active and earn bonus points or exciting prizes. You are the reason why
Toluna continuously strives to better and more!
Stay tuned for our Friend Referral Competition in February 2018!
Our Influencers share
Did you know we have a public hashtag on Facebook, Twitter and Instagram
where users can share pictures of what they have earned or won on Toluna?
If you have ever wondered what other Influencers from other communities are
winning on Toluna, swing by to have a look.
the love - #TolunaWins
If you really enjoyed your gift and would like to say more, you can also send us
a cute video like Dilan from the Turkish community:
An Influencer's guide
What is the best way to
earn on Toluna?
Answering surveys is the fastest way
to earn points.
You can complete them by email or How can I earn points for
directly from the on content?
You can also earn points for creating
What is good content? content. From 100 to 1000 points per
piece of good quality content.
Insider tip: We are more likely to
Good content is simply content that
has an illustration (picture or video) credit Polls and Topics as they
and generates interesting generate more interaction.
Original and authentic content will
also get higher and more frequent Are there other ways I
bonuses. can earn points?
How often should I post? Sponsored polls: Sponsored polls
are special polls that allow you to
You can post every day or at your own earn 15 points every time you vote
leisure. However, no matter how great on one of them
your content is, if you post >10 pieces Contests: You can earn 100 to
of content in a 5-minute window it will 5000 points per contest and
be perceived as spam; since it doesn’t sometimes up to 10,000 points
allow users to see content from other depending on the difficulty.
influencers which might be frustrating. Leaving great comments: You can
Please wait at least 10 minutes earn 100 – 1000 points for
between posts. comments on all topics so don't
forget to participate.
to Enjoying Toluna
As in all communities where users share opinions and debate their point of
view; it may happen that you will not always like or agree with the opinions
posted by your fellow Influencers.
When this happens, there are a few things you can do to avoid quarrels and
keep the exchanges in the community interesting and respectful.
We do our best to moderate the site's
content and comments, in order to
make Toluna enjoyable for all users.
If you would like to report misuse or
inappropriate content, please use the
Contact Us link. What should I do if I
Remember: don't get along with
1) Be courteous and respectful of other another Influencer?
2) Do not spam the community The first thing you should do is avoid
3) Do not promote personal pages/ and ignore the user and his/her
channels/ sites content. Not only will this allow you to
4) Make interesting friends enjoy the site a lot more, it will prevent
5) Enjoy the community unnecessary frictions.
Just take a deep breath and keep
Can I share ideas to scrolling. It's as simple as that!
improve the site?
YES, please do. You can send us an
email using the contact us link or just
post a message on our Toluna Team
wall. We are always open to new ideas
that could make Toluna even better.
If you are an active influencer on LUNA
the Toluna community, you know T
that we are an international team of
Community Managers who try our RAVELS
best to share some of the fun things
that the team is up to.
To start the new year, we thought it would be cool to share a few pictures of the
countries we have visited in the past few months.
Can you guess where the Community Manager is in each picture?
How many do you think you
Check answers 9
HAPPY NEW YEAR
As this new year begins, we would like to take a moment to thank all our
dear Influencers for your loyalty and dedication.
2017 had its share of ups and downs but we hope that with your help, 2018
will be a great and productive year for us all!
Special thanks to the hundreds of users who took the time to send us your
2018 wishes. We couldn't add each and every video to the complication
but know that we watched and enjoyed every single one of them.
Thank you, Thank you, Thank you!
Thanks to all our
whom, this would
not be possible!
SEE YOU SOON ON TOLUNA.COM
Influence Your World