2016 Annual Report

2016
CAUSEDELIVERING OUR
GRAND TRAVERSE BAY YMCA
2016 Impact Report

Thanks to you!

Did you know that the YMCA is credited with inventing
volleyball, basketball and racquetball? Or that the Y
was the first organization to offer English as a Second
Language (ESL) classes in America?

Did you know that the Y provided safe and affordable
housing? In fact, Martin Luther King Jr. and Malcolm X
both stayed in YMCA housing at one point.

The Y has a rich history of many firsts, not just in American society, but in communities around the world.
Unfortunately, many people do not know about that history, or understand the Y’s core mission - to simply serve
the community.

It is a simple mission, yet very difficult. As an organization, we are constantly assessing the needs of the
community and serving as many people as possible, regardless of financial status, ethnicity or creed.

As you read through this report, you will find astounding facts, figures and stories about our impact in this
community; but we did not do it alone. In 2016, we collaborated with many local businesses and organizations to
harness the power of partnership, and we are thrilled with how many more people we were able to serve.

As we look to another year ahead, we are excited to be able to expand our work in the community and continue
to serve in a meaningful way.

Thank you for your continued support and involvement.

Kerry Kalbfleisch Jay Buckmaster
Chair, Board of Directors Chief Executive Officer

2016 Board of Directors

OFFICERS 2015-2017 Treasurer: Peter Marinoff Immediate Past Chair:
Secretary: Carolyn Helmlinger Lynn Schultz
Chair: Kerry Kalbfleisch
Vice Chair: Mike Brown

MEMBERS Kerry Kalbfleisch W. Doug Shepherd
Jeff Rademacher Doug Verellen
Mike Brown Peter Marinoff Stephanie Walton
Gary Ford John Russell Rita Whaley
Hank Johnson Lynn Schultz Ron Williamson
Steve Merten
Carolyn Helmlinger

1

OUR DAILY MISSION

To put Christian principles into practice through programs
that build healthy spirit, mind and body for all.

Youth Development • We provide recreational opportunities
for all ages and abilities.
NURTURING THE POTENTIAL OF KIDS
• We are a leader in aquatic programming,
• We continue to expand our role as a safe, promoting safety around water.
positive place for families to participate
• We foster community engagement,
together in healthy activities and learn about leadership and responsibility in youth by
nutrition and healthy-living choices. connecting them through supportive
adults and opportunities to serve others.
• We continue to expand and continually evolve
offerings for promoting an active lifestyle for Healthy Living

empty nesters, retirees and adults. PROMOTING HEALTHY LIFESTYLES

Social Responsibility • We work to become more visible as a
community collaborator and partner.
BUILDING CARING COMMUNITIES
• We make quality programs and services
accessible and affordable to all.

• We mobilize volunteers and members to
serve and strengthen their communities.

• We sustain program and facility excellence Organizational Health
through sound fiscal management and
operational excellence. MAINTAINING OUR Y’S LONG-TERM HEALTH

• We ensure effective oversight in
Organizational Development, Fundraising,
Risk Management, Program Innovation, and

Marketing and Communication

Vision 2020 Strategic Plan
By 2020, the Grand Traverse Bay YMCA will promote:

ACCESS FOR ALL HEALTHY FAMILIES ACTIVE YOUTH HEALTHY COMMUNITIES
Access to program and We will support family health We will provide programs, We will expand programs and
membership services services, and activities that services within our communities
through support of our and well-being through build healthy, confident,
programs and services to connected, and secure children. to positively impact youth
Annual Campaign. development, healthy living,
effect positive change.
and social responsibility. 2

WEST Y OVOVEERRV
FACILIT
2 POOLS

1 JACUZZI

2 SAUNAS 267,212
6 TENNIS COURTS
1 FITNESS CENTER SCANS

4 STUDIOS 22,2
130 FREE GROUP FITNESS CLASSES PER WEEK PEO
30,423 FREE GROUP FITNESS PARTICIPANTS

18,495 CHILDREN CARED FOR IN CHILD WATCH

DEDICATED FAMILY LOCKER ROOMS

CENTRAL Y 29,907

1 LAP POOL SCANS
1 SAUNA

35 FREE GROUP FITNESS CLASSES PER WEEK

1 EXPRESS FITNESS CENTER

1 TRIATHLON TRAINING CENTER

3

RVVIEWIEBWY SOUTH Y
TY

PICKLEBALL COURTS 6

48,000 SPORT COURTS 2

SCANS SAUNA 1

SUMMER CAMP KIDS 149
OVER 12 WEEKS

277 GAGA BALL PIT 1
OPLE
CHILD DEVELOPMENT
CENTER

CHILDREN CARED FOR 78

AGES FOR WHICH THE CDC IS LICENSED 3 WKS-6 YRS
BY THE STATE OF MICHIGAN

CLASSROOMS 7

CURRICULUM-BASED
EDUCATION

162,240 LUNCH PROVIDED
NATURAL PLAYGROUND
HOURS OF
CHILD CARE FULL GYM

4

MMEEMMBBERESRHSIPHIP
AND GROWTH

We’re committed to serving as many
families in the Grand Traverse
region as we possibly can.

When we performed a SEER Analytics study in the spring of
2016 to find where our gaps were, and worked diligently to
target and address those we were underserving.

As part of our efforts, we revised and promoted our income-
based membership pricing. We added a calculator to our
website that allows users to discreetly find out what their Y
membership pricing would be based on their specific income,
family size and membership type.

At the Y, we believe everybody deserves a chance to be
healthy, regardless of financial means.

We serve 1 out of 5
people in the Grand

Traverse area.

West YMCA location Location of members

5

DELIVERING OUR CAUSE

TO OVER 22,277 PEOPLE

1,262 2,347 2,521

Infants/Toddlers 6-11 year olds 12-17 year olds

3,284 6,985 2,135

18-29 year olds 30-54 year olds 55-64 year olds

2,456 1,287

65+ year olds Community
Participants
6

NPUORTTEUNRTIINALG
Youth Development

At the Y, we are committed to nurturing potential
to help youth thrive. We surround each child with
developmental opportunities and experiences for

learning, enrichment and growth.

FIGHTING In America, 30% of children under
CHILDHOOD the age of 13 are obese. This
OBESITY
means a higher risk for childhood
disease and a lower chance for
an active lifestyle. We fight this
statistic through our monthly
programming and youth sports.

YOUTH SPORTS

Kids can play basketball, soccer, NFL flag football, Pop Warner football, and
lacrosse in fall, winter, spring and summer for new experiences all year round.

4 5 2,858
SEASONS
SPORTS
PLAYERS

TENNIS PROGRAMS

Our tennis program was fully redesigned in the fall of 2016 to
encourage more participation at all levels. The result? Kids love it!

13 668
CLASSES
LESSONS
TAUGHT

AQUATIC PROGRAMS

From swim and dive lessons and teams to Safety Around Water,
our youth aquatic programs are thriving.

2,715 155 7
SWIM LESSONS BREAKER SWIM TWISTERS DIVE
TAUGHT TEAM MEMBERS TEAM MEMBERS

SERVED

8

“I have, like, millions of friends

here. And the counselors have
made me a better person. Once I
go back to school, I think, ‘Man, I
want to go back to the YMCA!’” - Marin

PREVENTING Kids can lose up to 3 months in
LEARNING their reading proficiency over the
LOSS
summer, but not on our watch!

SUMMER CAMP

Summer camp is full of new experiences and adventures for
kids. Campers go on hikes, field trips, play gaga ball, build
projects, use their imagination, read, and hear from guests
like the Blue Angel pilots for non-stop educational fun.

12 22
149
WEEKS pRCraeomgarpdaemirnsagpsapAratirrctoipouaftnSeudimntmohueerr CWamopr.ld
CAMPERS

MENTORS

83% 75% 65%

of parents say their of parents say their of parents say their child
child made new friends child became more gained new knowldge,
physically active skills, and abilities

53 CAMPERS 53 campers received over $21,000 in financial assistance
through our income-based pricing program. We believe
every child deserves an opportunity to be healthy, feel
loved and belong to a community of their peers.

10

TEACHING
LIFE-SAVING
SKILLS

Drowning is the second leading cause of death in kids ages
2-14 and 60% of drownings happen within just 10 feet of
safety. That’s unacceptable to us. We teach life-saving skills
in order to lower those statistics in Northern Michigan.

What Is Safety Around Water?

FREE $75,000 REDUCING RISK

program for community program cost funded by YMCA Giving children confidence in and around
3rd graders member and community donors water by teaching boating safety, beach
safety, backyard pool and regular pool
safety, and a day of celebrating to practice
skills and show off what they learned.

IN 2016 WE SERVED
1,391 STUDENTS
FROM 19 SCHOOLS

FACE IN THE WATER TREAD WATER BACK FLOAT SWIM 10 FEET REACH, THROW,
DO NOT GO
PRE POST PRE POST PRE POST PRE POST
43% 94% 28% 76% 22% 83% 29% 81% PRE POST
33% 100%

Are you interested in getting involved with the

YMCA’s Safety Around Water program? We could

use your help! This program is completely funded
through donations. To learn how you can
contribute, go to gtbayymca.org/give.

“I learned how to help my friend
if they’re in trouble. Instead of
getting in, I know how to help
them from out of the water. Reach,
throw, don’t go!
-Ella Knudsen

12

YOUTH TRI CLUB KEEPING ALL

With more screen time and sedentary
keep our youth as active as possible

Youth Tri Club is a great way to MICRO SPORT
promote a lifelong passion for activity
while focusing on swimming, biking and

running. Kids enhance fitness skills
with the larger goal of developing self-
esteem, teamwork, goal-setting, self-

discipline and friendly competition.

Little Explorers allows moms and Micro Sports lets kids ages
dads to drop their 2-5 year olds sport every month. Also, ou
off for 3 hours each week. Parents program teaches 3-4 year old
get a break and kids have a blast!
Learning things like sign language, the basics of a new sp
tennis and art, this program is a hit!

LITTLE EXPLORERS

Just because school is out doesn’t mean mom or TAEKWO
dad can take the day off work. School Days Out
Camp gives kids a safe place to stay active and

engaged when school’s not in session.

13 SCOHUOTOCLADMAPYS

KIDS ACTIVE

lifestyles than ever, it’s important we
e. We have a program for everyone!

TS Parent Night Out
is a great and

affordable way to let
parents enjoy time to
themselves and let kids
have a fun-filled night
with their peers while
being cared for by our

professional staff.

PARENT NIGHT OUT

s 5-6 learn a different Youth Dance class is an
ur Parent-Child Sports instructive environment that
ds – and their parents – teaches kids as young as 3
port each month. years old how fun it can be
to learn different styles of
dance and make new friends!

WONDO Kids ages 3-11 learn YOUTH DANCE
discipline, respect, anti-
14
bullying techniques,
and focus in our Little
Dragons, Little Ninjas,
and Beginning Taekwondo
classes led by Master Kevin

and his team.

PROVIDING
QUALITY
CHILD CARE

The YMCA Child Development Center has filled
our community’s demand for desperately needed
quality child care, so we relocated, relicensed and
increased our capacity by 20%.

INVESTMENT CAPACITY RESULT

After securing an amazing By upgrading to a new facility, In 2016, we filled a significant
partnership with Sojourn Church, we were able to increase our void in child care needs. We
we invested $146,000 to capacity from 50 children to improved the quality of our child
renovate the first floor of the 78 children. care standards and we were able
church and bring the building up to serve 28 additional families.
to code for child care licensing. 20%
We’re proud of this improvement,
$146,000 Increase in but there are many more families
capacity still in need.

Our building filled to max capacity
within 6 months, and we have 94
families on a waiting list.

To learn more about how you
can get involved with the YMCA
Child Development Center, go to
gtbayymca.org/give.

Children receive focused
1-on-1 attention from
our licensed child care
staff resulting in better
behavior and a better
experience.

“We are so happy with the Child
Development Center! Thank

you for the care you give our
daughter and how wonderfully

you treat your staff.”

-MOIRA O’POLKA

16

INCSHPAINRGINEG
Healthy Living

At the Y, we are inspiring change toward healthier habits
by offering experiences that encompass all dimensions of
health and well-being. We teach, en1c2ourage and support

healthy, well-balanced lifestyles.

17

PREVENTING
DISEASE
FOR LIFE 29.1 million people in the United States have
diabetes. 86 million people – more than 1

out of 3 adults – have prediabetes. Without
weight loss and moderate physical activity,

15-30% of people with prediabetes will

develop type 2 diabetes within 5 years.

DIABETES PREVENTION PROGRAM
IN PARTNERSHIP WITH MSU EXTENSION
AUGUST 2016 THROUGH JULY 2017: 10 COMMITTED PROGRAM PARTICIPANTS

150+ MINWeekly physical activity CHOLESTEROL,Reduced lab values 115 LBSCumulative weight loss
hemoglobin A1C, and blood pressure

“My husband and I now have a
‘healthy date’ every Tuesday and
Thursday at our fitness class, I’ve

learned how to log my diet and
fat grams, which helps me stay on

track, my blood sugar level
is now in the normal range,

and I have learned food strategies
that I will use for the rest of my life.

[...] I feel surrounded and
supported by people with similar

food challenges.”

–TERRI JO UMLOR

18

HEALTHY GROUP EXCERCISE CLASSES
IS BETTER FOR AGES 16-96!
TOGETHER
27,566 30,423

GROUP EX PARTICIPANTS GROUP EX PARTICIPANTS
IN 2015 IN 2016

12 CARDIO 6 MIND/BODY 13 STRENGTH 18 WATER
CLASSES PER WEEK CLASSES PER WEEK
CLASSES PER WEEK CLASSES PER WEEK

8 BEGINNER 8 INTERMEDIATE 6 ADVANCED 15 ANY LEVEL
CLASSES PER WEEK CLASSES PER WEEK CLASSES PER WEEK CLASSES PER WEEK

In 2016, the Grand Traverse Bay YMCA improved the quality of our
group exercise program tremedously. 9 instructors received their

professional group fitness certifications. By the end of the year, dozens
of group exercise classes were offered each week for every level in

every style. At the GT Bay YMCA, there is something for everyone!

19

Enhance® 85% of participants increased the
Fitness number of arm curl reps after 4
months of exercising.
is an evidence-based group exercise
program for older adults that uses 79% of participants increased the
simple, easy-to-learn movements that number of chair stand reps after
motivate individuals – particularly those 4 months of exercising.
with arthritis – to stay active throughout 55% of participants decreased the
their lives. Class sessions include number of seconds it took to stand
cardiovascular, strength training, balance up from a chair, walk 8’ and return
and flexibility exercises and the fostering to their chair after 4 months of
of strong social relationships between exercising.
participants.

“I come to the Y five times a week and have been in

a wide variety of aqua and fitness classes. To date, I
have lost 30 pounds and feel amazing! The

Y has made such a difference in our lives, I can’t even
begin to tell you how much I appreciate the YMCA and
everything they do.” –MARCY ROGERS

20

NEVER
STOP
PLAYING

According to the President’s Council on Fitness,
Sports & Nutrition, more than 80% of adults do not
meet the guidelines for both aerobic and muscle-
strengthening activities. We know that not everyone
likes traditional exercise, so we encourage people to get active
in any way that makes them happy. Thousands of adults have shown us that
playing is what makes them happy and keeps them engaged.

SOFTBALL BASKETBALL PICKLEBALL TENNIS

SUMMER MEN’S WINTER GAME DROP-INS COURT HOURS
80 teams 18 teams 9,817 players RENTED
1,200 players PROGRAM 2,158
180 players DROP-INS
FALL MEN’S SUMMER 300 players LEAGUE & LESSON
14 teams HOLIDAY PARTICIPANTS
210 players 8 teams TOURNAMENTS 461
80 players 2 tournaments
HIGH SCHOOL 102 players ADULT BEGINNER
SUMMER LESSONS
24 teams GREAT LAKES OPEN 54
240 players 225 players

“Pickleball is a
great way to
get physical

exercise
through
competitive,
friendly play!
It’s also a
fun social
gathering and
an easy way to
make friends.”

-MARY JO SLEDER &
MARLENE FORD

22

JUST 106
KEEP ADULT SWIM
SWIMMING LESSONS TAUGHT

23 33

MASTERS SWIM MEET
PARTICIPANTS

35

INDOOR TRIATHLON
PARTICIPANTS

101
MASTERS
SWIMMERS

40

TRI PARTICIPANTS

“I love the intellectual approach to
training, helping me better understand
how the human body works and what I
am capable of doing. The coaches are

inspiring and fun to work with. The
diverse members of the team motivate
me to better myself and create a fun

atmosphere in which to train.”

– DAVID HESTER

24

CREATING

PARTNERSHIPS
Social Responsibility

At the YMCA, you’re a part of
something more. With your support,
we reach beyond our walls to help
others in our commmunity.

25

GIVE We’ve made positive
SHARE partnerships that
LOVE maximize resources.

Grand Traverse County

Saved the county over $100,000 by taking over
operations at the Civic Center.

NorthShore Volleyball

W partnered with NorthShore and now 150 girls on the

volleyball teams have a new home facility to practice and

play games. This partnership will continue to provide

opportunities to increase participation in a variety of

activites at the YMCA.

“NorthShore Volleyball’s partnership with the Y has
been great and has provided a training facility for

our players to call home. The quality of volleyball in
our region is going to continue to improve as we keep

offering these opportunities to younger players.”

– TRAVIS BAKER, NORTHSHORE VOLLEYBALL HEAD COACH

TBAISD

125 special needs kids take swim lessons each week at
our Central Y.

Sojourn Church

We partnered with Sojourn Church to open our Child
Development Center in the eight classrooms on the
church’s first level and increased our capacity by 20%,

allowing us to take up to 78 families.

Membership Food Drive

Members donated over 5,000 pounds of food to local
food pantries: Goodwill Inn, Father Fred, Women’s

Resource, and Food Rescue of Northwestern Michigan.

Safe Harbor

Our Master’s swim team donated 55 pairs of wool
socks to Safe Harbor at Christmas time during their

adult learn-to-swim clinic.

26

MAKING IT COUNT

At the Y, we leverage every dollar, making it count for our
community. We manage our finances to fulfill our mission and

ensure that we are affordable and accessible to all.

FISCAL YEAR ENDING DECEMBER 31 2016 2015

Revenue from Operations 2,187,000
472,000
Memberships 2,709,000 843,000
184,000
Child Care & Camp 615,500 55,000

Program 894,000 $3,741,000

Fundraising 269,400 2,111,000
414,000
Miscellaneous Revenue 111,100 155,000
475,000
Total Revenue................................................................................ $4,599,000 274,000
112,000
Operational Expenses
$3,541,000
Employee Salaries & Benefits 2,494,000
200,000
Professional & Contract Fees 465,000 467,000
(267,000)
Supplies 158,000
47,000
Utilities 490,000 21,000
20,000
Debt & Leasing 260,000 20,000
75,000
Other 254,400
1,000
Total Expenses............................................................................... $4,121,400 $184,000

Net Income before Depreciation 477,600
Depreciation 479,000
Net Loss
(1,400)

Financial Assistance & Community Outreach

Membership 65,000

Camp 22,000

Child Development 31,000

Co-Op Agreements 20,000

Safety Around Water 75,000

Programming 2,000

Total Financial Assistance.................................................................. $215,000

27

INVESTING
IN OUR

COMMUNITY

$203,647.90DONATION DOLLARS AT WORK

$21,649.80 $42,889.15 $63,978.95 $75,000.00

53 families in camp 14 families at the CDC 895 memberships 1,391 kids in Safety
Around Water

$3,317,000.00MEMBERSHIP DOLLARS AT WORK

$2.5 MILLION $600,000 $38,000 $179,000
wages and benefits
paid to 292 employees paid to 139 local in employee trainings capital investments
vendors and development
ages 16-83

28

THANK YOU FOR OPENING DOORS

2016 Annual Support Campaign

Advanced Painting Technologies, Inc. Kathryn A. Felber Proto-Tek Engineering & Design
Meagan Alvarado Jody & Joseph Ferry R.M. Young Company
Mike Annelin Gary Ford** Jeff Rademacher**
Susan C. Armstrong* Meredith Gafill* John L. Russell**
Bank of America Employee Giving Shannon Galla* Schmuckal Oil Co.
Gerberding/Fackler Family Foundation Lynn Schultz**
Campaign Caitlin Goudey* David & Debra Schweitzer
Beth Barbaglia* Thomas Graber* Gregg Smith
Cindy Bartz* Ruth Hallett Marsha Jo Smith
Barbara Beckett* Carolyn Helmlinger** John & Jeanne Snow
Mack Beers Jami Hirsch* Frank & Tracy Speaker
Lauren M. Beitel* Zoe R. Hopkins* Michelle Stark*
Ginny M. Bilacic* Elizabeth M. Hubbell* Marv Studinger
Liz Bloom* Hank Johnson** Alicia D. Swanson*
Jason Borchert Elizabeth Louise Joure* Brittany Tembreull*
Dennis Brodeur Marc Judge The Delta Air Lines Foundation
Kristi Brown* Kerry Kalbfleisch** Toy Harbor
Mike Brown** (Burdco, Inc.) Courtney Kane* Traverse Real Estate LLC
Neva Bruce* Milo & Billie Karhu TRUiST
Jay Buckmaster* June Knoll United Way of Northwest Michigan
Burdco Inc. Patrick Kolody Universal Cleaners
April Capalbo* Lesley Kovacs* Hal Van Sumeren
Stephanie Carpenter* Jenny Krajkowski* Douglas** & Linda Verellen
Jaden Caskie* Kuhn Rogers PLC Martha Videan*
Cass Street Ear Nose & Throat Norman Leflore* Kent & Nancy Walton
Bailey Champagne* Emily Lipe* Stephanie** & Amanda Walton
Gary Chouinard Peter Marinoff** Kyle Warner*
Warren Cline, CPA Steve Merten** Randy Weber
Coffin-Sheard Family* Pam Montgomery* Rita Whaley**
Melinda Coger* Dr. & Mrs. Paul L. Morris Ron Williamson**
Community Foundation Foster Family Mary Beth Morrison Mark Wilson
Greg & Barb Mort Robert Witkop
Fund North Bay Produce
Community Foundation Robert T. Northern Michigan Tennis Association * Staff
Old Mission Peninsula School PTO ** Board Member
Hughes Endowment Overhead Door Co. of Traverse City
Dave Cox & Robin Smillie Erin M. Parsons*
Cheryl, Nathan & Mackenzie Dale Lisa Perreault*
Jessica M. Davenport* George Powell
Connie Deneweth
Carolyn Ebbinghaus*
Renee Eckhoff

TOP 5 THINGS
WE WANT YOU TO KNOW

ABOUT THE YMCA

CHARITY1 We are a 503(c)3 charity.

ACCESSIBLE2 We are accessible and available to
everyone, regardless of financial means.

3 We meet community needs and create

PARTNERpositive partnerships.

4 We have programs that serve members

FOR ALLages 3 weeks to 96 years.
51 IN 5We served 1 in every 5 people in the

Grand Traverse region in 2016.

30

YMCA Leadership Jenny Krajkowski

Jay Buckmaster Administrative Services Director

President & Chief Executive Officer Kyle Warner

Ginny Bilacic Tennis Director

Chief Financial Officer Courtney Kane

Neva Bruce Child Development Center Director

Membership & Community Engagement Thomas Graber
Director
Senior Program Director
Erin Parsons
Beth Barbaglia
West Aquatics Director
Marketing & Communications Director
Tony Venticinque
Tony Letizo
Central Aquatics Director
Facilities Director
Kathy Coffin Sheard

Director of Competitive & Masters Swimming

Barb Beckett

Sports Director

Our Locations DYMEVCEALCOHPIMLDENT
CENTER
WEST Y SOUTH Y CENTRAL Y
1027 McRae Hill Rd.
3700 Silver Lake Rd. 3000 Racquet Club Dr. 1213 W. Civic Center Dr.
Traverse City, MI 49685
Traverse City, MI 49684 Traverse City, MI 49684 Traverse City, MI 49686
Tel: 231-933-YMCA
Tel: 231-933-YMCA Tel: 231-933-YMCA Tel: 231-933-YMCA