IT&CM China & IT&CM Asia Combined Brochure

The Leading International
MICE Event in China

IT&CM China 2019 | 19 to 21 March

www.itcmchina.com

Prominent
Industry Support
On All Fronts

See Larger Show
Floor And Robust
Education Programme;
Strengthens Foothold
On The Chinese Market

3,000 delegates from all over the globe Coordination, “IT&CM China has been Commended Yang Dongwen,
came together to do business, network an excellent opportunity to meet and General Secretary, Hainan Province
and learn at IT&CM China 2018. More than engage Chinese decision makers while MICE Association, “This year, we made
500 MICE, Association, and Corporate showcasing the extensive services a breakthrough with the number
buyers from across 42 Chinese cities and Argentina Tourism Board can offer its of organisations represented at the
41 international markets concluded over visitors. All buyers invited expressed Hainan Pavilion. Collectively, our
14,000 appointments with 289 exhibiting a huge interest in our destination, buyer appointments and quality leads
organisations at the 3-day event. reaffirming our continued promotional generated here were very successful.”
efforts for China and Asia.”
The 12th instalment of the leading International Luxury Buyer Yuriy
international MICE event in China also IT&CM China’s widely-regarded Horovyy, Director, Almont Travel, said of
garnered the largest showing of Chinese education programme was bolstered by his fruitful first time at the show, “It was
media participation to date, 50%- ASAE, CBEF, IAPCO, ICCA, SITE and World fantastic. It was my first time attending
100% larger booth representation PCO Alliance, and spotlighted newcomer the show and I loved it. I have established
and independent pavilions by new and Tempus Group’s partnership on the so many new connections and it is all
returning destinations and brands, a dedicated Education Hub. It included the about networking for me. For the Asian
refreshed education programme helmed highly-anticipated Association Day Forums market, you have to be here.”
by leading industry associations, and a and the inaugural China MICE Conference
new venue for the co-located Corporate that revolved around China’s growing Bali, Hainan, Hangzhou, Malaysia,
Travel World (CTW) China. inbound tourism and incentive travel Indonesia, Ningbo, Thailand, Philippines,
demand. Xiamen, China Business Event Federation
One of the largest exhibitors and (CBEF), Tempus Group, Wuxi Lingshan
networking sponsors, Macao Trade and Chinese Association Buyer, Lily Cultural Tourism Group, and Zhong
Investment Promotion Institute (IPIM), Yang, Vice President, Changsha Female Wei Hotels Group were part of the line-
hosted an exclusive luncheon and daily Entrepreneurs Association, said of the up of exhibitors that benefitted from the
networking cocktails. Cited Mrs Irene Va education sessions, “The Association Destination Presentations and Media
Kuan Lau, Executive Director, Day programme was very exciting. It Briefings to highlight their offerings to
exposed us to international perspectives, buyers and media.
Mainland China, in particular new information and mutual learning
Shanghai, is a priority market. We opportunities. Thailand made their presence felt
are glad to leverage on IT&CM on the floor as major onsite advertising
China to target this important The education sessions have sponsor, while EXO Events and Thaiwoo
segment by getting our brand always been a highlight of the Ski Resort hosted pre and post-show
message across to key Chinese show and buyers are willing to tours.
buyers, learning their needs, take time out of their schedules
while promoting IPIM as a one- to attend and benefit from these Over at CTW China 2018, 275
stop service. forums. corporate travel industry players from
notable organsiations such as Accenture,
Returning National Institute of Other highlights also included a lively Baidu, Dell, IBM, Nestle China, Novartis
Tourism Promotion, Argentina, doubled show floor, inspiring keynote session, China, Tencent, Wanda Group, amongst
their booth and chose a targeted dinner official opening ceremony and welcome others, discussed business travel trends
to showcase Buenos Aires in anticipation reception, tours, destination presentations and solutions with some 39 speakers over
of their September FAM trip for buyers. and media briefings. 9 forum sessions, and talked business with
Said Emora Franco, Meeting Industry 16 leading industry brands.

IT&CM China 2019

A Glance At IT&CM China 2018

Meaningful Engagement, Maximum Exposure, Managed Activities

USD 243
Million

of Procurement
Value Generated

On The Show
Floor

Over

500

Hosted

Delegates

Over More Than

528 MICE, 14,000

Association and Business
Corporate Appointments
Buyers
Concluded
(82% Chinese - 18%
international)

2 www.itcmchina.com

433 810
Chinese Buyers Exhibitors
42Across
From 289
Destinations
and Brands

Cities

Beihei, Beijing, Changsha,

Chengdu, Haikou,

Hangzhou, Kunming, Sanya,

Shenzhen, Tianjin, Xi’an,

Zhuhai and more

Largest
Representation

of 38

Local Chinese

Media

www.itcmchina.com 3

IT&CM China 2019

2018 Exhibitors Share Why IT&CM China
Was Especially Fruitful and Rewarding

Effective In Reaching Out Valuable Business High-Level Quality
To The Appointment Buyers In
Sessions
China Market Attendance
Coming to IT&CM China as part of the
It was exciting to meet so many new Tourism Promotions Board Philippines Meeting with quality buyers present
and potential domestic buyers each at IT&CM China helped us achieve our
day, effectively garnering leads from contingent helped us reach a wide business objectives and is one of the
range of clients and increased the key motivations for our participation
FITs and group travel from China. market’s awareness of our property.
We can confidently report back to each year.
management on the productivity of City of Dreams Manila,
Philippines | Eastern & Oriental Hotel,
our first participation. Malaysia |
Irish de Silva, Head, Corporate/ MICE
Bayview Park Hotel, Philippines | Janet See, Sales Manager
Jasmin M. Zapanta, Manager
– Corporate Accounts

4 www.itcmchina.com

Face-To-Face A Platform For Like- A Market For
Opportunities To Meet Minded Industry New Business
Players
Key Buyers Potential
Not only did we manage to
While the online pre-scheduled connect with a number of We managed to develop new
appointments allowed us to pre- valuable buyers at IT&CM China, business through the various
fix and perfect-match with buyers the chance to exchange ideas networking opportunities at
with fellow industry players and IT&CM China, and introduce our
interested in our brand, this peers was wonderful for our
process culminated in the on-site brand and programmes.
business development.
meetings that were wonderful Hong Kong Sky Deck Limited,
opportunities for us to meet new Grand Hyatt Macau, Macau SAR | Hong Kong SAR |
Oriel, Sales & Events Executive
buyers. Elaine Chan, Assistant Events
Sales Manager
Galaxy Macau, Macau SAR |
Deon Wong, Executive Manager

Achieved Promotional Strong International A Community
And Awareness Association of Experts In
Objectives Participation One Location

The heightened exposure The knowledge-intensive It was great to meet new buyers
achieved through IT&CM China seminars at IT&CM China such as and also rekindle relationships
helped introduce our property the Association Day Forums were with returning buyers already
a great way to mingle and get to familiar with our organisation. It
and reinforced Penang as an helps that we are part of a larger
ideal destination for MICE and know international association Thailand pavilion and we are
FITs. We hope to continue to executives. Networking during happy to have made an impact
meet with more potential buyers, on the buyers that attended!
the opening ceremony and
association and corporate throughout the show gave us Laguna Phuket, Thailand |
planners in the future. ample opportunities to connect. Laddawan Somniyam,

Hotel Equatorial Penang, ICCA | Director of Destination Sales
Malaysia | Margaret Lu Kwai Ting,
Membership Development
Melissa Lee Mun Yi,
Assistant Events Manager Manager Asia Pacific

An Annual The Chinese Platform Promising Meetings
Must-Attend Event To Discover And Solid

IT&CM China is our annual must- Potential Leads Association Leads
attend event because the China
market is important for Malaysia’s We got to promote our brand We are very impressed with the
business events industry. Every and services to a wider Chinese quality of buyers this year. At our
year without fail, we experience audience and in turn, enhance current stage of growth, national
solid potential in getting good
business here, and this has made brand awareness. The event branding plays an important
us a loyal partner at the event format and ability to reach part in our exposure. This is
potential clients made our why Penang is happy to strongly
ever since. participation worth-while. support and be a part of the

Malaysia Convention & Outrigger Resort, China PR | Malaysian contingent.
Exhibition Bureau | Shirley Zhang,
Penang Convention & Exhibition
Datuk Zulkefli Haji Sharif, Key Account Manager Bureau, Malaysia |
Chief Executive Officer
Ashwin Gunasekeran, CEO

Every year BOOK Raw Space Standard Rates
without fail, YOUR (min 18sqm) USD 720 per sqm
we experience BOOTH USD 735 per sqm
solid potential TODAY! Enhanced Shell Scheme USD 748 per sqm
in getting good (min 9sqm)
business here.
Shell Scheme (min 6sqm)

Buyers and Media Tell Us What Made IT&CM
China 2018 A Successful Event For Them

NEW NEW Satisfied All My Procurement Needs

Opportunity To Up-To-Date Developments Of The Overall, an exceptionally fruitful event as
Get To Know Industry In One Place I managed to contract great hotel and
Market Further airline rates that I needed. Not to mention
The quality and quantity of exhibiting striking partnerships with ground service
My productive meetings companies was excellent. Not only did it organisations and prospecting with logistics
allowed me to discover help to expand my contacts, but I managed companies.
fresh ideas and new to find out about the latest developments,
knowledge about the trends, and initiatives on a domestic and Chalo Chale Adventures and Holidays, India
latest products and global scale. Rupali Nanda, Director
services within the market. China is definitely
on our list of destinations for incentive tours. It Bausch + Lomb, China PR Conducive Environment To Talk
was also a good opportunity to explore other Esther Liu, Assistant Buyer Business

international destinations at the same time. IT&CM China was a very conducive
exhibition and sales platform to garner
Air Tours Club, Poland An Effective Platform To Do contacts with potential partners in and out
Sylwia Bubula, Senior Product Manager Business of China. The relationship with suppliers and
- Vice President buyers are much stronger as a result of the
As an efficient platform to facilitate and face-to-face meets.
NEW Association enhance face-to-face meetings, IT&CM China
Buyer has helped me achieve both my business China CYTS M.I.C.E. (Jiangsu) Service Co.,
and networking objectives in more ways Ltd., China PR
In-Depth Association than one. Jia Fan, Account Manager
Knowledge Gained
Beijing Golden Bridge China World
The scope of available services that a International Travel Company Limited NEW Association
destination, and even hotels, can provide (Qingdao Branch), China PR Buyer
is surprising. My understanding of the Yu Zhong, General Manager
Association events industry has heightened.
Great Source of Information

American States Association In China, NEW Extensive data and information available on
China PR hotels and latest industry developments
Jade Wang, Marketing Manager Well-Rounded through the forums were essential in meeting
Business, our objectives for IT&CM China.
Great Marketplace Networking And
For Domestic Sellers Education Event China Food and Drug Administration Institute
And Buyers To of Executive Development, China PR
Connect IT&CM China ticked all Sha Jian, Professor
the boxes in fulfilling
I got to meet new our market objectives NEW Association
vendors and suppliers – one-to-one business Buyer
through IT&CM China. negotiations, building relationships with
The opportunities to industry peers, and knowledge-sharing Able To Communicate
network with major through the educational forums. Directly With Tourism Offices
domestic destinations
and suppliers, as well as fellow industry BIT Congress, Inc. BIT Group Global, Having government bodies
professionals, to find out more about what is China PR and convention bureaux
going on in the industry, was a highlight for me. Jason Wang, VP Business Development,
International Cooperation Division present allowed for big-picture
discussions, discovering local
Anxon Travel, China PR resources available and the
Liu Hui, Deputy General Manager kind of government support

we could have.

NEW Association China Food Industry Brand Strategy
Buyer Working Committee, China PR
Mingyu Gu, Deputy Secretary-General
NEW Association New Insights Into
Buyer Association Event
Planning
Discovered What
It Takes To Build A There are numerous Association
Great Association destinations we Buyer
connected with
I gained vital at IT&CM China to Pre-Scheduled
knowledge on potentially consider Appointments
maintaining and in the future. We discovered the alliance of Useful
developing a great PCOs through the Association Day Forum
association. Through which allowed us to explore the use of DMCs The pre-scheduled
the Association Days, I managed to meet appointments were
peers from the industry and share common or PCOs for our next event. useful in establishing
practices. contact beforehand
Cement Manufacturers Association of the with exhibitors we were interested in.
Asian Local Search and Media Association, Philippines, The Philippines
Macau SAR Ma Raysolyn Natividad, China Marketing Association, China PR
Lynn Zeng, Head of MICE International Relations Manager Chenyang Wang, Director of Cooperation
Department

6 www.itcmchina.com