Healthy Drinks: Approaches by Active Players to Enhance
Nutrition Proposition
A significant shift towards drinking nutrition-based drinks has been seen among people in the
past few years. High amounts of added sugar and artificial sweeteners have always put us at
health risk. And now people are increasingly becoming aware and concerned about health
issues. And this is the reason a large population wants healthier alternatives to soft drinks
that contains natural flavors and sweeteners.
Many active players have considered these concerns in the beverage industry and renovated
their products to enhance their quality. These healthy drinks are nutritious and low on
calories without compromising their tastes. The health and wellness trends also encourage
sustainable packaging to create a safer environment to live in. The health and wellness
market was estimated at 733.1 Billion U.S. Dollars in 2020 globally and is expected to increase
by one trillion U.S. Dollars by 2026. This clearly shows the increasing popularity of health and
nutrition products all across the globe.
Several healthy beverages and entities include fermented, functional, and dairy products.
Fermented Drinks
Fermentation techniques with probiotic bacterias have been the traditional recipe for
maintaining health and nutrition. People have always included fermented beverages in their
diet as they contain enzymes humans need for better digestion. These drinks are an excellent
alternative for improving the overall nutritional value. There are many types of fermented
beverages available both online and offline. Let’s take a look at some of them-
1. Kombucha: Kombucha is a colony of bacteria and yeast that help in fermenting sweet
tea to make a perfect and healthy drink choice. It is a smooth and tasty choice for those who
would love to switch to a more nutritional beverage than the usually carbonated drinks.
2. Boza/Bouza: Boza is a thick fermented drink made with several grains like wheat, millet,
bulgur depending on the country and location. It is a traditional malt drink popular in Turkish
regions with a subtle tart and tangy flavour. It has a minimal content of alcohol but has high
proportions for health and nutrition. For fermenting the drink, mixtures of yeast and lactic
acid bacterias are used.
3. Milk and Water Kefir: Kefir drink involves the fermentation of milk with the help of
probiotics and yeast. The yeast and bacteria involved in the fermentation feed off the natural
sugar in the milk to produce a nutrition-rich drink. Its consistency and tart flavour give it the
feel of drinkable yogurt. Some people avoid dairy products, so they can purchase them in
different options like water, juice, coconut water, or even non-dairy milk. You can even make
your kefir drink at home.
Functional Drink
Functional drinks are rich in nutritional values and help enhance certain body functions in a
normal range. According to their function, these drinks are supplemented with certain
ingredients like ginger, turmeric, protein, and minerals. After the pandemic, the global
market of functional food and beverages saw a great profit as people switched quickly to
health and nutritional supplements. Let’s see what types of functional drinks are the most
popular-
1. Fruit Juices: Many juice brands make beverages that are great in taste and rich in fiber
and vitamins to make it an overall nutritional package. Functional fruit juices are free from
added sugars and contain natural fruit benefits.
2. Energy Drinks: Various options in energy drinks are easily available at both online and
offline stores. These drinks contain energy boosters to keep you energized throughout your
day and help in increasing concentration and performance.
3. Nootropic Drinks: We all need high focus and concentration to utilize our brains for
optimum performance at work or studies. Nootropics, also known as “smart drugs,” help
boost your brainpower. Many nutritional products online contain natural and synthetic
nootropic elements to strengthen your brain.
4. Functional Water: Apart from regular water, which is again widely known as a healthy
beverage, functional water has advanced one step further to incorporate nutritional
ingredients known as aquaceuticals that include minerals, herbs, raw fruits, and other
additional values. Fresh coconut water also lies in the category of functional water as it has
great health benefits.
Drinks made of Dairy
Tasty milk and yogurt-based beverages are supplemented with rich nutrition and contain less
sugar. You can find many healthy dairy-based drinks online containing fruit, chocolate, or
cereal value. And it is extremely easy to make these beverages at home as well. You can
decide your favourite combination of fruit or chocolate to try new healthy drinks made of
dairy products.
Buy Nutritional Supplements online from Sindbaad.
At Sindbaad, you will find a wide selection of health and nutritional products to keep you fit
and full of energy. So select your bottle full of wellness, and we will meet you on the other
side of the counter!