BEAUTY STANDARD AROUND THE WORLD E-BOOK (4)

AUGUST 2022

BEAUTY
STANDARDS
AROUND
THE
WORLD

featuring 4 countries

CRISHABELL JUWEN
DAYANG SHALEHA
HANA HUMAIRA
MARDIANA

BEAUTY STANDARD AUGUST, 2022

The patterns and positions of TA-MOKO
the inking vary depending
hugely on rank, social status, While tattoos are still in vogue among
power and prestige. Its not just the modern people, the unique culture
about getting a face tattoo still makes the list of weirdest beauty
which can be done from standards because of the way its
anywhere around the globe, done. Smooth, clear face without
the great thing about Maori tattoos is considered a fairly universal
tattoos is that, to this day, no standard of beauty, however, Maori
two tattoos are alike. people of New Zealand think otherwise.
For them, nothing says beauty like a
tattoo on your face. Maori women in
New Zealand have traditionally
adorned a tattoo on their chin as a
means to attract a mate. The sacred
tradition is known as Ta Moko. Each
Moko is different and includes
ancestral tribal information specific to
the wearer. The Moko also displays the
woman’s family and tribal affiliations,
as well as her social status within the
tribe.

While both men and women are tattooed, the main
reason for women to tattoo their lips and chins is for
beauty. They are tattooed on their lips and chins and
the more fuller their lips, the more beautiful they are
considered in their community. The practice has
changed over time, but it is still a draw for a Maori
man.




Maori tattoos are one of a kind and contain a lot of
tribal messages although different people tell different
stories, it has a direct link to beauty and a sense of
belonging. Moko is about uniqueness, glamour and
beauty and they are always highly intricate as well as
detailed, displaying the craftsmanship and artistry of
not only the artist but of the Maori culture

BEAUTY STANDARD AUGUST, 2022

Pale Skin

One of the most prominent
Korean beauty ideals is having
pale and flawless skin. South
Koreans favor having porcelain
white skin tone. This standard
already exists during the
ancient Korean era. This
standard is deeply rooted in
Asian cultures.

This Korean beauty standard
began in the royal era when
having flawless white skin was
a social class identification. In
the past, Koreans having dark
skin color were associated
with people who worked in
agriculture or other intensive
labor jobs. So, people with
pale skin belong to the
aristocracy or people working
in high-paying jobs.

BEAUTY STANDARD AUGUST, 2022

Big Eyes

Having larger and innocent
eyes is very important. Big,
rounded, or almond-shaped
eyes are considered pretty, as
bigger eyes – paired with a
small face – confer an overall
youthful look. Unfortunately,
50% of Korean girls have small
eyes and monolids which they
consider unattractive.

South Koreans resort to a
youthful and innocent look.
Part of achieving this look is
having big eyes. It is also
referred to as having doe
eyes. Koreans usually undergo
surgeries to achieve this look.
Aside from double eyelid
surgery, this other popular
procedure involves the
injection of fat or filler under
the eyes. As a result, it will look
like the natural pocket of fat
that appears when they smile.

BEAUTY STANDARD august, 2022

KPOP IDOLS WHO ARE BREAKING
KOREA BEAUTY STANDARD

Ahn Hye-jin, known professionally by her stage
name, Hwasa, is a member of girl group ‘Mamamoo’.
She broke the white porcelain stereotype with her
Asian tan skin.

Jessica Ho Hyun Joo, better known as Jessie would
be the last person to play by anyone's rules. With her
tanned skin and thick body, she adheres to no
Korean beauty standards but is absolutely drop-
dead gorgeous. She has even spoken vocally about
her cosmetic surgeries.

Lee Yong-bok or better known by his stage name, Felix, is
of Korean descent, but was born and grew up in Sydney,
Australia. Felix is ​a member boy group named ‘Stray Kids’.
Felix has small brown spots (freckless) which is
ubiquitous, of course it violates Korean beauty standards
of flawless skin.

Rap Monster, or Kim Nam Joon is a member of boy
group "BTS". He has unique features that
compliment him, like mono eyelids and tanned skin.
Netizens, however, have criticized him for not fitting
into Korean beauty standards.

Generally, the epitome in India as one of the country in the South Asian
is affected by the colonisation and global perspective.

Indian beauty experts stated their research of how the definition of
delicacy in their country significantly shifting as generations pass by.
However, today we will be looking to both ancient and current beauty

standards in the golden bird nation.

EMPHASIS ON THE CURVES

A feature that never fails to catch the eye of
the beholder is the curvy shape owned by the

women. Even during the ancient times, this
specific trait is mentioned in describing their

goddess of Lakshmi. This does not mean
exactly to have flat stomach as a little bely
fat does portray attractiveness among the

Indians. Overall, hourglass body shape
remains as the best in their view.

Miss India 2015

BEAUTY STANDARDS IN INDIA

Colours in Life

NOW, WE PREFER FAIR SKIN

Originally, the medium and dark skin
tone are appreciated in India. Yet as
mentioned in the beginning, people are
currently going for the fair skin tone as
the impact of globalisation and opinions
from around the world. Even a research
gained information about the large
amount of whitening products are
produced and consumed by the Indians
to achieve this appearance. However,
having darker skin tone should not be a
problem, as the bright colourful setting of
the country and the culture enhance the
beauty of each citizen under its roof.

LOVE TOWARDS THE BLINGS

Despite of the fashion revolution
around the world, it is great to see
how Indians still appreciate their
traditional clothing above all others.
The variety of designs for daily wear
including saree, salwar kameez,
kurta and lehenga in every shade of
colour that exists represents the rich
culture of the country.

BEAUTY STANDARDS IN INDIA

THICK AND CURLY BLACK HAIR

In this aspect, both men and women are
involved where taking care of hair is
crucial. For the men, beards and neat
facial hair will enhance their look and
appear lively. As for women, long and thick
black wavy hair will serve the best look as
they preferred.

Looking at all the changes within the
beauty preferences among people in India,
it should be considered for everyone to
prioritise inner beauty while maintaining
healthy beauty as well as preserving their
identity. Any shape is beautiful and any
colour is just as amazing. Seeing everyone
cherishing their traditions will satosfy the
eyes for seeing the bright colours light up
the street under the bright sun in the
country of India. Therefore, let us be
attentive into nurturing our inner
beauty while enjoying the nature
of beauty around us.

BEAUTY STANDARD

August 2022

In some parts of Africa, plate lips and beans
tattoos are unusual standards of beauty and
eligibility to get married.

The lip plate, also known as a lip plug or lip
disc, is a form of body modification practised
by the Mursi and Surma tribes in Ethiopia,
Sara tribe of Chad, Makonde tribe of Tanzania
and Mozambique, and Suyá men of Brazil.
From a young age, a hole is inserted either in
the upper or lower lip of the inhabitants of
these tribes and as time unfolds larger plates
are inserted. The bigger the plates the more
you are considered beautiful. For decades
now most of these tribes have disseized from
the unusual beauty standards.

The custom of wearing a lip plate is linked to
a female's fertility and eligibility for marriage.
As a vital part of their culture the plates
symbolizes, great beauty, serves as
commitment to the husband as it is worn
with great pride when serving him food. As
the woman ages she may later take them off
and if the husband dies, the lip plate is
removed since a woman’s external beauty is
said to fade after his death. Also, the plate is
a powerful visual marker of Mursi identity.
Without it, they run the risk of being mistaken
for a member of another tribe.

The Makonde tribe of
Mozambique is well known for
their primitive tattoos don using
crude methods. The general
Makonde term for tattoo is
dinembo “design” and the
tattooing process usually
required one to three sessions
with the mpundi wa dinembo
(“tattoo design artist”) to
produce the desired result. If a
client’s was light skin, one
meeting with the tattooist was
usually enough, but those clients
with darker complexions paid
their tattoo masters several
visits. Traditionally, Makonde
tattoos are considered to be
regional indicators and each
tribe preferred specific motifs

that were laid down in a Common decorative motifs
variety of set patterns. The such as spiders
face and other parts of the (lidangadanga), sacred
body contained chevrons, antelope (nandolo), and even
angles, zigzag and straight yucca root bundles (nkaña)
lines with an occasional may have had magical
circle, diamond, dot, or associations in the past. And
animal figure. Today these today Makonde women
patterns have remained continue to believe that the
largely intact, but they tattoos placed on their
only appear on men and abdomen (mankani) and inner
women over sixty years of thighs (nchika) are erotic and
age. Sadly, the Makonde also have the supernatural
tattoo artists of the Mueda power to attract a husband.
plateau stopped inking
their clients in the early
1960s, and today only a
handful of elderly tattoo
masters remain in
northern Mozambique.