Tok Bok hot springs Magazine (1)

TRAVELTOK BOK HOT
EDITIONSPRINGS

EDITOR :
NUR DINI MARDHIAH BINTI

NAZRI
FACULTY ENTREPRENEURSHIP

OF HOSPITALITY,TOURISM
AND WELLNESS

Background DECEMBER 2022 | ISSUE 10

About 20 kilometers from Machang, in Kampung Rengas, Labok, is where
you'll find the Tok Bok Hot Spring. Pasir Puteh is close to the public route that
connects Tok Bok and Selising. The Kelantan state's other hot spring do not
really compare to the intense heat of this one. Green woods and rice fields
surrounding the place.
One of Jajahan Machang's attractions is the Tok Bok hot springs. Even during
the dry season, the water in this ancient pond never evaporates. The size of this
Tok Bok hot water pool is half an acre, and it has two pools. The Machang
District Council is in charge of overseeing and maintaining this swimming area.
The Council has set up wakafs for tourists to use as rest areas and restrooms for
their comfort.
The Tok Bok hot springs pool is now well-known and one of the tourist
attractions in the Machang district. Therefore, if you are all coming to this state
to witness or feel the beauty of the Tok Bok Hot Spring in Kelantan, don't miss
your chance to visit this hot springs.

WHAT'S IN TOK BOK HOT SPRINGS ?

I advise you to visit this hot springs since it is filled with goodness and the water in it contains a variety of natural
minerals that each have their own advantages. According to general knowledge, hot water is groundwater that has
reached a high temperature and contains silica, magnesium, Sulphur, and other minerals found in hot springs.
When used in an organized and regular manner, hot water can be used as an alternative treatment for a variety of
illnesses, including strokes, skin conditions, and other conditions. This hot water typically ranges in temperature
from 40 to 55 degrees Celsius.
For the record, this hot springs is neither filthy nor poorly kept; rather, the Sulphur content in the hot water is to
blame for the color change. The result of applying the odorless algae to body areas like the feet can be observed in
less than 5 minutes, and the skin will soften naturally as if it were being moisturized.
Additionally, neither the people of the Machang district nor those living outside the district are fond of the Tok
Bok hot springs. Because of this, fewer people are aware of the Tok Bok hot springs, which drastically reduces
sales and leads to the abandonment of the facilities because they are rarely used.

Marketing Strategies

The product approach is one of the top marketing strategies for Tok Bok Hot Spring.
It is referred to as a product approach to business when a company concentrates more
on what it can make well and better than others and produces that. On the other hand,
a core element of the product approach is that consumers will favor goods that stand
out from competing goods in terms of their features, performance, and level of quality.
This implies that both manufacturers and service providers will place a strong
emphasis on product improvement.
The product approach was more common when businesses concentrated on gaining
market share and a competitive advantage through cost leadership alone. The
popularity of marketing-oriented strategies increased as competition grew harsher, and
it became more difficult to stand out just based on cost leadership. A few businesses
who attempted to transition from a product-focused to a marketing-focused approach
but failed also failed. One such instance is Kodak, which missed the technology and
audience mood swings when the introduction of the digital camera was set to occur.

Cost-differentiation is often associated with the product strategy. An approach DECEMBER 2022 | ISSUE 10
used by businesses to differentiate themselves from what their rivals may be
offering in the market is known as a differentiation strategy. Increasing
competitive advantage is the key goal of implementing a differentiation strategy.
A company will often do this by taking note of its advantages and disadvantages,
consumer needs, and overall value proposition.
Tok Bok Hot Spring concentrates on the product strategy as a result when some
components are upgraded to satisfy the needs of the consumer. A hot springs that
is divided by gender is one of the enhanced features. A huge pool with a three-
foot depth and two reflexology pools may be found in both the male and female
sections.
Additional amenities include a surau, playground, stage, open square, an
observation tower, two cafeteria units, eight kiosk units, and nine eateries. There
are also nine chalet units that have been converted from shipping containers, so
tourists can stay there as well. This approach has a number of advantages that
could aid Tok Bok Hot Spring in creating out a special place for itself in the
market.

RECOMMENDATION

The management of the Tok Bok hot springs can create several attractive packages to enter the
Tok Bok hot springs, which is one of the ideas that can be made to enhance and advertise the
Tok Bok hot springs.
For instance, the administration of the Tok Bok hot springs may provide a family package in
which the cost of the chalet and the cost of admission to the hot springs are both included.
This family package may draw tourists or people from outside the area, who may come to the
Tok Bok hot springs and stay there to take in the lovely natural ambiance and experience
firsthand the greatness of the natural hot water.

Conclusion

In conclusion, if the Tok Bok
hot springs is well managed
and promoted, it will be
favorably appreciated by
tourists. Tok Bok Hot Water
Springs might become a popular
holiday spot for tourists if it is
properly promoted and
marketed, which would boost
the country's income in the
tourism sector.