Public Relations with swag - kwikwap.co.za

Public Relations with swag

Business, Administrative & Contact Information

Business name: Voximix CC

Business type: Close corporation

Company registration number: 2011/013242/23

Tax reference number: 9251/986/17/1

VAT number: Not Registered

Fax: 0865789359

E-mail: [email protected]
Website: www.voximixcc.co.za
Cell: 0799422585
Physical address: 5 Perryjoint Street,
Aquapark, Tzaneen
Postal Address: 0850
P.O.Box 3352
Attorneys Tzaneen 0850
Kruger, Nagel & De Jager
Accountants 015 307 7585
LGS Integrated Services
Banking details: 011 807 1974
Bank: Absa
Branch: Tzaneen
Account number:
9257514479
Branch code: 632005
Account manager:
Noloyiso Chule
Contact details:
00860040302

INTRODUCTION
Voximix CC is a registered wholly black- empowered Public Relations
Consultancy based in Tzaneen, in the Limpopo Province of South Africa.
This PR firm is the brainchild of Leon Nkhwashu, a seasoned Public
Relations Specialist with over 10 years’ experience working for large
South African brands including mining giant De Beers, Pay TV station
M-Net and state-owned enterprise Limpopo Economic Development
Corporation (Limdev). Our services include, among others, profiling
company executives and social responsibility initiatives; event
management; internal communications strategy development;
stakeholder engagement strategy development and media campaigns.

Voximix CC is deemed to have a BBBEE status of Level 3
Contributor and procurement recognition of 100%. 110% of what your
company spends with this company can be counted as BEE spend.

OUR PURPOSE/MISSION

To turn Public Relations disasters into lasting swagalicious impressions.

We define swag by the way you carry yourself, your overall confidence and
style. Swag is something many strive to gain but few actually attain.

OUR VISION

To be the leading Public Relations Agency of choice in Limpopo by 2014.

We will help our clients swag up their corporate image through decisive
implementation of strategic media campaigns and stakeholder engagement
processes that have been tried and tested and yet stood the test of time.

OUR VALUES

The following principles represent WHO WE ARE and what we stand for:

● Passionate about what we do. There’s got to be swag in everything we do.

● Pay attention to detail. The devil is in the detail.

● We care about people and brands.

● Time is money. Therefore, we believe in doing things right the first time

● Mutually beneficial relationships built on trust.

pg. 1

SWOT ANALYSIS

The following analysis seeks to highlight Voximix’s weaknesses, strengths,
opportunities and threats in relation to Limpopo as our operating environment:

Strengths Weaknesses
● Over 10 years Public Relations ●As a newly formed consultancy,
experience working for top South we are yet to establish a client
African brands base.

● Good understanding of how the ●Very few private sector companies
media works with strong media with huge budgets to outsource the
contacts in the province services of a consultant.

● Business writing and organising ●Most skilled youth prefer to work in
skills the cities; resulting in HR night-
● Good understanding of the socio- mares.
political landscape in the Province ●Having to do more with limited
● Ability to speak the local resources in the beginning.
languages ●For starters, the bulk of our budget
will be spent on marketing instead
of development

Opportunities Threats
●Developments around mining and ●Most companies are still recover-
other key sectors in Limpopo pres- ing from the recession
ent great opportunities for ‘reputa- ●Most institutions still prefer to look
tion activists’. South for PR services, overlooking
equally capable local firms.
●Legislation around Black Empow- ●Business is much slower in
erment present a fertile ground for smaller provinces than in large
emerging black business. metropolitans
●Jobs for pals syndrome, whereby
●Skills shortage particularly at local lucrative jobs are reserved for a few
government level begs for all connected individuals over skilled
concerned to make a contribution personnel.
than criticize from the fence. ●Government remains the only
major employer in the province, and
●Existing formal structures at tribal the proverbial cake is NOT getting
villages will simplify engagement bigger anytime soon.
processes in rural communities.
pg. 2
●Villages are now electrified,
making communication via media
much simpler, better and faster.

EXPERIENCE

To successfully run a Public Relations Consultancy, we believe it is
significant that management has an all-round knowledge and experi-
ence in the field of practise. As a result, before forming this PR Agency,
NKhwashu spent over 10 years of his working life, serving large multi-
nationals in the capacities of Public Affairs manager (De Beers Finsch
Mine, Northern Cape); Stakeholder relations and sponsorship specialist
(De Beers Headquarters, Johannesburg); Corporate Social Responsibil-
ity Practitioner (De Beers Venetia Mine, Musina); Publicity Officer
(M-Net, Randburg) and Media Relations Officer (Limpopo Economic
Development Agency, Polokwane).

Whilst working as Corporate Responsibility practitioner at De Beers
Venetia Mine, Nkhwashu received awards for outstanding achievement
by the Far North Print Media Association and Venetia Mine General
Manager. Over the years, Nkhwashu built a network of professional
relationships with the media; government and political leaders particu-
larly in Limpopo, his home base.

COMPETITIVE EDGE
As a PR Agency doing business in the predominantly rural Limpopo, we
understand the significance of working with tribal authorities and communi-
cating with indigenous communities in their own local languages.

SERVICES RENDERED
We offer a variety of ‘tried and tested’ Public Relations services that include:

● Stakeholder engagement/Public Participation
Effective stakeholder engagement is used as a means to obtain wider
community support for projects, enhance corporate reputation and
provide for more sustainable decision-making. Potential spin-offs from
the engagement process will include strengthening democracy by
encouraging active involvement by communities.

Without engaging stakeholders there can be no ownership and
support for a particular project or initiative.

● Media Relations/Publicity
The media is a key player in getting the company’s messaging across
to its various target publics. We strive to ensure our customers remain
visible to their target publics using the following media opportunities:
- Profiling CEOs and other company executives
- Press Release writing
- Media Lunches
- Advertising in Trade Publications
pg. 3

● Internal Communications
- Company Newsletter to communicate key corporate messages

- Regular face-to-face engagements between CEOs and staff

- Internal Communications Strategy development

● Social Responsibility Initiatives
- Social responsibility strategy development
- Communicating the good work that companies do
- Ensure employee involvement in Social Responsibility initiatives
- Seek out opportunities for partnerships with government and

other private sector companies

● Event Management and Coordination
We strive to use company events as a platform to engage and
interact with stakeholders

- Product Launches
- Employee Fun Runs/walks, Soccer Day, Golf Day
- Opening functions
- Social responsibility events
- Contests
- Career Exhibitions

MANAGEMENT AND OWNERSHIP

Leon Nkhwashu – Owner and Director
Stakeholder engagement Advisor; Media Strategist; Event Manager and
Social Responsibility Specialist. Nkhwashu has worked on some of South
Africa’s leading brands including mining giant De Beers; Pay TV Station
M-Net and State-owned enterprise Limpopo Economic Development Agency
(Limdev).

THE PUBLIC RELATIONS MARKET IN LIMPOPO

In a rural province like Limpopo, radio is predominantly influential, led by
SABC local language channels such as Thobela FM, Phalaphala Fm, Mung-
hana Lo’nene Fm. These are followed by commercial broadcaster, Capricorn
FM and a whole range of community and campus radio titles.

Other key mass media channels are print titles such as Daily Sun, Sowetan
and SABC’s free-to-air TV channels and privately-owned eNews.

More affluent and business readers are influenced by a cross-section of pg. 4
business titles such as Sunday Times, Business Day, The Star and City
Press. Meanwhile, Beeld and Rapport lead opinion in the Afrikaans
community.

The majority of Public Relations Agencies doing business in Limpopo
are mainly from Gauteng. Most of these consultants specialise in event
management with the public sector, both at provincial and local levels,
as their major client.
It is against this background that we would like to position ourselves as
a force to be reckoned with within the Limpopo PR circles as we fully
understand the socio-political dynamics of the province.

Limpopo is a predominantly rural province with high levels of illiteracy
mainly in the villages and therefore, the ability to speak the various
indigenous languages of Venda, Sepedi and Tsonga is vital for stake-
holder engagement purposes.

BUSINESS GOALS /AIMS AND OBJECTIVES
• To create new jobs as it relates to the national challenge.

• To help our clients leave a lasting legacy within communities
affected by their operations.

• To help our customers swag up their public image.

PROFESSIONAL MEMBERSHIP

Our Agency will be affiliated to the Public Relations Institute of Southern
Africa (PRISA). This will help us keep track with the latest trends in the
field of Public Relations.

AFFIRMATIVE ACTION INITIATIVES
Key positions of our Agency will be earmarked for skilled young women
and provision has also been made to hire a female Intern for career
growth and development purposes.

BLACK EMPOWERMENT
Voximix CC is deemed to have a BBBEE status of Level 3 Contributor
and BEE procurement recognition of 100%.

DISCLAIMER
All rights of Leon Nkhwashu to be identified as the author and owner of
the work reproduced reserved. Unauthorised copying, directly or
indirectly, of this work is prohibited.

pg. 5

Attachments and supporting Documentation
(available on request)

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