2021 is the Year of Digital Marketing

2021 is the Year of Digital
Marketing

Following a pandemic that rocked the world, businesses are going to need to find a way
to get back on track. As cities, counties and states start to re-open, local businesses find
themselves behind the eight ball and bringing the business back as quick as possible will
be the key to their success.

Online Shopping is Growing
The COVID-19 pandemic has kept many of us indoors, avoiding shopping at malls and
minimizing trips to grocery stores. It has had a profoundly negative affect on many brick
and mortar businesses. On the flip side, it has been a boom for online shopping.
During this pandemic, online shopping has grown so fast that it will have cleared $4
trillion in 2020. In the USA alone, by 2023, we will have over 300 million people shopping
online. With just over 350 million citizens, that will be close to 91% of the entire
population of the United States! Let’s put that into numbers that are hear and now.
As of right now, according to the NPR/Marist poll, more than 69% of Americans shopped
online. Currently, more than 25% of Americans shop online at least once per month.

They use Google Search, find the product that they need/want, and buy it online and
delivered to their home. In fact, that same poll found that 47% of these shoppers bought
their very first item on Amazon. The online revolution is no longer on its way. It has
arrived.

It’s Not Too Late

If you have just started to optimize your eCommerce store, or are just now starting to
focus on digital marketing, it is not too late. In fact, some would argue that now is the
PERFECT time for the smaller/local retailers. As eCommerce sales have gone up, so
has the push to support the local businesses and smaller retailers. Studies show that the
smaller, more local, retailers can see up to a 30% higher mobile conversion rate than
those of their larger competitors.
To capitalize on this growing sentiment, optimizing your eCommerce site for the user
experience is a must. Remember that statistics will show that something as simple to fix
as an inconvenient return policy will deter 80% of the potential buyers. Remember that
details are the little things that count, so make sure your product pages go into thorough
detail. Almost 90% of your clients believe that information is crucial to making their
purchasing decision.

Take Advantage of Growth

For many companies, the digital marketing space is intimidating and unknown. The fear
of being too small to compete with the big boys is prevalent, while the desire to do so is
overwhelming. That is why the Digital Marketing Industry is seeing some of the largest
exponential growth of any industry. With the world turning their attention to the online
experience, global businesses are turning to digital marketing teams like Down Under
Digital for leadership and guidance as they adapt and adjust.


Down Under Digital will invest its time and resources in YOUR dream, and we will work
side by side with you until that dream is a reality. Our decades of experience in the
digital marketing industry, along with our analytic tools and software, have proven to be
the difference in exponential growth for hundreds of companies. If you need some

advice on how to take your company to the next level, give us a call at (866) 717-3889
and get your FREE website audit today.