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3030 Starkey Blvd, Suite 270 Trinity, FL 34655 T 256.850.4700 ceospaceinternational.com

Hello CEO Space members!
The goal this week is very simple... to help you speed up your business to the next
level. The experts we’ve assembled don’t just talk about success, they live it and make
it happen everyday!
We’re dedicated to giving you the most up-to-date information possible as well as
providing the support to answer all your questions while we share an unparalleled
experience with one another.
Welcome to the Space!

3

Protecting the People of Small Business

The Due Diligence Process
Summary

The Bad and the Ugly

An ounce of prevention is worth a pound of cure.
Benjamin Franklin

Time and again we hear horror stories from business owners. They usually entail spending exorbitant amounts of time and
money working toward a goal only to have their plans destroyed. More often than not that decision involved trusting someone
with inexperience or nefarious intent who wreaked havoc on the business. This doesn’t have to happen.

In a perfect world everybody we talk to is exactly who they say they are and they’ve done exactly what they say they’ve
done. In a perfect world relationships don’t sour and agreements create a win-win for everyone involved. But unfortunately
we don’t live in a perfect world. From our experience in the counterintelligence realm of government, we learned very
quickly that nothing is ever what it seems. Some people purposefully use smoke and mirrors to make a buck and some people
ignorantly make promises they can’t keep.

Because of this business owners must incorporate precautionary measures within every aspect of their business. The best
precautionary measure any business owner can use is one we call the Due Diligence Process. The Due Diligence Process
is based on decades of government intelligence experience and academic research…and it works. It is modeled after
information gathering methods taught at some of the elite government intelligence training centers and includes research
done at top-tier universities regarding how people operate.

The Due Diligence Process is a process of discovery that occurs at every stage of business development. It is as essential
to business success as a good strategic plan. Without it business owners expose themselves, their businesses, and everyone
else involved to undue risk. The following information identifies the three steps of the Due Diligence Process and explains
each one in-depth. If you follow this process and apply all three steps to every business decision, you greatly increase
your probability of success. Practice the process and you’ll begin to see a shift in the power you wield in situations and the
confidence you carry into your business.

Avent-Guard.com [email protected]
© The Recla Group, 2013. All rights reserved.

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Protecting the People of Small Business

Three Steps of the Due Diligence Process

The Due Diligence Process consists of three steps. Each step is simple to comprehend but varies in its difficulty to implement.
One of the determining factors regarding the difficulty of each step is the importance of the business decision being made.
The more time and/or money the decision requires the more intricate the steps.

The first step in the process is critical thinking. This step sets the stage for the entire process. In the critical thinking step, the
business owner identifies the gaps in information.

The second step is intentional communication. When implemented correctly this step follows logically behind the first step
and, at a minimum, should address the identified gaps.

The third step is verification. The success of this step relies completely on the effort given to the first two steps.

These three steps combine to create a powerful process of information exposure, gathering, and development. Most
importantly, it puts business owners in the position of Intelligence experts for their businesses.

When is the Due Diligence Process Necessary?

By far the most frequent response we get from business owners when we tell them about the Due Diligence Process is, “Oh,
I’m not ready for that yet. My business is just getting started.” But when we start asking them questions, they admit their
business has relationships with vendors, service providers, clients, etc. Or they collaborated with another entrepreneur on a
project. Or they’re in the initial stages of fundraising.

Through a series of questioning techniques we discover they never applied the Due Diligence Process to any of these
decisions and, in the process, exposed their business to substantial risk.

The short answer to the question is…always. The Due Diligence Process is always necessary. Or, if that’s too vague, a
more specific answer is that the Due Diligence Process is necessary before you expend significant time or money on a
businessdecision.

The best method for implementing the Due Diligence Process into your business is to weave it through your strategic plan.
While the process looks different depending on what stage your business is in, the steps are the same. Whether you’re just
getting started and need a website service provider or you’re exiting your business through a buy-out, implement the Due
Diligence Process prior to putting your business assets at risk.

To download the full version of The Due Diligence Process Every Business Owner Should Know
go to: http://avent-guard.com/the-due-diligence-process/

Avent-GuardTM offers free Due Diligence Process consultations to CEO Space members.
Contact us today at [email protected].

5

QUICK REFERENCE

This welcome book is full of useful information to help you navigate through the week.
Below is a list of information you can find within these pages.
GETTING STARTED
Class Directory Process Information
In-Room Expo Notice
Lost & Found
Guarantee Disclosure
Room Assignments
CLASS DESCRIPTIONS
CLASS HANDOUTS
HOTEL MAP
SATURDAY EXPO
PLATINUM PROGRAM INFORMATION
WESTIN SPA COUPON
MINUTE PRESS PRINTING COUPON
FACULTY FEEDBACK FORM

6

GETTING STARTED

YOUR CLASS DIRECTORY

After settling into your room, please make your way to the Directory Station located in Agadir. (See the hotel
map) There you will find computers available to either enter new members information or update graduate
information. Access your directory page and update your Skills and Project. Towards mid-week, there will be
an announcement to proof your directory page before it goes to print. If you’re new to CEO Space, please
have your picture taken. You can also order labels for your See Me cards.

Class Directories will be available to purchase during the week and pick up is after 2:30 pm on Saturday
during EXPO.

IN-ROOM EXPO NOTICE

Members should limit meetings to your own hotel room with pre-qualified guests. Presenting to non-
qualified parties may violate State and Federal Law. Investors are asked to limit meetings to CEOs you select,
avoiding meetings that are not pre-qualified as a matter of legal compliance. Review legal documents with
officer/directors authorized to issue offers to “pre-qualified” individuals. Each guest is responsible for legal
compliance (at the State, as well as the Federal level). If in doubt, ask expert security attorneys before
taking action.

LOST & FOUND

Please make sure you gather all of your belongings after each class, meal room or SNAP. Once the session is
over, our staff refreshes the room for the next class and ask that you do not enter at that time.

If you happen to leave something behind, please notify a staff member and we’ll be happy to check the lost
and found for you. Please be prepared to describe the item, when and where it was lost. We maintain all lost
and found articles from Sunday arrival to Saturday, end of Expo.

If your item was lost outside of the CEO Space event, its very possible the hotel may have it in their lost and
found.

If you’ve lost something valuable or essential (bag, computer, car keys, phone, electronic devices etc) and you
discovered it after 9:00 pm or before 8:00 am the next morning, please check with the hotel. All found items
deemed to be valuable or essential, will be turned over to the hotel security at the end of each class day and
will not be stored by CEO Space. Lost and Found is accessible during the hours our event is in session. Use
some of your See Me card labels on your personal belongings.

GUARANTEE DISCLOSURE

A limited “Money Back Guarantee” is provided to attending members who have paid $7500.

Failure to attend all classes waives and forfeits the right to a refund now or at any future date, as all educational
sales are final following the 72 hours grace period, due to the cost of Conference preparation, delivery and
execution.

3030 Starkey Blvd, Suite 270 Trinity, FL 34655 256.850.4700 ceospaceinternational.com

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ROOM ASSIGNMENTS

Below is the list of events with room location. All rooms are located on the garden level of the Hotel.
Please be aware that rooms are subject to change; please see a staff member for assistance.

EVENT LOCATION
Directory Station Asilah
Sunday Class Ballroom F
Meals - Monday through Friday Ballroom E
General Session Grand Ballroom
EXPO & Implosion Grand Ballroom

WORKSHOP INSTRUCTOR ROOM

MONDAY MARCH 7 - 10:30 AM Ballou & Dr Gruder F
Team Hiring Success Formula Keith Leon G
How to Write a Book That Will Grow Your Business! Jason Webb H
International IP Protection

TUESDAY MARCH 8 - 9:00 AM Marlon Paz F
Raising Capital Overview Tom & Tracy Hazzard G
Tactics for Launching Without a Lot of Runway Richard Weiler H
Guerrilla Marketing Gone Wild

WEDNESDAY MARCH 9 - 9:00 AM Betsy Westhafer F
MAPS: The Path for Achieving Your Next Milestone Marlon Paz G
Advanced Capital Plans Jason Webb H
Advanced IP Proctection

THURSDAY MARCH 10 - 9:00 AM Jill Lublin F
Get Noticed...Get Referrals Chris Collins G
Branding Essentials Justin & Tonya Recla H
Selecting the Right Team

FRIDAY MARCH 11 - 9:00 AM Richard Weiler F
Guerrilla Marketing Gone Wild Cheryl Snapp Conner G
How To Become An Expert Columnist, Blogger and
Author Betsy Westhafer H
MAPS: The Path for Achieving Your Next Milestone

3030 Starkey Blvd, Suite 270 Trinity, FL 34655 256.850.4700 ceospaceinternational.com

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WORKSHOP INSTRUCTOR ROOM

SATURDAY MARCH 12 - 11:00 AM Jill Lublin F
Get Known Everywhere Tom & Tracy Hazzard G
The Marketing Power of Podcasting Chris Collins H
Branding for Profit
F
SUNDAY MARCH 13 - 9:00 AM G
H
How Leaders Capture Visibility, Funders & Customers Ballou & Dr Gruder

How to Use Your Unique Story to Write a Compelling Keith Leon

Book

Transparency Expedites Trust Justin & Tonya Recla

3030 Starkey Blvd, Suite 270 Trinity, FL 34655 256.850.4700 ceospaceinternational.com

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Class Descriptions

Reference this section to help determine which
class is the right fit for your needs.

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Table of Contents

13 DAVE AUSTIN
Winning Habits - Developing Greater Inner Strength & Clarity of Action (Friday 10:30a - 12:15p)

13 HUGH BALLOU & DR DAVID GRUDER
Team Hiring Success Formula (Monday 10:30 - 11:30a)
How Leaders Capture Visibility, Funders, & Customers (Sunday 9:00 - 10:00a)

13 DAN CLARK
The Art of Significance: Achieving The Level Beyond Success (Wednesday 10:30 - 11:45a)

14 CHRIS COLLINS
Branding Essentials (Thursday 9:00 - 10:00a)
Branding for Profit (Saturday 11:00 - 12:00p)

14 KEN COURTRIGHT
10 x Business Growth (Thursday 2:00 - 3:15p)

14 JOHN GRAY
Gender Smart Team Building (Tuesday 1:45 - 3:00p)

15 TOM & TRACY HAZZARD
Tactics for Launching Without a Lot of Runway (Tuesday 9:00 - 10:00a)
The Marketing Power of Podcasting (Saturday 11:00 - 12:00p)

15 HARRY LAY
Taking the Forum Home (Sunday 10:15 - 11:30a)

KEITH LEON
15 How to Write a Book That Will Grow Your Business (Monday 10:30 - 11:30a)
16 How to Use Your Unique Story to Write a Compelling Book (Sunday 9:00 - 10:00a)

16 WENDY LIPTON-DIBNER
Money Magnetism™ (Wednesday 2:30 - 3:45p)

JILL LUBLIN
16 Get Noticed… Get Referrals (Thursday 9:00 - 10:00a)
17 Get Known Everywhere (Saturday 11:00 - 12:00p)

17 JEFF MAGEE
Your Trajectory Code (Monday 12:00 - 1:15p)

17 MARLON PAZ
Raising Capital Overview (Tuesday & Wednesday 9:00 - 10:00a)

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JUSTIN & TONYA RECLA
17 Selecting the Right Team (Thursday 9:00 - 10:00 am)
18 Transparency Expedites Trust (Sunday 9:00 - 10:00 am)
18 KEN ROCHON

Interactive: Social Media Marketing *Bring Your Laptop (Tuesday 10:30 - 12:15 pm)
18 CHERYL SNAPP CONNER

How to Become an Expert Columnist, Blogger, & Author (Friday 9:00 - 10:00 am)
19 LAUREN SOLOMON

You Are Your Business (Thursday 10:30 - 11:45 am)
19 BILL STIERLE

The CEO Mindset Communicates (Monday 3:00 - 4:45 pm)
19 JASON WEBB

International IP Protection (Monday 10:30 - 11:30 am)
Advanced IP Protection (Wednesday 9:00 - 10:00 am)
20 RICHARD WEILER
Guerrilla Marketing Gone Wild (Tuesday & Friday 9:00 - 10:00a)
20 BETSY WESTHAFER
MAPS: The Path for Achieving Your Next Milestone (Wednesday & Friday 9:00 - 10:00a)
20 AARON YOUNG
Secrets of Using an LLC or Corporation (Sunday 6:00 - 7:15p)

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DAVE AUSTIN
Winning Habits - Developing Greater Inner Strength & Clarity of Action (Friday 10:30 - 12:15 pm)
Learn the same mental mindset system that Dave uses in the NFL, MLB, Olympics, Fortune 500
Companies, and US Military. A system will take your company to the next level.

Learning Objectives:
• Developing Winning Habits
• Unleashing your animal instincts for performance driven results
• Shifting road blocks into opportunities

HUGH BALLOU & DR DAVID GRUDER
Team Hiring Success Formula (Monday 10:30 - 11:30 am)
Key operations formulas for defining, finding, onboarding, and empowering your high
performance team, and holding them accountable. You’ll walk away knowing how to do team
capabilities selection, find the best team members to fill those capabilities, and keep them on
track. We’ll illuminate these formulas through real life examples from participants. Put people on a
stool and coach them together.

Learning Objectives:
• To learn ways to attract the best team members
• To learn how to build a collaborative team culture
• To learn how to create accountability mechanisms that empower

How Leaders Capture Visibility, Funders, & Customers (Sunday 9:00 - 10:00 am)
Successful leaders compellingly capture the distinctive benefits of their product/service. You’ll
draft your “1-Sentence Compellingness Statement” that makes what you’re providing the only
choice for your niche when they have the problems you solve.

Learning Objectives:
• Describe why Proof of Compellingness is crucial for strategy development, branding, and
acquiring the right team members, funders, visibility opportunities, sales pipelines, & customers.
• Name 3 key ingredients that establish Proof of Compellingness.
• State your Proof of Compellingness statement in a single sentence.

DAN CLARK
The Art of Significance: Achieving The Level Beyond Success (Wednesday 10:30 -11:45 am)
Learn the Twelve Highest Universal Laws that will teach you exactly why and how to get from
where you are to where you want to be - contrasting the debatable principles that successful
people use to get what they want, by comparing them with the irrefutable laws that allow
significant individuals to want what they get, so they don’t die with their music still in them.

Learning Objectives:
• How to make winning personal by identifying your ‘why’ in your personal and professional lives
• Understand the Law of Attraction through a team building experience
• Dissect the 12 highest universal laws including Obedience, Perseverance, Stretching, Trust,
Seeking Whole Truth, Focus on Winning, Doing Right, Harmony, Acceptance, Being Loved and
Needed, Establishing Covenants, and Forgiveness.

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CHRIS COLLINS
Branding Essentials (Thursday 9:00 - 10:00 am)
Deeply understand why branding failure is the single biggest reason for business failure. Learn
why branding can help sell more by doing the selling for you and pick up some hands-on
branding strategies from the real world.

Learning Objectives:
• Deeply understand brand interfacing
• Master sales processing and visual communication
• Analyze where your brand it is at and how to take it to the next level

Branding for Profit (Saturday 11:00 - 12:00 pm)
Understand the relationship between sales and branding, learn how to upgrade your personal
brand without spending a lot of money, why building a brand is key, regardless if you are raising
money or not.

Learning Objectives:
• Understand the relationship between sales and branding
• Learn how to upgrade your personal brand without spending a lot of money
• Why building a brand is key, regardless if you are raising money or not

KEN COURTRIGHT
10 x Business Growth (Thursday 2:00 - 3:15 pm)
If you are unsure of what business to start, what new product to sell, or how to get your current
business generating more revenue, then you can’t miss Ken’s class. Ken is the founder of Today’s
Growth Consultant and Income Store, an Inc.5000 company helping over 3000 businesses
since 1992. With the company tagline: “We can grow any business, in any industry, at any time”
Ken’s company has recently partnered on over 600 revenue generating websites viewed over
140,000,000 times each year. This class is not to be missed.

Learning Objectives:
• Covering 5 different ways to grow any business in any industry

JOHN GRAY
Gender Smart Team Building (Tuesday 1:45-3:00 pm)
John Gray is the leading relationship expert in the world. His relationship and health books have
sold over 50 million copies in 50 different languages. His groundbreaking book, Men Are from
Mars, Women Are from Venus, is the best-selling non-fiction book of all time. It launched his Mars
Venus book series that forever changed the way men and women view their relationships.

John helps men and women better understand and respect their differences in both personal
and professional relationships. His approach combines specific communication techniques with
healthy, nutritional choices that create the brain and body chemistry for lasting health, happiness
and romance. His many books, videos, workshops and seminars provide practical insights to
effectively manage stress and improve relationships at all stages of life and love.

Learning Objectives:
• Managing stress effectively in the work place
• Supporting work/life balance for men and women in different ways
• Improving communication between the sexes
• Minimizing conflict and resolve differences
• Appreciating inclusiveness through appreciating our differences

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• Understanding brain and hormone differences between men and women
TOM & TRACY HAZZARD
Tactics for Launching Without a Lot of Runway (Tuesday 9:00 - 10:00 am)
Launching a business, product or service is a high-risk game of chance when you have a runway
shortened by time or money, unless you up your odds for success with the right sequence, tactics
and resources to launch on-time, on-budget and on-target.

Learning Objectives:
• Understand the critical runway and sequence review gates for a successful launch
• Uncover ways to identify and sidestep common launch landmines that explode costs and
timelines
• Learn tips to determine the right resources that can increase your success multiplier

The Marketing Power of Podcasting (Saturday 11:00 - 12:00 pm)
Podcasting is a powerful marketing tool to prolifically generate high value content to multi-cast
& is one of the fastest-growing ways to establish expertise and build strong know, like & trust
relationships that convert to business success quickly.

Learning Objectives:
• Understand the marketing potential of podcasting
• Discover how to find the right podcast niche for your business
• Learn the tools, tips and tactics needed to successfully launch a podcast

HARRY LAY
Taking the Forum Home (Sunday 10:15-11:30 am)
This class helps new and returning grads learn how to get the most of their CEO Space
experience. Consistently one of the conferences’ highest rated classes by the students, the
instructor brings over eleven years and almost 60 forums of CEO Space forum experience to
demonstrate how to apply what they have heard during the forum and apply it to accelerate their
business to success.

Learning Objectives:
• Discuss any questions the attendees have after their week in class
• What to do with all the see-me cards and business cards accumulated this week
• How to use multiple business conferences to speed up your success

KEITH LEON
How to Write a Book That Will Grow Your Business (Monday 10:30-11:30 am)
In a world filled with competition consciousness, it’s important to have something that sets you
apart from others. A book about you, your mission and your business brings massive credibility,
answers potential client questions before they even ask, and presents you as “The Expert” in your
field.

Learning Objectives:
• 7 Reasons Why You Need a Book for Your Business
• Creating Your Roadmap to Writing Success
• How to Use Your Book to Get New Clients & Generate New Income

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KEITH LEON
How to Use Your Unique Story to Write a Compelling Book (Sunday 9:00-10:00 am)
Everyone has a unique story. Yes, even you! Sharing your story will create the feeling of
connection, trust, and the motivation to choose you when support is needed in your area of
expertise. This workshop will help uncover the qualities you possess that set you apart from
everyone else and give you a powerful tool to remember them.

Learning Objectives:
• Why Me? (Because You Matter)
• Who Cares? (Your Perfect Match)
• What’s the Big Deal (Finding Your Golden Nugget)

WENDY LIPTON-DIBNER
Money Magnetism™ (Wednesday 2:30-3:45 pm)
Have you got that certain “Je ne sais quoi” that entices investors to fund your business? Do
strangers hand you their credit cards (without knowing anything about your products/services)?
Are banks offering/increasing your credit line? Are consumers clicking the button after your quick
video? Capital and revenue comes to those with Money-Magnetism™ and in this high-energy class
you’ll make it happen in real time. You’ll discover the missing clarity, charisma and command you
need to get people to Fund Your Impact™ and develop your own Money-Magnetism™ in record
time!

It takes more than a good business plan to get people to give you money. In this high-energy,
interactive class you’ll develop your Money-Magnetism™ in real time as you discover the missing
clarity, charisma and command you need to get people to Fund Your Impact™ and support you all
the way!

Learning Objectives:
• Define the measurable impact of your business with crystal clarity so people know precisely
what they’re getting when they buy/invest in your ideas, products and services.
• Distinguish your unique fundability with your natural charisma to bring out the best in you.
• Take command of fund-raising and sales presentations to win the hearts and wallets of
prospective buyers/investors It takes money to make money, and it takes Money-Magnetism™ to
accelerate and amplify your results. It all starts here.

JILL LUBLIN
Get Noticed… Get Referrals (Thursday 9:00-10:00 am)
Outline / Description: Based on her best-selling book Guerrilla Publicity, Jill Lublin will introduce
powerful self-promotion techniques to get noticed by potential new clients. Jill gives you the skills
you need to make a memorable first impression, get more referrals and grow your business.

Learning Objectives:
• Myths & Misconceptions about networking and publicity
• What is Guerrilla Publicity
• How, where and when to use Guerrilla Publicity
• Why building on your passion is important
• Goals, Intentions and Strategies!

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JILL LUBLIN
Get Known Everywhere (Saturday 11:00-12:00 pm)
If you want to be the #1 influencer in your industry, you’ve got to get bigger media visibility.
Based on her international bestseller, Guerrilla Publicity, Jill shares simple strategies to help you
go from unknown to newsworthy. Sharing her proven secrets to understanding what the media
wants, Jill provides you with short-term, doable tactics that boost visibility for you and your
brand. Jill Lublin’s expertise will drive prospects to your door and profits to your pockets

Learning Objectives:
• What is the purpose of publicity? To gain credibility and visibility.
• You are the news. Carefully craft your message and let others know what it is that you do to
serve them.
• Create an Oooooo, Ahhhhhh factor. Define the Wow! factor that sets you apart from the others.
• Tie your message in to something relevant in the news today.
• Who cares? Identify clearly what you’re an expert in, and why we should care.

JEFF MAGEE
Your Trajectory Code (Monday 12:00-1:15 pm)
Entrepreneur, start-up or in revenue businesses will benefit by participating in this high impact,
fact pace program that details the seven proven characteristics (DNA) of super achievers and
super organizations. Based upon 20 years of work at the CEO level of Fortune 50 Firms, top
Organizations, Entrepreneurs, Government Agencies and CEO’s...
Learn and benchmark seven specific ways to stand up your business, accelerate your business,
and build a better Board for accelerated immediate success. Learn how to maximize your CEO
Space experience for real ROI the first day back home!

Learning Objectives:
• Understanding the 7-core differentiators to success
• How to leverage CEO Space for maximum ROI

MARLON PAZ
Raising Capital Overview (Tuesday & Wednesday 9:00-10:00 am)
Need capital to set your business in motion? “Accessing the Capital Markets” is a basic primer for
entrepreneurs interested in accessing capital markets through a securities offering and complying
with applicable laws and ongoing reporting requirements of the U.S. federal securities laws.

Learning Objectives:
• Accessing funding sources and putting your assets to work Creating a legal structure
• Raising capital in a securities offering
• Creating a legal structure

JUSTIN & TONYA RECLA
Selecting the Right Team (Thursday 9:00-10:00 am)
Business owners feel overwhelmed making decisions, particularly when it comes to choosing
service-providers, consultants, mentors, etc. Choosing the right people doesn’t have to be difficult
or mysterious. Learn how to make educated and informed decisions for your business.

Learning Objectives:
• How to decide what your business needs next and who to add to your team.
• How to accurately assess people to insure you choose wisely when selecting team members.
• How to find legitimate and valuable business consultants.

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JUSTIN & TONYA RECLA
Transparency Expedites Trust (Sunday 9:00-10:00 am)
Your customers want to know they can trust you and your business. And you want to know you
can trust the service providers and team members you engage. Learn how to leverage trust in
business so you can mitigate risk and increase your profits.

Learning Objectivews:
• Trust is the most crucial element in business today. Learn how to make it a pillar of your
business culture.
• In a world of almost unlimited business service providers, learn who you can trust before you
hire them.
• Learn the relationship between transparency and trust and how both can impact your
profitability.

KEN ROCHON
Interactive: Social Media Marketing *Bring Your Laptop (Tuesday 10:30-12:15 pm)
If you are a leader offline and it does not translate to your online marketing, then your
inconsistency will cost you customers, fans and opportunities. This class teaches you
‘Amplification’, leveraging offline / online traffic techniques as well as how to work smarter not
harder using social media.

Learning Objectives:
• How to ‘Amplify’ your book, cause, event, & message on Facebook and social media
• How to have your ‘Like’ page seen and supported
• How to create social media campaigns that create awareness, engagement and conversion
• How to use Facebook to create viral campaigns for events you attend including how to get the
world to see what you are doing at CEO Space

CHERYL SNAPP CONNER
How to Become an Expert Columnist, Blogger, & Author (Friday 9:00-10:00 am)
It’s easier than ever for every executive to become your own best publicist through columns,
blogs and even books. Whether you’ve ever thought of yourself as a writer or not, here are the
things you can do and how to use your own best stories to grow your career and your business.
Learning Objectives:
• Learn how to get started as a blogger or columnist – where to find your ideas, where to publish
them, and how to grow an audience
• If you’d like to become an author, what’s next? Do you need a ghostwriter or a coach? Here are
the steps.
• Learn from the case study of Chris Spurvey, KPMG VP who had never written at all a year and a
half ago – now progressed from blogger to podcaster to book author. He self-published his first
book in December, 2015, and has sold 10,000 copies in his first 30 days. We will cover all that he
did.

18

LAUREN SOLOMON
You Are Your Business (Thursday 10:30-11:45 am)
When a stranger spots you from across a crowded room, do they pick you out of the crowd as
“the person to meet right now?” What if they did? Might that increase your network or your net
worth? When you show up, is it clear that you mean business? Spend an hour with Lauren to learn
how to show up, stand out and be noticed - and get your business noticed, too.
Learning Objectives:
• Analyze the impact of powerful leaders and businesses - products and people - who have
modeled success.
• Learn the basics of world-class executive presence: experience, achievement, competence
• Develop your personal checklist for selling you (and your business)

BILL STIERLE
The CEO Mindset Communicates (Monday 3:00-4:45 pm)
Participants of “The CEO Mindset Communicates” will experience business activities that will
expand leadership qualities and create stronger connections to employees and customers.
Leadership guidance and delegations provide clarity, focus to motivate those around us to take
action in support of the company mission.
Learning Objectives:
• Take away practical & effective tools to hone leadership and delegation.
• Experience how to leverage your strengths and reduce frustrations of employees and customers.
• Gain knowledge and business knowledge to lay the foundation for accelerated growth

JASON WEBB
International IP Protection (Monday 10:30-11:30 am)
Any business that can operate internationally needs to make serious decisions about what IP to
protect and how to protect it. Come get the big picture on how to protect yourself outside the
United States, how to save money while doing it, and how to decide what to protect in the first
place.

Learning Objectives:
• Learn how to protect intellectual property outside the United States
• Learn cost-saving techniques for international protection
• Learn about the costs and benefits of international IP protection

Advanced IP Protection (Wednesday 9:00-10:00 am)
As an owner of intellectual property you have access to business options and risks that others
don’t. In this class we will discuss ways to benefit from your IP through licensing, how to avoid
Trolls and avoid being called a Troll, and ways to establish a credible value for your IP.

Learning Objectives:
• Learn about Licensing Techniques
• Learn about IP Trolls
• Valuing IP

19

RICHARD WEILER
Guerrilla Marketing Gone Wild (Tuesday & Friday 9:00-10:00 am)
This interactive workshop will help you understand how to: better differentiate yourself from your
competition, gain new clients with little or no money, and how to use unconventional means to
stand out in a noisy world.
Learning Objectives:
• How to get great growth results on a shoe string budget.
• How to differentiate your self from the competition.
• How to make your marketing fascinating.

BETSY WESTHAFER
MAPS: The Path for Achieving Your Next Milestone (Wednesday & Friday 9:00-10:00 am)
Sequencing is the key to your success. In this session, you will clarify your next milestone, commit
to the actions you need to take, and gain an understanding of the CEO Space MAPS program of
Mentorship, Accountability, Progress Tracking and Support.
Learning Objectives:
• Understanding how to clearly determine and commit to your next milestone
• Understanding the science behind the three keys to success: Small Steps, Consistent Effort,
Group Support
• What is MAPS and why should you utilize it?

AARON YOUNG
Secrets of Using an LLC or Corporation (Sunday 6:00-7:15 pm)
You will learn to choose the best entity for your company, the realities of legal and audit risk,
and how to ensure that your company can protect you from lawsuits, audits, divorce and other
unexpected challenges.
Learning objectives:
• Identify the best entity for your project.
• Understand rules need to be followed to stay compliant.
• Learn the items that need to be tracked and recorded to deflect piercing the corporate veil.

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Lesson Handouts

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Table of Contents

HUGH BALLOU & DR DAVID GRUDER
26 Team Hiring Success Formula (Monday 10:30 - 11:30a)
23 How Leaders Capture Visibility, Funders, & Customers (Sunday 9:00 - 10:00a)

BILL STIERLE
29 The CEO Mindset Communicates (Monday 3:00 - 4:45p)

TOM & TRACY HAZZARD
36 Tactics for Launching Without a Lot of Runway (Tuesday 9:00 - 10:00a)
35 The Marketing Power of Podcasting (Saturday 11:00 - 12:00p)
37 JILL LUBLIN

Get Noticed… Get Referrals (Thursday 9:00 - 10:00a)
Get Known Everywhere (Saturday 11:00 - 12:00p)
KEITH LEON
48 How to Write a Book That Will Grow Your Business (Monday 10:30 - 11:30a)
40 How to Use Your Unique Story to Write a Compelling Book (Sunday 9:00 - 10:00a)
WENDY LIPTON-DIBNER
Money Magnetism™ (Wednesday 2:30 - 3:45p)
JEFF MAGEE
Your Trajectory Code (Monday 12:00 - 1:15p)
MARLON PAZ
Raising Capital Overview (Tuesday & Wednesday 9:00 - 10:00a)

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