Newsletter

OCT

2017

NEWSLETTER

#ADNGroup
#ADNDigital

ADN TELECOM

IPO ROADSHOW GETS
WARM RESPONSES

ADN Telecom Ltd. held a roadshow on
Thursday, October 19, 2017, at Le Me-
ridien Hotel in order to raise capital of
BDT 57 crore through Initial Public
Offering(IPO) under Book-building
method subject to the approval of
Bangladesh Securities and Exchange
Commission for BMRE for infrastruc-
ture development and data center
setup, in different locations of Bangla-
desh as well as for loan repayment.
According to its financial statement
with June 30, 2017, net asset value is
Tk. 16.13 per share and earnings per
share is Tk. 2.52.
The program was inaugurated by Mr
Henry Hilton, Managing Director of
ADN Telecom followed by a presenta-
tion from Mr Abu Saeed Khan, consult-
ant of ADN Telecom. Mr. Asif
Mahmood, Chairman of ADN Tele-
com then delivered his address
followed by Mr Md. Sohel Rahman, the
CEO (additional charge) of ICB Capi-
tal Management Ltd. Mr. Md. Sarwar
Hossain, Managing Director of Roots
Investment Ltd. delivered the final
speech to the investors. Observers
from Dhaka and Chittagong Stock
Exchange were present on the occa-
sion along with esteemed eligible
investors.

Page 04

INGEN

Bangladesh lighting
Expo-2017

Bangladesh Lighting Expo is a 3-day Havell enjoys the enviable position of
event being held from 13th to 15th market dominance across the wide
July 2017 at the International Con- spectrum of products. Internationally
vention City Bashundhara (ICCB) in certified CFL lamps and luminaires for
Dhaka, Bangladesh. the domestic, commercial and industrial
application.
This event show-
cases products Both eco-friendly
like architectural, InGen Technology to and economic,
commercial and showcase Havells lights in the international-

c o n s t r u c t i o n Bangladesh Lighting Expo ly certified
lighting, explo- Havells products
sion protected will further
lights and mine lights, electrodeless extend the INGEN ‘s own range
lamps, Sport arena, garden and eco-friendly and economic solu-
public area lighting etc. Ifor the tions. Ensuring consumers in
Home Furnishings & Home Bangladesh have access to
Textiles, Household Ser- world-class electrical
vices industries. goods at an afforda-
ble price.
Besides foreign prin-
cipal, the fair was The partnership is
attended by the rep- also an evidence of
resentative looking INGEN’s commit-
for industrial and ment to towards
commercial solu- environmental
tions such as Archi- responsibility, pro-
tects, Home Decor moting the ener-
Solution, Engineering gy-conserving prod-
Firms, Garments Inter- ucts and services for
ested Entrepreneurs, a pollution free Bang-
Retailers. and Students ladesh for our next gen-
(EEE) and Walk-In-visitors. eration.

Page 05

ADN TECHNOLOGIES

INGENICO CONVERGENCE
OF SEAMLESS PAYMENT
METHOD

Shah Ahmadul Kabir, Managing Director of ADN Technologies Ltd.
Inauguration of New Technology POS Terminal 4th October, 2017

KEYNOTE Mr. Rohit Mishra
Director, Sales & Operations
SPEAKER
India & Bangladesh
Ingenico Group

Ingenico provides smart, trusted and secure solutions to empower com-
merce across all channels: in-store, online and on mobile to have seam-
less payment experience. The objective is to introduce Ingenicos latest
product and new innocations in payment technology.

Page 06

ADN EDU SERVICES

SOFT LAUNCHING OF ADN
EDU SERVICES

On 21st September 2017 ADN Edu arranged a Soft launching program of ADN
Edu services Ltd in presence of Group Chairman Mr Asif Mahmood. ADN Edu
services Ltd. Is a new wing in education sector of ADN family Our mission is to
constantly add value to the IT industry in Bangladesh by providing high end IT
Education & services through our center of Excellence.

Aiming to enhance skills in
project management, a frame-
work on Agile recently has been
held at the office of ADN Edus-
ervices Limited, organized by
ADN Eduservices in association
with PM Empire. CEO of PM
Empire Mr Abdullah Al Mamun
was present in the program as
the key speaker.

Mr Arfe Elahi Manik, IT Man-
ager, a2i, Prime Minister's
Office of Bangladesh and Prof
Dr. Touhid Bhuiyan, Head of
the Department of Software
Engineering, Daffodil Interna-
tional University along with
CTO Forum President Mr.
Tapan Kanti Sarkar sir recently
visited our ADN Eduservice
office.

Page 07

TVNL
NETWORK ARCHITECTURE
FOR DIGITAL ERA

7P.M00 2050O1C7T AFOTUDR HPOAINKTAS

7.00 Guests’ Arrival

PM

PROGRAM SCHEDULE 7.15 Welcome address by M. R. Shamim, MD, TVNL

PM

7.25 Presentation by Mr Syeed Zahid Hossain,

PM Chief Solutions Architect, Tech Valley Network

8.00 Refreshment Break

PM

8.10 Session and Speech

PM by CISCO Champion

8.50 Q&A Session

PM

9.25 Networking

PM and Dinner

Page 08

CISCO & TVNL Incentive Partner Event Fakruddin Ahmed, Country General Mgr. of CISCO

Sajid Elasker, CISCO Champion, CISCO India Saeed Jahid Hossain, Chief Solution Architech TVN

MOMENTS
FROM THE

EVENT

Page 09

TECH INSIGHTS

DIGITAL TRANSFORMATION
IS THE ONLY HOPE FOR
MODERN BUSINESSES

Ruhullah Raihan Alhusain, the prominent Digi- “Digital transformation is a journey with
tal evangelist, an author, recently talked about multiple connected intermediary goals."
Digital Transformation in a seminar held at At the end, striving towards continuous
Independent University Bangladesh (IUB). optimization across processes, divisions
and the business ecosystem of a
The seminar held on Monday was hyper-connected age where building the
attended by students from different right bridges in function of that journey
departments. are key to success,” quoted Raihan.
The primary objective of the seminar was
Raihan, ADN's chief digital business & to make students and potential entrepre-
marketing officer focused how digital neurs acknowledge that digital transfor-
business transformation can bring a mation is one of the key elements to be
significant amount of return on invest- successful at this time, reads the statement.
ment and result in greater benefit for
companies across the globe, reads the
statement issued on Wednesday.

Digital Page 10

TECH INSIGHTS

UN APIS STEERING COMMIT-
TEE SESSION BEGINS IN
DHAKA FROM NOV 1

Representatives from 35 countries are “Bangladesh has been playing a signifi-
expected to join the steering committee cant role as Chair of the Working
session of UN Asia-Pacific Information Group on the Asia-Pacific Information
Superhighway or APIS to be held in Superhighway or APIS," said the state-
Dhaka next month. ment quoted State Minister for ICT
The two-day session of the UNESCAP Zunaid Ahmed Palak.
initiative starts from Nov 1, says a media He said the working group finalises the
release by the government's ICT Divi- Master Plan to implement APIS for
sion.The session will discuss on connec- ensuring seamless communication net-
tivity, internet traffic management, e-re- work in Asia-Pacific region in coopera-
silience and broadband, according to tion with the ESCAP members and asso-
the statement. ciate members along with the interna-
Bangladesh was elected president of the tional and regional partners.
Working Group of APIS of UN ESCAP at The Meeting will be held in Dhaka,
the second meeting on the Working Bangladesh, 1-2 November 2017 (Infor-
Group of APIS held in China last year. mal Preparatory Meeting on 31 Oct, 17.

Digital Page 11

TECH INSIGHTS

COMPETITION GROWS IN
DHAKA’S DIGITAL MARKETI-
NG SPACE

The digital shift G&R, which serves around a billion ad
monthly, and RITS, take a small share of
Digital marketing in Bangladesh has that market, a significant amount of this
been experiencing a paradigm shift in money goes to giants like Facebook and
the recent time. There is a growing inter- Google.
est among local companies to advertise With over 65 million internet users and
their products on digital and social around 120 million mobile phone sub-
media platforms. Digital is the next big scribers, the market is considerably big
think, says Anwar Ehtesham of Dhaka and growing. Moreover, over 65% of the
Bank, while Aftab Mahmud Khurshid of entire population are millennials and
SSG suggests that digital channels will post-millennials who are largely digital
outrun other channels within a few years. natives and live on digital platforms
According to analysts, the digital adver- which offer an unparalleled opportunity
tising in Bangladesh is more than BDT for digital marketers and platforms in the
1.00 billion market and growing rapidly. coming years.
That said, while local ad network like

Digital Page 12

TECH INSIGHTS

10 LINKEDIN TIPS TO CREATE
AN EXCELLENT NETWORK

By Ruhullah Raihan Alhusain

A dynamic Leader, Author & Pioneer in FinTech & Digital Business

It is also the only social networking site networking in LinkedIn.
Complete your profile:
Pew measured that showed higher Always complete your LinkedIn profile;
usage among 50-64 year old than complete every single area’s listed. Add
among those ages 18-29, which means everything that is relevant to your career.
that those with more professional experi- Add publication, your areas of expertise,
ence (and who are more likely to be in a your favorite subject, any project you
position to hire) are on the site.” (Forbes). have done, your company website etc.
Hence, in my understanding, LinkedIn is This is because of the fact that network-
indeed the Network of Professionals, to ing starts with people seeing all you
share knowledge, gain knowledge, have to offer. Upload a picture, a pro-
increase network reach, to hire or get fessional one, not the kind that you'll
hired etc. post on Facebook as your profile
One of my colleagues asked me today, picture.
how did I manage to get 2,110 plus As per LinkedIn, members with complete
followers and also get my profile in Top profiles are 40 times more likely to
1% ranking here in LinkedIn in just 2 and
a half months? Well here in this post, let
me provide a few tips to excel in

Digital Page 13

receive opportunities Add influencers: is; always share updates
through LinkedIn. Think using SMO that are relevant
broadly about all your Do you know LinkedIn to your network
experience, including offers connection with 500
unpaid internships, volun- plus great influencers; Provide recommendation to
teer work, and student across the globe? These your connection:
organizations and list those people are the “Guru” in Providing Recommendation
in your profile. their respective fields. Be it to your colleagues,
IT, Technical, Financial Insti- co-workers, business part-
Add relevant people to your tution, Telecom etc. You ners is always a great way
network: may be able connect with to connect with them. Briefly
Bill Gates here in LinkedIn. explain why you thought
Now that you are done with The best part is that these they were great in the areas
your profile, it’s time to add influences always post very associated to you. Use
relevant people to your net- interesting post, share catchy sentence to grab the
work. There are few ways to updates related to their attention of the reader
do it. If you are working for area of expertise. By follow- when you start the recom-
a specific industry then start ing them you’ll be able to mendation.
adding people belongs to keep yourself updated with Provide recommendation
your industry. You can the recent development in and request for one too.
search for the relevant the related fields. The study shows that the HR
people by company name, personnel also hires people
industry type etc. If you are Be connected with the Influ- with awesome recommen-
a fresher then add person- encers: dation added in their pro-
nel relevant to the area’s in file.
which you’d like to build LinkedIn is a great social
your career, be it MNO, network to get connected Endorse your connection:
Banks, FMCG, you may with the influencers. Follow We all have listed our area
find anyone and everyone them, read their articles, of expertise. Endorse your
listed in LinkedIn. updates, posts. Share those connections. Endorsement
posts. Post comments to always increases possibili-
However, I really don’t sup- their posts. Make yourself ties to get more connection.
port joining the “Lion’s Net- visible to them and to their Try to endorse your connec-
work” in LinkedIn. Means followers. tion in the areas that you
you add anyone and every- SMO is also a great tactics. think they are good at. Do
one @ LinkedIn. This is not Social Media Optimization not endorse random con-
good because it’ll add (SMO) is the tool through nection that may not add
spams in your mailbox, add which you may share the value at all. Try to endorse
unnecessary topics to your updates/ posts not only at connections who have
newsfeed and won’t add LinkedIn but also across already endorsed you. This
any value. different social media chan- will ensure engagement
nel such as Google Plus, and also create profession-
Hence my suggestion Twitter etc. One very impor- al bonding.
would be to add only the tant point you need to con-
relevant people to your job, sider here
career, industry etc.

Digital Page 14

Ruhullah Raihan Alhusain Update your status more Join Different Groups:
often: This is another way to stay
According to the Pew Update your status at-least connected with the relevant
Research Center, LinkedIn once a day. Post relevant industry personnel. Join the
usage is especially high status update. Share rele- groups; and stay active in
vant post. LinkedIn is not the group. As a group
among the educated Facebook. Always try to member you may easily
(bachelor’s degree holders remember this fact and then post relevant articles, and
and up), and high earners, update your status. Do not share relevant posts with the
mix your professional net- group members. This will
professionals — exactly work with personal net- also increase your chances
the types of people with work. This will make you to stay connected, get
look like amateur and noticed and thereby build
whom you’d want to decrease your chances of your network.
connect professionally. networking. Try to update Add posts:
your profile with new pro- LinkedIn is a great platform
jects, achievements etc. to share information and
Every single professional post on the area of your
update matters. expertise. Write about
topics you know, ask for
Appreciate your network: people’s recommendation,
I bet you do not connect/ comments. The more likes,
write to all your connection comments you’ll get in your
usually. My motto is to stay posts, the more Viral the
connected with my follow- posts will become.
ers/ connections more There are two types of posts
often. I try to read their you may publish. Some
updates, comment on their posts are specific such as
posts, congratulate them in Mobile Financial Service,
their work anniversary, new Digital Marketing and some
job etc. Always appreciate other posts could be like
your network and get this one, not specific to any
appreciation in return. area, just tips to build your
This professional network network here in LinkedIn.
LinkedIn is one and only Finally, the magic word to
place which gives us awe- excel networking here in
some opportunity to stay LinkedIn is, to stay active,
connected with the great and ensure engagement in
professionals across the everything you do in Linke-
globe, without any bounda- dIn.
ries. Hence take this oppor-
tunity and stay connected.

Digital Page 15

TECH INSIGHTS

IOT: THE RISE OF MACHINES

By Raqeeb Khan

Google searches have been filled with questions about the internet of things.
What is it and why does it matter? Is it safe? Is it even real?

What is this Internet of things (IOT)? At the most intimate scale, Internet of
Things is visible in the form of wearable
At the very basic, IOT is about connect- biometric sensors.
ing devices over the internet and letting Wearable Technology- 78.1 million
them talk to us, via applications to each wearables were sold in 2015 and the
other. market is expected to grow to 411 million
The Internet of Things (IOT) makes the by 2020. All wearable technology, which
physical world one enormous informa- includes smart watches, fitness trackers,
tion system now. VR headsets and more, Generating a ton
As I write this, billions of us are logged in of data that businesses are just beginning
to the Internet, Communicating with each to understand the possibilities and poten-
other and sharing information. But, we’re tial applications for.
not alone in cyberspace. Machines are The simplest of these are little more than
also doing the same, Communicating networked digital pedometers. Which
and sharing information with each other count steps, measure the distance a
and with us, Over the same complex and person has traversed, and furnish an esti-
connected global network. mate of the calories burned in the

Digital Page 16

course of this activity. More -ments onthe level of busi- Market
elaborate models measure ness, society and people’s
heart rate, breathing, body lives. Evolution
temperature and even perspi-
ration. Conclusion 1 Consumer
The Internet of Things is the demands
interconnection of endpoints There’s no doubt, Internet of 2Remote
(devices and things) which Things is just getting started. work
can be uniquely addressed Businesses who start now to
and identified with an IP develop or expand IOT tech- 3 Shorter
(Internet Protocol) address. nology in their products, buying cycle
With the Internet of Things, services and operations are
devices can be connected to the ones who will realize a 4Learn
the Internet, sense, gather, competitive advantage.
receive and send data and Whether it reaches the lofty from data
communicate with each other predictions of 50 billion con-
and applications via IP tech- nected devices by 2020
nologies, platforms and con- remains (Gartner Inc) to be
nectivity solutions. seen, but I strongly believe
Internet of Things add an that businesses who learn to
additional layer of informa- harness the data created by
tion, interaction, transaction the Internet of Things are the
and action which is added to ones who will survive and
the Internet thanks to devices, thrive in the future.
equipped with data sensing,
analysis and communication
capabilities, using Internet
technologies. cation capabili-
ties, using Internet technolo-
gies. It further bridges digital
and physical realities and
powers information-driv en
automation and improve

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