INTRODUCTION TO MULTIMEDIA

CHAPTER 1 –
INTRODUCTION TO MULTIMEDIA

By : Hafidah Binti Mahat

Learning Outcome

 Remember history , elements , categories and application of
multimedia.

 Understand elements , categories , applications and stages of
multimedia application.

MULTIMEDIA DEFINITION

 Contemporary multimedia is defined as the development,
integration, and delivery of any combination of text, graphics,
animation, sound, or video through a digital processing device.

 Digital processing device - digital computer and its variant such
as tablets, & smartphones

INTEGRATION ?

The act of combining into an integral whole. When you integrate
things, you bring them together

https://www.vocabulary.com/dictionary/integration

MULTIMEDIA INTERACTIVE

 Digital multimedia is changing the world by making it possible
for users to interact with information in new ways

 Multimedia applications are often differentiated based on the
degree and quality of interaction they support.

Categories of Multimedia

Linear (non interactive) Non Linear (interactive)
The user has no control over the
flow of information The users are able to control the
flow of information
Example: Film - Toy Story, Shrek
Interactive categorised in FOUR
types

Non Linear

◉Multimedia Project is identified as Non-Linear when:
- It is interactive
- Users have control over the content that is being showed to them.
- Users are given navigational control

◉Non-linear multimedia is a non sequential type of multimedia
where the person’s participation is crucial.

Type Of Interactive Multimedia

◉Basic interactivity
◉Hypermedia
◉Adaptive multimedia / Intellimedia
◉Immersive multimedia

Basic Interactivity

Basic interactions include menu selections, buttons to
advance screens, VCR-like controls, clickable objects,
links, and text boxes for questions or responses.

Hypermedia

◉More advanced form of interactive media in which the
developer provides a structure of related information and
the means for a user to access that information.

Example: online anatomy tutorial organizes information
based on physiological relationships

Adaptive Multimedia / Intellimedia

◉Adapt the presentation of information to the needs or
interest of users
◉Embody aspects of intelligence and decision making

Ex: merchandising program that offer suggestions for
purchase based on past interactions

Immersive Multimedia

◉Advanced simulations and games that create their own
virtual reality
◉Draws its users into an alternate world, engaging them
intellectually, emotionally, and even viscerally.

Non Linear

Advantages Disadvantages

The person is in control and may use the Requires a level of computer
multimedia according to his preferences literacy from the user
and needs. May be unorganized if not used
well.

Linear

◉A Multimedia Project is identified as Linear when:
- It is not interactive
- User have no control over the content that is being showed to them.

◉Example:
A movie / film
A non-interactive lecture / demo show

Linear

Advantages Disadvantages

 Audience gets to focus and concentrate  Minimal interactivity, or none at

on a specific topic. all
 There is logical order in the  Audience has no say on the

presentation. Organized topic they want to dwell into.
 Presenter controls the flow of the

presentation
 Effective when we need our audience

to absorb the information well

History Of Multimedia

Multimedia are combination of digitally manipulated text, graphic , audio,
video, animation and interactivity. When you allow and end user also known
as the viewer of a multimedia project to control what and when elements are
delivered . When you provide a stucture of linked element through which the
user can navigate, interactive multimedia become hypermedia.

https://www.thinglink.com/en-us/scene/1123969818261716995

Digital Multimedia Timeline

 1945 - Vannevar Bush proposes a system to
organize information called “Memex”

 1972 - Atari released PONG - the first

commercial video game
 1976 - Steve Jobs launch Apple Computing
 1991 - First web browser distributed
 1995 - Toy Story is released by Disney & Pixar
 2000 - Playstation 2 developed by Sony
 2005 - YouTube
 2007 - iPhone introduced
 2008 - First commercial version Android

Project Changes In The Future of
Multimedia

 Technical revolution in hardware and software - increased computing power +
lowering costs

 Integration of computer in other devices - “smart” products such as wearable
techs

 Development of wireless communications - more powerful and available

Elements of Multimedia

◉Text
◉Graphics
◉Audio
◉Video
◉Animation

Text

 Most efficient mode of communication, text is used because of its
universality

 Text is the first and most effective way to communicate. Text is very
important element to multimedia applications.

 In multimedia, text is used as headlines, subtitles, and slogan

Graphic

 Graphics covers a wide range of pictorial representations from simple
line drawings to blueprints, charts, logos, graphs, paintings, photos

 Graphics are visual images or design on some surface , such as wall,
canvas, screen, paper or stone to inform , illustrate or entertain.

Audio

 Sound comprises the spoken word, voices,
music and even noise. It is a complex
relationship involving a vibrating object
(sound source), a transmission medium
(usually air), a receiver (ear) and a perceptor
(brain).

 Audio is a form of mechanical energy
transmitted as vibrations in a medium
usually air.

Video

 The video transmits a signal to a screen and processes the
order in which the screen captures should be shown.

 Videos usually have audio components
that correspond with the pictures being shown on the

screen.
 Refers to recording, manipulating, and displaying moving

images.
 Film and video are composed of a series of rapidly

displayed still images.

Animation

 Animation is achieved by
adding motion to still
image/

 The technique of rapidly
displaying a series of still
images to produce the
appearance of
motionobject.

Application of Multimedia

The software vehicle, the message and the content
presented on computer, televison screen, mobile
device or smartphone together constitute a
multimedia project.

Online : HTML, XML
Authoring tools sewn together in to a project : Adobe Flash
Browser : Google, Mozilla

Application multimedia in

a) Education
b) Engineering
c) Industry
d) Creative Industry
e) Commercial
f) Entertainment and Fine art
g) Multimedia in Public Places

EDUCATION

Use and application
◉Courseware/ Simulation
◉E-Learning / Distance Learning
◉Information Searching

ENGINEERING

Use and application
◉ visualize the often-difficult three-dimensional

structures of molecules
◉ complex mathematical operations to be performed in
a

single second.

BUSINESS/
INDUSTRY/COMMERCIAL

Use and application

◉ Sales / Marketing Presentation

◉ Trade show product

◉ Staff training application

◉ Company Kiosk

CREATIVE INDUSTRY/ ENTERTAINMENT /
MULTIMEDIA IN PUBLIC PLACES

The End…