5 Common PPC Mistakes To Avoid in 2022

5 Common PPC Mistakes To Avoid in 2022

Google Ads Mistakes That Even PPC Specialists Make

These are not the only common PPC mistakes but are among the most serious ones. If you can avoid these pitfalls,
you are much closer to running successful campaigns.

PPC Mistake 1: Running a Campaign Without Goals

In almost all PPC campaigns, the most common goals are to:
• Increase traffic
• Generate more leads
• Improve conversions
• Generate higher revenue

While those are reasonable goals, they are only a part of a broader, comprehensive marketing plan.

PPC Mistake 2: Poorly Designed Website and Slow Site Speed

Every entry point to a website (homepage, product or service page, landing page, blog content) must give a positive
impression within seconds. It must also have a fast loading time to enhance the user experience.

PPC Mistake 3: Not Using a High-Quality Landing Page

Landing pages are not like blog content. Instead of being informative, they are pages that PPC-generated users see.
So, they must be high-quality and persuasive enough to turn leads into conversions.

PPC Mistake 4: Not Testing and Trackings Metrics or Key Performance
Indicators (KPIs)

It is almost impossible to optimize PPC campaigns without measuring each PPC performance metric, such as:
• Click-through rate
• Conversion rate
• Cost per acquisition (CPA)
• Cost per click (CPC)
• Quality score

PPC Mistake 5: Not Accounting for the Returns

Generally, there are three ways to measure the success of a Google Ads campaign.
• Return on Investment (ROI)
• Return on Ad Spend (ROAS)
• Profit per Click