What Are SERPs and
Why Should We
Care About our
Rankings?
When someone searches on Google, Yahoo!, Bing, or another search engine, a page including
every website link pertinent to the query will be displayed. A search engine results page, or
SERP, is what this page is known as.
Although search engines can generate numerous SERPs each second, only the first page—which
receives 92 percent of all web traffic—receives the majority of it, according to Chitika. In other
words, if your company website appears on the first page, you get more clicks, which translate
into more leads and conversions.
Although SERPs have been discussed extensively on our site, this time we return to the
fundamentals and describe SERPs and their operation. Additionally, we top digital marketing
company in canada offer some practical advice for dominating search results. We focus on the
following subjects in particular:
What Are SERPs And How Do They Operate?
The SERPs moniker stands for "search engine results page," as was previously established. Here, either
advertising (paid results) or pages with an organic ranking are presented (organic results).
Expensed Results
Pay-per-click (PPC) marketing is a technique that places paid results as the top links on the search
engine results page. A company uses PPC to pay a charge to have their page appear at the top, typically
above or to the right of organic links.
PPC is currently one of the most effective methods for digital marketing. Paid search advertising will
overtake organic search engine traffic as the primary revenue-generating channel in digital marketing in
2020, according to a study by Wolfgang Digital.
Organic Search
On search engine results pages, organic search results appear behind advertisements. Based on
its algorithm, Google determines where they will appear on SERPs.
Businesses employ search engine optimization (SEO) as a strategy to rise in the ranks naturally.
It is a cornerstone of digital marketing because it reduces or even eliminates the expense of
increasing your brand's online visibility.
To create the most palatable results from your ads, you need a holistic approach integrating PPC
and SEO if you want to develop a successful marketing plan.
Why Are SERPs Indented?
A function that shows clustered results from the same domain name was recently introduced by Google. The indented SERPs
format was trialled by the top search engine in 2021 before being introduced to the public in October of the same year. Mox
stated that users could already find indented results in about 40% of Google SERPs during the first week of its deployment.
Why should you be concerned with the design of the search
results?
The initial search results page frequently features indented SERPs, which increases the visibility of your brand. If your
website already has a high SEO score, you will gain even more from this because your web pages will likely be indented
along with the main search engine results page, pushing your rivals farther down the page.
For Your Website, Acquire Indented Listings
By securing indented results, your website will appear twice as frequently in search engine
results pages. So increase traffic and use these technological SEO techniques to achieve an
indented placement for your website.
• Begin with websites that are already on the top page of results.
• Produce articles that are relevant to your best-performing web sites.
• Use the same keywords as the old page while optimising the new one.
• Use your keyword phrase in the anchor text to connect them.
A SERP Feature: What Is It?
Results that go above and above the typical organic search results are called SERP features. To improve
the user experience by offering additional information without having to browse through a web page,
Google adds these tables, widgets, and information panels to search results pages.
How to Rank for the Top SERP Features
SEO has become harder due to SERP characteristics. Fewer people click on the links to access the
information they need as a result of the additional information presented on the search engine results
page. According to SparkToro, more than half of Google searches are zero-click queries, which has a
substantial impact on organic click-through rates (CTRs).
However, according to Hubspot, securing a SERP feature can boost the CTR by 114 percent. According
to Ahrefs, features even earn 8% more clicks than the top spot in search results, making them click gold
mines.
The most typical SERP elements and how your
website can perform for each search results
layout are as follows:
Features Snippets
The most frequent SERP component for desktop and Google mobile search results is featured snippets. The
information related to the user's inquiry is displayed in these excerpts at the top of the page.
Make sure you're taking the following steps in order to have your material listed here:
• Find long-tail keywords that are framed as questions, then include them into your content.
Use a SERPs keyword research tool to help with this.
• The questions should be placed on the content headers.
• Answer the question succinctly in your response.
You essentially need to respond to the biggest question relating to your main topic in order to rank in the
Related Questions feature. A reasonable rule of thumb is to keep the answer to roughly 30 words.
Local Packs
Local Packs
When a user enters a location name or when Google detects that the sought item
is nearby, a local pack shows in the SERP. The top three businesses that Google's
algorithm has determined to be the best fit for the query are typically displayed
together with a map, pinned locations, and other information. This feature best
suits you if local SEO is your top priority.
You must rank in the top three results for the targeted term in order to appear in
the Local Pack SERP feature. Make sure you are engaging in the following
behaviours:
• Create a Google My Business or Google Business Profile listing for your
company.
• Add pertinent keywords to your Google Business Profile listing.
• Constantly keep an eye on reviews and react to them.
Take control of the SERPs right now.
Your plan to claim one of its top places will be more effective the more you
understand about search engine results pages. Gaining nothing at all or increasing
conversions depends on where you rank on the SERPs. So, to reap the rewards of
having a high search results page ranking, take the time to conduct keyword
research, fine-tune your link-building strategy, develop captivating copy, and
optimise your content.
Better yet, let competent experts take care of everything. Make a partnership with
the A2 DIGITAL to advance your initiatives. You never have to be concerned about
the acronym for the SERPs when you have a reasonable SEO business on your side.
Let digitally help you master search by getting in touch with us today.
THANK YOU