Pines Party 2018 Sponsorship Deck

PINES PARTY 2018

Partnership Invitation

July 27-29, 2018
Fire Island Pines, New York

OVERVIEW

PINES PARTY 2018

- Our 20th anniversary event will be a three-day

celebration of music, dance and community.

- Over 3000 participants are expected at five sponsored
events, including the only one of its kind “Time Machine”-
themed Pines Party, an all night dance party on the beach.

- As one of the premier LGBTQ events of its kind, Pines Party
represents a unique corporate partnership opportunity;
audience is primarily male, east coast demographic with
high disposable income.

-- Raises critical funds for The Pines Foundation (our sponsor)
and Stonewall Community Foundation; over $1.2 million has
been contributed to Stonewall over the history of the event.

BENEFICIARIES

• The Pines Foundation, a 501(c)(3) affiliate of the Fire Island
Pines Property Owners Association and sponsor of the event,
is dedicated to preserving, protecting and enhancing the
quality of life in the environmentally-sensitive community of
Fire Island Pines. Included in its mission is the support of
cultural activities through the Whyte Hall Community Center,
and the preservation of the community’s fragile seashore.

• Stonewall Community Foundation is one of the leading
public foundations focused on the needs of the LGBTQ
community. Since 1990, the Foundation has invested more
than $18 million in over 600 organizations via donor advised
funds, annual grants, and leadership building programs.
Stonewall’s approach is to inspire meaningful change
through strategic initiatives designed to engage the
community, empower leaders and invest in grassroots LGBTQ
organizations.

MAKING A


DIFFERENCE

Over the 19 year history of Pines Party,

The Pines Foundation has contributed over $1.2 million

to Stonewall to support its grant-making program.

Recent grantees funded by Pines Party include:

• Global Action Project
• NYC Anti-Violence Project
• The Peter Cicchino Youth Project
• Safe Horizon
• Staten Island Legal Services
• The Center for Anti-Violence Education
• Griot Circle
• Tyler Clementi Foundation
• The LGBT Law Project of NYLAG
• New Alternatives for LGBT Homeless Youth
• Global Action Project
• Two-Spirit Health Services
• Dominican Women’s Development Center
• OutCycling

PINES PARTY 2018

Where Fire Island Pines, New York

When July 27-29, 2018
Events
Theme VIP Sunset Cocktail Party, Pool Party,
Themed All Night Beach Party, Morning
Party @ The Pavilion, Bayfront Afternoon
Closing Party

Time Machine

Sponsor The Pines Foundation

Beneficiaries The Pines Foundation and Stonewall
Co-Chairs Community Foundation

Allan Baum, Ed Schulhafer and

Randy Wilson

Producer Guy Smith Productions, LTD

Expected Attendance Ranges from 250+ at VIP event to 3000+
at Beach Party

Fundraising Goal $200,000
Related Activities
Online Auction running through

August 4, 2018; Anniversary Edition of
Pines Party Community Journal with
special 20-year Pines Party retrospective

YOUR AUDIENCE

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2017 HIGHLIGHTS

• Five sold out events, with a near record attendance of 2700 at
Labyrinth-themed beach party (where turnout was impacted by
long duration rain event).

• Raised over $170,000 for our beneficiaries (vs. $190,000 in 2016), with
$50,000 of proceeds donated to Stonewall.

• Expanded corporate sponsorship roster, with national supporters
including ABSOLUT, Atlantis Events, Blue Moon/Coors Light, FIAT
Westbury, Grindr,  Impulse Group NYC, Li-Lac Chocolates, Lqd,
Macy’s, Milagro,  Parke & Ronen, ROAR Organic Infusions, V76 by
Vaughn and WET

• Labyrinth Beach Party incorporated successful new design and
decor for major sponsor cabanas, expanded VIP deck, and
ShareChef sponsored food court.  

• Amazing weekend of progressive dance music, including sets from
Gauthreaux + Grind,  Ralph Rosario, Tom Stephan, Abel and Brian
Norwood, as well as local favorites Jeff Hall and Aaron Aanenson. 

• Introduced ultra deluxe VIP gift bags, including high-end products
from our sponsors and supporters targeted to Pines Party
demographic.

• Continued expansion of our Pines Party Community Journal, with
over 100 sponsor and local/regional business ads. Introduced pull-
out Directory of 2017 Supporters to enhance advertiser reach.

2017 SPONSORS AND SUPPORTERS



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20TH ANNIVERSARY

PARTNERSHIP OPPORTUNITY

Pines Party 2018 offers a unique partnership opportunity

• One of premier LGBTQ fundraising events

• Upscale Fire Island Pines/East Coast demographic with wide
geographic reach; 2017 ticket buyers from 31 states and 11 foreign
countries

• A “must attend” for both LQBTQ partygoers and the local Fire Island
community

Major corporate partners will be prominently featured in all Pines Party 2018
marketing, including:

• “Time Machine” themed print and online advertising campaign. Online
promotion via Pines Party mailing list (4800+) and network of select
promotional partners (40,000+ reach)

• Social media activity, including Pines Party Facebook page (3800 likes,
783,000 impressions and 7% engagement over last 12 months),
Instagram and Twitter

• Newly redesigned Pines Party website (36,700 visits, 50,300 page views
and 26,600 audience over last 12 months)

• Other benefits may include: prominent signage at all events; branded
beach party cabana; opportunity to sponsor individual events and/or
co-brand merchandise; product inclusion in VIP Gift Bags; and full page
ad in Special 20th Anniversary Edition of Pines Party Community Journal.

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PARTNERSHIP LEVELS(1)

Level Donation Beach Party Tickets Category Journal Ad
Amount (2) Cabana (3) Exclusivity
full page/premium pl.
Platinum $25,000 10' x 20' 10 VIP Weekend Passes yes ($1,400 value)
Gold
($10,000 value) full page

Silver ($700 value)
$10,000 10' x 10'
6 VIP Weekend Passes
no
full page
($6,000 value) ($700 value)

$5,000 4 VIP Weekend Passes no half page
($2,400 value) ($425 value)

Bronze $2,500 2 VIP Beach Party no
($600 value)

(1) Values are subject to change based on final pricing
(2) Includes cash, online auction and other product donations
(3) Cabana sizing subject to change based on final overall layout

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OUR COMMUNITY

•Fire Island Pines is one of 17 residential
communities located within the Fire Island
National Seashore. It includes over 600 homes,
100 cooperative apartments, and a central
marina and commercial district, and is reached
via ferry service from Sayville.

•The demographic of Fire Island Pines is decidedly
upscale, with over 60% of respondents on a 2014
survey of property owners reporting an annual
income of $200,000 or more.

•59% of the respondents reported New York City
as their primary residence, while 78% were
married or coupled.

•Pines Party weekend has now surpassed July 4th
as the busiest weekend of the summer, with
home rentals, guest house accommodations and
spare bedrooms at 100%+ of capacity.

2016 Sponsors and Supporters

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LET’S CONNECT

For more information about
Pines Party partnership
opportunities, please contact:
Allan Baum

Co-Chair, Pines Party 2018
[email protected]