The words you are searching are inside this book. To get more targeted content, please make full-text search by clicking here.
Discover the best professional documents and content resources in AnyFlip Document Base.
Search
Published by harieshaazmir, 2021-10-31 12:01:31

FlipBook SYAHMI SYAFIQ_compressed

FlipBook SYAHMI SYAFIQ_compressed

CREATIVE REPORT EST 2019

SANTAN
SEGAR
CIKGU

EXPERIENCE

CREATIVE REPORT 1 PAGE 1 - 4

Problem statement & objectve
Company Background of Santan Segar Cikgu.
Product Study

PAGE 5 - 6 2

Environment Place of Santan Segar Cikgu
2 Link Video

Market Segmentation

3 PAGE 7 - 9

Stranght
Weakness
Oppocunity
Threat

PAGE 10 - 12 4

Current Design Style
Packaging & Advertising
Current Trend Design Style

5 Page 13

Quote from founder
Software or apps that been use
Subscribe my Youtube Channel

Problem Statement of
Santan Segar Cikgu

Santan Segar Cikgu COmpany has all equipment to produce coconut milk different
with Santan A company. Santan A company does not have enough equipment but can
sell 1000kg of coconut milk per month, while Santan Segar CIkgu company only sell
400kg per month. Santan Segar Cikgu company only has a few advertisements, unsafe
packaging and no company identity. The problem statement for SSC is to increase
coconut milk sales using 3 main graphic design discipline categories.

Objective for
This Research

To study the relationship between the improvement of 3 main graphic design discipline
categories with monthly sales revenue

Company Background of
Santan Segar Cikgu

Santan Segar Cikgu company is located in Pulai Chondong, Kelantan, Malaysia. This
company operates in a small stall, which is located in a residential park. This company
which has been operating for over 3 years can be contacted via Whatsapp 019-912
8606 and Facebook Rohani Hassan.

The founder, Puan Rohani Hassan, said she started the business to continue
the management of her late father's coconut plantation covering an area of 5 square
acres.

Company
Background of
Santan Segar Cikgu

Said this government retiree (Mrs. Rohani Hassan) "If
the old coconuts are not processed and made into
coconut milk, then the efforts of my late father will
be in vain and the coconuts will also be wasted."

Achievement

"Unexpectedly, the sales of coconut milk on the side
can reach RM 2000 a month" she said in an inter-
view.

Product Study Manufacturing Process COCONUT MILK
(The Range & All the Details)
Old coconuts are hooked from a tree using a coconut
Basically, Santan Segar Cikgu company focuses on saling fresh sickle.
coconut milk and frozen coconut milk. Apart from that, Mrs.
Rohani’s company also produces Virgin Coconut Oil. At the same The first step, the coconuts are peeled using
time, she sells “Matag” coconut seeds packed in polybags at a price a coconut peeler and poked using coconut flesh
of RM15 each. remover. The coconut fleshes should be washed and
evaporated for 15 to 30 minutes to maintain the
authenticity and freshness of the coconut milk.

Next, the coconut fleshes needs to be ground
using a coconut grinder. Then, the grind coconuts
should be squeezed using a coconut milking machine
to get fresh coconut milk.

Price RM / kg Fresh C.Milk Frozen C.Milk
Plastic 1/4 kg RM 2.50 RM 2.40
RM 9 RM 8
Plastic 1 kg

Virgin Coconut Oil Coconut Seed Best Before Santan Segar Santan Beku
50 ml Rm 10 RM 15 / polybag Storage Temp. Room Temp. Freezing Point

Expiry date 1 Day 1 Month

Environment Video of Santan Segar Cikgu production
Place of steps recorded by Syahmi.
Santan Segar
Cikgu https://youtu.be/9jjqh5N1dOM

Video about the condition and processing
space of Santan Segar Cikgu that has been
recorded on October 19, 2021.
https://www.youtube.com/watch?v=FtH_zrqhZcU

Market Segmentation
Santan Segar Cikgu

DEMOGRAPHIC

Age - From 13 years old
Gender - Female
Education - Any Level of Education
Social Status - Houswife
Occupation - Food Business

PSYCHOGRAPHIC

Lifestyle - Simple living
Interest - Cooking
Personality - Average
Activitiy - Citizen
Concerns - Food-related Risks

Competitor

( S.W.O.T )

STRENGHT

• Cheaper prices than competitors.
• Has its own coconut orchard.
• Have adequate equipment such as coconut peeler,

coconut flesh remover, grater and coconut milking
machine.

WEAKNESS

• Limited work space.
• Lack of skills in marketing.
• Non - strategic business locations.

Competitor

( S.W.O.T )

OPPORTUNITIES

• Collect large bookings on:
. Preparation Day for Hari Raya Aidulfitri / AidulAdha
. Ashura Celebration Season
. Wedding Ceremony
. PIBG program

• Make a deal with a catering service that wants to get fresh
coconut milk.

Competitor

( S.W.O.T )

THREATS

• Lot of competitors
• Competitor locations are more strategic such as:

. roadsides
. in the wet markets
. concentration areas
• The dry season and major floods that affect coconut
plantations.
• Damage to coconut grater or coconut milking machine.

Current Design Style PACKAGING 1

At the time this slide was published, Santan Segar Cikgu Santan Segar Cikgu does not have any design
on fresh coconut milk packages, as well as
still has no logo. frozen coconut milk. Coconut milk is just filled
into plastic and fastened with rubber band.

PACKAGING 2

Mrs. Rohani also put some coconut milk that
has been packed into a plastic singlet bag to
make it easier to carry.

BOTTLE OF V.C.O

Virgin Coconut Oil is filled into 50 ml plastic
bottle without any sticker or label showing the
product from Santan Segar Cikgu.

Current ADVERTISING 1
Design
This is one of the offline ads from Santan Segar
Style Cikgu company. It uses sky blue color as the
background and a yellow san serif typeface as
At the time this slide was published, the headline.
Santan Segar Cikgu
still has no logo. ADVERTISNG 2

I got this type of tactical ad from Rohani
Hassan's facebook page. She uses these ad to
remind customers to get ready to celebrate the
seasonal festivities.

NO ADVERTISNG FOR
VIRGIN COCONUT OIL

CURRENT TREND DESIGN STYLE

E.g PACKAGING E.g ADVERTISING E.g ADVERTISNG
COCONUT MILK COCONUT MILK & MARKET PRICE

Gerai Santan Segar Kedai Santan Segar Kedai Santan
Kok Lanas Cabang Tiga Alor Melaka

The outlet is behind the Econjaya Padang Lembik The shop is on a small village street.
Kok Lanas Supermarket building. The price of coconut milk
Coconut milk price RM 10 PER kG Coconut milk signboards and banners RM 12 per kg. Ads are only
are displayed in front of the shop.
Competitor 1 it is a strategic Location. written on 1 piece of A4 paper.

Competitor 2 Competitor 3

CREATIVE REPORT Quote by Founder Syahmi Syafiq
EXPERIENCE
407 subscribers

“Stay positive and happy. Work hard
and don't give up hope. Be open to

criticism and keep learning.

Mrs. Rohani Hassan

Adobe Adobe
Illustrator Photoshop

This company hires part -time graphic designers to create the design. So Mrs. Rohani
Hassan does not know what software or apps are used to createthe design.

CREATIVE REPORT

THANK YOU

EXPERIENCE EST 2019


Click to View FlipBook Version