PRESENTATION (BATIK)

DTM 6024 TOURISM PROJECT

PROPOSAL
CRAFT ANIMATION VIDEO IN MALAYSIA (BATIK)

PREPARED BY: 17DUP18F2032
MAZNADIRA BINTI MUSTAPA KAMAL 17DUP18F2014
‘AINNUL BALQIS BINTI PONNIRAN

PROJECT ADVISOR DECEMBER 2020
NURUL ASYIKIN BINTI AZEMEY

INTRODUCTION C
H
01 02 03 A
P
As mentioned by Hasliza Hassan Can increase the country's tourism by Can highlight high quality products in T
(2020), the digitalization of our posting various beautiful videos to Malaysia and value for money as well E
lifestyle has made technology help promote its beauty, culture and as services to showcase many holiday R
activities and reach the general
one of the basic necessities. public, but also help travel agencies ideas and activities in Malaysia. 1
and professionals(ASEAN UP 2018).

04 05 06

Expanding the reach of tourism . Promoting use of social
services, advanced tourist To nurture a positive interest of young media can be linked to the
generation in the traditional cultural
destinations provide different projects we implement.
animation programs. heritage by digitalizing the need to
purchase and consume the traditional

Malaysian handicraft.

RESEARCH BACKGROUND

Promoting tourism activities through animated video is an easily
accessible marketing tactic that is open to marketers of all budget types.

Video production is an accessible marketing tactic for companies of all sizes.
For example, a one -minute video has the same value and impact as 1.8
million words.

Videos and movies in general are for growing marketing.

The batik industry in Malaysia was started with small -scale operations
which later expanded into a profitable craft industry as well as a national
enterprise.

Batik patterns have high potential to be applied on other platforms not
limited to clothing.

The promotion of batik patterns not only with the conventional approach
of exhibiting and selling products but also through the vision of exclusive
batik interior design.

PROBLEM STATEMENT

This project is intended to propose the way to protect
and promote handicraft in the digital age through video
animation. Thus it will be spreading the Malaysia
handicraft to the public and promoting the inheritance and
sustainable development of handicraft in the younger
generation in order to inculcate Malaysian's interest in
recognizing, loving and appreciating Malaysia's handicrafts.
An animated video can be a medium to gain interest
especially for the younger generation to recognize and
appreciate craft products (Kraftangan Malaysia, 2021).

OBJECTIVE OF THE STUDY

To produce craft To create awareness of

01animation video about 02people to recognize and
batik in Malaysia appreciate craft
products especially
batik

PROJECT IDENTIFICATION

01 The proposed project of craft animation video is aims to create awareness of younger generation to appreciate
. the craft products.

02 Animated video is an engaging instrument that can help to tell the story more comprehensively. 65% of people are

visual learners, and 90% of the information transmitted to the brain is visual.

03 Animation evokes emotions that resonate with the viewers

Make animated To promote to the The duration of the His project is themed
videos on Malaysian community video is within 1 to 2 "Love Malaysian
especially the
Craft products minutes Crafts", focused on
younger generation. batik craft products.

The content in this animation The song we used for the
video is the introduction of animated video was the
batik, batik making process, song "Cintai Kraf Malaysia-
types of batik and batik - instrumental" by Dato 'Siti

based products. Nurhaliza.

SIGNIFICATION OF THE STUDY

STUDENTS INSTITUTION KRAFTANGAN
MALAYYSIA
To gain knowledge about Able to increase the good
Malaysian handicrafts, especially name and reputation of Sultan The craft animation video
Idris Shah Polytechnic because project can help Kraftangan
Batik. This is because craft it has involved students in Malaysia in promoting batik
products are increasingly competitions organized and in
forgotten and not used by the collaboration with Kraftangan handicrafts to the public,
public, especially the young Malaysia. In addition, Able to especially the younger
generation. Furthermore, create a creative and innovative generation. Therefore,
students can learn to make thinking society in the future.
animated videos and appreciate Malaysian craft products such
the results of Malaysian as batik are increasingly
handicrafts. The production of known by foreign and
these animated videos can
attract attention and encourage domestic tourists, especially
curiosity in students. Finally, to the younger generation. Craft
gain experience in the process of products such as batik can also
making animated videos. produce other items such as
bags, shoes and face masks.

INTRODUCTION C
H
The purpose of a literature review is to gain an A
understanding of the existing research and P
T
debates relevant to a particular topic or area of E
study, and to present that knowledge in the form R
of a written report. Conducting a literature review
2
helps to build knowledge in relevant field. A
review of literature presents much more than a
summary of relevant sources (Western Sydney,

2017).

MALAYSIAN HANDICRAFT

According to Kraftangan Malaysia(2021),the Malaysian Handicraft is an agency under the Ministry of Tourism
and Culture Malaysia. It was established under the Act 222, the Malaysian Handicraft Development Corporation

Act 1979 and Act 562 Malaysian Handicraft Development Corporation Act (Amendment) 1983.

VISION MISSION

The vision of the The mission is to
Malaysian commercialize
handicraft products
Handicraft is being a through market,
leader in the products and
entrepreneur’s
development of the development.
national craft

industry to be stable
and competitive.

Among the activities and programs The Role of the Malaysian Handicraft
carried out by Malaysian handicrafts Development Corporation as according to Act
222, Malaysian Handicraft Development 1979
are:
To develop, encourage and preserve the crafts
2020 Hari Kraf Kebangsaan 2020 heritage.

2019 Projek Semarak Kraf Orang Asli Pos Kuala Mu To develop, encourage progress and uphold
standards of the handicraft industry.
2019 Kraf Komunitiku Putrajaya
To provide consultation on handicraft production,
2019 Hari Kraf Kebangsaan management and marketing.

2019 Festival Kraf Tekstil Pantai Timur To control, increase, improve qualities and
maintenance standard.
2019 Festival Kraf Tekstil Borneo Sabah
To develop marketing and
2019 Festival Kraf Melaka
exportation of handicraft products.
2019 Festival Kraf Komuniti Ku Peringkat Negeri
2019 Terengganu
Festival Kraf Borneo Sarawak

HANDICRAFT

Every handicraft
here has a tale to
tell and a reason
behind why it is the

way it is.

Batik is one of the oldest forms of The multi-cultural essence of this
craft in the world. Batik is a form country is reflected in the
of art that transforms a simple handicrafts made by local
craftsmen
white cloth into vibrant colors
using wax-resist dyeing
techniques.

Malay batik does not depict Yashi Shah (2018)
humans and animals since it is

against the beliefs of Islam,
although, butterflies are a

common exception.

The Malays used a The first The history of
wooden block which technique of batik begun in
was stamped with batik production the Javanese
was used in islands in the
colours to print Malaysia, and it 12th century
designs on white was known as
cotton fabric. A fine Batik Kedah. The batik began
brush was then used and developed
to fine-tune the BATIK their production
especially in the
printed edges. states of Kelantan
and Terengganu in
In the 1960s, the early 20th
batik canting
or batik tulis century.
started to be
In the 1930s, batik caps (or
produced batik blocks) were
commercially
in Malaysia. prepared from wax and
metal. In the 1950s, batik
Batik is an art which has been entrepreneurs started to
produced from various produce batik tin, which is
also known as batik blok,
technique and design from wax. batik terap, and batik cop.
The term “Batik” was derived
from the Javanese word “tik”, Mohd Azhar Samin (2018)
meaning to drip or write points
whereas “Ambatik” means to
draw, write, paint or drip.

T BATIK SCREEN
YB
POA BATIK BLOK
EFT
SI Hani Kamarudin (2015)

K BATIK CANTING MyBaju (2017)

Muslimah Clothing(2013)

YOUNGER GENERATION

Referring to As mentioned According to
Youth Wikipedia by Dato’ Sri Dr. Digital Native
(2021), The Mohd Uzir Wikipedia (2021),
young Mahidin (2019), This generation is
generation is Young age group generally marked
described as a (0–14 years) and by elevated usage
group, class and working age of and familiarity
young people. (15–64 years). In with the internet,
While youth also contrast, the mobile devices,
means people older age group and social media,
who are still (65 years and which is why they
young or older). are sometimes
teenagers. termed digital
natives.

ANIMATION VIDEO MOTION VIDEO

According to Matt Ellis (2019), in the (that is, animating
digital era, animation can do more than just elements like typography,
entertain children with a boat-driving mouse. icons, on-site images, etc.)
aim to explain concepts
It’s an effective tool for visual using movement, such as
communication animated objects in web
design.
Animation is the capturing of sequential,
static images—drawings or photos of
inanimate objects—and playing them in rapid
succession to mimic real world motion.

CONCLUSION

The conclusion of this chapter 2, in the digital
age of animation can do more than just
entertainment, it is an effective tool for visual
communication that is very beneficial and
useful for all communities inside or outside
Malaysia to access these animated videos.
Effective, simple and creative details in
handicraft animation videos in Malaysia can
help everyone to know more knowledge and
learn to appreciate Malaysian Handicrafts.

PROJECT METHODOLOGY C
H
INTRODUCTION A
P
01 Referring to Alexandra Cote (2019), a methodology is “a body of T
methods, rules, and postulates employed by a discipline; a E
particular procedure or set of procedures”. R

02 A methodology is a collection of methods, practices, processes, 3
techniques, procedures, and rules

In project management, methodologies are specific, strict, and

03 usually contain a series of steps and activities for each phase of
the project’s life cycle.

PROJECT FRAMEWORK

PRODUCT PROBLEM PROJECT PRODUCT
SUGGESTION: STATEMENT IDENTIFICATION DESIGN
CRAFT ANIMATION

VIDEO

DATA COLLECTION CRAFT ANIMATION PRODUCT
ON PRODUCT VIDEO PROTOTYPE DEVELOPMENT
PROTOTYPE

DATA ANALYSIS

DATA COLLECTION METHOD

Primary data is a type of data that is collected by Secondary data is the data that has already been
researchers directly from main sources through collected through primary sources and made readily
interviews, surveys, experiments, etc. Primary data
are usually collected from the source where the available for researchers to use for their own
data originally originates from and are regarded as research. It is a type of data that has already been

the best kind of data in research. collected in the past.

WEBSITE

PRIMARY QUESTIONNAIRE
DATA

SECONDARY ARTICLE
DATA

JOURNAL

DATA ANALYSIS METHOD

The process of The methods used in
cleaning, this project is through
articles on batik that
transforming, and
modeling data to have been studied
determine useful and observed. Using
decision making. This websites and journals
project uses methods related to this project
in collecting primary that is craft animation
and secondary data to
meet the purpose of video (batik).

research.

PRODUCT DESIGN

STORYBOARD BATIK

SCENE PICTURE/VIDEO/SLIDE WORD NARRATION/VOICE BACKGROUND MUSIC
SCENE 1 (OPENING) POWERPOINT/EFFECT= APPEAR/ANIMATE OVER Cintai kraf Malaysia -
ANIMATE instrumental
SCENE 2 (HISTORY AND
INTRODUCTION OF 1) Malaysian handicraft None Cintai kraf Malaysia –
BATIK) logo instrumental

2) Present (Malay batik:
The Best Cultural
Heritage)

3) Do you know?
Malaysian batik is used
as one of the famous
traditional handicrafts in
Malaysia. It is a printing
technique used as batik
‘mencanting’.

1) The origin of batik None
(Egypt)

-The first time the wax
technique was used on a
cloth to wrap a mummy

2) The history of batik None Cintai Kraf Malaysia-
instrumental
-The word batik comes
from 2 Javanese words, Cintai Kraf Malaysia-
namely amba and nitik. instrumental
‘Amba’ refers to writing,
while ‘nitik’ means to
make a point.

-Malaysian batik uses
floral motifs and rarely
uses motifs of living
creatures such as
humans and animals in
line with the prohibition
in Islam to use images of
animals as decoration.

-However, the butterfly
theme is still widely used

in Malaysian Batik.

SCENE 3 (PROCESS OF How is the process of None
BATIK) making batik?

1) Stretch the fabric on
the viewfinder.

How is the process of None Cintai kraf Malaysia-
making batik? instrumental

1) Stretch the fabric on
the viewfinder.

2) Heat the wax until
melted.

3) Sketch the pattern on
the fabric using canting.

4) Color the pattern
using a brush.

5) Soak the fabric in a
color extinguisher
(sodium silicate).

6) Boil the cloth with a
mixture of water and
‘soda ash’.

7) Washing, rinsing and
drying.

SCENE 4 (TYPES OF Malaysian batik is None Cintai Kraf Malaysia-
BATIK) divided into three types: instrumental

SCENE 5 (CLOSING) 1) Batik screen

2) Batik canting
3) Batik block

1) Items made based on None Cintai Kraf Malaysia-
batik: instrumental
1) Face mask
2) Handbags
3) Baju kurung / blouse
4) Cloth gloves
5) Apron
6) Shirt

2) Batik is a handicraft None Cintai Kraf Malaysia-
art that is pictured on instrumental
the fabric with a very
beautiful and interesting
motif that is even more
beautiful if you wear it.

3) Come on, we use and
preserve Malaysian
batik!

Pictures shown are for illustration purpose only

PRODUCT DEVELOPMENT

ESTIMATION COST TOTAL
RM5.00
NO ITEM RM8.00
1 Printing (proposal) RM15.00
2 Printing (report) RM7.00
3 Premium images RM28.00
4 Premium songs
5 Video editing software

(Kinemaster Premium)

CONCLUSION

The conclusion in chapter 3, in realizing Lastly, this project is to make video craft
this effort, collaboration, support and animation to the community out there
participation by many parties are especially the younger generation. In
considered important. The main focus of addition, the production of this video can
this promotional strategy is for young increase the tourism sector and further raise
people to get to know and appreciate more the name of Malaysian handicrafts. With
by exposing batik design to be more visible this, as a researcher who promotes this
anytime and anywhere. Furthermore, the Malaysian craft product, we sincerely hope
idea has the potential to contribute to new that tourists in and outside the country can
opportunities for Malaysian batik appreciate and get to know the Malaysian
manufacturers in developing their designs handicrafts that are becoming less and less
not only on the fabric of clothing but also known. With the result of this creative video
towards the interior automotive fabric can make the community preserve
design. This will turn into additional profits Malaysian handicrafts.
and increased economic growth as well as
developing the Malaysian Batik industry.

THANK YOU