Corporate Identity Manual
It is an emotional connection that binds all stakeholders, creates an expectation of consistency and quality, and ultimately adds value beyond our products and services. Bank of Baroda is unique, powerful, and consistent image in the minds of all of our stakeholers is strengthened by the Corporate Identity Manual (CIM). The CIM will provide you the guidance of how to incorporate the corporate identity into all of your communication activities Copyright/Disclaimer Copyright 2022. All rights reserved. All materials, contents, designs, and illustration contained on this book are the intellectual property of Bank of Baroda and may not be copied, reproduced, distributed or displayed without Bank of Baroda express written permission. C
CONTENT COMPANY BACKGROUND Introduction Vision, Mission, Value SWOT Analysis Market Segmentation Moodboard LOGOTYPE Rebrand Rationale Scale Colour Variation Misuse Logo Colour Scheme TYPEFACE STATIONERY Letterhead Invoice DL Envelope C4 Envelope Business Card ID Card Uniform Bank Debit Card ATM Online Banking App Vehicle SIGNAGE Building Facade 01 02 03 05 04
COMPANY BACKGROUND INTRODUCTION Founded on 20th July 1908 by Sayajirao Gaekwad III, The Maharaja of Baroda. It is an Indian public sector bank headquartered in Vadodara, Gujarat. This bank is second largest bank in India after State Bank of India. Bank of Baroda owns nearly 132 million customers and a global presence of 100 overseas offices. Bank of Baroda was nationalised by the Government of India along with 13 other major commercial banks of India. More than just a new look, our new corporate brand identity is much more than that. It shows that we are aware of and prepared for brand-new business models in a globalized world. In the meantime, we will never lose touch with our bank's long-standing relationshipsand heritage. We hope to communicate both by adopting the Baroda Sun, a symbol that is both simple and powerful. Bank of Baroda (BOB or BoB). Corporate Identity Manual 10 02 2022 3
PASSIONATE INNOVATION EXCELLENCE OWNERSHIP We display energy, enthusiasm and commitment while working together for our Bank. COURAGE Our customers' interests lie at the core of all our action. CUSTOMER CENTRICITY INTEGRITY To our customers, we seek to be a non-stop, reliable partner who will help them address different financial needs. To our employees, we offer rewarding careers and to our investors and business partners, maximum return on their investment. To be a top ranking National Bank of International Standards committed to augmenting stake holders’ value through concern, care and competence We are ethical and transparent in our words and conduct with all our stakeholders. We are resilient in the face of adversity, drawing strength from our Bank's values. We create value through new ideas. We strive for continuous improvement in our policies, systems and processes. VISION, MISSION, VALUES Corporate Identity Manual 10 02 2022 4
T O W S Increasing Technological Adoption: Online currency transaction are becoming more common, especially since demonetization and the creation of platforms like the BHIM app. BOB can increase the return on IT incestment by boosting the adopting of E-transaction. Favourable Interest Rate Policies: As India’s business confidence has improved, the RBI had transitioned from an expansionary (lowinterest) to a more calibrated monetary policy (high-interest rate). This will help Indian banks increase their net interest margins. SWOT ANALYSIS Complete Banking Products Porfolio: Bank of Baroda has a wide range of banking services and financial instruments available for its customers. Large Customer Base: Bank of Baroda has a customer base of 131 million. Bank of Baroda is the third largst lender in the country. Less Presence in International Markets: Bank of Baroda has business in 27 countries but the bank is primarily focused on its Indian market. Less Brand Value: Less advertisement and has very poor brand value relative to private banks. High Competiton among Private Banks: Due to intense competition business of Bank of Baroda is affected and this can be a major threat to the bank. Private banks are a big rival to government banks because of the facilities offered and because of the strong functionally of private banks over government banks. Corporate Identity Manual 10 02 2022 5
PSYCHOGRAPHIC DEMOGRAPHIC India - rural and urban 0 age - 18 years old for minor age account. 18 years old and above for certain account Employment status: goverment or corporate employee, self-employment Investors, both public and private sector, Young entrepreneurs looking for loan for their business Account packages for lower class group. TARGET AUDIENCE Corporate Identity Manual 10 02 2022 6
MOODBOARD Corporate Identity Manual 10 02 2022 7
BEFORE AFTER LOGOTYPE REBRAND Corporate Identity Manual 10 02 2022 8
Rays of rising sun. This ray is called Baroda Sun. The sun is an excellent representation of what our bank stands for. It is the single most powerful source of light and energy. Dual ‘B’ symbolises the BoB/BOB. The sun ray in the previous has been modernised into the sunlight colour gradient. Typography forming the name style with Bio Sans italic with #FF6B11. RATIONALE Corporate Identity Manual 10 02 2022 9
120 px 24 mm 60 px 20 px 12 mm 7 mm The following are specific guidelines related to the sizing of the Bank of Baroda logotype. SIZE REQUIREMENTS DIGITAL PRINT Corporate Identity Manual 10 02 2022 10
A A A A A A A A The minimum space for both Bank of Baroda logo and pictogram is the equal height and width of letter A. SPACE REQUIREMENTS Corporate Identity Manual 10 02 2022 11
The following colours are the only ones which may be used for the Bank of Baroda logotype. No other colours may be used or substituted for the Bank of Baroda logo. Every application of Bank of Baroda brand identity should strengthen and reinforce the bank’s positive image. COLOUR VARIATION White background Corporate Identity Manual 10 02 2022 12
Orange background Black background Corporate Identity Manual 10 02 2022 13
The single-colour, compelling orange and yellow palette has been carefully chosen, for its distinctiveness as it stands for hope and energy. COLOUR SCHEME CYMK 0, 72, 100, 0 RGB 255, 107, 17 Hex #FF6B11 CYMK 0, 0, 0, 100 RGB 0, 0, 0 Hex #000000 CYMK 3, 2, 98, 0 RGB 255, 233, 0 Hex #FFE900 CYMK 0, 0, 0, 0 RGB 255, 255, 255 Hex #FFFFFF Primary Colour Secondary Colour Corporate Identity Manual 10 02 2022 14
Consistent, disciplined, and precise use of our logo is necessary for its consistent recognition. Misuse of a logo can easily weaken its power. We can avoid these issues by correcting the poor usage of the logo. Logo are not be re-drawn or re-created its elements, colours and design. The artwork origin should be remained always. Incorrect usage of logo MISUSE LOGO Do not change the colour Space around the logo is not followed. in any part of the logo. Logo is incorrectly scaled. Corporate Identity Manual 10 02 2022 15
Do not rotate the logo Do not warp the logo Do not alter the logo typeface Placing logo on the same colour palette background is less recommended Do not use drop shadow Do not reflect the logo Corporate Identity Manual 10 02 2022 16
The following fonts are acceptable for BoB’s brand imaging. Guidelines are provided for the use of each version. TYPEFACES ABCDEFGHIJKLMNOPQRTUVWXYÅÄÖ abcdefghijklmnopqrstuvwxyzåäö 123456789.,;:”()!? ABCDEFGHIJKLMNOPQRTUVWXYÅÄÖ abcdefghijklmnopqrstuvwxyzåäö 123456789.,;:”()!? ABCDEFGHIJKLMNOPQRTUVWXYÅÄÖ abcdefghijklmnopqrstuvwxyzåäö 123456789.,;:”()!? ABCDEFGHIJKLMNOPQRTUVWXYÅÄÖ abcdefghijklmnopqrstuvwxyzåäö 123456789.,;:”()!? BIO SANS ABCDEFGHIJKLMNOPQRTUVWXYÅÄÖ abcdefghijklmnopqrstuvwxyzåäö 123456789.,;:”()!? ABCDEFGHIJKLMNOPQRTUVWXYÅÄÖ abcdefghijklmnopqrstuvwxyzåäö 123456789.,;:”()!? Bold Bold Italic Extra Bold Light Regular Italic Corporate Identity Manual 10 02 2022 17
STATIONERY The BoB letterhead is printed on A4 paper (210 mm x 297 mm). Bodytext: Montserrat 10 pt and 12 pt leading LETTERHEAD 297 mm 210 mm Corporate Identity Manual 10 02 2022 18
The approved layout with the primary element of BoB stationery system for the invoice. Bodytext: Montserrat 10 pt and 12 pt leading INVOICE 297 mm 210 mm Corporate Identity Manual 10 02 2022 19
The BoB business envelope is (220 mm x 114 mm). DL ENVELOPE DL Window Envelope DL Envelope Corporate Identity Manual 10 02 2022 20
The BoB business envelope is (324mm x 229mm). C4 ENVELOPE Corporate Identity Manual 10 02 2022 21
The Aludium business card is (85 mm x 55 mm). The typeface used on the business card is “Montserrat”: Name: Bold, 8 pt and 12 pt leading Phone: Regular, 7 pt and 12 pt leading E-mail: Regular, 7 pt and 12 pt leading Address: Regular, 8 pt and 12 pt leading BUSINESS CARD Corporate Identity Manual 10 02 2022 22
MOCK UP Corporate Identity Manual 10 02 2022 23
ID CARD The typeface used on the id card is “Montserrat”: Name: Bold, 8 pt and 12 pt leading Job Position: Regular, 7 pt and 12 pt leading Id Number: Regular, 7 pt and 12 pt leading Phone: Regular, 7 pt and 12 pt leading Site: Regular, 7 pt and 12 pt leading E-mail: Regular, 7 pt and 12 pt leading Address: Regular, 8 pt and 12 pt leading Corporate Identity Manual 10 02 2022 24
UNIFORM This is BoB’s working male staff’s uniform. Front Back Corporate Identity Manual 10 02 2022 25
This is BoB’s working female staff’s uniform. Front Back Corporate Identity Manual 10 02 2022 26
BANK DEBIT CARD Corporate Identity Manual 10 02 2022 27
AUTOMATED TELLER MACHINE Corporate Identity Manual 10 02 2022 28
ONLINE BANKING APP Office BoB online banking layout. The used typeface family is “Montserrat” Corporate Identity Manual 10 02 2022 29
VEHICLE BoB’s van to deliver company’s asse safely. Corporate Identity Manual 10 02 2022 30
BUILDING FACADE SIGNAGE Corporate Identity Manual 10 02 2022 31
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