Rebranding Mcdonalds

Rebranding

Rebranding

1966 2016

Mayo Clinic found that Americans
are 4 times more likely to have
Celiac disease today than 50
years ago.

Recent consumer
data reveals that

22%

of U.S. adults are
avoiding gluten.

2012 2014

The gluten free market is
an estimated $8.8 billion

industry that grew 63
perent between
2012 and 2014.

Large food chains such as Chipolte,
Culvers, Wendys offer many gluten
free options. McDonalds offers few
gluten free options and, in order to
stay compettivie in the marketplace,
McDonalds need to embrace this

change in the demographic.