6 of Our Most Dependable
and Consistent, Low-Tech,
By Heather C Stephens
Congratulations on making the smart decision to download this free
cheat sheet &training video! You clearly want to make the most of your
time marketing your business online, and I want to help you do that.
Consider this a “tough love” letter to help you reach your goals.
I meet with a lot of entrepreneurs and have looked at too may websites
to count. I see so many mistakes biz owners are making that would be
simple to fix and give them much better results. This cheat sheet will
show you what goes into a site that converts!
I challenge you to take action and
implement the suggestions I have
given you! For most people, these
changes should take you about an
hour of work on your site and give
you double or more the leads you
get from the same amount of
Let’s whip your website into shape
so you can make more money, help
more people, and spend more time
doing what you love. Are you ready
to uncover and highlight your
website’s hidden potential?
Let's get started!
Heather C Stephens
Website Designer and Marketing Strategist
© 2019 WISE OWL MARKETING PAGE 2
Does your website answer
AM I IN THE RIGHT PLACE?
IS THIS WHAT I'M LOOKING FOR?
Take a look at your website through fresh eyes. Imagine that you are
seeing it for the very first time, as someone who either clicked through a
post on Facebook or Instagram, or someone who is searching through
Does your website answer the two questions that your visitor has in
their mind? "Am I in the right place?" And, "Is this what I'm looking for?"
It doesn't matter what type of website you're looking up, when you're
searching for something, those are the two questions that you have in
Place that information right above the fold. You don't want your visitor
to have to scroll down to get the information they need or click around
to any other pages. You want this really clear on your homepage.
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Is your marketing message
WHO DO YOU HELP?
WHAT DO YOU HELP THEM WITH?
Your marketing message needs to be identified at first glance so that
they know within the first five seconds after landing on your site.
Create your USP (Unique Selling Proposition) and place it on your
website so they can see it without scrolling. Tell your visitors exactly who
you help and what you help them achieve. Show concrete, measurable
"I help committed health coaches
attract high-paying clients and fill their
practice in 90 days or less."
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Is your website set up for
CALL TO ACTION IRRESISITABLE
ABOVE THE FOLD LEAD MAGNET
Above the fold, is referring to Create something to give away
the area on your website people free to a website visitor in
can see without having to scroll exchange for their email. Make
or click around. A thin bar at the sure it is results-focused and
top of the site, above the menu, solves a problem for your ideal
is a great spot for a call to clients. Make sure the copy
action, since it will be visible to inviting them to get it tells
everyone, regardless of the type them exactly who it's for, why
of device they're using. they need it, and what they're
going to get.
Ask questions in your copy that
make your visitor feel like you're The fortune is in the follow-up!
reading their mind. Talk about Once you have a lead, create an
their pain and struggles, goals automated follow-up email
and desires, and the frustrations series to nurture your leads
that holding them back. until they're ready to book an
appointment or buy from you.
© 2019 WISE OWL MARKETING
Is your website optimized
TO REACH PEOPLE
who need you most?
Are people who are looking for you, able to find you? If they're not, then
we need to add some keywords to your page to help increase your search
traffic. It's free traffic, you might as well take advantage of it. It is not hard
to do. Just use a plugin like the Yoast SEO plugin, in order to make sure
that you're getting the keywords in the right places on your pages, and
your different blog posts.
SEO KEYWORDS IN MOBILE
THE RIGHT PLACES RESPONSIVE
Add your keyword phrase to About half or more of your
every piece of content in your visitors will visit your website
title, meta description, alt tags and content on mobile, so make
on your images, and body copy. sure it's fully responsive!
SHAREABLE CONTACT INFO ON
CONTENT EVERY PAGE
Frequently create value-adding Keep your contact information
content people will want to easy to find and visible on every
share. Include titles, images and page: link to contact form, social
descriptions so they are media follow buttons, book a
effective when shared on social. session link, etc.
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Does Your Website
Website visitors are skeptical, so we THINGS THAT BUILD TRUST:
need to earn their trust. We do that PROFESSIONALLY
by showing you're an authority on DESIGNED WEBSITE
their topic, with proven results.
BEAUTIFUL ON ALL
Include testimonials from past DEVICES
clients that you've helped to reach
great goals. If those testimonials ATTRACTIVE PHOTO
can also help overcome objections OF YOU / TEAM
that your visitors might have, that's
a huge bonus. EFFECTIVE
If you have logos from places you've
been published or credentials COMPELLING CASE
you've earned, make sure they're STUDIES
CREDENTIALS & AS
It's psychology. Visitors aren't really SEEN ON ICONS
going to consciously see them and
think, "Oh, I trust her more because LARGE SOCIAL
of these icons," but yet they kind of FOLLOWING
do. It sort of proves that you are a
thought leader, you are an © 2019 WISE OWL MARKETING
authority in your niche, and it kind
of helps build that credibility.
Is Your Website
DO YOU HAVE PRIVACY & TERMS?
DO YOU HAVE AN AFFILIATE DISCLAIMER?
DO YOU HAVE A CONTACT FORM?
Finally, are you putting your professional face forward on your website as
far as your legal terms and conditions, your privacy, your affiliate
disclaimer? Getterms.io is a good option for this.
The FTC has a lot of rules around using testimonials. If they share a health
benefit or an income statistic, the FTC does have some regulations around
that. Check into those.
If you are selling affiliate products, whether it's an affiliate from another
coach, or a recommendation through an Amazon link, you need an affiliate
And have a contact page and contact form so that people can get in touch
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WEBSITE CHEAT SHEET
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Next Step ...
LET'S GET YOU MORE LEADS!
Congratulations. You’ve now 6 of our most dependable and consistent low-
tech / high-results website conversion tips!
These are the same strategies we use to optimize our own websites, and the
hundreds of websites, we’ve built for our clients ... the same strategies that
have helped us to achieve incredible conversion rates that crush industry
But, your website content is only a small part of your overall online marketing
system. You must have a website & funnel that converts, and you need a way
to steadily drive traffic to your funnel, if you want to succeed online.
We'd love to help you create an automated system that generates a steady
stream of leads and revenue for your business. Schedule a Free Website
Strategy Session where we will create a tailored plan to help you reach your
I’ll also give you my Automated Client
Attraction Funnel Blueprint as a bonus
gift on your strategy call! This is the
exact blueprint I follow when building
custom funnels for my clients! →→→→→
Wise Owl Marketing
WISE OWL MARKETING PAGE 10
Get Our Client Attraction
Appointment Funnel Blueprint!
FREE 30-MINUTE PERSONALIZED
WEBSITE & MARKETING SESSION
LET'S GET YOU MORE LEADS!
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Let's build the website of
By Heather C Stephens