Ania_Volovique_Photography

VOLOVIQUE
Branding Photography

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Branding

Guide

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strategy Create

your ‘branding
blueprint’

VOLOVIQUE.com

03 / WELCOME

This guide was developed specifically for you to create clarity +
cohesive brand, so you attract your soul-mate clients
and enjoy a thriving business.

04 / WHAT / WHY / FOR WHOM

In getting clear on your mission and what makes you unique, you
foster a deeper connection with your soul-mate clients and clarity in
communicating with them.

05 / GET INSPIRED

This starts with creating an inspiration board. Your inspiration
board should be made up of a variety of content that can be used as a
visual reference.

06 / HOW

Create a branding statement based on these keywords that clearly
states your values, purpose and how you want your soul-mate
clients to feel.

07 / ABOUT THE AUTHOR

My name is Ania Volovique, I’m an intuitive business strategist
and branding photographer for entrepreneurs living out their
higher purpose.

2 | Ania Volovique Photography 347-988-4749 [email protected]

WELCOME

This guide was developed specifically for
you to create clarity + cohesive brand,
so you attract your soul-mate clients and
enjoy a thriving business.

Are you ready to get started on your
branding journey?
With the help of this guide, you will:

Build + elevate your brand,
Enhance your online + offline presence,

Create your ‘branding blueprint’ +
Develop a visual brand strategy

What is a brand? Think of your brand as someone looking to show their
Branding is defining your business, sharing your values authentic self and fall in love. If you don’t know who
and purpose. It is your business’ identity and introduc- you truly are, it will be difficult for anyone to fall in
tion to who you are. love with you.  
Your branding blueprint is the process of taking your Let’s get started!
business voice, vision, and visuals, and putting together a Make sure you are in a quiet space with enough time
compelling brand. available to really think about the questions that fol-
Colors, graphics, images, style and personality are all low and connect deeply to your purpose.
important elements of your brand.
A brand is a client’s experience, and your visuals
should communicate that and showcase your brand’s
unique style. When you focus on the emotions you
want to evoke, you will connect deeper with your soul-
mate clients (your ideal customers).

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WHAT / WHY / FOR WHOM

1 YOU 2 YOUR CLIENTS

In getting clear on your mission and what The goal is to work only with soul-
makes you unique, you foster a deeper mate clients that highly value your
connection with your soul-mate clients and product/service.
clarity in communicating with them.

1. WHY are you in business? WHY do you want to do 1. Who is your soul-mate client? (Think of
what you do? your past or current favorite clients) Use
descriptive words and details about their
2. What sets you apart from others? List all the unique personalities and values.
qualities about your personality, gifts, talents and
relevant experience. Who are you? 2. How does your product or service make their
a. (remember - you can’t build an authentic and lives easier or better?
successful brand without first doing the inner work)
3. How would you like them to FEEL when
3. What in your own life inspired you to guide clients they visit your website and interact with
through this change or process? (connect and share you and your business?
your story in an empowering way – you’ve gone
through it for a reason) 3 BUSINESS

4. What are your top 3-5 personal values? Business Be clear on what you do, for whom
values? and where you are going.

5. What does success mean to you? What do you want
to be your legacy?

1. Describe your business in 1 sentence. This
can be used as your mission statement.
I offer my clients __________ to
solve ___________ and get them
__________ results, which helps
them _____________________.

2. Who else is doing what you’re doing? What
do you admire about them?

3. How do you see your business to grow?
What’s your big vision and the impact you
want to make in the world?

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4 GET INSPIRED

This starts with creating an inspiration board. Your inspiration board should be made up of
a variety of content that can be used as a visual reference as to what you’re trying to achieve
with your brand photo shoot and to define the creative direction of your brand.

1. Use descriptive words to express the style/look/feel of your brand. What are the top 3 words?
2. What does ______ look like? (go through keywords above)
3. What are your favorite brands? What exactly do you like about them?
4. What’s your favorite social media platform for business? How would you use these

images on that platform?

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HOW aka YOUR HOMEWORK

1. Write down all the keywords outlined and start A brand is your promise to your customer. (You can
crossing off until the 3 most powerful/resonant utilize this as a tagline or use the mission statement
words are left. from the question above)

Create a branding statement based on these 2. Write down your branding statement and place in
keywords that clearly states your values, purpose an easily visible location. Better yet, create a vision
and how you want your soul-mate clients to feel. board for your brand and start collecting images
Connect to this statement every time you post a that represent you and your vision. This can be
video or post on social media, as well as when you a physical board or you can create a digital one
create content for communications and marketing. through Pinterest. Look at your answers from the
‘Get Inspired’ section to support putting it together.

3. Go through your home and office and declutter,
letting go of things that don’t represent you or
your brand. Details matter, and our environment
tremendously affects our energy and the way we
see ourselves.

4. Go through your social media and website, and
analyze whether your online presence is sending
the right message.

5. The next step is to create a strategy. Your brand
strategy is how, what, where, when and to whom you
plan on communicating and delivering your brand
messages. Start by creating an editorial calendar
outlining your topics and discussions you plan to
deliver over the course of the next 2 weeks.  Create
a Google Doc  or Evernote where you can keep
collecting all the ideas and resources pertaining to
your planned topics. Planning ahead and knowing
where you are heading will substantially support
the growth of your business, not to mention your
clarity and peace of mind.

6 | Ania Volovique Photography 347-988-4749 [email protected]

ABOUT THE
AUTHOR

It’s a pleasure
to ‘virtually’ meet you!

Hope you enjoyed this guide and started to put
all of the tips into practice.

My name is Ania Volovique, I’m an intuitive business strategist and branding
photographer for entrepreneurs living out their higher purpose.
Over the last decade, I have worked with hundreds of entrepreneurs in US and
Europe, defining their unique voices and bringing their visions to reality. I help
clients fast track their business growth by blending together clarity, strategy and
soul and create alignment between their “why” and “how” for ultimate business
success!
Book a complimentary consultation to discuss how I can help further with your
visual brand.

347-988-4749
[email protected]
AniaVoloviquePhotography
@ania_volovique
Happy Branding!

7 | Ania Volovique Photography 347-988-4749 [email protected]