Conference Brouchure-NCRIMS:2021

Faculty of Commerce
&

Business Studies

Organizes

National e-Conference

Research & Innovation in Commerce, Management
&

Social Sciences for Sustainable National Development

On

August 14, 2021

Campus: Roorkee-Dehradun Road, Village-Karoundi, Post-Bhagwanpur,
Tehsil-Roorkee, Distt. Haridwar, Uttrakhand-247661

Research & Innovation in Commerce, Management & Social Sciences for Sustainable National Development 14-Aug-2021 About Motherhood University, Roorkee

Motherhood University, Roorkee has been established under Uttarakhand Govt. Act 5, 2015 in
the district of Haridwar. The University is promoted by “Motherhood Institute of Management
& Technology Society”. The Society was established on December 23, 2004 with the objective
to provide education, research and training to aspiring youth of Uttarakhand and the country in
order to increase their employability.

The Vision of the University is “To be a global University with state-of-the-art facilities and the
best of education resources to impart unmatched knowledge and learning, to be a recognised
centre of academic excellence imparting quality education, producing research of high
standard and developing talents with balance of personal and professional excellence”.

The Mission of the University is “To create a world class academic system for global level
achievement so that the University may facilitate integration and tuning of personal excellence
among the pupils through their balanced personality. The University takes a mission for
development of high standard professionalism among its products with global vision and
managerial leadership, to expand the frontiers of knowledge through provision of excellent
conditions for learning and research and creating a stimulating and flexible learning
environment for its students and faculty members.”

About National e-Conference

Research as provision for the future must generate new knowledge. This knowledge, however,
must be relevant for practice. This National conference is an annual meeting for Researchers,
academic staff and professionals in the field to discuss the latest innovation, discoveries,
applications and realization in the emerging areas related to the different sub topics of the
conference. It is the right time for the academia and professionals to think about the future and
to prepare for the upcoming challenges, which will be a game changer for the sustainable
National Development in general and business community in particular.

The prime objective of the conference is to understand the new business opportunities and
gain insights of its impact on businesses and society. Specifically, the conference focuses on
work contribution into Finance, Industry, Human Resource Management, Entrepreneurship,
Corporate Social Responsibility, Finance, Economics, Marketing, Organisational behaviour,
Retail, Service sector fields etc. We are encouraging researchers to submit work that fits within
the specific remit of any of the conference themes/sub themes.

Call For Papers

Faculty of Commerce & Business Studies, Motherhood University, Roorkee invites
submissions from Academicians, Research scholars, and Practitioners to submit and present
their latest research at the conference. Academicians, Practitioners, and Research scholars are
encouraged to send their original, unpublished work in the form of Extended Abstract/ Full
paper (1000 words/ 4000 words) to the conference. Up to three authors are allowed to be
included for each submission (abstract/paper).

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Theme of the Conference

Research & Innovation in Commerce, Management &
Social Sciences for Sustainable National Development

Sub Themes

General / Economic Trends Operations & Logistics

* Business Transformation through Innovation and * Sustainable Operations Management
sustainable Innovation * Supply Chain Management
* Logistics Management
* Innovative Business Practice for competitive advantage * Quality Management
* Macro-Economic environment & Policy * Project Management
* Economic development: Issues & Challenges * Advances in Inventory Management
* Behavioural Operations Management
Marketing Management
Organisation And Human Resource Management

* Digital Marketing Strategies * HR Analytics
* Marketing Innovation * Building Agile organizations Sustainable HR
* E-Commerce: Planning & Execution
* Ethical Issues in Marketing practices
* Retailing * Strategic Recruitment
* Branding & Product Strategies * People, Process and Performance
* Marketing strategy for Business * Organizational Learning
* Destination Marketing and customer Engagement * Spirituality in Organizations
* Entertainment Marketing * Talent & Career Management
* Branding of Professional Services * Empowerment and Engagement
* Rural Marketing * Stress management & Psychological Aspects of
* Buzz Marketing
* International Marketing Workforce
* Green / Eco-Centric Marketing * Employee Happiness
* Marketing Analytics * Managing Diversity at Workplace
* Changing Context of Consumer Behaviour * Work life balance
* Knowledge Management

Interdisciplinary and Cross Disciplinary Financial And Accounting

* Corporate Social Responsibility & * Innovation in Financial Markets/Services
Social Business * Goods & Service Tax – Opportunities and Challenges
* Digital Economy: Financial Implications
* Entrepreneurship for Innovation & * Financial competitiveness
sustainability and business Reengineering * Demonetization and its Impact on Indian Economy
* Sustainable investment to earning Management
* Block chain Technology * Business Process Optimization
* Artificial intelligence in Marketing * Financial Informatics
* Education Policy and Leadership * Managing Business Risk and Performances
* Entrepreneurship * Green Accounting
* Learner Engagement & social media * Internal Control and Auditing
* Effective Online Business Education

Note: Novel researches that can also be part of the main theme (but not specified in the
sub themes of the conference) will also be considered.

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Research & Innovation in Commerce, Management & Social Sciences for Sustainable National Development 14-Aug-2021 Who can Attend ?

– Graduate students, Post Graduates and Scholars carrying out research in the field of Commerce,
Management and Social Sciences.

– Academicians from B-Schools, Technical Institutes and Arts & Science Colleges.
– Any other person whose interest matches with the theme of the conference.

Submission Guidelines

The text of the Abstract/ Paper to be in Times News Roman (TNR), font 12 pt., 1.5 spaced. That
abstract should include the objective and scope of research, a brief literature review, methodology,
findings, and implications and should be followed by four to eight keywords. The title of the paper
should be precise, concise and in bold. References should be given in APA format at the end of the
paper.

The paper submitted to this conference must contain original work, should be plagiarism free and
must not be published anywhere before. The soft copy of the extended abstract/ full paper in
Microsoft Word should reach the conference conveners on the email
[email protected] before the due date. The author of the selected
abstracts/ Paper shall be intimated in due course by e-mail only. At least one author for each
submission must register for the conference and make a presentation of his/her work.

Certificate will be issued to only that author who is registered. In absentia, the participants shall not
be given participation certificate.

Certificate Issuance

- E-certificates will be issued to all registered participants who attend all the conference
or present paper in the conference.

- Hard Copy certificate will issue on demand only with postage charges paid in advance.

Registration

- Fees for attending the conference is `50/- only.
- Fees per participant who present the paper in the conference is `200/-
- Last date for registration is 10th-August 2021
- Participants have to register themselves by clicking link https://forms.gle/wDWqaxi1oiQcTi5y8
- After filling Google form you are advised to join the WhatsApp group of the conference by clicking

the link https://chat.whatsapp.com/I38aWPgUROt7c7llCLnUk7

Payment Mode

Participants can deposit their registration fees by online mode; either UPI (like BHIM, Google Pay,
PAYTM, etc.) or by NEFT via or Online Banking to the University Account.

University Bank Account details are as follows:
NAME of Account Holder: MOTHERHOOD UNIVERSITY
A/C No.: 4882002100002603
IFSC CODE: PUNB0488200
BANK: Punjab National Bank
BRANCH: Bhagwanpur
City : Roorkee

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Organizing Committee

Organising Committe
Chief Patron Patron

Research & Innovation in Commerce, Management & Social Sciences for Sustainable National Development 14-Aug-2021 Prof. (Dr.) Narendra Sharma Prof. (Dr.) Rakesh K. Yadav

Vice - Chancellor Registrar

Motherhood University, Roorkee Motherhood University, Roorkee

Advisory Committee

1. Dr. Amit Mittal, Professor / Dean , Chitkara Business School, Chitkara University, Punjab
2. Dr. Y. P Singh, Professor, Tecnia Institue of Advance Studies, Rohini Delhi
3. Dr. Arun Kant Painoli, Dean, School of management Studies Baddi University of Emerging Sci. & Tech., Solan H.P.
4. Dr. Rajeev Kumar “Ranjan”, Associate Professor, IMS, Ghaziabad, Uttar Pradesh
5. Dr. Hardik Shah, Associate Professor, Institute of Management Nirma University, Ahmedabad, Gujrat
6. Dr. P. C. Bahuguna, Sr. Associate Prof.- HR, School of Business, University of Petroleum & Energy Studies, D.Dun

Convener Co-Convener Organising Secretary

Prof. (Dr.) P.K. Agarwal Prof. (Dr.) Anil Kapil Mr. Sourabh Poswal
Dean, FOCBS Dean, FOM & CS Asstt. Professor, FOCBS
Motherhood University Motherhood University
Motherhood University

Members

1. Dr. Rahul Sharma – Head, Review committee 5. Mr. Hemant Kapoor - (PR & Technical Support)

2. Ms. Gargi Sharma – Member – (Managing Support) 6. Ms Himani Choudhary – Member (Reporting Support)

3. Mr. Amit Pawar – Member – (Certificate support) 7. Ms. Madhu Rani – Member (Reporting Support)

4. Mr. Sachin Kumar – Member (Technical support) 8. Ms. Karuna Dhiman – Member (Registration Support)

Student Co-Ordinators

- Ms. Najmus Sehar, Research Scholar, FOCBS, Motherhood University
- Mr. Vikanshu , Student MBA 1st Year, FOCBS, Motherhood University

Important Dates

- Last date for abstract submission: 30th July, 2021
- Notification of acceptance of Abstract: 02nd August, 2021
- Last date of Full Paper Submission: 10th August, 2021
- Last date for submission of registration fee: 10th August, 2021
- Conference Date: 14th August, 2021

Contact Persons

Mr. Sourabh Poswal Mr. Sachin Kumar

Asstt. Professor Asstt. Professor

Organizing Secretary Technical Co-ordinator

8954298383 9536587033

You can also e-mail us at- [email protected]

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