Portfolio : Jordan Syer / Graphic Designer in Norwich, Norfolk

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Graphic Design
Portfolio

Recent Projects

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JORDAN SYER

Graphic Designer

I’m an innovative and My passion for brand design and
passionate Graphic Designer typography has led me to focus
based near Norwich in on developing clear & simple
Norfolk. I graduated in 2015 designs. I have strong experience
with a BA(Hons) in Graphic in creating designs for marketing
Communication at the Norwich and social media campaigns,
University of the Arts. brand identities, corporate
presentations and brochures.
Since graduating, I’ve spent the
last 3 years further developing I’m always looking for new
my skills as a Graphic Designer opportunities to improve my
specialising in brand design skills and take on new projects,
and corporate promotion. so if you like what I do, why not
I’m constantly learning and get in contact.
gaining more experience, with
opportunities to work in multiple
disciplines, for several large
organisations.

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Contents

02. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Introduction
04. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Food Heroes Visual Identity
06. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . RDH Construction
08. . . . . . . . . . . . . . . . . . . . . Norfolk & Suffolk Tourism Awards 2020
12. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Mobile App Branding
14. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Magazines & Promotions
16. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Social Media ′How To′ Guides
18. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Norwich Ice Rink 2018 Campaign
20. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Barista Academy
22. . . . . . . . . . . . . . . . . . . . . Christmas Subscription Campaign 2018
24. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wedding Brochure
26. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Corporate Brochure

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SOOD HEROE

CRAFT DEVELOP TR
F

AIN

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01_
Food Heroes
Visual Identity

The desire behind this project was
re-invention with the influence coming from
my love of typography and the layout and
styling of the design promoting a traditional
and wholesome feel.

Project Type:
Branding / Visual Identity

Project Brief:
Refresh the identity of the ‘Servest Food Heroes’
programme. Creating an identity that can be
applied across various platforms such as staff
uniforms and printed collateral.

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»»02_

RDH
Construction

Project Type:
Branding / Visual Identity

Project Brief:
Refresh the RDH Construction brand,
ensuring the identity has a simple and
modern feel and capable of being used
across a wide range of items.

The design concept around this identity was to focus on the idea of negative space.
Aiming to show aspects of building and construction within the logo and placing
these subtly into the identity, giving the logo a relevant meaning of the services
provided. This design direction proved really popular with the client in capturing
the essence of the company and presenting it in a consistent way.

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03_

Norfolk & Suffolk
Tourism Awards 2020

Project Type:
Branding / Event Promotion

Project Brief:
Update the identity of the Norfolk and Suffolk
Tourism awards for 2020. The logo and
branding should work across all promotional
and event materials including adverts,
certificates and brochures.

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04_

Mobile App
Branding

The requirement behind this project
was to create a user interface which
was clean, easy to use and with fast
load times. The UX design was an
important feature to minimise training
requirements. Although not developed,
the visuals were used to demonstrate
the concept to clients.

Project Type:
UI / App Branding

Project Brief:
Create visual concepts for a
new mobile app to be used by
employees throughout the business,
in order to help them with their day-
to-day work schedules.

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05_ Magazines my work has featured within:
Airgun World, Berkshire Life,
Magazines & Canal Boat, Cheshire Life, Cotswold Life,
Promotions Derbyshire Life, Devon Life, Dorset Magazine,
EADT Suffolk Magazine, EDP Norfolk
Here are a few examples of the many Magazine, Essex Life, French Property News,
magazines and product features I Hertfordshire Life, Kent Life, Lancashire Life,
have worked on. Each designed to Let’s Talk, Living France Magazine, Pilot,
encourage customers to subscribe to Rifle Shooter, Somerset Life, Sporting Shooter
the magazine or product on offer. Work
varied across full page and double page As well as many more...
spread adverts.

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06_

Social Media
′How To′ Guides

Project Type:
Internal Promotional Campaign
and Training Aid

Project Brief:
Create a series of informative and visual
‘How To’ guides designed to show how to
create the perfect social media profile and
explain the do’s and don’ts of social media.

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An infographic inspired campaign, designed to promote the use of social
media in a fun, quirky way to break down adoption barriers.

A range of posters were designed and used across the Servest UK
group. This illustrative design style proved very popular, inspiring similar
promotional campaigns for recruitment and people management.

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07_

Norwich Ice Rink
2018 Campaign

The Norwich Ice Rink 2018 promotional
campaign is an example of a recent
branding project. The campaign branding
needed to be similar to previous years but
with a much cleaner and fresher style, as
well as incorporating the new sponsor,
Bakers & Larners of Holt.

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08_ Project Type:
Branding / Visual Identity
Barista Academy
Project Brief:
Within this project, I wanted to focus Create an original logo and
on using colours associated with warm supporting collateral to drive
coffee tones. Using browns and creams, recruitment for a new barista
I was able to create an effective colour development programme. The
palette to form the foundation of the design style should reflect the overall
new brand and the associated experience and atmosphere of a
promotional campaign that was used modern coffee shop.
across the UK business.

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09_

Christmas Subscription Campaign 2018

Project Type:
Subscription Campaign

Project Brief:
Refresh the look and feel of the regional
christmas subscription campaign for
2018. The design should showcase
multiple magazines, have a christmas
theme yet be able to be tailored direct to
each regional magazine i.e. Cheshire Life,
Somerset Life etc.

An illustrative approach was taken to this design in order to make it more
engaging as a multi-platform campaign. Placing the magazines as if they
were hanging like Christmas baubles helped them to fit within the style and
reflect the feel of the overall design. This style of illustration has a timeless
appeal and could easily be tailored to different magazine portfolios.

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10_ Project Type:
Print Design / Brochure
Wedding
Brochure Project Brief:
Create an elegant media pack/brochure
In this project I wanted to make the to promote a new bridal magazine,
design both mature and elegant by using titled ‘A Kentish Ceremony’. The design
white space along with bridal bunting should reflect our other media
to help outline the main content. This packs and be simple and attractive,
stripped back style was needed to ensure providing a lightweight download from
the media pack was effective as a digital the website.
download, conveying content cleanly
across multiple devices formats.

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11_

Corporate
Brochure

A corporate brochure designed to meet brand
guidelines, using a simple, clear style making it
meaningful to the target audience. A consistent
professional tone was required to emphasise the new
look of the business with relevant copy and imagery.

Project Type:
Print Design / Brochure

Project Brief:
Create an A4 portrait printed brochure designed to
promote the rebrand and restructure of the Servest
Security division. The outcome should have a
people focus and highlight the key themes and
principles of the business.

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Contact

Jordan Syer

Graphic Designer
1 Batchelors Loke
Stalham, Norfolk
NR12 9FR

07767 394 204
[email protected]
www.jordansyer.co.uk