Survey & Research Advertising Task 2.

DVG30133 ADVERTISING DESIGN
TASK 2 : SURVEY AND RESEARCH

SURVEY AND RESEARCH
ADVERTISING DESIGN

FLIPBOOK

NAME: SITI NURFARISHA NAZIHA BINTI MOHD NOOR
NO.MATRIX: 09DRG20F1018
CLASS: DRG3A
LECTURER: PUAN ROHAIDA BINTI RAZI

JALEN SOY SAUCE

COMPANY BACKGROUND

Company Name: Jalen Sdn.Bhd.
Company Adress: No. Ptd 64406, Jalan Kempas
Lama, Kampung Sinaran Baru, 81300 Johor
Bahru, Johor
Jalen Sdn. Bhd. is a HALAL food manufacturing
company based in Malaysia. We produce Soy
Sauce, Chilli Sauce, Tomato Ketchup, Oyster
Flavoured Sauce, Flavoured Cordials, Artificial
Vinegar, Black Pepper Sauce and Taucho.

COMPETITOR

Kicap Cap Kipas Udang

Company Name : Zara Foodstuff Industries Sdn Bhd
Company Adress : 73, Jalan Langkasuka, Kawasan
Perindustrian Dato Onn, 80350 Johor Bahru, Johor

JALEN SOY SAUCE ADS

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Jacker Potato Crisps

COMPANY BACKGROUND

Company Name: Oriental Food Industries
Sdn.Bhd.
Company Adress: No. 65, Jalan Usaha 7,
Industrial Estate, 75450 Ayer Keroh,
Melaka.

Oriental Food products are divided into five
broad categories, namely snack food,
wafer, potato snacks, biscuit and bakery
products. The Company’s product brand
names, most of which are commercially
strong, generate the required sales and
profit both locally and overseas. Products
such as Super Ring, Jacker, Zess, Rota
and Oriental are currently well-known brand
names.

COMPETITOR

Company Name: Mamee Double
Decker Sdn.Bhd.
Company Adress: Ayer Keroh Industrial
Estate, Ayer Keroh, Malacca, Malaysia

Fast forward 40 years later, MAMEE-Double
Decker has become an internationally rec-
ognised manufacturer of over 50 products
under 10 brands globally. It has been an inter-
esting journey of innovation and discovery in
the pursuit of providing the best food experi-
ence to consumers. Most notably, Mister
Potato as a brand has thrilled consumers
since 1992 and continues to be the No.1
potato brand in the country*.

JACKER CRISPS ADS

VISUAL ANALYSIS

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SAJIMEE INSTANT
NOODLE

COMPANY BACKGROUND

Company Name: Delima Oil Products
Sdn Bhd (DOPSB)
Company Adress: Delima Oil Products
Sdn Bhd, Tingkat 5, Balai Felda, Jalan
Gurney Satu, Kuala Lumpur, 54000
Kuala Lumpur Malaysia, Malaysia

COMPETITOR

Company Name: Adabi Consumer
Industries Sdn.Bhd.
Company Adress: Rawang,Selan-
gor,Malaysia.

SAJIMEE INSTANT
NOODLE ADS

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THANK YOU