Pricing Decision E-Book

SBSF2133 Group 6

CONJOINT

ANA
LYSIS




Lecturer : Dr Mazilah binti Abdullah

GROUP MEMBERS :
Fu Yu A20BS4008

Cheng Yun Ying A20BS0019
Pang Qiu Yan A20BS0109
Nur Azlina Azira bt Ramlee A20BS0089

1

19 COURSES

1. 360 Video Storytelling
2. Well-Being & Happiness for Success
3. Graphics Software
4. Management of School Discipline
5. Project Time Management
6. Fundamental Concepts of Cryptography
7. Seafood Technology
8. Managing Social Media Platforms
9. Effective Business Writing Skills
10. Energy Management
11. Intensive Mandarin Chinese for Beginners
12. Doing Business in Asia
13. Wireless Security
14. Creative Writing - Place, Travel, Movement
15. Basic Wastewater Parameters - Analysis and
Interpretation for Biological Wastewater Treatment
16. Evaluating Economic Feasibility of Engineering
Projects
17. Advances in the Design and Materials
Characterization for Asphalt Pavements
18. Risk-Based Project Investment Decision Rules
19. Politics, Culture and the Media in Southeast Asia

2

COURSE DETAILS

3

FISHBONE DIAGRAM

4

TABLE
MAPPING

5

TABLE 2 LEVEL'S
ATTRIBUTES

CONCEPT CARD

360 Video Storytelling Well-Being & Happiness Graphics Software
for Success
https://university.taylors.edu.my/e https://www.unitar.my/programme/
n/study/microcreds/your-ticket- https://university.taylors.edu.my/en microcredential-in-graphics-
/study/microcreds/your-ticket-to- software-photoshop-and-
to-success/360-video- success/well-being-happiness-for-
storytelling.html illustratoradobe-certification/
success.html

MYR1,760 4 Weeks MYR1,720 7 Weeks MYR3,200 7 Weeks

No. 1 Jalan Taylor's, No. 1 Jalan Taylor's, Tierra Crest, Jalan
47500 Subang Jaya, 47500 Subang Jaya, SS6/3, Kelana Jaya,
Selangor Darul Ehsan, Selangor Darul Ehsan, 47301 Petaling Jaya,
Malaysia. Malaysia. Selangor Darul
Ehsan Malaysia.

Management of School Project Time Management Fundamental Concepts of
Cryptography
Discipline https://courses.curtin.edu.my/traini
ng-short-courses/curtin-micro- https://courses.curtin.edu.my/traini
https://www.unitar.my/programme/ credential/ ng-short-courses/curtin-micro-
micro-credential-in-management-of- credential/

school-discipline/

MYR2,500 7 Weeks MYR2,292 12 Weeks MYR2,473 12 Weeks

Tierra Crest, Jalan CDT 250, 98009 CDT 250, 98009
SS6/3, Kelana Jaya, Miri Sarawak, Miri Sarawak,
47301 Petaling Jaya, Malaysia Malaysia
Selangor Darul Ehsan
Malaysia.

19 COURSES

Seafood Technology Managing Social Media Effective Business
Platforms Writing Skills
https://study.curtin.edu.au/offering
/unit-pg-seafood-technology-- https://study.curtin.edu.au/offering https://mim.org.my/product/effecti
food6007/ /unit-ug-managing-social-media- ve-business-writing-skills-4/
platforms--mktg2006/

MYR3,042 12 Weeks MYR1,960 12 Weeks MYR1,320 2 Days

CDT 250, 98009 CDT 250, 98009 Unit T1-L16-1, Level 16, Tower
Miri Sarawak, Miri Sarawak, 1, PJ 33 No. 3, Jalan Professor
Malaysia Malaysia Khoo Kay Kim, Seksyen 13,
46200 Petaling Jaya, Selangor,
Malaysia

Energy Management Intensive Mandarin Doing Business in Asia
Chinese for Beginners
https://www.utp.edu.my/Pages/Ad https://www.nottingham.edu.my/Int
mission/Postgraduate/Master-by- https://www.nottingham.edu.my/Me ernational/documents/ISS-2022-
dia-Languages/Language- Doing-Business-in-Asia-LEVEL2-
Coursework/MBA-in- Advanced-XX176NM.pdf
En%E2%80%8Bergy- Centre/Modules/Mandarin.aspx
Management%E2%80%8B.aspx

MYR3,194 12 Days MYR3,194 2 Weeks

FREE 2 Days

Universiti Teknologi Jalan Broga, 43500 Semenyih Jalan Broga, 43500 Semenyih
PETRONAS, 32610 Seri Selangor Darul Ehsan, Selangor Darul Ehsan,
Iskandar, Perak Darul Malaysia Malaysia
Ridzuan, Malaysia

CONCEPT CARD

Wireless Security Basic Wastewater
Parameters - Analysis and
https://university.taylors.edu.my/e Interpretation for Biological
n/study/microcreds/your-ticket-
to-success/wireless-security.html Wastewater Treatment
https://uevent.utp.edu.my/biologica

l-wastewater/

MYR880 3 week Creative Writing - Place, MYR980 2 days
Travel, Movement
No. 1 Jalan Taylor's, Universiti Teknologi
47500 Subang Jaya, https://www.nottingham.edu.my/Int PETRONAS, 32610 Seri
Selangor Darul Ehsan, ernational/documents/ISS-2021- Iskandar, Perak Darul
Malaysia. Creative-Writing-Q31M06.pdf Ridzuan, Malaysia

MYR3,200 2 Weeks

Jalan Broga, 43500 Semenyih
Selangor Darul Ehsan,
Malaysia

Evaluating Economic 19 Advances in the Design
Feasibility of Engineering COURSES and Materials

Projects Characterization for
Asphalt Pavements
https://uevent.utp.edu.my/evaluatin
g-economic-nov https://uevent.utp.edu.my/asphalt-
pavements

MYR1,990 2 days MYR2,480 2 days

Universiti Teknologi Universiti Teknologi
PETRONAS, 32610 Seri PETRONAS, 32610 Seri
Iskandar, Perak Darul Iskandar, Perak Darul
Ridzuan, Malaysia Ridzuan, Malaysia

Risk-Based Project Politics, Culture and the
Investment Decision Media in Southeast Asia

Rules https://www.nottingham.edu.my/Int
ernational/documents/ISS-2019-
https://uevent.utp.edu.my/risk- Politics-Culture-and-Media.pdf
investment

MYR1,990 2 days MYR3,190 12 days

Universiti Teknologi Jalan Broga, 43500 Semenyih
PETRONAS, 32610 Seri Selangor Darul Ehsan,
Iskandar, Perak Darul Malaysi
Ridzuan, Malaysia

TOP 5 ATTRIBUTES

TOP Duration TOP
1 2
The learning time for each short course.
TOP Dummy Variable:
3 0=7-12 Weeks
1=Less than a week
TOP
5 Value

The fee for each short course.
Dummy Variable:
0=RM2,100-RM3,200
1=RM800-RM2,000

Position

Where the course will take place.
Dummy Variable:
0=East Malaysia
1=West Malaysia

Benefit of Courses TOP
4
What will be learned from these short courses.
Dummy Variable:
0=Improve knowledge and concepts
1=Improve practical ability

Personal Causes

Respondents' personal interests or insights into the short course.
Dummy Variable:
0=Attracted by the Course Name
1=Attracted by the Course Content

Note:
0=The least preferred
1=The most preferred