Coca Cola1

Coca Cola (corporation distributed by franchise)

Company History:
Founder: Asa Griggs Candler
Established: 1886
How it started: a pharmacist, John Pemberton, created the drink as a medicine for soldiers in
Columbus, Georgia
What it is now: multinational beverage corporation and manufacturer, retailer, and marketer of
nonalcoholic beverage concentrates and syrups. Headquartered in Atlanta, Georgia
# of employees: 129,200
Total sales in 2015: 44.29 billion

Products/Services Offered:
What they offer: Soft drinks, teas, juices
Competitors: Pepsi, Dr. Pepper

Advertising and Promotion:
Ways promoted: commercials, print ads, radio, TV, brochures

Miscellaneous Facts:
The company sponsors the hit Fox singing-competition series American Idol.
The company sponsors and provides beverages in many theme parks, usually in an exclusive
capacity.
The Coca-Cola Company offers more than 350 brands in over 200 countries, aside from its
namesake Coca-Cola beverage.