PowerPoint Presentation

IBM India Cloud Forum











May 26, 2017 | Mumbai

Overview

IBM India Cloud Forum 2017





The Objective:

To Raise awareness and change the current perception of IBM Cloud in India – emerge as a Challenger Brand!



The Event:
On Friday, 26 May, IBM India held the India Cloud Forum event in Mumbai to showcase Cognitive & cloud solutions
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from IBM and its partners. Karan Bajwa, Managing Director, IBM India headlined the event and key IBM India clients

addressed the gathering. The Flagship event was leveraged to engage with key media influencers to drive visibility
and build resonance around IBM India’s commitment, business strategy and transformation around Cloud and

Cognitive. The event was attended by IBM’s business partners, clients and leaders who are disrupting industries
with cloud driven innovation.



20 Sessions | 4 tracks | 24 demos | 37 Speakers (24 Clients & Speakers, 13 IBMer’s)



Date & Venue: 26 May, Grand Hyatt Hotel, Mumbai
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Audience Breakdown: 574 Attendees | 430 Customers + 48 Partners, Influencers & Press + 96 IBMer’s

Live Stream Breakdown: 3776 views | 15 Countries, 1777 mobile views + 1272 Desktop views







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The Current Cloud Market in India

IBM India Cloud Forum 2017







The Indian Cloud Market is booming. Cloud has and is continuing to rapidly alter the IT landscape in India, with

companies allocating huge shares of their revenues for upcoming cloud innovations. Between the ones who are

providing it there is a Cloud War brewing in India and the key in who will win and who will lose, is the domain
services that the cloud platform will deliver, with a key being AI.



The two heavyweights in the Indian Cloud market now are Microsoft and Amazon Web Services.




AWS is focusing on individual empowerment. This audience-first strategy shapes the journey they create around

their audience’s interests, behaviours and needs opposed to the products and solutions. By recognising their clients
are also consumers, AWS provides opportunities for audiences to engage with technology outside of a
traditional setting, providing experiences that allow their audience to explore their technology in their everyday lives.



Microsoft are also creating more unique and immersive experiences that are tailored to specific audiences.

Business leaders have business solution focus areas, Technical leaders have deep-dive and hands-on sessions and
consumers have imaginative and engaging experiences.








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IBM Key Message

IBM India Cloud Forum 2017







The art of possible – on the IBM Cloud Platform.




Your future depends on cloud – whether you are creating citizen services, new business models or

aiming to launch a new product or service.




Place yourself in the driver’s seat, where you want to make your data work for you, in an optimum,

secure and open manner based on your unique requirements.




Explore artificial intelligence, blockchain, internet of things by leveraging data, where you can gain

insights from the collective experience (IBM’s industry and ecosystem) to help you grow at

lightning speed.














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Key Recommendation

IBM India Cloud Forum 2017




Position IBM Bluemix offerings in a direct and simple way.

Segment audience to deliver content and an experience relevant to their specific needs.



Recommended audience segments



1. Cloud 2.0 ready - Using Cloud to Build.

Enterprise leaders face a great challenge on how to drive their business forward, and seek partnerships with ecosystem players
that help them to acquire skills, access innovation and grow their business at speed to remain competitive.

Roles: Technical Leaders (CIO, CTO, COO & CISO)

2. Passion for Tech - Using Cloud to Create.

The average startup founder in India is 28.5 years old, and has tech experience. These optimistic millennials have a passion for
technology, whether it’s tinkering or discovering the ‘next biggest thing’.
Roles: Startup’s and their Founders


3. Customer connect - Using Cloud to Engage.

Marketers are aware that in the increasing competitive and changing consumer landscape in India, the need for delivering the
right content and experience in the right context is more important than ever to increase engagement with their customers.

Roles: Digital Marketeers, Sales Heads




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Creative Rationale

IBM India Cloud Forum 2017





The creative intention for the IBM India Cloud Forum, aimed to create an experiential environment where

attendees feel IBM is approachable, human and real. This was the first event in India where we used the

new Event Design System, that was approached in InterConnect 2017, Las Vegas.








































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Audience Journey
IBM India Cloud Forum 2017


To Raise awareness and change To engage with key influencers to drive visibility and build resonance
the current perception of IBM around IBM India’s commitment, business strategy and transformation
Event objective: Cloud in India – emerge as a

Challenger Brand. around Cloud and Cognitive.



Event Phase Pre Event During Event Post






Email: Registration Panel Debrief
Invites & Website Keynotes Discussion Mailer
Reminders Influencers Tea
Event Engagements Personal Sponsors Breakfast IBM Cloud Studio Sponsor Social


Lunch
Break
&
Calls

Media




Booths






Breakout Masterclasses Delegate
Sessions Cognitive Interviews
Fashion
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Karan Bajwa – “Building the platform for Amit Sethi, President & CIO - Axis Bank
your future”



















Manish Choksi, President – Asian Arun Parameswaran, MD – VMWare
Paints India


















Hilal Khan, VP & Operating Head of IT, Karan Bajwa
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Honda Cars India

The Panel Discussion: Creating the Cloud Platform
for business with best in class partnerships















Karan Bajwa, MD of IBM India talked to key
partners during his keynote, highlighting how IBM
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Cloud has helped their business. Sponsors The Main Tent

Shankar Kalyana
CTO - IBM Global
Business Services for
Cloud on leading digital
transformation with Cloud






S G Chandru, President, Pace Automation Ltd
spoke about how IBM helped him create a point of
sale app for local retailers called Kirana etail






































Mithun Uliyar, Co-Founder – LightMetrics
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Kitman Cheung, CTO Analytics, IBM Asia Pacific Jaidev Karanth, Head of Tech, Persistent Systems Technologies Pvt. Ltd. on intelligent fleet
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“Powering data-driven transformation with Cloud” Ltd on Continuous engineering with IOT management

Sri Ram Raghavan, Director - IBM research
explaining how Watson helped create the first
Karan Bajwa Cognitive Fashion Collection in India


















Gaurav & Abhinav Aggarwal, Founders – Fluid AI on their new Gesture
Making Platform

















Biju Nambiar and Sagar Babar, Founders– Deepak Nehalani, Co-Founder – Snapwork
Arpit Ratan, Co-Founder – Signzy Technologies
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speaking about trust in the digital world Comsense Inc showcasing cognitive marketing Technologies talking about redefining the mobile
solutions user experience

India Cloud Forum had a Sponsorship program that saw partnership from 4 Platinum and 6 Gold sponsors.




HCL, Red Hat, VMWare & Tech Mahindra (Platinum)

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Streebo, Dark Horse, Pyramo, Datamate,,Tech Jockey & Juniper Networks (Gold)

Partner Booths






















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Partner Booths

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IBM Cloud Studio


Meet Chintu. Powered by

Watson’s visual and speech

recognition systems, the
robot is developed as a

companion to the elderly

and is able to assist them in
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IBM Cloud Studio




































VR Gaming with Watson on IBM Cloud



















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Watson Beat Attendees interacting with a demo The Robot NAO

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IBM Cloud Studio Digital Feedback collection

The Cognitive Fashion Show!



At ICF 17, the famous Indian designer duo – Shane and Phalguni

Peacock partnered with IBM Watson to create the “Future of
Bollywood Fashion” collection. Watson analyzed about 6,00,000

historical fashion images from London, New York, Milan and Paris

Fashion Weeks held over the past decade. It then analyzed a large
set of images of Bollywood stars from the '70s, '80s, '90s and 2000s

to provide insights that created the collection.



The highlight was the collection was modelled by Pooja Hegde,
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actress and model and star of the recent Bollywood hit
Mohenjodaro

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Key Learnings

IBM India Cloud Forum 2017





1. The most popular session of the event was the keynote by Karan Bajwa, MD of IBM India. The hall was packed to

maximum capacity. The inclusion of partner case studies in conversation form also made the session very engaging
and relevant to the audience. Conversations with partners like Asian Paints and online retailer ABOF also re-inforced

the message that IBM Cloud is not just for traditional business, but for all.





2. With the exception of the main keynote, the audience was more involved in the Cloud Studio and partner demos. Post
the first tea break at 11 am, most delegates were interested in experiencing the demo areas than attending the

sessions or tracks, so much that we had to gently request people to attend the sessions.





3. The use of a web interface to field Q&A sessions as well as collecting feedback digitally greatly increased the
efficiency of both processes. The Slido QA app helped us curate questions in real-time and display the relevant ones

on the speaker’s screen – there was no need to hand out mikes or encourage people to ask questions. Similarly we
had 8 hostesses requesting feedback from attendees on hand-held iPads and we observed that attendees were more
inclined to provide feedback – especially since the whole process of feedback just took about 45 seconds each.










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Outcomes

IBM India Cloud Forum 2017





1. Based on the feedback and verbal conversations with attendees and clients, India Cloud Forum was a
resounding success. The average rating for the event was 4.28 which is between very Good and

Excellent. The event was also viewed by about 3776 people from 15 countries on Ustream. The event

trended well on social media, with #ibmicf2017 and #notjustanyothercloud being in the top trends in

India.



2. The event re-enforced the key message that IBM is ‘Enterprise-grade, Data First, Cognitive at the core and that
IBM will partner with the best of the ecosystem to help clients win in the cognitive era’



3. Feedback from clients:


“I was hugely impressed with the scale and fantastic execution while keeping the quality of participation, audience
engagement and content very high!”

Vikas Arora, Country Manager, Cloud Business – IBM ISA





“(ICF) certainly was a window to the new IBM and reflected the kind of impact we can make as one team. As I said..
it broke new ground - and the onus is now to carry forward the momentum.”



Vasantha Kumar, Director of Marketing and Communication - BM ISA
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Thank You







IBM ISA TEAM IBM AP TEAM




Naveen Prasad Andrew Pennington
Account Manager Client Service Director

[email protected] [email protected]



Heeral Dcunha Lydia Walters

Experience Strategist Director – Strategy &

[email protected] Planning
[email protected]

Jagdesh Shettigar

Creative Director

[email protected]



Arjun Mohandas

Country Account Lead
[email protected]





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