IBM Cloud Forum

IBM India Cloud Forum
May 26, 2017 | Mumbai


Overview
IBM India Cloud Forum 2017
The Objective:
To Raise awareness and change the current perception of IBM Cloud in India – emerge as a Challenger Brand!
The Event:
On Friday, 26th May, IBM India held the India Cloud Forum event in Mumbai to showcase Cognitive & cloud solutions from IBM and its partners. Karan Bajwa, Managing Director, IBM India headlined the event and key IBM India clients addressed the gathering. The Flagship event was leveraged to engage with key media influencers to drive visibility and build resonance around IBM India’s commitment, business strategy and transformation around Cloud and Cognitive. The event was attended by IBM’s business partners, clients and leaders who are disrupting industries with cloud driven innovation.
20 Sessions | 4 tracks | 24 demos | 37 Speakers (24 Clients & Speakers, 13 IBMer’s) Date & Venue: 26th May, Grand Hyatt Hotel, Mumbai
Audience Breakdown: 574 Attendees | 430 Customers + 48 Partners, Influencers & Press + 96 IBMer’s Live Stream Breakdown: 3776 views | 15 Countries, 1777 mobile views + 1272 Desktop views
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The Current Cloud Market in India IBM India Cloud Forum 2017
The Indian Cloud Market is booming. Cloud has and is continuing to rapidly alter the IT landscape in India, with companies allocating huge shares of their revenues for upcoming cloud innovations. Between the ones who are
providing it there is a Cloud War brewing in India and the key in who will win and who will lose, is the domain services that the cloud platform will deliver, with a key being AI.
Our competitors are responding by doing events differently.
AWS is focusing on individual empowerment. This audience-first strategy shapes the journey they create around their audience’s interests, behaviours and needs opposed to the products and solutions. By recognising their clients are also consumers, AWS provides opportunities for audiences to engage with technology outside of a traditional setting, providing experiences that allow their audience to explore their technology in their everyday lives.
Microsoft are also creating more unique and immersive experiences that are tailored to specific audiences. Business leaders have business solution focus areas, Technical leaders have deep-dive and hands-on sessions and consumers have imaginative and engaging experiences.
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Narrative
IBM India Cloud Forum 2017
Your future depends on cloud – whether you are creating citizen services, new business models or aiming to launch a new product or service.
Place yourself in the driver’s seat, where you want to make your data work for you, in an optimum, secure and open manner based on your unique requirements.
Explore artificial intelligence, blockchain, internet of things by leveraging data...
Where you can gain insights from the collective experience (IBM’s industry and ecosystem) to help you grow at lightning speed.
The art of possible – on the IBM Cloud Platform.
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Key Recommendation IBM India Cloud Forum 2017
Position IBM Bluemix offerings in a direct and simple way.
Segment audience to deliver content and an experience relevant to their specific needs.
Recommended audience segments
1. Cloud 2.0 ready.
Using Cloud to Build.
2. Passion for Tech.
Using Cloud to Create.
3. Customer connect.
Using Cloud to Engage.
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Creative Rationale
IBM India Cloud Forum 2017
The creative intention for the IBM India Cloud Forum, aimed to create an experiential environment where attendees feel IBM is approachable, human and real. This was the first event in India where we used the new Event Design System, that was approached in InterConnect 2017, Las Vegas.
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IBM India Cloud Forum: Audience Journey Snapshot
Pre-Event
Personal Call (Intro & invite)
Email
(Invites, Reminders, Confirmation)
Invitations to 125 Influencers
Website (Registration, Event micropage)
Sponsorship focus
During Event
Post-Event
Delegate Interviews Social Media shares
Electronic Debrief Mailers
Registration
Breakfast
Main Hall: Karan Bajwa’s Keynote
Panel Discussion: Creating the Cloud Platform for business with best in class partnerships
Tea-break and Cloud Studio Walkthrough
Keynotes by Shankar Kalyan & Kitman Cheung
Lunch & Networking
Break out Tracks
• Manufacturing & Retail • Banking & Finance
• Cross Industry
Masterclasses
Partner & Delegate Meetings
Curated 1:1 meetings with press
Cloud Studio Walkthrough
Cognitive Fashion Show
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Registration Process India Cloud Forum 2017
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Registration Process India Cloud Forum 2017
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Karan Bajwa – “Building the platform for Amit Sethi, President & CIO - Axis Bank your future”
Manish Choksi, President – Asian Paints Arun Parameswaran, MD – VMWare India
Hilal Khan, VP & Operating Head of IT, Karan Bajwa
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Karan Bajwa, MD of IBM India talked to key partners
The Panel Discussion: Creating the Cloud Platform for business with best in class partnerships
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during his keynote, highlighting how IBM Cloud has
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helped their business.
Sponsors
The Main Tent


Shankar Kalyana CTO - IBM Global Business Services for Cloud
S G Chandru, President, Pace Automation Ltd
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Kitman Cheung, CTO Analytics, IBM Asia Pacific
Jaidev Karanth, Head of Tech, Persistent Systems Ltd.
Mithun Uliyar, Co-Founder – LightMetrics Technologies Pvt. Ltd.


Sri Ram Raghavan, Director - IBM research
Gaurav & Abhinav Aggarwal, Founders – Fluid AI
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Arpit Ratan, Co-Founder – Signzy Technologies Biju Nambiar, Co-Founder – Comsense Inc
Deepak Nehalani, Co-Founder – Snapwork Technologies


India Cloud Forum had a Sponsorship program that saw partnership from 4 Platinum and 6 Gold sponsors. HCL, Red Hat, VMWare & Tech Mahindra (Platinum)
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Streebo, Dark Horse, Pyramo, Datamate,,Tech Jockey & Juniper Networks (Gold)


Partner Booths
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Partner Booths


IBM Cloud Studio
Meet Chintu. Powered by
Watson’s visual and speech
recognition systems, the
robot is developed as a
companion to the elderly
and is able to assist them in
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VR Gaming with Watson on IBM Cloud
IBM Cloud Studio
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Watson Beat Attendees interacting with a demo
The Robot NAO


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The Cognitive Fashion Show!
At ICF 17, the famous Indian designer duo –Shane and Phalguni Peacock partnered with IBM Watson to create the “Future of Bollywood Fashion” collection. Watson analyzed about 6,00,000 historical fashion images from London, New York, Milan and Paris Fashion Weeks held over the past decade. It then analyzed a large set of images of Bollywood stars from the '70s, '80s, '90s and 2000s to provide insights that created the collection.
The highlight was the collection was modelled by Pooja Hegde,
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actress and model and star of the recent Bollywood hit Mohenjodaro.


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The Cognitive Fashion Show!


Key Outcomes
1. Theeventwasagrandsuccess,receivinganaveragefeedbackscoreof4.28(5beingexcellent)fromthe delegates who attended. #ibmicf2017 was the top trend on twitter on May 26th – May 28th.
“I was hugely impressed with the scale and fantastic execution while keeping the quality of participation, audience engagement and content very high!”
Vikas Arora, Country Manager, Cloud Business – IBM ISA
2. OurClientswereveryhappy-theeventwasverywellexecutedandwellreceivedbyIBMseniorleadership.
Vasantha Kumar, Director of Marketing and Communication, IBM ISA congratulated the GPJ, Ogilvy and IBM teams and mentioned, “(ICF) certainly was a window to the new IBM and reflected the kind of impact we can make as one team. As I said.. it broke new ground - and the onus is now to carry forward the momentum.”
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Thank You
IBM ISA TEAM
Naveen Prasad
Account Manager [email protected]
Heeral Dcunha Experience Strategist [email protected]
Jagdesh Shettigar
Creative Director [email protected]
Arjun Mohandas
Country Account Lead [email protected]
IBM AP TEAM
Andrew Pennington
Client Service Director [email protected]
Lydia Walters
Director – Strategy & Planning [email protected]
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