P R I N C I P L E S O F D E S I G N By: Zachary Winston (1st Period)
B A L A N C E Definition - the distribution and visual weight of elements in a composition. • A simple and easy way to achieve balance in design is to use positioning. The principle is to place a large element on one side and balance it out by placing smaller objects, such as texts, on the opposite side.. Learn more: Creating balance in design: Real-life examples and pro tips. Unlimited Graphic Design Service. (2023, January 25). https://penji.co/balance-in-design/
U N I T Y Definition – the principle that pulls together all the other elements of the design. Examples: Unity could be considered when choosing two different colors that need to complement each other well (harmony) or choosing the same color for two different buttons because they're equally important (repetition). Learn more... Unity Principle of Design: Invision. invisionapp, inc. (n.d.). https://www.invisionapp.com/defined/unity-principle-design
R H Y T H M • Definition – suggests movement or action. • Example: Include evenly spaced windows or tiles. Describes an artwork that contains a repetition of two or more components that are used interchangeably. Some alternating rhythm examples include alternating light and dark colors or placing various shapes and/or colors in a repeating pattern. Learn more: Rhythm creates an underlying beat that suggests movement or action in art. (n.d.). https://www.purchase.edu/live/files/3445- activity-principles-of-artrhythm%23:~:text%3DSome%2520random %2520rhythm%2520examples%2520includ e,or%2520shells%2520on%2520a%2520be ach.%26text%3DDescribes%2520an%2520 artwork%2520that%2520contains%2520rep eating%2520elements%2520with%2520a% 2520specified,spaced%2520win%252D%25 20dows%2520or%2520tiles.
C O N T R A S T • Definition – the use of visually different elements. Example: light and dark colors, smooth and rough textures, large and small shapes. Learn more: Ingram, C. (2021, October 15). The Ultimate Collection of Principles of design examples and definitions. Art Class Curator. https://artclasscurator.com/principles-ofdesign-examples/
P R O P O R T I O N • Definition – the relationship between one part of a design and another part or to the whole design. Example: The size of the larger star in the Subaru logo draws attention to one component before the rest. - Proportions set relationships between various elements, enhanced by other design principles, like color, weight, and contrast. Learn more: Peate, S. (2023, February 22). Proportion in graphic design: The Principles of Design Proportion. Fabrik Brands. https://fabrikbrands.com/proportion-ingraphic-design-principles-of-designproportion/
R E F E R E N C E S • Creating balance in design: Real-life examples and pro tips. Unlimited Graphic Design Service. (2023, January 25). https://penji.co/balance-in-design/ • Unity Principle of Design: Invision. Invision App, inc. (n.d.). https://www.invisionapp.com/defined/unity-principledesign • Rhythm creates an underlying beat that suggests movement or action in art. (n.d.). https://www.purchase.edu/live/files/3445- activity-principles-of-artrhythm%23:~:text%3DSome%2520random%2520rhythm%2 520examples%2520include,or%2520shells%2520on%2520a %2520beach.%26text%3DDescribes%2520an%2520artwork %2520that%2520contains%2520repeating%2520elements% 2520with%2520a%2520specified,spaced%2520win%252D% 2520dows%2520or%2520tiles. • Ingram, C. (2021, October 15). The Ultimate Collection of Principles of design examples and definitions. Art Class Curator. https://artclasscurator.com/principles-of-designexamples/ • Peate, S. (2023, February 22). Proportion in graphic design: The Principles of Design Proportion. Fabrik Brands. https://fabrikbrands.com/proportion-in-graphicdesign-principles-of-design-proportion/