Online Reputation Management- ORM | Cyberroot Risk Advisory

ONLINE
REPUTATION
MANAGEMENT

– CHANGING THE ONLINE PRESENCE OF A BRAND

BUILDING A POSITIVE ONLINE IMAGE IS VERY
IMPORTANT FOR A COMPANY, BRAND OR AN

INDIVIDUAL. TODAY, CYBER MEDIA HAS
REVOLUTIONIZED EXPOSURE AND IMPROVED
ACCESS TO AN INDIVIDUAL'S OR A COMPANY'S

PROFILE. SOCIAL MEDIA PLATFORMS ARE
PLAYING A BIG ROLE IN ONLINE REPUTATION

MANAGEMENT SECTOR.

GOOGLE SEARCH RESULT REPRESENTS A KEY
FOUNDATIONAL PART OF COMPANY’S
OVERALL ONLINE IMAGE. GOOGLE HAS A
MARKET SHARE OF 70% DESKTOP AND 90%
MOBILE SEARCHES. THERE ARE AROUND
65,427 GOOGLE SEARCHES PER SECOND OR
5.6 BILLION SEARCHES PER DAY.

THESE ONLINE SEARCHES CAN BE ABOUT
ANYTHING OR COULD BE ABOUT YOUR

COMPANY OR BUSINESS. GOOGLE SEARCH
RESULT TELL USERS A STORY ABOUT YOUR
COMPANY OR BRAND. IF THERE IS A GOOD
FEEDBACK, THEN PEOPLE ARE MORE LIKELY
TO TRUST YOUR BRAND AND IF THERE IS A
UNFAVORABLE INFORMATION THEN PEOPLE
ARE NEVER GOING TO TRUST YOUR BRAND.

AND THE LAST THING YOU WANT FOR YOUR
BUSINESS IS TO LOSE, IT’S ONLINE
REPUTATION AND THE ROOT CAUSE WILL BE
BAD REVIEWS. BUT IF YOU TAKE THE RIGHT
STEP YOU CAN PROTECT AND MAINTAIN YOUR
ONLINE IMAGE.

1. MONITOR

MONITORING ONLINE ACTIVITIES ABOUT YOUR
BUSINESS OR BRAND IS THE FIRST THING TO DO

IN ORDER TO PROTECT ONLINE REPUTATION.
YOU SHOULD KNOW WHAT PEOPLE ARE SAYING

ABOUT YOUR BUSINESS. THIS WAY YOU CAN
TAKE NECESSARY STEPS TO MANAGE YOUR
ONLINE IMAGE AND AVOID RISK.

2. WRITE WHAT IS RIGHT

WRITING POSITIVE AND REAL CONTENT
ABOUT YOUR BUSINESS OR BRAND CAN
SERIOUSLY MAKE DIFFERENCE, OPTIMIZING
THE TOP 10 SEARCH RESULTS FOR THE NAME
OF YOUR BUSINESS WILL MAKE SURE PEOPLE
WHO ARE SEARCHING FOR YOUR BUSINESS
ONLINE WILL FIND TRUE AND REAL
INFORMATION ABOUT YOU BRAND.

3. POWER OF SOCIAL MEDIA

WE ARE CURRENTLY LIVING IN THE GOLDEN
ERA OF SOCIAL MEDIA. PEOPLE ARE

SPENDING SO MUCH TIME ON SOCIAL MEDIA
PLATFORMS TO KNOW MORE ABOUT THEIR

FAVORITE BRANDS AND BUSINESSES. USING
SOCIAL MEDIA TO BUILD AND MAINTAIN AN

ENGAGED AUDIENCE IS A VERY EFFECTIVE
WAY TO INTERACT WITH YOUR AUDIENCE.

REMEMBER, WE DON’T GET A SECOND CHANCE TO
MAKE A FIRST IMPRESSION, IT IS IMPORTANT TO
KNOW WHAT IS BEING SAID ABOUT YOUR BRAND
ONLINE. YEARS OF HARD WORK CAN BE
DESTROYED IN SECONDS BECAUSE OF ONE AWFUL
COMMENT. THEREFORE, IT IS VITALLY IMPORTANT
FOR A COMPANY TO MANAGE IT’S ONLINE
PRESENCE AND SHARING THE TRUE INFORMATION
ABOUT THEIR BRAND AND WORK.

POSITIVE REPUTATION EQUAL TO
BETTER BUSINESS -

CYBERROOT RISK ADVISORY