Linear by Venz

PRESENTED BY

3 DPIELSLIAGRNOCFONCEPT
VERTICAL BEYOND THE TIME
Vertical (with 90 degrees) is one of human-made greatest art elements. It has
been appeared beyond time and infiltrated every architecture design (Interior
and Exterior) whether intentional or not.
So for the interior, the object with a lot of vertical lines may have a great potential
to create harmony in your area. because Vertical line always show as basic
structure and shape line

NEAT

Neat is one of aesthetic standard and simple to acknowledge. Because it was
cultivated in too many people since you were a kid. Example: You need to clean
up your room to make it look nice, Handwrite with neat will be more favorable
than a messy one.
That is why we will represent the neat detail into the concept and design
because it is easy to communicate and explain aesthetics.

CREATE YOUR STYLE

This is our main design direction scrutinize from the workshop of our company.
It came from “Creator + Stylish”.
With this design direction, the new design should represent “Creator” with
something that new both of design and user experience and “Stylish” with
good aesthetic and unique.
At last Create your Style will support customers to create their own style
product from customization system of our products.

MORE SIMPLE MORE MATCHING

VERTICAL NEAT

In a tropical country, Fan is the product that “must have” in every house. By the way, the most
problem of the fan is about aesthetics. It hardly fits in and disrupts the mood and tone of the
interior so easily. This problem came from ordinary grill design that has a lot of “Oblique line”
Oblique lines give the feeling of movement and unstable so this is why ordinary fans look uncom-
fortable when placed in your room. And it also contrasts with your room line element. Most of the
line elements in the room are Horizontal and Vertical and because of this contrast makes it
“un-neat” to your room.
So we decide to re-design the front grill with simple theory. We use the vertical as the main
element to represent “Height and Strength” and make it “Neat” with even space between the
grill line also with every detail on the fan to make it neat for your room

ORDINARY STYLE “LINEAR” STYLE

MOBovLeIQmUenEt or lack of stability HVEeiRgThItC, sAtrLength and unshakeable DESIGN CONCEPT

We want to design the fan that its aesthetic can fit into the interior easier with
simple principles and still have a good performance and usage at a reachable
price that is not different too much when compared to an ordinary pedestal fan.

CYSTROYEULARETE ACCESSORIES
LEG PARTS
Customization is one of an important part of our
business model not only for customers who can
have their style product but for manufacture we
can manage and share part between models to
create an ecosystem and reduce production cost
and materials
And not only Style customize, but Customers can
also select their matching feature to answer their
lifestyle. For example, Change the single stand
into a tripod to use on the corridor or change to a
shorter pole to make it a table fan.

SIMPLE WHITE
LEGACY RED

URBAN BLACK

CSOTALNODRACRHDOICE With our colors, Monochrome color as White and Black are always simple and
easy to match up with a lot of styles but we have Red as special color because our
first product is Industrial design with red fan blade and this model make our
business grow and be us now so we decide to put that identity into the 3rd color
choice and call it “Legacy red”

GRILL DESIGN

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GRILL DESIGN

As we said in the Design concept topic, We want the front grill to
match with your room atmosphere by using a vertical line and in
addition to driving this concept we decide to remove the logo plate in
the middle and change it to a plate with a vertical line to make the line
continuity

At the oblique side, the grill line stacking will be hiding the inside
blade. Why do we do this?, Because when it is on the shelf customer
will move from the side of the fan and see the fan with the oblique side
first. With this detail, We want customers to have an impression and
be excited with our product and may build on selling opportunity

And with the back grill, We design it by sticking with fluid mechanics
to make the good wind flow mobility and following aerodynamic from
the movement of fan blade for wind flow and less noise.

CLIPLOCK DESIGN

By removing the logo plate at the front grill. We decide to add
the logo into the side view of the fan and also add the function
on it to be the grill clip-lock from both sides of the grill (Left &
Right)

The concept of this clip-lock is to make the grill easy to dis &
reassemble using less exertion and no need to use tooling

3

2
1 off

SWITCH DESIGN

Because Linear can change its leg that is why we set switch
position at the top side of the fan
We use the rotary switch to control fan speed and design switch
with a different texture to make it a guideline pointer to the fan
speed symbol to let you know what speed that turn on now by
touching with unnecessary to see it
At speed symbol, we design by using the rearrangement of
Braille code to make it a middle way communication for normal
users and visually impaired

SWING PIN DESIGN

The swing pin has been set into the middle arraignment as same
as the rotary switch to make it look symmetrical.
And we add the nylon strip tag into the swing pin to help the user
pull it easier
Customers also can customize the tag to create their style by
changing color or adding some identity as a name or symbol.

THANK YOU