Your Business in Words™

Your Business in Words™

Developing Your Elevator Speech

By

Nancy Ganzekaufer

[email protected]
516.446.7435

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Step 1- First Sentence Creation

a. What is your title? Example: Designer, Coach, Small Business Owner,
etc.

b. List your Personality Traits: Choose at least three

c. Combine them: a) Title + b) Personality Traits.

Example: Business Coach + Supportive, Direct and Hardworking

d. Flip them around and create your 1st sentence:
1st Sentence- Example: I am the most supportive, direct, hard-working
business coach you’ll ever meet.

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Step 2 – Second Sentence Creation

a. Who is your ideal client, YOUR target for all marketing? Be clear and
concise.

Example: Couples, business women, brides, etc.

b. Define what problem you help solve or what you are great at.
Example: I help you- Design a beautiful environment, create business
success, etc.

c. Combine them: Your Ideal Client + Problem You Solve.
Example: Creative entrepreneurs + Get More Sales

d. Make a compelling sentence:
2nd Sentence- Example: I help creative entrepreneurs close more sales and
create the life and business they have always wanted and deserve.

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Step 3 – Third Sentence Creation

a. How do you do it? What you do? What is your skill set? What are
your services? Example: I train clients in confidence, goal setting, mindset,
marketing, sales via one-on-one coaching or group calls, webinars, worksheets.

b. ADD ENTHUSIASM!!! Example: I love what I do! Seeing my clients
succeed is so rewarding! Get’s me so excited!

c. Combine 3a & 3b to make a sentence:

3rd Sentence - Example: I train clients in confidence, goal setting,
mindset, marketing, sales via one-on-one coaching or group calls, webinars,
worksheets and seeing my clients succeed is so rewarding! I love what I do!

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Step 4 – Combine Sentence 1 + Sentence 2 + Sentence 3. And maybe
add a 4th if needed.

Your Business in Words example:
1) Hi, I’m Nancy Ganzekaufer. I’m the most supportive, direct, motivated
Business Coach you’ll ever get to work with.

2) I help creative entrepreneurs close more sales and create the life and business
they have always wanted and deserve.

3) Through a series of phone calls, e-mails, webinars and worksheets, I teach skills
such as business identity, goal setting, marketing, time-management, mindset,
confidence, sales & communication skills.
4) All this combined helps my clients succeed and grow to new rockin’ levels of
success!

This is Your Business in Words™!

Where and when do you use Your Business in WordsTM?

• Networking Events • Social Media, email signature,
• Business Cards etc.
• Bio on Website
• Introductions of all kinds

For additional guidance, schedule a 20-minute consult with
Nancy Ganzekaufer at www.meetme.so/NancyGanzekaufer

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