Group Business Advisory Raihan Beach Resort vacation by the beach
About Raihan Beach Resort Serene beachfront getaway in Malaysia Founded in 2021, rebranded in 2022: Post-pandemic success story Luxury accommodations with modern amenities Group Business Advisory
Group Business Advisory About Raihan Beach Resort Vision: Mission: Simple and convenient vacation spot Exceptional experience and customer satisfaction
Group Business Advisory Industry Analysis
Group Business Advisory Growing Malaysian hospitality industry: More hotels and restaurants. Hospitality industry: Wide range of services for customers Industry Analysis
Group Business Advisory Technology impact: Online platforms, social media promotion Government support: Incentives, regulations for growth Industry Analysis
Group Business Advisory Challenges: High costs, skilled personnel shortage, competition COVID-19 impact: Downturn, gradual recovery expected Reasons for optimism: Reopening borders, diverse attractions Industry Analysis
Group Business Advisory Porter’s 5 Forces
Group Business Advisory Threat from new resorts Growing tourism industry, low entry costs, favorable regulations Recruiting customeroriented, wellmannered employees Hiring third-party marketers, utilizing social media platforms The threat of new entrant The bargaining power of suppliers
Group Business Advisory The bargaining power of buyers The threat of substitute products & services More resorts, no switching costs Multiple competitors, internet accessibility Competing with coastal resorts, alternative activities Popular accommodations, rise of Airbnb
Group Business Advisory The intensity of rivalry among competitors in an industry Dominant companies, high entry costs Increased price sensitivity, entry barriers Understand target sector, remain competitive Competition in online booking
Group Business Advisory Functional Analysis
Group Business Advisory Embracing challenges, improving business Front office, housekeeping, food and beverage, activities Discussing with government, prevention measures Exceptional service, hygiene, enjoyable experiences Management Department
Marketing Department Group Business Advisory Establishing brand, maintaining consistency Third-party marketing, cost utilization
Group Business Advisory Online booking platforms, communication methods Efficient process optimization, excellent customer service Operational Department
Group Business Advisory Position vectors: Representing objects and movement Resort layout: Modeling relationships and arrangements Guest preferences: Analyzing ratings and comparisons Resource allocation: Managing resource movement and availability Finance Department
Group Business Advisory HR criteria: Skilled and customer-oriented employees Complaint issue: Rude service complaint and reputation Solution and communication: Separating work and personal life HR Department
Group Business Advisory Strength S W O T Weakness Opportunity Threat
Group Business Advisory Well-trained employees Internal support on rising issue Strength HR Department Operation Department Providing good services to the customers providing additional services
Strength Marketing Department Strategic location Maintained their quality services Strong customer loyalty Management Department Strategic location for the resort. User-friendly online booking Offered affordable prices for the customers Many facilities available Group Business Advisory
Strength Finance Department Proper planning and budgeting in financial management Manage to get profit year by year Obtain enough capital to set up a new business Group Business Advisory
Weakness Group Business Advisory HR Department Personal problems experienced Maintaining consistent quality across all aspects Marketing Department Insufficient expertise in marketing team
Weakness Group Business Advisory Management Department The owner has minimum experiences about handling the resort Inexperienced staff Low online reviews
Opportunity Group Business Advisory HR Department Bonus paid out Offering non-monetary incentives Providing exceptional customer service Investing in employee training and development Operation Department Expansion of Raihan Beach Resort Group Business Advisory
Opportunity Group Business Advisory Group Business Advisory Emerging current technologies in promoting New customer base Finance Department Marketing Department
Group Business Advisory Threat HR Department Inappropriate behavior of employees Management Department Intense competitors Limited parking spaces Soil erosion
Group Business Advisory Issues & Recommendations
Management Department Issue: Limited parking space Recommendation: Upgrading parking space Issue : Staff and facility service Recommendation: Staff training and improvement on existing facilities. Group Business Advisory
Marketing Department Group Business Advisory Issue: Shortage of strong marketing members Recommendation: Sending the existing employee to a workshop Issue : Poor copywriting in posting Recommendation: Online source and online course Issue : Lack of uniqueness in posting at social media Recommendation: Hire content creator
Finance Department Issue: Seasonal Demand Recommendation: Diversify Revenue Streams Group Business Advisory
Operational Department Group Business Advisory Issue: Productivity of the housekeeping Recommendation: Adequate staff to optimize the housekeeping Issue : Limited wedding space Recommendation: Expand wedding space
HR Department Group Business Advisory Issue: Insecure safety features. Recommendation: Raihan can take key actions to improve their security Issue : Staff Welfare Recommendation: Prepare an agreement between the company and employee
Group Business Advisory Conclusion Tourism is a vital industry in Malaysia, including Raihan Beach Resort. The resort has a promising future and can continue to improve by following the recommendations and enhancing each department.
Group Business Advisory BEHIND THE SCENE
Group Business Advisory BEHIND THE SCENE
Group Business Advisory BEHIND THE SCENE
Group Business Advisory BEHIND THE SCENE
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