EBOOK RETAIL OPERATION 1 STORE DESIGN AND LAYOUT

Store Design and Layout











































BY
NOOR RAHAYU BINTI MOHD SALLEH

STORE DESIGN &





LAYOUT













CHAPTER 1 CLO1





1. Display store design and layout 2. Identify store layout

▪ Define store design ▪ Identify layout guidelines
▪ Describe store exterior ▪ Recognize layout patterns
▪ Describe store interior ▪ Discuss advantages and disadvantages of
layout patterns
▪ Draw a layout pattern by using any suitable
layout drawing applications available online.

STORE DESIGN & LAYOUT






•The most responsible element for the 1 goal on
st

planning the store environment.


•Creating a distinctive memorable store image.



•Encompasses both the exterior & interior of the


store.



•Exterior - storefront, signage & entrance. All are


critical to attracting passing shoppers & enticing


them to enter.



•Interior - store design includes the architectural


elements & finishes on all surfaces.

STORE DESIGN





Store design is the overall feeling or mood projected


by a store through its aesthetic appeal to human

senses.

EXTERIOR DESIGN






•Exterior is an outside appearance of the store front.


•Use to strengthen the store image.



•Elements :


▪ Signage - tell information about merchandise and



also useful for showing the retailers theme


▪ Entrance - Lighting


▪ Decorative elements - Awnings



▪ Store front - Window


▪ Architecture - Parking

• The storefront must be clearly identify :


• The name


• General nature of the store



• Give some hint as to the merchandise inside



• Storefront includes display windows – advertising


medium.


• Must arrest the attention of passing shoppers,


enticing them inside the store.



• Should be maintained with exciting visual


displays that are changed frequently.


• Reflect the merchandise & service offering inside.

EXTERIOR DESIGN

STORE INTERIOR






• Interior is an inside appearance of the store.


• Includes the architectural elements & finishes on


all surfaces such as :


•Wall covering


•Floor covering



•Ceilings



• All details must work together to create the


desired store ambience.



• Each of these different surfaces creates a


different impression on the shopper.

INTERIOR DESIGN



Elements:




◦ Flooring ◦ Wall


◦ Ceiling ◦ Colors



◦ Posters ◦ Fixtures and fittings


◦ Mirror ◦ Music / Sound – affects



◦ Lighting – highlight actual shopping time.


the store’s ◦ Scent / Smell – welcomes



architectural customers, invokes a


elements, product memorable feeling about



qualities and create the store and their uplifts


virtual spaces. moods.

Interior design concepts:


1.Modern Interior Design
2.Contemporary Interior Design

3.Art Moderne Interior Design
4.Mid-Century Interior Design

5.Minimalist Interior Design
6.Scandinavian Interior Design
7.Shabby Chic Interior Design Style

8.Eclectic Interior Design
9.Industrial Interior Design

10.Farmhouse Interior Design
11.Art deco Interior Design Style
12.Boho – Bohemian Interior Design

13.Coastal Interior Design
14.French Country Interior Design

15.Hollywood Glam Interior Design
16.Japandi Interior Design
17.Mediterranean Interior Design

18.Asian Décor Design
19.Rustic Interior Design

20.Traditional Interior Design
21.Transitional Interior Design

INTERIOR DESIGN

FLOORING

• Tile allows a retailer to bring in brand colors and demarcate different areas of a store. Perhaps
the tile changes when the shopper moves from department to department.
• Wood flooring sends a “natural” or “outdoorsy” message.

• Painted cement floors are a common find in retail stores today, a nice look for a variety of
retailers. The cement can be painted and sealed for easy cleaning (important in states with bad

winter weather). It’s economical, stylish and versatile.
• A combination of these flooring styles can be used to drive traffic as well. The use of different
kinds of flooring can help guide traffic flow, especially if the retail location is quite large.



LIGHTING

• Warm, incandescent light sends customers the message that they’re going to have a more
intimate, special shopping experience. Incandescent light shows colors a little more “true” and

the shoppers themselves won’t look pale and bluish when they’re trying on clothes.
• Task lighting is exactly that—a more intense light that helps the store employees get their work
done and converse with shoppers efficiently. The checkout or customer service areas may have

task lighting.
• Accent lighting is where you get creative drawing attention to your merchandise. You can

accent a specific area of your store with different kind of lighting—a customer’s attention will
always be drawn to the area that’s different. Products can also be accented—like framed
paintings on a wall, or a lamp carefully placed on a display table of books.

• Decorative lighting adds atmosphere to your store. Fixtures that show off sophistication or a
little bit of whimsy are going to help inform your shopper on the type of experience he’s going to

have in your store.

WALLS AND CEILING COLORS
Colors influence shoppers’ emotions and they can be carefully chosen to influence the

shopping experience. Colors also take on certain meanings in different cultures, and,

depending on your shopping demographic.
• Blues are calming. If the product is agitating, painting the walls blue can help keep

an atmosphere of calm.

• Greens convey freshness and peace. Health stores, grocery stores offering fresh
produce, often use greens. Florist shops also can benefit from shades of green in

their retail area.

• White can be agitating for shoppers, but it can also convey a sense of cleanliness.
Some clothing stores do well with white walls, especially if they are higher end and

have fewer products on display. Apple uses white and grays very well in their

stores to enhance their brand message.
• Pink is an energetic color, and Purple is a creative color. Often, these colors are

associated with romance and used in shops targeting women.

• Reds can make shoppers anxious because it’s a very powerful color, but Oranges
tone those feelings down a bit. In fact, orange stimulates appetite, so food stores do

well with that color.

• Yellow is a happy color and is often found as the primary color in children’s stores.

STORE LAYOUT








• The arrangement and placement of fixtures, fittings,

equipment, merchandise, aisles and non-selling


areas such as the checkout, the fitting room and

receiving area.








• To encourage customer exploration and help

customers move through the stores.


• Use a layout that facilitates a specific traffic


pattern.


• Provide interesting design elements.

LAYOUT GUIDELINES









1. To utilize space for maximizing the profit


2. To guide shoppers through the store


3. To organize merchandise

4. To create perception from customers


5. To set an image to customers


6. Influence customers buying behavior


7. Foster positive attitudes


8. To control design and maintenance costs


9. Meet legal requirements


10.Provide flexibility


11.To meet legal consideration



GRID LAYOUT




• Use of long displays to guide



customers through their purchases.


• The fixtures run parallel to the



walls which enable the customers to


typically grab a shopping cart, start


in a front corner and walk by each



aisle.


• Offers clean and systematic sight



lines throughout the entire store.



•Used in grocery, supermarket,



hypermarket, discount,


and drug stores.



GRID LAYOUT






Advantages: Disadvantages:


▪Easy to locate merchandise



▪Cost efficient ▪ Limited browsing


▪Easy accessible for customers ▪ Limited creativity


▪Minimizes time spent on in decoration



shopping ▪ Customer easily


▪Less wasted space bored



▪Efficient product placement ▪ Customers are not


▪Promotes customer familiarity exposed to all the


▪Increased product visibility merchandise

LOOP / RACETRACK LAYOUT




•A major customer aisle begins at


the entrance, loops through the

store usually in the shape of a circle,


square or rectangle and then


returns the customer to the front of


the store.


•Loop with a major aisle that has


access to departments.


•Draws customers around the store.


•Provide different viewing angles


and encourage exploration, impulse

buying.


•Eg: department stores, IKEA



LOOP/ RACETRACK LAYOUT









Advantages: Disadvantages:


▪ Expose shoppers to the ▪ Difficult for large


greatest amount of store


merchandise. ▪ Customers may be


▪ Encourage browsing and exposed to too many


cross shopping products that may


throughout the store confuse them in


▪ Powerful space making purchase


productivity tools decisions

BOUTIQUE/ FREE-FORM LAYOUT




•Fixtures and aisles arranged


asymmetrically.


•Provides an intimate, relaxing


environment that facilitates


shopping and browsing.


•Pleasant relaxing ambiance.


doesn’t come cheap –


small store experience.


•More susceptible to shoplifting


– salespeople cannot view


adjacent spaces.


•Used in specialty stores and


upscale department stores.



BOUTIQUE/ FREE FORM LAYOUT






Advantages: Disadvantages:


▪ Provide intimate, ▪ The layout sacrifices some


relaxing environment storage and display space


that facilitates shopping to create the more


and browsing spacious environment


▪ Flooring and lighting ▪ Inefficient use of space


clearly shows the ▪ Costly


walkway ▪ No well defined traffic


▪ Visually attractive ▪ Customers tend to loiter in


▪ Allows for free and easy the store without


browsing purchasing any item


▪ Encourage impulse ▪ Creates confusion in


buying customers

SPINE LAYOUT


• Variation of grid, loop and free-



form/ boutique layouts.


• Based on single main aisle


running from the front to the back



of the store (transporting customers


in both directions).



• On either side of spine, merchandise


departments branch off toward the


back or side walls.



• Heavily used by medium-sized


specialty stores ranging from 2,000 –



10,000 square feet.



SPINE LAYOUT








Advantages: Disadvantages:


▪ Can combine and utilize the ▪ Costly.


strengths of free flow, loop ▪ Encourage


and grid layout in one store. shoplifting if


▪ can expose shoppers to the there’s a lack of


greatest amount of security


merchandise. prevention.


▪ An effective guide to


customer to encourage


browsing and cross shopping


throughout the store.

TYPES OF STORE LAYOUT












/ Boutique

















/ Racetrack

Online/ Software of Layout Drawing Applications






• https://www.smartdraw.com/planogram/store


-layout-maker.htm



Video tutorial Smartdraw:


https://www.youtube.com/watch?v=NlFOMytZfkQ&t=

3s







• https://www.conceptdraw.com/How-To-


Guide/store-layouts


Video tutorial Conceptdraw:


https://www.youtube.com/watch?v=88Pw5CYiEqo&t


=3s

Sample Design: