DPB10023
PRINCIPLES OF
MANAGEMENT
CHAPTER 1
INTRODUCTION TO
MANAGEMENT
INTRODUCTION TO MANAGEMENT
1.1.1 Define Management
⦿Management is a set of activities designed to
manage certain task in order to achieve
organizational goals and objectives efficiently
and effectively through planning, organizing,
leading and controlling.
⦿ Management as a process involves several work
activities and functions that must be followed
and completed by managers in order to achieve
organizational goals.
N o o r R a h a y u b i n t i M o h d S a l l e h
Definition of Manager
Manager :
❖Most expensive basic resources in most businesses.
❖Defined as individuals who are owners, founders or
employees in an organization.
❖Managers are powerful individuals in an organization as
they possess authority.
❖They have power to make decision and utilize
organizational resources in the best way in order to
achieve organizational goals.
❖Are hired to influence, lead and train employees in an
organization.
1.1.2 Identify The Importance of Management
1. Encourages Initiative
Management encourages initiative. Initiative means to do the right thing
at the right time without being told or influenced by the superior.
The employees should be encouraged to make their own plans and
also to implement these plans. Initiative gives satisfaction to
employees and success to organisation.
2.Encourages Innovation
Management also encourages innovation in the organisation. Innovation
brings new ideas, new technology, new methods, new products, new
services, etc. This makes the organisation more competitive and
efficient.
3. Facilitates growth and expansion
Management makes optimum utilisation of available resources. It
reduces wastage and increase efficiency. It encourages team work
and motivates employees. It also reduces absenteeism and labour
turnover. All this results in growth, expansion and diversification of
the organisation.
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4. Improves life of workers
Management shares some of its profits with the workers. It
provides the workers with good working environment and
conditions. It also gives the workers many financial and non-
financial incentives. All this improves the quality of life of
the workers.
5. Improves corporate image
If the management is good, then the organisation will produce
good quality goods and services. This will improve the
goodwill and corporate image of the organisation. A good
corporate image brings many added benefits to the
organisation.
6. Motivates employees
Management motivates employees by providing financial and
non-financial incentives. These incentives increase the
willingness and efficiency of the employees. This results in
boosting productivity and profitability of the organisation
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Noor Rahayu binti Mohd Salleh
7. Optimum use of resources
Management brings together the available resources. It makes
optimum (best) use of these resources. This brings best
results to the organisation.
8. Reduces wastage
Management reduces the wastage of human, material and
financial resources. Wastage is reduced by proper
production planning and control. If wastage is reduced then
productivity will increase.
9. Increases efficiency
Efficiency is the relationship between returns and cost.
Management uses many techniques to increase returns and
to reduce costs. Higher efficiency brings many benefits to
the organisation
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10. Improves relations
Management improves relations between individuals, groups, departments
and between levels of management. Better relations lead to better
team work. Better team work brings success to the organisation.
11. Reduces absenteeism and labour turnover
Absenteeism means the employee is absent without permission.
Labour Turnover means the employee leaves the organisation.
Labour absenteeism and turnover increases the cost and causes many
problems in the smooth functioning of the organisation. Management
uses different techniques to reduce absenteeism and labour turnover in
the organisation.
12. Encourages Team Work
Management encourages employees to work as a team. It develops a team
spirit in the organisation. This unity bring success to the organisation.
Noor Rahayu binti Mohd Salleh
1.1.3 Describe the Levels of Management
► Top line managers
► Middle line managers
► First line managers
❖ Top Line Managers
✔ Positioned at the highest level in the management
hierarchy.
✔ Responsible for overall management and administration
of the organization.
✔ They develop organizational policies and monitor the
relationship between organization and its environment.
✔ Responsible to establish organizational goals, objective
and operational policies.
❖ Middle Line Managers
✔ are positioned between top-line managers and first-line
manager in the management hierarchy
✔ Fewer layer of middle management enable middle line
managers to have more autonomy and responsibilities.
✔ Able to perform their jobs more efficiently as the level of
bureaucracy reduces.
✔ Responsible for the implementation of policies and
organizational plans by the top line managers.
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❖ First Line Managers
✔ Positioned at the lowest level of the
management hierarchy.
✔ Known as operational managers. E.g; production
supervisor or clerical supervisors
✔ First line managers are responsible for the duties
of support staff
✔ They located between top line managers and the
non-management staff.
✔ Don’t have power and authority in the
organizations.
1.1.4 Describe the Management Functions
► Planning : process of forming organizational goals and
objectives based on a logical plan.
► Organizing: effort to coordinate activities conducted by
two or individuals in an organization.
► Leading : process of training employees on how to perform
their duties in the organization.
► Controlling: management effort to ensure that the organization
is moving towards achieving its goals based on
developed plans.
1.1.5 Recognize Mintzberg’s Managerial Roles
1.1.6 Describe Management Skills
1.2 Evolution of Management
1.2.1 THE QUANTITATIVE APPROACH (1940’S-1950’S)
► Emphasizes the use of quantitative techniques such as
mathematical methods, statistics and other information tools to
aid decision-making in order to increase organizational
effectiveness.
► Produced Three Theories:
a) Management Science Theory – use of computerized
mathematical models and statistical methods to increase the
effectiveness of a decision-making process.
b) Operations Management Theory – to manage production
activities and the delivery of products and services. Managers
can manage, schedule and plan all aspects related to
production activities by using method such as forecasting and
inventory analysis.
c) Management Information Systems Theory – focuses on the
process of designing and managing information by using
computers.
1.2.2 THE CONTEMPORARY APPROACHES (1960’S-PRESENT)
An innovative approach in current management theory.
► a) System Theory
A system is a set of interrelated and interdependent parts arranged in a
manner that produces a unified whole. The two basic types of systems are
closed and open. Closed systems are not influenced by and do not interact
with their environment. In contrast, open systems are influenced by and do
interact with their environment.
4 major components:
the information on results and organizational status relative to the environment
THE CONTEMPORARY APPROACHES
(1960’S-PRESENT)
b) Contingency / Situational/ Current Theory
- emphasize that every action taken by a manager
must suit the situation.
- based on the premise that there is no one best way to
manage and that to be effective planning, organizing,
leading and controlling must be tailored to the
particular circumstances faced by an organization.
- stress on the importance of situations.
- universal principles are not suitable for all situations.
The End