David Mar Graphic Design

David Mar
DESIGNER
Phone 857 . 207 . 7934
e-mail [email protected]


Market Basket Pasta Box: These are concept redesigns for the Market Basket logo and their store brand of pasta box containers. The die-line and layout was created in Illustrator CC, and the mock-up in Boxshot 4.


Market Basket Pasta Box: Vector shape die-cut layouts in Illustrator CC


Lowell Humane Society: Part of my volunteering at Lowell Humane Society involves making designs for t- shirts, fliers, and brochures as well as Photoshop compositions of individual pets. The pet photo compositions and printed literature helps to raise money for the shelter and find homes for homeless pets.


FANUC Robocut brochure: The previous brochure for the FANUC Robocut had been used for several years so the brochure had to reflect thenew look that was being used in the advertising campaign. The illustrations for the brochure were either recycled from a previous brochure or they were newly created by photography or Cinema
4D. The iPhone in the spread above, for example was actually a 3d model with a screenshot of the FANUC control unit. The 3d model was then composited in Photoshop, with a photograph of a Methods USB stick.


Fanuc RoboDrill Line: The RoboDrill line was a complicated line to market because it included several customized machines designed by Method’s automation engineers. The existing logo design for some of these customized machines were re-used and consequently the overall design of the brochure reflected some of the
earlier design motifs. One element that was consistent for RoboDrill and RoboCut was the predominant FANUC yellow. It is used extensively in FANUC’s headquarters and in all of their tradeshow exhibits, so it played a dominant role in the brochures.


KIWA Product Line: Kiwa machines were interesting to market because they offered a degreee of flexibility that other machines didn’t have. It was key to show how each of the machines might be expanded to suit the customer’s needs. Another aspect that was important to show was that, although KIWA machines had small footprints, they
could machine large workpieces. So each of the machines had a graphic to show workpiece dimensions. The new brochure was meant to also showcase the new blue color accent on the machines.


FEELER Product Line: I was asked to make some new designs for the FEELER machine product line as all of the product lines at Methods were going to a design overhall. The main limiting factor in these designs was that the photos from previous brochures had to be reused. Product managers also were specific about what information had to be included.


FEELER Product Line: Another challenge in re-designing material for each product line was that each product manager had their own ideas about what they wanted and they were usually at odds with the current advertising campaign. Despite having a consensus of approval for
the new ad campaign, an older cover design element was
chosen by the FEELER Product Manager to create more continuity between the older brochures and the new advertising look. Inside the brochure a newer look was encouraged, however. The FEELER line of brochures were produced more quickly - sometimes printed in less than a week.


VisionGauge Product Line: The VisionGauge brochure was probably the least restricted design I worked on at Methods. The copy was usually looked over very carefully and some of the wording was taken verbatim from the Product Manager. While the information conveyed was very specific, the visual look was much more open. The
only restriction was that the photos were to be taken by the manufacturer. The design became somewhat of a challenge to print for the in-house Canon C9075. The newer ad campaign, with it’s minimal color, was in part chosen as a means to more sparingly use toner.


Print Advertising Campaign: The new ad campaign was meant to coincide with a newly added product line, but that product line failed to materialize. While the search for a new product line was going on, the ad campaign
continued nevertheless. The spare use of color was meant to minimize toner use for the brochures and also to focus more attention on Methods as the umbrella company above the affiliate machine manufacturers.


TouchScreen Video Intro: I was asked to make some animations for a touchscreen that Methods was going to use for customer presentations and at trade shows. It’s purpose was to show an overview of the industries
that Methods is involved with, to show the main affiliate companies, and to reiterate the Methods mission statement.