ClientProposal

CLIENT PROPOSAL

Made by:
Henrik Davison,
Daniel Hakimi,
Line Fahl,
Vasil Tihilov
& Ecaterina Capatina

Group Email: henrik.davisonlive.co.uk

Overview

1. Current situation
2. Goals
3. Proposed solution
4. Roles and Responsibilities
5. Investment
6. Value

Current
situation

Analysing the three proposed case areas,
the team has decided to focus on improv-
ing the showroom experience of the Vero
Moda business customers. Using the in-
formation provided by you and the team’s
observations in the field, we came to the
conclusion that the intention of Vero Moda
to transfer all the business activities to
DIRECT platform needs to be reflected
in the showroom experience as well, and
while a buyer can already scan the want-
ed items in the DIRECT App, it is still not
enough to fully engage both the sales
people and the buyers.

Goals The final vision of the new concept is
to encourage both buyers and Vero
Solving this case problem, we have Moda sales people use DIRECT as a
focused on the goal to shift the traditional consequence of a showroom meeting.
sales approach into a digital form. The
purpose of the new solution was meant
to transform the usage of DIRECT in the
showroom from optional to necessary.
However it wasn’t intended to insistently
push the new platform, but rather make
it a part of an exciting experience which
would make the usage of DIRECT a
natural step.

Proposed solution

To solve the case and reach the goals
described previously, the team proposes
the following concept.
VERO MODA SHOWALL. A digital
interactive platform, which would visualise
the buyer’s shopping cart, but it would
do more than that, by giving the user
the possibility to interact with the items
by combining them, receive background
information and also remove them from
the cart while still being in the Vero Moda
showroom. It would also give the buyer a
image of how their shop would look like
with the new Vero Moda fashion items.
SHOWALL primarily connects the physical
world of the showrooms and the fashion
items with the digital realm of the DIRECT
platform.

We decided it would be beneficial to keep The actions that can be taken within the
the current option of scanning the items platform are moving the items, combining
in DIRECT app, and introduced it in the them in a separate display, saving images
new SHOWALL experience. of the combinations, removing the items
As going through the showroom, the or adding them to their DIRECT shopping
buyer would scan the items of interest, cart. The buyer can use the saved images
these would automatically transfer to to dress mannequins in their stores or
SHOWALL and be displayed on the create combinations on the racks.
interactive screen in the digital shop.
These selections are sorted into groups The experience continues with placing
that match visually, such as by colour and an order of the selected item in the
styles. showroom with DIRECT.
The next step is to approach the screen
and have an overview of the selected items.



Design

The design of SHOWALL follows the
simplicity of the Vero Moda brand. To
create a continuity in the experience and
content consistency, the similar images
of the items from DIRECT are displayed
on SHOWALL, as well as similar icons,
fonts and information package. The
user shouldn’t feel a disruption in the
transition from the showroom experience
to placing the order in DIRECT.

To make the experience more
personalised, the user can choose from
a variety of backgrounds for the digital
shop so it would acquire a more familiar
appearance.



Roles and

responsibilities

The proposed solution is just a concept, to outsource software development
and Vero Moda has the responsibility to activities, train and involve the Vero Moda
realize it fully, have a Project Manager, sales people in the SHOWALL experience.
promote the concept, find an agency

Time and costs

This paragraph contains an estimated development agency. Vero Moda can
overview of the resources and invest- continue the collaboration with the same
ment needed to realize the SHOWALL agent that has developed DIRECT.
concept. However, we have estimated some
We would recommend to outsource the possible expenses and duration of the
activities and collaborate with a software implementation.

The costs are estimated on the average salary in Denmark for the selected positions.

The cost of the monitors are an estimate, and considers 90’, interactive, HD monitors.

Benefits and value
The implementation of the proposed For the new users, the experience can
concept would encourage the B2B also represent an introduction to the new
customers of Vero Moda to place their system, by having direct conversation
orders in DIRECT, therefore SHOWALL with the sales person.
triggers an increase in users of the
app and in the frequency of usage. The The realization of SHOWALL would make
interactivity and gamification elements of Vero Moda a first mover in the fashion
the new concept creates immediacy and industry to provide their B2B customers
involvement from customer’s side. This with a digitized solution within the
enhances the experience in the showroom showroom experience.
and creates a smooth transition to the And for a future perspective, SHOWALL
purchase in DIRECT. The new experience can be implemented in the B2C sector
also convinces the customer about the and launched in the physical stores.
importance and value of the DIRECT
platform.



Made by:

Henrik Davison,
Daniel Hakimi,
Line Fahl,
Vasil Tihilov
& Ecaterina Capatina

Group Email: henrik.davisonlive.co.uk