Cera HandBook

A walk-through guide of your upcoming journey.

New Hire Welcome Packet

Welcome to Cera!

This document is designed to give you a brief overview of our company history,
values, internal structure, culture, and work life.

Company Overview…………………………………………………………………………………………………………………………...3
Mission..………………..………………………………………………………………………………………………………………………………………..4
Timeline………………………………………………………………………………………………………………………………………………………...5
Teams…….…………………………………………...………………………………………………………………………………………………………….6
OrgChart…………………………………………...………………………………………………………………………………………………………….7
Internal Values………………………………………………………………………………………………………………………………………..8
Map…………………………………………………………………………………………………………………………………………………………………...9
Technology…………………………………...……………………………………………………………………………………………..………….10
Office Life & Culture………….………………………………………………………………………………………………………………11
First Day…………………………………………...………………………………………………………………………………………………………….12
First Week………………………………………...……………………………………………………………………………………………….………13
First Month……………………………………...…………………………………………………………………………………………………………14
Policies & Procedures……......…………………………………………………………………………………………………………15

Cera is a multi-award winning, technology-enabled home care provider,
which launched nationally in November 2016.

Co-founded by Dr. Ben Maruthappu and Marek Sacha, who have each
been featured in Forbes’ 30under30, Cera uses digital technology to
streamline client-carer matching and business operations, while
improving care delivery.

Cera has already delivered 10s of thousands of hours of care with a 99%
satisfaction rate, and has hundreds of care staff on its roster. It is most
active throughout London and in neighbouring counties.

‘Transforming Home Care Through Technology.’

OurVision.

Cera wants to change the world of home care by
supporting elderly people to live where they are
most comfortable and happy.

OurMission.

Everybody should be free to experience joy and
optimism in their lives, regardless of their age or
condition. We understand how important this is to
elderly people and want to support them in living in the
comfort of their own home, providing only the best
quality of care and companionship.

OurGuarantee.

We are dedicated to giving elderly people the best
possible home experience. Every effort has been
taken to ensure elderly people receive the highest
quality of care and assistance.

BORN PRE-SEED FUND DIGITALHEALTH.LONDON
NOV 2015 £200K Accelerator
FEB 2016 SEP 2016

FIRST OFFICE NEW OFFICE
4 Person Team 4 Person Team
WeWork Southbank WeWork Holborn
JAN 2016 JUN 2016

BRITAIN’S HEALTH SEED FUND NEW OFFICE
STARTUP OF THE YEAR £1.3m 8 Person Team
DEC 2016 NOV 2016 WeWork Chancery Lane
OCT 2016

SEED EXTENSION PFIZER HEALTHCARE HUB
£1.4m Accelerator
APR 2017 JUL 2017

NEW OFFICE DRAYCOTT & AURIENS
20+ Person Team £500k Partnership
Work.Life CLerkenwell AUG 2017
JUN 2017

DISRUPTIVE LEADER OF THE YEAR
Tech Leaders Awards
Dr. Ben Maruthappu
SEP 2017

OPERATIONS + DIRECTORS +

Account Management CEO
Sales Managing Director
Care Recruitment Director of Operations

COMMERCE + FINANCE +

Mergers & Acquisitions
Marketing
Business Development

HR +

HR
Internal Recruitment

CARE +

Registered Managers
Nursing
Field Care Supervisors

DEVELOPMENT +

Tech Development
Product Management



INNOVATIVE +

Innovative technology; Innovative ideas / suggestions from EVERY employee.

DRIVEN +
Highly self-motivated team; Inspirational leaders; Self-managed roles.

COLLABORATIVE +

Working together as a team to achieve the end goal..

TRANSPARENT +

Figures around revenues, % growth achieved, and hours of care delivered are all
available, along with weekly company meetings, making us as transparent as possible.

AUTONOMOUS +

Autonomous working - we just get on with it! Huge opportunity to showcase your skills.

DIVERSE + ExternalValues

From Nationality (20+ and counting) to Age to Experience; EXCELLENCE
We’re a team built on equality, diversity, and inclusion!
QUALITY

CONSISTENCY

COMPREHENSIVE

We’re a company made-up of many nationalities!

Hope+Trust+Relief+Cheerful+Expertise+Optimism+Laugh+Generosity+
+ + + + + +Dedication Comfort Engagement Care Friendship Play Intelligence

We embrace Tech!

GSUITE +

drive.google.com
All emails, calendars and documents are created, shared and amended using GSuite.
Google Drive holds all our Company information. Docs can be used to create
documents. Sheets to create spreadsheets. Slides to create powerpoints.

SLACK +

joincera.slack.com
Our day-to-day discussions happen here! You can use it for Direct Messages, and we
have a few channels for you to join. #articles #general #random

ASANA +

app.asana.com
A platform built for Project Management. Here we share what we are working on, asign
tasks, and manage deadlines!

PIPEDRIVE +

Our Sales and Account Management teams use Pipedrive to provide full visibility of
different sales pipelines and to track all leads,

ZENDESK +

Again, this is used by the Sales and Account Management teams, but Zendesk allows
us to provide excellent service to our Clients through monitoring and tracking all calls,
queries, complaints, praises, and requirements.

HOURS
9am-6pm

QUIRKY SHARED OFFICE SPACE MONTHLY SOCIALS (at least!)
We.Work Clerkenwell - Dinners
- Drinks
20 DAYS HOLIDAY - Charity Events
- Cinema Trips
WEEKLY FRUIT DELIVERIES - Potlucks

BOTTOMLESS TEA&COFFEE

BREAKFAST MONDAYS BIRTHDAY CAKE & CARD

PIZZA THURSDAYS 1 YEAR CERA ANNIVERSARY GIFT

20+ NATIONALITIES

FLEXIBLE WORKING

DRESS-DOWN ENVIRONMENT

PERKBOX

WEEKLY COMPANY-WIDE MEETINGS
- Suggestions; Ideas; Growth; Plans;
Company Goals; Discussions; Q&A.

SHADOWING +

You will be scheduled a morning of shadowing, giving you the opportunity to meet
multiple Team Members and learn about different roles within the Company.

BUDDYUP +

You will be introduced to your Buddy who will help you find your bearings in the
Company. You should check in with your Buddy every day for the first week, asking
them anything and everything you need answers to!

EMAIL +

We will set you up with an @ceracare.co.uk email address prior to your first day. We
use GMail, so please take the chance to get set-up on the platform and familiarise
yourself with the functionality.

CHARLIE HR +

We use CharlieHR to store all employment data and documentation. You will receive
an email inviting you to fill out your profile, but if you have any problems filling out the
information required, or have not received an invite, please ask Natalie.

SLACK +

For instant communication we use Slack. It saves email accounts getting clogged up
with small-talk, and we have a few channels for group discussions. Please get
registered and chatting!

MEET THE TEAM +

Hopefully you will have had the chance to meet most people, but every Thursday we
try to have Pizza and Beer together from 5pm. So, please do get involved!

LINKEDIN +

Once you’re settled after a couple of days and familiar with your role, please do update
your LinkedIn to make it all official (If you haven’t already!) A document is available that
will guide you through the process, just ask.

HOT DESKING +

We all work from laptops, as we’re aware space is sometimes needed for focus,
creativity, or for confidential working. So, as you get more settled into your role and the
team, do take the opportunity to switch-up your usual surroundings if you wish!

SUGGESTIONS +

We’re a Company open to ideas, suggestions and constructive criticism. If you have
any feedback, good or bad, feel like there’s anything missing, or have an idea for a fab
team night out, just let us know! Drop a note in our suggestion box..

CATCHUP +

At the end of your first week, and on a weekly basis from then on, you will have a
one-on-one catch-up with your Line Manager to discuss performance, queries,
direction, feedback and anything/ everything in between!

SOCIALS +

We try to have Company Socials at least once per month, so hopefully you’ve seen us
at our best and worst! If you have ideas for Socials, please do put forward your
suggestions.

FLEXIBLE WORKING +

We try to be as accommodating as possible and we understand the need for flexibility.
This is why we encourage hot desking, but also support working remotely a couple of
days a month.

HR REVIEWS +

Every month individual coffee catch-ups are held to gain an insight your happiness and
wellbeing, and to get feedback/ suggestions on how we can move forward. These
meetings are separate to reviews with your Line Manager.

PERKBOX +

Perkbox is what we use for Employee Engagement, and it’s a little way we say thank
you to everyone. You can find discounts for anything from gym memberships to
coffees, and from groceries to cinema tickets. How many perks can you use in 1
month?!



We’re really excited to have you joining us!

Please refer to your Welcome Email for instructions and best practices
for setting up any necessary accounts, and a letter from our founders
with more information about where we are headed as a company. If you

have any questions at all, please do not hesitate to reach out!